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ANALYSIS OF DIFFERENCES IN ABNORMAL RETURN AND TRADING VOLUME ACTIVITY OF COMPANY STOCKS BEFORE AND AFTER THE 2024 PRESIDENTIAL ELECTION
No full textThis study aims to analyze the differences in average Abnormal Return and Trading Volume Activity (TVA) of stocks listed in the LQ45 index before and after the 2024 Indonesian Presidential Election. The method used is an event study with a 21-day event window, consisting of 10 days before and 10 days after the event. The sample consists of 45 companies listed in the LQ45 index for the February–July 2024 period, selected using purposive sampling. Hypothesis testing was conducted using a paired sample t-test. The results show that there is no significant difference in the average Abnormal Return before and after the presidential election (p = 0.684 > 0.05), while there is a significant difference in Trading Volume Activity (p = 0.029 < 0.05). These findings indicate that although stock prices did not change significantly, trading activity increased after the 2024 election, reflecting investor optimism toward the newly elected government.This study aims to analyze the differences in average Abnormal Return and Trading Volume Activity (TVA) of stocks listed in the LQ45 index before and after the 2024 Indonesian Presidential Election. The method used is an event study with a 21-day event window, consisting of 10 days before and 10 days after the event. The sample consists of 45 companies listed in the LQ45 index for the February–July 2024 period, selected using purposive sampling. Hypothesis testing was conducted using a paired sample t-test. The results show that there is no significant difference in the average Abnormal Return before and after the presidential election (p = 0.684 > 0.05), while there is a significant difference in Trading Volume Activity (p = 0.029 < 0.05). These findings indicate that although stock prices did not change significantly, trading activity increased after the 2024 election, reflecting investor optimism toward the newly elected government
FACTORS AFFECTING STOCK RETURNS IN BANKS LISTED ON KBMI 4 INDONESIA STOCK EXCHANGE (IDX) PERIOD 2015 – 2024
No full textThis research provides an original contribution by analyzing the impact of cash flows, dividends, firm size, and the effects of the Covid-19 pandemic on stock returns for KBMI IV banks listed on the Indonesia Stock Exchange (IDX) during the period of 2015–2024. This approach is rarely examined simultaneously in the context of Indonesian banking, thus offering a new perspective in the existing literature. The primary objective of this study is to evaluate whether the variables of operating cash flow, investing cash flow, financing cash flow, dividends, firm size, and Covid-19 have a significant effect on stock returns. The methodology employed is a quantitative approach utilizing secondary data from the annual financial statements of KBMI IV banks, analyzed through multiple linear regression methods based on panel data with the aid of EViews 12 software and the Ordinary Least Squares (OLS) approach. Empirical results indicate that the regression model applied is significant simultaneously (F-test), with an adjusted R² of 51.75%, indicating that the six independent variables can explain more than half of the variation in stock returns. Partially, variables such as investing cash flow and Covid-19 have been shown to have a positive and significant impact on stock returns, while financing cash flow, dividends, and firm size exhibit insignificant results. The implications of this research emphasize the importance of cash flow management and effective communication strategies during crises, such as a pandemic, to maintain investor confidence. These findings provide a solid foundation for bank managers and investors in making strategic decisions and investments based on fundamental banking factors.This research provides an original contribution by analyzing the impact of cash flows, dividends, firm size, and the effects of the Covid-19 pandemic on stock returns for KBMI IV banks listed on the Indonesia Stock Exchange (IDX) during the period of 2015–2024. This approach is rarely examined simultaneously in the context of Indonesian banking, thus offering a new perspective in the existing literature. The primary objective of this study is to evaluate whether the variables of operating cash flow, investing cash flow, financing cash flow, dividends, firm size, and Covid-19 have a significant effect on stock returns. The methodology employed is a quantitative approach utilizing secondary data from the annual financial statements of KBMI IV banks, analyzed through multiple linear regression methods based on panel data with the aid of EViews 12 software and the Ordinary Least Squares (OLS) approach. Empirical results indicate that the regression model applied is significant simultaneously (F-test), with an adjusted R² of 51.75%, indicating that the six independent variables can explain more than half of the variation in stock returns. Partially, variables such as investing cash flow and Covid-19 have been shown to have a positive and significant impact on stock returns, while financing cash flow, dividends, and firm size exhibit insignificant results. The implications of this research emphasize the importance of cash flow management and effective communication strategies during crises, such as a pandemic, to maintain investor confidence. These findings provide a solid foundation for bank managers and investors in making strategic decisions and investments based on fundamental banking factors
