Journals of Universitas Sangga Buana
Not a member yet
82937 research outputs found
Sort by
Dedi Mulyadi's Political Communication Strategy in The 2024 West Java Gubernatory Election: Analysis Through The Agenda Setting Approach
Get PDFDedi Mulyadi's successful 2024 West Java Gubernatorial Election campaign integrated traditional Sundanese culture with digital media, a strategy analyzed through a descriptive qualitative methodology examining academic sources, online news, and social media. His consistent portrayal as a compassionate, humble, and approachable leader, amplified by positive content on YouTube, Facebook, and TikTok, was central to his political communication. Mulyadi deliberately utilized Sundanese cultural symbols to reinforce his political identity, while significant support from a coalition of political parties broadened his electoral reach. Through an effective agenda-setting strategy, he successfully framed crucial issues positively, thereby countering negative campaigns and offering valuable insights for future local political communication approaches that blend digital and cultural elements.Dedi Mulyadi meraih kemenangan dalam Pemilihan Gubernur Jawa Barat 2024 melalui strategi komunikasi politik yang inovatif, memadukan kekayaan budaya Sunda dengan pemanfaatan optimal media digital. Penelitian ini mengungkap bagaimana Mulyadi secara konsisten membentuk citra pemimpin yang peduli dan merakyat di platform seperti YouTube, Facebook, dan TikTok, melalui konten-konten positif yang disajikan secara sederhana. Keberhasilannya juga didukung oleh branding budaya Sunda yang kuat, mempertegas identitas politiknya, serta dukungan koalisi partai yang memperluas jangkauan elektoralnya. Dengan menerapkan agenda-setting secara efektif, Mulyadi mampu menciptakan persepsi publik yang positif, sekaligus menetralkan narasi negatif yang mungkin muncul
Strategi Digital Marketing Melalui Tiktok Dalam Membangun Brand Trust Generasi Z
Get PDFThis study aims to analyze digital marketing strategies through the TikTok platform in building brand trust among Generation Z. TikTok is highly relevant due to its large Gen Z user base and interactive features that support viral content distribution. Using a descriptive qualitative approach, this research analyzes digital content from the MS Glow brand during the period of January to June 2025. The findings indicate that strategies such as storytelling, collaboration with micro-influencers, user-generated content, and social value campaigns are effective in enhancing brand trust. This study offers practical insights for marketers in designing relevant digital communication strategies for Gen Z.Penelitian ini bertujuan untuk menganalisis strategi digital marketing melalui platform TikTok dalam membangun kepercayaan merek (brand trust) di kalangan Generasi Z. TikTok menjadi media yang sangat relevan karena memiliki basis pengguna yang besar dari kalangan Gen Z, serta fitur interaktif yang mendukung penyebaran konten secara viral. Dengan menggunakan pendekatan kualitatif deskriptif, penelitian ini menganalisis konten digital dari brand MS Glow selama periode Januari hingga Juni 2025. Hasil penelitian menunjukkan bahwa strategi seperti storytelling, kolaborasi dengan micro-influencer, user-generated content, serta nilai sosial yang diangkat dalam kampanye digital efektif dalam meningkatkan brand trust. Temuan ini memberikan kontribusi praktis bagi pelaku usaha dalam merancang strategi komunikasi digital yang relevan dengan karakter Gen Z
Branding dan Media Lokal: Strategi Komunikasi Pemasaran Pariwisata Sejarah di Aceh Besar
Get PDFAceh Besar is rich in mature tourist destinations that can be used as a source of creative economic growth for the community. In addition, the iconic historic tourism destination, Aceh Besar has many tourist destinations that can be branded through the use of local media. This study aims to further examine the use of local media in creating the historic tourism marketing communications in Aceh Besar. Data collection was conducted through interviews and participatory observation. The results show that the Aceh Besar Tourism and Youth Agency (DISPARPORA) does not build relationships with local media, but instead uses tourism ambassadors as spokespersons and outdoor media for each event. Meanwhile, local media brands promote tourism through articles produced as part of their support for tourism in Aceh Besar.Aceh Besar kaya akan wisata destinasi wisata dewasa yang dapat dijadikan sumber ekonomi kreatif masyarakat. Selain kampung Nusa yang menjadi ikon wisata desa, Aceh Besar memiliki banyak destinasi wisata yang dapat dibranding melalui pemanfaatan media lokal. Penelitian ini bertujuan melihat lebih jauh pemanfaatan media lokal dalam membangun komunikasi pemasaran pariwisata desa di Aceh Besar. Pengumpulan data dilakukan dengan wawancara dan pengamatan berperan serta. Hasil penelitian menunjukkan DISPARPORA Aceh Besar tidak membangun relasi dengan media lokal, tapi menggunakan duta wisata dalam membangun komunikasi pemasaran pariwisata, tapi menggunakan duta wisata sbagai spokespersons dan media luar ruang untuk tiap event. Sedangkan media lokal melakukan branding pariwisata melalui artikel yang dihasilkan sebagai bagian dari dukungan terhadap pariwisata di Aceh Besar
Peran Human Resource Development dalam Transformasi Nilai dan Perilaku Karyawan di PT Bukit Raya Sekawan
