Journals of Universitas Sangga Buana
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Additivity of grouping by proximity and luminance similarity is dependent on relative grouping strength: An analysis of individual differences in grouping sensitivity
No full textIt has previously been shown that grouping by proximity is well described by a linear function relating the perceived orientation of a dot lattice to the ratio of the distances between the dots in the different orientations. Similarly, luminance influences how observers perceptually group stimuli. Using the dot lattice paradigm, it has been shown that proximity and luminance similarity interact additively, which means that their effects can be summed to predict an observers’ percept. In this study, we revisit the additive interplay between proximity and luminance similarity and we ask whether this pattern might be the result of inappropriately averaging different types of observers or the imbalance between the strength of proximity grouping and luminance similarity grouping. To address these questions, we first ran a replication of the original study reporting the additive interplay between proximity and luminance similarity. Our results showed a convincing replication at the aggregate and individual level. However, at the individual level, all observers showed grouping by proximity whereas some observers did not show grouping by luminance similarity. In response, we ran a second experiment with enlarged luminance differences to reinforce the strength of grouping by luminance similarity and balance the strength of the two grouping cues. Interestingly, in this second experiment, additivity was not observed but instead a significant interaction was obtained. This disparity suggests that the additivity or interaction between two grouping cues in a visual stimulus is not a general rule of perceptual grouping but a consequence of relative grouping strength
Narcissism and Perfectionism
No full textIn this research project, we try to identify relevant factors that help explain the complex relationship between Narcissism and Perfectionism. We further intent to test predictions of multi-dimensional models of narcissism on perfectionistic traits, cognitions, and self-representations.
In this project, we follow a mixed-method approach. Hence, both self-report as as well as indirect (e.g. reaction-time based) measures will be implemented
Penerapan Metode Service Quality dan Importance Performance Analysis untuk Evaluasi Peningkatan Kualitas Pelayanan SMK Pekerjaan Umum Negeri Bandung
Get PDFThis study aims to analyze the service quality at SMK Pekerjaan Umum Negeri Bandung using the Service Quality (SERVQUAL) and Importance Performance Analysis (IPA) methods. The SERVQUAL method was used to measure the perceptions and expectations of students/alumni regarding five dimensions of service quality: tangibles, reliability, responsiveness, assurance, and empathy. The Importance Performance Analysis (IPA) method was used to map service attributes into four quadrants on a Cartesian diagram, which indicates priority areas for improvement. IPA helps identify areas that need immediate improvement based on the importance of specific attributes to customers and the institution's performance in meeting those attributes. The purpose of using IPA is to determine which attributes should be prioritized for service quality improvement, particularly those with high importance but low performance. The study involved 223 respondents. Gap analysis revealed discrepancies in the dimensions of tangibles (-0.05), responsiveness (-0.04), and empathy (-0.15). The results of the IPA showed that learning facilities, administrative services, and teacher competence need improvement. In conclusion, although the overall service quality is good, there are still areas that need enhancement, particularly in the dimensions of reliability and responsiveness.Penelitian ini bertujuan untuk menganalisis kualitas pelayanan di SMK Pekerjaan Umum Negeri Bandung dengan metode Service Quality (SERVQUAL) dan Importance Performance Analysis (IPA). Metode SERVQUAL digunakan untuk mengukur persepsi dan harapan siswa/alumni terhadap lima dimensi kualitas pelayanan: bukti fisik, keandalan, daya tanggap, jaminan, dan