THE INFLUENCE OF DATA-DRIVEN MARKETING ON PURCHASING DECISIONS AND CUSTOMER LOYALTY STUDIES AT BRAVO SUPERMARKET BOJONEGORO
No full textThis study investigates the impact of data-driven marketing on purchasing decisions and customer loyalty, focusing on a local retail context rarely explored in previous literature. Specifically, the research examines how the use of personalized marketing strategies based on customer data influences consumer behavior at Bravo Supermarket in Bojonegoro, Indonesia. Employing a quantitative approach with a cross-sectional survey design, the study collected data from a randomly selected sample of 100 customers using a structured questionnaire. The instrument measured customer perceptions of data-driven marketing strategies—such as personalized offers, targeted discounts, and purchase-based recommendations—as well as levels of satisfaction and loyalty. Empirical findings reveal a significant positive relationship between data-driven marketing and both purchasing decisions and customer loyalty. Customers responded favorably to marketing efforts tailored to their individual preferences and buying history, indicating that personalization enhances shopping experiences and encourages repeat purchases. Furthermore, loyalty programs like membership cards and reward systems, which are supported by customer data, were found to effectively strengthen long-term customer engagement. The results imply that even in regional retail settings, leveraging customer data can be a powerful tool for enhancing marketing effectiveness and building emotional connections with customers. This study contributes to the literature by providing localized insights into the practical benefits of data-driven marketing strategies in emerging markets.This study investigates the impact of data-driven marketing on purchasing decisions and customer loyalty, focusing on a local retail context rarely explored in previous literature. Specifically, the research examines how the use of personalized marketing strategies based on customer data influences consumer behavior at Bravo Supermarket in Bojonegoro, Indonesia. Employing a quantitative approach with a cross-sectional survey design, the study collected data from a randomly selected sample of 100 customers using a structured questionnaire. The instrument measured customer perceptions of data-driven marketing strategies—such as personalized offers, targeted discounts, and purchase-based recommendations—as well as levels of satisfaction and loyalty. Empirical findings reveal a significant positive relationship between data-driven marketing and both purchasing decisions and customer loyalty. Customers responded favorably to marketing efforts tailored to their individual preferences and buying history, indicating that personalization enhances shopping experiences and encourages repeat purchases. Furthermore, loyalty programs like membership cards and reward systems, which are supported by customer data, were found to effectively strengthen long-term customer engagement. The results imply that even in regional retail settings, leveraging customer data can be a powerful tool for enhancing marketing effectiveness and building emotional connections with customers. This study contributes to the literature by providing localized insights into the practical benefits of data-driven marketing strategies in emerging markets
PENGARUH KUALITAS PELAYANAN, HARGA, DAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA BMA PUTRA CARWASH
No full textThe fierce rivalry within the car wash service sector demands that businesses owners to understand the key factors influencing consumer purchase decisions to ensure business sustainability. The purpose of this study is to examine how pricing, promotions, and service quality affect customers' decisions to buy from BMA Putra Carwash. A quantitative method of study was used. Although the precise quantity remained unclear, the population was made up of all clients who have used BMA Putra Carwash services. Purposive sampling was therefore used to choose the sample, and 100 respondents were obtained by applying the Lemeshow technique to establish the sample size with a 10% margin of error. A Google Forms-distributed online survey was used to gather data. Multiple linear regression was used in the data analysis to see how various independent factors affected the dependent variable. Furthermore, statistical tests such as the coefficient of determination (R2), t-test, F-test, validity, and reliability were performed. Results show that the