Get PDFPenelitian ini bertujuan untuk menggambarkan peran Human Resource Development (HRD) dalam transformasi nilai dan perilaku karyawan di PT Bukit Raya Sekawan, khususnya dalam sektor pertambangan. Dengan pendekatan kualitatif dan metode studi kasus, penelitian ini menemukan bahwa HRD berperan strategis dalam membentuk budaya organisasi yang adaptif dan progresif melalui pendekatan experiential learning. Program pelatihan yang melibatkan studi kasus, simulasi, dan praktik lapangan telah berhasil menginternalisasikan nilai-nilai inti perusahaan, seperti integritas dan keselamatan kerja, yang memperkuat keterampilan teknis dan karakter etis karyawan. Temuan ini menunjukkan bahwa HRD tidak hanya meningkatkan efisiensi, tetapi juga memperkuat identitas kolektif perusahaan, mendorong komunikasi dan kolaborasi antar tim. Penelitian ini menyarankan agar HRD terus memperkuat peranannya sebagai agen perubahan budaya kerja dan mengadopsi teknologi pelatihan digital untuk menghadapi tantangan globalisasi dan digitalisasi
Analisis Faktor EUCS Terhadap Kepuasan Pengguna RME di Klinik Pratama Mataram
Get PDFRekam Medis Elektronik merupakan inovasi digital di bidang layanan kesehatan yang ditujukan untuk meningkatkan mutu, ketepatan, dan efisiensi pelayanan. Tingkat keberhasilan penerapannya ditentukan oleh kepuasan tenaga kesehatan sebagai pengguna utama. Penelitian ini menganalisis pengaruh lima dimensi dalam kerangka End User Computing Satisfaction meliputi isi, keakuratan, tampilan, kemudahan penggunaan, dan ketepatan waktu terhadap kepuasan pengguna RME di tiga klinik pratama di Kota Mataram, yaitu Klinik Asy-Syifa, Klinik K-Risna Medika, dan Klinik Nayaka Husada. Metode penelitian menggunakan pendekatan kuantitatif dengan desain deskriptif-verifikatif. Seluruh populasi pengguna RME pada ketiga klinik (51 responden) dijadikan sampel melalui teknik total sampling. Instrumen berupa kuesioner dianalisis dengan regresi linier berganda. Hasil penelitian membuktikan bahwa kelima dimensi End User Computing Satisfaction berpengaruh signifikan baik secara parsial maupun simultan terhadap kepuasan pengguna. Temuan ini menekankan pentingnya peningkatan kualitas setiap dimensi agar implementasi Rekam Medis Elektronik semakin efektif dan berdampak positif bagi pelayanan kesehatan
The causal effects of self-compassion and cognitive reappraisal on female adolescents' appearance-concern rumination.
No full textRumination regarding appearance is a major cause of body dissatisfaction among adolescents. Body image concerns in this age group may lead to considerable psychological distress including eating pathologies. The goal of the current study is to assess if and to what extent emotion regulation strategies can improve state body dissatisfaction following appearance-related rumination. Specifically, 129 healthy female adolescents will undergo an appearance-related rumination induction. Following this, participants will be randomly allocated to one of three experimental groups. In one group, participants will engage in an instructed self-compassion writing task, in a second group, participants will perform a cognitive reappraisal writing task, and in a third group, participants will perform a writing task in which they will continue to ruminate on appearance. State body satisfaction and state body appreciation will be assessed at baseline, post-appearance rumination, and post-writing tasks.
A rapid review on the use of self-determination theory in physiotherapy practice: Protocol
No full textSelf-determination theory (SDT) is a broad and comprehensive motivational theory developed by Ryan and Deci that has been widely used in psychology to inform interventions in the education, management, and health care sectors. Although the influence of SDT has been studied in areas related to physical activity, pain, return to sport, understating its specific use in physiotherapy intervention and delivery is still limited. The specific objectives of this rapid review are to document how, why, and with whom SDT is being used in physiotherapy
Examining the Role of Social Media Literacy in the Effects of Fake News on perceived inter-group threat and Affective Polarization
No full textIn this study, we test whether exposure to derogatory information about an opposing political candidate on social media results in more affective polarisation when it is presented in a fake news format compared to a real news format. The study also tests whether the potential effect is mediated by perceived intergroup threat. Moreover, we also examine whether social media literacy skills moderate this mediated effect. The participants of this study are social media users in Indonesia, as it was observed that affective polarization increased rapidly in Indonesia in the past years, particularly before the general elections
Texture and age-related Uncanny valley effect: Experiment 2B
No full textThe Uncanny Valley Effect (UVE) refers to the low affinity towards robots that do not perfectly
resemble humans (Mori, 1970). Tu, Chien, and Yeh (2020) observed no UVE for older adults
using existent robot pictures. However, as existent robots were designed with diverse functions and various appearances, controlling all confounders is difficult. This study aims to systematically control stimuli (morphed pictures) for potential confounders, especially surface property, that affect the evaluation of human-likeness and likeability of robot.
This experiment 2 uses shape-morphed images as stimuli, manipulating surface texture (human-texture and nonhuman-texture) and controlling the shape. We aim to observe the age-difference in likeability toward different texture images
Craving induction via virtual reality: Impact of cue types
No full textThis study will investigate the influence of different types of alcohol-related cues on craving induced via virtual reality