Berklee College of Music

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    5115 research outputs found

    Lights and Orchestra

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    The idea of classical music concerts with multimedia elements is not something now but oftentimes a production house is brought in with the purpose of adding an extra element but not so much about enhancing the experience. The designers may lack time and resources to put on something stunning to the audience. This project aims to explore how further can lights and orchestra go. Is it possible to make a Mahler or Beethoven symphony concert feel like a deadmau5 show?https://remix.berklee.edu/graduate-studies-cmat/1044/thumbnail.jp

    In The Safety of My Room

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    “In The Safety of My Room” is a sad girl bedroom pop EP based on feelings of heartbreak, loneliness, and growing up. It is emotional, relatable, and its target audience is young women in their teens and twenties. This EP was written and produced by Cass almost completely in her bedroom. Sonically, the sound includes a mix of organic instruments such as stripped down guitars and pianos, but also incorporates electronic elements as well as textures and ambiences. With creative uses of echo, reverb, and space, the EP distinguishes itself against others with its own unique soundscape. Throughout her songs, Cass experiments with vocals by chopping them up, reversing them, adding reverb and delay, pitching them up and down, and finding areas in the song where they may fit and add creativity. The work consists of five songs: Weapons, Blame Me, When You Lie, Iridescent, and Too Late. Each song has a lyrical theme that is personal yet relatable, experiments with vocal production, and uses unique sounds that bring imagery and set a sonic landscape for the story.https://remix.berklee.edu/graduate-studies-cmat/1063/thumbnail.jp

    Catalyzing Resurgence: The Impact of Modern Sampling on Older Music Within the Music Industry

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    Taking fragments of a record and repurposing it as a new sound is a process known as sampling. It has become a common and significant component in contemporary music production. This paper explores the growth and impact sampling has on older works of music. The study looks at how modern artists use sampling as a creative tool to give old musical works new life. It does this by looking at sampling practices, cultural effects, and musical changes. The study uses case studies, critical analyses, and theoretical frameworks to show how sampling connects the past and the present, artistic value of older works while bringing them to the forefront of modern music. The results help us learn more about how sampling may transform sounds to preserve musical history, encourage new art, and keep the conversation going between musicians of different generations.https://remix.berklee.edu/graduate-studies-global-entertainment-business/1370/thumbnail.jp

    Business Plan: “RE:INICIA” Music and Wellness Festival

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    The following business plan details RE:INICIA Festival, an innovative cultural event brought to Spain by Moctezuma Music Group, originally established in Mexico in 2015 as an independent record label. The festival aims to redefine the festival experience with a three-day immersive journey, blending music, art, gastronomy, and wellness activities in the Valencian Community’s magical natural setting. The plan covers the company’s mission, values, visual identity, value proposition, venue, musical identity, pricing policy, and market positioning. A thorough market study was conducted, gathering qualitative and quantitative data to understand market trends and validate the idea\u27s viability. Financial projections, a business model, and an implementation plan are also included. This project\u27s completion provided invaluable skills in both business plan development and festival organization. Each phase brought new challenges, such as securing an appropriate venue and defining the brand identity to attract potential partners. This project is not merely an academic exercise; it aims to become a reality, executed with precision and attention to detail.https://remix.berklee.edu/graduate-studies-global-entertainment-business/1368/thumbnail.jp

    Silkwind Media Marketing agency in China

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    This paper describes the background, goals, actionable tasks, execution, and challenges of the SilkWind Media. Initially conceived as a Silk Road album connecting artists in Central Asia, the focus shifted to establishing an agency to support international artists in building social media presence in China. The purpose of this Culminating Experience project was to create a business plan and build our capabilities as a cultural connector and event promoter while creating meaningful opportunities for cross-cultural exchange and economic growth. Key tasks included developing a business plan, conducting market research, financial planning, and establishing strategic partnerships with local influencers and digital platforms. Over the course of a few months, our understanding of both Western and Chinese culture deepened, allowing us to effectively adapt content for local audiences. This experience not only enhanced our professional skills, but also strengthened our commitment to promoting global artistic collaboration. We hope that SilkWind Media will continue to bridge cultural gaps and support artists in reaching new audiences.https://remix.berklee.edu/graduate-studies-global-entertainment-business/1353/thumbnail.jp