purchase decision at BMA Putra Carwash is significantly affected by service quality, price, and promotion, both individually and collectively. Consequently, it is advised that BMA Putra Carwash consistently uphold and enhance service quality, focusing particularly on speed, friendliness, and customer satisfaction. Maintaining competitive pricing and optimizing promotion strategies are also crucial. These measures are expected to sustainably boost purchase decisions and support business growth in the future.Persaingan bisnis yang agresif di sektor jasa cuci mobil menuntut pelaku bisnis untuk memahami berbagai aspek berperan dalam keputusan pembelian konsumen guna menjaga keberlanjutan usaha. Bertujuan untuk mengkaji bagaimana kualitas pelayanan, harga, dan pemasaran memengaruhi keputusan pembelian di BMA Putra Carwash. Digunakan metode kuantitatif pada penelitian ini. Seluruh pengguna jasa cuci mobil di BMA Putra Carwash yang pernah memakai layanan ini termasuk dalam populasi penelitian, meskipun jumlah pastinya tidak diketahui. Untuk itu, teknik purposive sampling digunakan dalam proses pemilihan sampel, dengan perhitungan jumlah sampel berdasarkan rumus Lemeshow dan batas kesalahan sebesar 10%, menghasilkan 100 responden sebagai sampel. Penyebaran kuesioner online dengan Google Form digunakan dalam pengumpulan data. Untuk menganalisis data, digunakan analisis regresi linear berganda. Penelitian ini juga menerapkan beberapa uji statistik, seperti uji validitas, uji reliabilitas, uji Analisis regresi linear berganda, uji t, uji F, serta koefisien determinasi (R²). Temuan penelitian ini yaitu keputusan pembelian di BMA Putra Carwash dipengaruhi oleh variabel independen, yaitu kualitas pelayanan, harga, dan pemasaran, baik secara parsial maupun simultan. Oleh karena itu, BMA Putra Carwash disarankan menjaga dan meningkatkan standar kualitas layanan secara konsisten dengan perhatian khusus pada kecepatan, keramahan, dan kepuasan pelanggan. Penetapan harga yang kompetitif juga penting untuk menjaga daya saing, dan strategi pemasaran perlu dioptimalkan. Upaya ini diharapkan dapat meningkatkan keputusan pembelian konsumen secara berkelanjutan dan mendukung pertumbuhan bisnis ke depannya
Kontribusi Locus of Control, Lingkungan Kerja Non-Fisik, dan Kedisiplinan terhadap Kepuasan Kerja pada Pegawai Pemerintah dengan Perjanjian Kerja (P3K)
No full textGovernment Employees with Work Agreements (P3K) are employees with non-permanent status where the work period of the P3K depends on the contract given by the government. In addition, the P3K position is also limited to functional positions only, and does not receive old-age benefits (pension). This study aims to see the contribution of the variables of locus of control, non-physical work environment, and discipline to the job satisfaction of Government Employees with Work Agreements (P3K) who work at the Institute of Domestic Government (IPDN) West Nusa Tenggara Campus. This study is a quantitative study with an explanatory approach using 113 employees as respondents through the distribution of questionnaires. Furthermore, the data were analyzed using multiple linear regression analysis. The results of the study concluded that locus of control does not have a significant influence on employee job satisfaction, the non-physical work environment has a positive and significant influence on employee job satisfaction, and discipline has a positive and significant influence on employee job satisfaction. Based on the results of this study, institutions are expected to provide more appreciation and flexibility for the competencies possessed by employees so that it will increase employee self-confidence which will ultimately increase employee job satisfaction at the Institute of Domestic Government (IPDN) West Nusa Tenggara Campus.Pegawai Pemerintah dengan Perjanjinan Kerja (P3K) merupakan pegawai dengan status tidak tetap di mana masa kerja yang dimiliki oleh P3K tergantung pada kontrak yang diberikan oleh pemerintah. Selain itu, jabatan P3K juga hanya terbatas pada jabatan fungsional saja, serta tidak mendapatkan hak tunjangan masa tua (pensiun). Penelitian ini bertujuan untuk melihat kontribusi variabel locus of control, lingkungan kerja non-fisik, dan kedisiplinan terhadap kepuasan kerja Pegawai Pemerintah dengan Perjanjinan Kerja (P3K) yang berkerja di Insititut Pemerintahan Dalam Negeri (IPDN) Kampus Nusa Tenggara Barat. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan Eksplanatory dengan menggunakan sebanyak 113 pegawai sebagai responden melalui penyebaran kuesioner. Selanjutnya data dianalisis dengan menggunakan analisis regresi linier berganda. Hasil penelitian menyimpulkan bahwa locus of control tidak memiliki pengaruh yang signifikan terhadap kepuasan kerja pegawai, lingkungan kerja non-fisik memiliki pengaruh positif dan signifikan terhadap kepuasan kerja pegawai, dan kedisiplinan memiliki pengaruh positif dan signifikan terhadap kepuasan kerja pegawai. Berdasarkan hasil penelitian tersebut, institusi diharapkan dapat memberikan lebih banyak pengahargaan serta keleluasaan atas kompetensi yang dimiliki oleh pegawai sehingga akan meningkatkan rasa percaya diri pegawai yang pada akhirnya akan meningkatkan kepuasan kerja pegawai pada Institut Pemerintahan Dalam Negeri (IPDN) Kampus Nusa Tenggara Barat