empati. Metode Importance Performance Analysis (IPA) digunakan untuk memetakan atribut-atribut pelayanan ke dalam empat kuadran pada diagram kartesius, yang menunjukkan prioritas perbaikan. IPA membantu mengidentifikasi area yang perlu segera ditingkatkan berdasarkan pentingnya atribut tertentu bagi pelanggan dan kinerja lembaga dalam memenuhi atribut tersebut. Tujuan penggunaan IPA adalah untuk mengetahui atribut mana yang harus diprioritaskan dalam perbaikan kualitas pelayanan, khususnya yang memiliki tingkat kepentingan tinggi tetapi kinerjanya rendah. Penelitian melibatkan 223 responden. Analisis gap menunjukkan adanya kesenjangan pada dimensi bukti fisik (-0.05), daya tanggap (-0.04), dan empati (-0.15). Hasilnya, IPA menunjukkan bahwa fasilitas belajar, layanan administrasi, serta kompetensi guru perlu ditingkatkan. Kesimpulannya, meskipun kualitas pelayanan secara keseluruhan baik, masih ada area yang perlu diperbaiki terutama pada dimensi keandalan dan daya tanggap
Analisis SWOT untuk Meningkatkan Strategi Usaha pada UMKM SEJIWA ECOPRINT
Get PDFSejiwa Ecoprint is one of the ecoprint businesses in Madiun City. Because there are many businesses engaged in the same field in Madiun City, it causes the income of Sejiwa Ecoprint UMKM to tend to be unstable. The main purpose of this study is to determine the business strategy of Sejiwa Ecoprint UMKM so as not to lose out to competitors. The study was conducted at Sejiwa Ecoprint UMKM in Madiun City. The research method used is quantitative and qualitative descriptive calculations with analysis techniques using the IFAS-EFAS matrix and a combination of SWOT & TOWS matrix strategies to formulate strategies. The results of the study showed a strength (S) calculation score of 2.316, weaknesses (W) of 1.010, opportunities (O) of 2.250, threats (T) of 0.882. The results of the SWOT analysis recommend that the company must carry out Strength-Opportunity (SO) and Opportunity-Strength (OS) strategies including opening workshops to the public because of the adequate production layout, using social media for promotion, maintaining the company's image in the eyes of the public so as to increase customer loyalty, creating promotional content for products needed by the community, developing products from environmentally friendly raw materials, maximizing potential markets by creating environmentally friendly products.Sejiwa Ecoprint merupakan salah satu usaha ecoprint yang ada di kota Madiun. Karena banyaknya usaha yang bergerak dibidang yang sama di Kota Madiun, menyebabkan pendapatan UMKM Sejiwa Ecoprint yang cenderung tidak stabil.Tujuan utama penelitian ini adalah untuk menentukan strategi usaha pada UMKM Sejiwa Ecoprint agar tidak kalah bersaing dengan competitor. Penelitian dilakukan di UMKM Sejiwa Ecoprint Kota Madiun. Metode penelitian yang digunakan adalah perhitungan kuantitatif dan kualitatif deskriptif dengan teknik analisis menggunakan matriks IFAS-EFAS dan kombinasi strategi matriks SWOT & TOWS untuk merumuskan strategi. Hasil penelitian menunjukkan skor perhitungan kekuatan (S) sebesar 2,316, kelemahan (W) sebesar 1,010, peluang (O) sebesar 2,250, ancaman (T) sebesar 0,882 Hasil analisis SWOT merekomendasikan perusahaan harus melakukan strategi Strength-Oppotunity (SO) dan Opportunity-Strength (OS) diantaranya membuka workshop untuk umum karena layout produksi yang memadai, menggunakan media sosial untuk promosi, mempertahankan citra perusahaan di mata masyarakat sehingga meningkatkan loyalitas pelanggan, membuat konten promosi untuk produk yang dibutuhkan masyarakat, mengembangkan produk dari bahan baku yang ramah lingkungan, memaksimalkan pasar potensial dengan menciptakan produk yang ramah lingkungan
ANALISIS EFEKTIVITAS DEPOSITO DALAM MENINGKATKAN EFEKTIVITAS PELAPORAN PPH PASAL 23