    Disrupción Records Operational CE

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    My culminating experience was an operational one acting as the head of A&R for Disrupción Recordshttps://remix.berklee.edu/graduate-studies-global-entertainment-business/1384/thumbnail.jp

    DR Composer and Creative Talent Agency

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    For my CE project, as Head of the new DR Composer and Creative Talent Agency, I put a plan into place that would address our specific Berklee environment, and what assets we have: talent, tech, music theory skill, low-cost recordings, education in creating high quality midi mock-ups, law classes, and professors with experience in the music & film worlds. I aimed to build a large agency, made up of exclusively Berklee talent (as we had more than enough to go around), capable of satisfying the varying needs of a multitude of film projects. This involved forming mutually beneficial relationships between new, talented filmmakers, and our composers. I envisioned a hands-on approach in which the DR Agency would be a one-stop-shop for everything these filmmakers needed with regard to the music in their films. I’d help these parties to collaborate effectively, guiding filmmakers through the process of working with a music department, and ensuring composers felt supported along the way. The support I provided for the composers included procuring projects that matched their career goals and pay expectations, ensuring fair contracts were signed, that the composers were paid on time, and that the projects were completed within the agreed upon timelines. On some of these projects, I would additionally serve as music supervisor.https://remix.berklee.edu/graduate-studies-global-entertainment-business/1391/thumbnail.jp

    Why the Wolf Howls: Searching for Musical Identity through Polycultural Explorations

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    The purpose of my thesis project, Why the Wolf Howls: Searching for Musical Identity through Polycultural Explorations, was to uncover and articulate my unique artistic voice through an in-depth exploration of identity and cultural connections. This project highlights the importance of understanding musical traditions and their role in healing and self-actualization. Using composition as a methodology, I created pieces serving as antidotes for various aspects of relationships in need of healing. This project contributes to the field by bridging cultural divides while invoking empathy through musical discourse. Moving forward, it lays the groundwork for further research and educational initiatives that connect indigenous knowledge frameworks with contemporary artistic practices.https://remix.berklee.edu/graduate-studies-global-jazz/1167/thumbnail.jp

    Creating Music With Colour (Synesthesia in the Creative Process)

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    As a Synesthete, and a singer/songwriter, I’ve set out to determine, employing my master\u27s degree thesis, how my chromesthesia could be used as a tool affecting creativity. Through exploration, I conducted collaborative exercises with my peers to investigate how other creatives, some Synesthetes, and some not, interpret and conceptualize music. Songwriters typically compose based on emotion, lyrics, melody, harmony, and rhythm. By adding a visual component, colour, based on my associations, I am able to change the creative process through a mix of sound and perception, shaping an interesting form of musical expression through sensory experiences. This presentation, using performance and visuals, will highlight some of my findings, along with my Synesthetic concomitance, as it relates to the creation of original work. I will explore how the perception of certain chord qualities creates a colour palette and linked to the lyrical form can solidify related symbolism, thus providing a new process in collaborative and individual composition.https://remix.berklee.edu/graduate-studies-contemporary-performance/1282/thumbnail.jp

    The Modern Folklore Speller Case Studies on Contemporizing Traditional Chinese Folk Songs

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    My project aims to explore the possibilities of fusing contemporary music styles with traditional Chinese folk songs. I have been trained in traditional Chinese folk songs singing for over 20 years and have developed a passion and connection with the music. In the most recent years, I noticed how the younger generation has become less interested in this genre and that a lot of the great melodies were slowly fading away in public recognition. With this realization, I would love to take on the mission of contemporizing traditional folk songs and re-introduce them to the general public. I have chosen six traditional folk songs from five ethnic groups in China to fuse with five contemporary music genres: contemporary jazz, neo-soul, R&B, A Capella, and Falemnco. By exploring different instrumentations, changing time signatures, rephrasing melodies, extending the original structures of traditional Chinese folk songs, and collaborating with producers with contemporary music backgrounds, I have gained valuable knowledge and lessons every step of the way, including but not limited to the arrangement, recording, production, and mixing process. I hope the outcome and process of this project can influence future endeavours with similar passions, shedding light on new possibilities and directions in the music industry.https://remix.berklee.edu/graduate-studies-contemporary-performance/1292/thumbnail.jp

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