MARKETING THROUGH OMNICHANNEL SHOPPING EXPERIENCE TO IMPROVE CUSTOMER CITIZENSHIP BEHAVIOR
No full textThe growing popularity of mobile devices and the expansion of internet usage have triggered an increase in online purchases. In addition to that, offline purchases and coming directly to the store are also some of the choices of some customers. As the business competition of retail stores in Indonesia increases, customers choose several options for purchasing goods through omnichannel. This research was written to find out more about the effect of marketing through omnichannel shopping experience to increase customer citizenship behavior through customer engagement and customer satisfaction in retail companies in Jabodetabek. This article uses the SEM method and data processing with AMOS. The sampling method uses non-probability sampling with omnichannel shopping customers from the age of 17 years and above. The study results reveal that the personalization factor in omnichannel supports customer engagement and customer satisfaction, both of which are customer citizenship behaviors. This study contributes to the marketing literature by investigating dimensions of omnichannel shopping experience and their impact on customer engagement and customer satisfaction and its also impact on customer citizenship behavior. Furthermore, the study contributes to omnichannel retail stores in Indonesia, especially in the Jabodetabek area
THE INFLUENCE OF FINANCIAL LITERACY, FINANCIAL ATTITUDE, AND INCOME TOWARD FINANCIAL MANAGEMENT BEHAVIOR OF MSMEs ACTORS
No full textFinancial management is still an obstacle in developing MSME business capacity. This is due to the low level of financial literacy possessed by MSME actors as well as an attitude of awareness and responsibility that has not been carried out properly regarding financial management of business income. This research aims to determine the influence of financial literacy, financial attitudes and income on the financial management behavior of MSME players. This type of research is quantitative research. The research respondents were MSME actors in the culinary sector in Bantul Regency. Sampling was carried out using a purposive sampling technique with a sample of 102 respondents obtained in the study. The data used in this research is primary data, namely data from the results of the respondent's questionnaire answers. The analysis technique used is descriptive statistical analysis and multiple linear regression analysis. The research results show that (1) financial literacy has a significant effect on the financial management behavior of MSME actors; (2) financial attitudes do not have a significant effect on the financial management behavior of MSME actors; (3) income has a significant effect on the financial management behavior of MSME actors.Penelitian ini berfokus pada tantangan yang dihadapi oleh pelaku UMKM di Kabupaten Bantul dalam mengelola keuangan, terutama dalam konteks literasi keuangan, sikap keuangan, dan pengelolaan pendapatan. Penelitian ini bertujuan untuk mengetahui pengaruh literasi keuangan, sikap keuangan dan pendapatan terhadap perilaku pengelolaan keuangan pelaku UMKM. Jenis penelitian ini adalah penelitian kuantitatif menggunakan data primer. Responden penelitian adalah pelaku UMKM sektor kuliner di Kabupaten Bantul yang ditentukan teknik purposive sampling dengan perolehan sampel pada penelitian sejumlah 102 responden. Data yang digunakan dalam penelitian ini adalah data primer yaitu data hasil kuesioner jawaban reponden. Teknik analisis yang digunakan adalah analisis statistik deskriptif dan analisis regresi linier berganda. Hasil penelitian menunjukan bahwa (1) literasi keuangan berpengaruh signifikan terhadap perilaku pengelolaan keuangan pelaku UMKM; (2) sikap keuangan tidak berpengaruh signifikan terhadap perilaku pengelolaan keuangan pelaku UMKM; (3) pendapatan berpengaruh signifikan terhadap perilaku pengelolaan keuangan pelaku UMKM
ALIGNING CSR REPORTING IN MINING INDUSTRY: ROLES OF EXTERNAL RELATIONS, INTERNAL AND ENVIRONMENTAL PRACTICES, AND POLICY
No full textThe expansion of the company can raise social concerns and environmental damage. CSR can be a solution to overcome this problem, but the implementation of CSR in Indonesia is still not optimal. This study aims to identify the factors that affect CSR reporting in Indonesia. The four factors analyzed are External Relations, Internal Practices, Environmental Practices, and Environmental Policies. The research was conducted on the mining sector in Indonesia which is directly related to the environment. Variable testing using SEM PLS. The results of the study show that External Relations and Internal Practices do not have a significant relationship with CSR. In contrast, Environmental Policies and Environmental Practices have a significant and positive relationship with CSR.