Get PDFPenelitian ini bertujuan untuk mengkaji dan menganalisis efektivitas deposito dalam meningkatkan efektivitas pelaporan PPh Pasal 23. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif. Jumlah penduduk dalam penelitian ini adalah seluruh pajak yang disetorkan dan dilaporkan oleh Kantor Imigrasi TPI Bandung Kelas I periode 2022-2023. Sampel dalam penelitian ini adalah seluruh PPh pasal 23 yang disetorkan dan dilaporkan oleh Kantor Imigrasi TPI Kelas I Bandung periode 2022-2023. Proses pengambilan sampel menggunakan metode purposive sampling. Data yang digunakan adalah Data Sekunder. Teknik analisis data yang digunakan adalah regresi linier berganda pada perangkat lunak IBM SPSS Statistics versi 20. Hasil penelitian menunjukkan bahwa variabel efektivitas deposito memiliki pengaruh positif dan signifikan terhadap efektivitas pelaporanThis research aims to examine and analyze the effectiveness of deposits in increasing the effectiveness of reporting PPh Article 23. The method used in this research is a quantitative descriptive method. The population in this study is all taxes deposited and reported by the TPI Bandung Class I Immigration Office for the 2022-2023 period. The sample in this research is all article 23 income tax deposited and reported by the TPI Bandung Class I Immigration Office for the 2022-2023 period. The sampling process uses a purposive sampling method. The data used is Secondary Data. The data analysis technique used is multiple linear regression on IBM SPSS Statistics version 20 software. The results of the research show that the deposit effectiveness variable has a positive and significant effect on reporting effectivenes
MANAJEMEN KOMUNIKASI KRISIS PUBLIC RELATIONS PT KAI PASCA-INSIDEN KA ARGO BROMO ANGGREK
No full textThis study stems from the case of the Argo Bromo Anggrek train derailment, which creates significant pressure on the reputation of PT Kereta Api Indonesia and requires a structured and rapid communication response. The purpose of this study is to analyze the application of crisis communication management based on Situational Crisis Communication Theory in an effort to restore public trust. The research used qualitative methods with case studies through in-depth interviews, analysis of official documents, and review of digital content related to the company's response. The results showed that PT KAI implemented a rebuild strategy through public apologies, compensation, and corrective actions combined with a bolstering strategy through the visual presentation of recovery progress in the field. The roles of the Supporting Public External Unit and the Social Media & Corporate Portal Unit complement each other, with the USPE maintaining the consistency of factual information in the mainstream media, while the USPC manages the dynamics of public emotions through more relatable and empathetic content. The findings also show that the company leadership's apology and transparency of information successfully reduced tensions and significantly improved public perception. This study concludes that PT KAI's success was influenced by the integration of consistent messaging, the use of digital sentiment monitoring, and the ability to balance technical explanations and empathy in crisis situations.Penelitian ini dilatarbelakangi dari insiden anjloknya KA Argo Bromo Anggrek yang menimbulkan tekanan besar terhadap reputasi PT Kereta Api Indonesia dan memerlukan respons komunikasi yang terstruktur serta cepat. Tujuan penelitian ini yakni untuk menganalisis penerapan manajemen komunikasi krisis berbasis Situational Crisis Communication Theory dalam upaya memulihkan kepercayaan publik. Penelitian menggunakan metode kualitatif dengan studi kasus melalui wawancara mendalam, analisis dokumen resmi, serta telaah konten digital yang terkait dengan respons perusahaan. Hasil penelitian menunjukkan bahwa PT KAI menerapkan strategi rebuild melalui permintaan maaf terbuka, kompensasi, dan tindakan korektif yang dipadukan dengan strategi bolstering melalui penyajian visual progres pemulihan di lapangan. Peran Unit Supporting Public External dan Unit Social Media & Portal Corporate saling melengkapi, di mana USPE menjaga konsistensi informasi faktual di media arus utama, sementara USPC mengelola dinamika emosi publik melalui konten yang lebih dekat dan empatik. Temuan juga menunjukkan bahwa gestur permintaan maaf pimpinan perusahaan serta transparansi informasi berhasil menurunkan ketegangan dan memperbaiki persepsi publik secara signifikan. Penelitian ini menyimpulkan bahwa keberhasilan PT KAI dipengaruhi oleh integrasi pesan yang konsisten, pemanfaatan pemantauan sentimen digital, serta kemampuan menyeimbangkan penjelasan teknis dan empati dalam situas