5115 research outputs found
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Wingmates: Narrative Through Orchestration
No full textThis thesis documents the compositional and recording process of my Culminating Experience at Berklee College of Music’s Valencia Campus, centered around the original score I composed for the animated short film “Wings”. In particular, it explores the role of orchestration as a narrative tool, one capable of shaping story, mood, and character alongside the visual medium. Through detailed chapters on film selection, spotting, compositional workflow, and orchestral analysis, this paper presents a cohesive reflection on the creative and technical decisions that shaped my score. My primary aim is to demonstrate how orchestrational choices can elevate cinematic storytelling, not only by supporting on-screen events but also by offering musical depth, emotional resonance, and structural clarity. Ultimately, this thesis highlights the power of orchestration in film scoring as both a functional and expressive agent of narrative.https://remix.berklee.edu/graduate-studies-scoring/1317/thumbnail.jp
Beyond the Billboard: How Festival Sponsorships Shape Festival Experiences and Consumer Sentiment
No full textMusic festivals are major cultural and economic forces that play a big role in shaping contemporary music consumption, community, and identity within the live entertainment industry. Without partnerships, most would not be financially viable; however, partnerships have evolved from pure sponsorship models to true collaborations focusing not only on entertainment but also cultural and emotional impact. This paper explores how music festival partnerships and brand activations shape the festival experience, consumer sentiment, and authenticity. While previous research often focuses on financial benefits and brand recall, few analyze emotional impact, audience-brand alignment, and the full consumer experience. I conducted interviews with seven industry professionals (65+ years of collective experience) and on-site observations at Primavera Sound, complemented by an attendee survey. Today, partnerships go beyond logo placement—brands are expected to create immersive, value-adding activations, leading to deeper emotional connections. Long-term partnerships benefit both parties and allow for true synergy. Industry shifts highlight the rising importance of sustainability and hybrid experiences. Key findings include the value of long-term partnerships, the need for authentic and interactive activations, and the risks of audience misalignment and “activation fatigue.” Strategic implications emphasize longer-term approaches, solving attendee pain points, and focusing on wellness and lifestyle in a values-driven market.https://remix.berklee.edu/graduate-studies-global-entertainment-business/1409/thumbnail.jp
How We Feel
No full textHow We Feel: A Memory Play performed by rapper YG is a theatrical reimagining of a live festival set, rooted in truth-telling, memory, and transformation. Presented as part of music festival set, this performance uses YG’s discography to tell a personal and political story. Tracing his journey from boyhood to the man he is now. Inspired by his recent single 2004, where he opens up about surviving childhood sexual assault, this show breaks silence around trauma, masculinity, and identity. The stage is designed with a raised platform where YG performs above a cast of dancers and actors who reenact his memories below. Through cinematic visuals, lighting, and choreography, the show blurs the line between concert and memory play. This is a call to protect our boys, to tell the truth, and to redefine what vulnerability can look like in hip hop.https://remix.berklee.edu/graduate-studies-cmat/1184/thumbnail.jp