Perluasan perusahaan dapat menimbulkan kekhawatiran sosial dan kerusakan lingkungan. CSR dapat menjadi solusi untuk mengatasi masalah ini, namun implementasi CSR di Indonesia masih belum optimal. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi pelaporan CSR di Indonesia. Empat faktor yang dianalisis adalah External Relations, Internal Practices, Environmental Practices, dan Environmental Policies. Penelitian dilakukan pada sektor pertambangan di Indonesia yang secara langsung berhubungan dengan lingkungan. Pengujian variabel menggunakan SEM PLS. Hasil penelitian menunjukkan bahwa External Relations dan Internal Practices tidak memiliki hubungan yang signifikan dengan CSR. Sebaliknya, Environmental Policies dan Environmental Practices memiliki hubungan yang signifikan dan positif dengan CSR
ANALYZING INVENTORY CONTROL THROUGH THE EOQ METHOD TO IMPROVE PURCHASING EFFECTIVENESS AT MEXSHAMALL
No full textThis study adds originality by looking at the Economic Order Quantity 1 (EOQ) method at Mexshamall operations, a Muslim fashion retail business that deals with difficulties of excessive inventory, ineffective procurement, and cash flow interruptions. The study's goal is to assess the effectiveness of EOQ 8 in managing inventory and boosting buying efficiency in comparison to the firm's conventional methods. The descriptive quantitative methodology used primary data from interviews and observation, as well as secondary data such as purchase reports, ordering costs, holding costs, and demand data. The study compared the company's current procedures to the best order quantity, safety stock, reorder point, and total inventory cost (TIC). The empirical data show that EOQ implementation results in an ideal order size of 103,638 pieces per order, with a frequency of 24 orders annually, safety. TIC declined from IDR 22,620,930 to IDR 18,240,256 per year, saving about IDR 7,661 units, with a reorder threshold of 26,940 units. IDR 4,380,674 and the frequency of purchases exhibited a notable decline, reducing from 48 to 24 instances. In addition, EOQ was shown to increase liquidity, reduce credit risk, and optimize the use of working capital. The implications suggest that EOQ implementation can be rolled out gradually by organizations, fostering data-driven decision-making, improving inventory management, and providing financial rewards. Mexshamall and other small and medium-sized enterprises with comparatively cheap implementation expenses.This study adds originality by looking at the Economic Order Quantity 1 (EOQ) method at Mexshamall operations, a Muslim fashion retail business that deals with difficulties of excessive inventory, ineffective procurement, and cash flow interruptions. The study's goal is to assess the effectiveness of EOQ 8 in managing inventory and boosting buying efficiency in comparison to the firm's conventional methods. The descriptive quantitative methodology used primary data from interviews and observation, as well as secondary data such as purchase reports, ordering costs, holding costs, and demand data. The study compared the company's current procedures to the best order quantity, safety stock, reorder point, and total inventory cost (TIC). The empirical data show that EOQ implementation results in an ideal order size of 103,638 pieces per order, with a frequency of 24 orders annually, safety. TIC declined from IDR 22,620,930 to IDR 18,240,256 per year, saving about IDR 7,661 units, with a reorder threshold of 26,940 units. IDR 4,380,674 and the frequency of purchases exhibited a notable decline, reducing from 48 to 24 instances. In addition, EOQ was shown to increase liquidity, reduce credit risk, and optimize the use of working capital. The implications suggest that EOQ implementation can be rolled out gradually by organizations, fostering data-driven decision-making, improving inventory management, and providing financial rewards. Mexshamall and other small and medium-sized enterprises with comparatively cheap implementation expenses
THE IMPACT OF INFLUENCERS ON INDONESIAN GEN Z’s COSMETIC PURCHASE INTENTION THROUGH SOCIAL MEDIA
No full textThe rapid expansion of digitalization has transformed Indonesia into one of the world’s largest digital markets, with over 221 million internet users projected by 2024. This phenomenon has reshaped marketing strategies, particularly in the cosmetics industry, where influencers have emerged as central to engaging consumers. Generation Z (Gen Z), known as digital natives, represents a critical consumer segment due to their reliance on social media and preference for authentic, ethical, and relatable brand interactions. This study investigates the impact of influencer attributes attractiveness, expertise, and trustworthiness on Gen Z's purchase intention in Indonesia's cosmetics market, with a focus on the mediating roles of emotional attachment and brand trust. Using a quantitative research design, this study collected data through an online survey distributed to 302 Gen Z respondents who were social media users and had purchased cosmetics after viewing influencer recommendations. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the hypothesized relationships among variables. The findings reveal that while attractiveness indirectly influences purchase intention via emotional attachment and brand trust, expertise and trustworthiness have significant direct effects. Both emotional attachment and brand trust are identified as key mediators driving purchase behavior. These results highlight the importance of influencer credibility and emotional connections in shaping Gen Z's purchasing preferences. The study provides insights for marketers to optimize influencer-based strategies and emphasizes the need for future research to explore additional factors, such as brand reputation and customer satisfaction, in influencing Gen Z consumers