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INFLUENCE OF LEADERSHIP, ORGANIZATIONAL CULTURE AND DIGITAL CAPABILITIES TO EMPLOYEE PERFORMANCE AT PT. PLN (PERSERO) ULP PALOPO KOTA
No full textThis study aims to determine the influence of leadership, organizational culture, and digital skills on employee performance at PT. PLN (Persero) ULP Palopo City. This study uses a quantitative method. Data collection techniques; primary data and secondary data. Primary data was taken by distributing questionnaires to respondents. The number of employees at PT. PLN (Persero) ULP Palopo Kota is 35 people. The total population in this study is 35 employees. The number of respondents in this research is 35 employees - all employees are made respondents (census). The measurement scale used is the Likert scale. The data analysis technique used is SPSS Statistical Analysis 22. The results of this study show that (1) leadership has a positive and significant effect on employee performance, (2) organizational culture has a positive and significant effect on employee performance, (3) digital skills have a positive and significant effect on employee performance, (4) leadership, organizational culture and digital capabilities simultaneously have a positive and significant effect on employee performance. Due to limitations in time, financial resources, and other factors, this research is not without its imperfections. Future studies can expand by incorporating additional variables, increasing the sample size, and covering a broader geographical area
THE INFLUENCE OF COMPENSATION, CAREER DEVELOPMENT, AND EMPLOYEE EMPOWERMENT ON ORGANIZATIONAL COMMITMENT AT PT PLN (PERSERO) UP3 YOGYAKARTA
No full textHuman Resources (HR) are critical to a company's success as their expertise facilitates organizational growth. A key determinant of organizational performance includes employee commitment, which reflects their loyalty and willingness to stay with the company. The purpose of this study is to identify how compensation, career development, and employee empowerment affect commitment to the company. The method used in this research uses quantitative research using saturated sampling techniques. The research data was collected using a questionnaire, analyzed using computer assistance and the SPSS version 25 application. In this study, a saturated sampling technique was used with 45 respondents as members of the population. This research was conducted at PT PLN (Persero) UP3 Yogyakarta. The results revealed that compensation and career development have a positive and significant influence on organizational commitment. However, employee empowerment does not have a significant impact. Suggestions for future researchers in this field are expected to pay further attention to various variables that can affect organizational commitment. Those variables may include individual components, such as job satisfaction, motivation, and employee welfare. organizational components, such as corporate culture, leadership, and reward systems as well as changes in the industry, such as government policies and technological trends
THE IMPACT OF THE GREEN MARKETING MIX ON THE PURCHASING DECISIONS ABOUT LE MINERALE
No full textGlobal awareness of environmental issues has encouraged companies to adopt sustainability-oriented marketing strategies, known as green marketing. This study examines the influence of the green marketing mix on consumer purchasing decisions for Le Minerale bottled water products at Sriwijaya University. Using a quantitative method with 90 respondents, the research found that the green product and green place dimensions significantly influence purchasing decisions, while green price and green promotion do not. However, all four dimensions simultaneously have a significant influence on purchasing decisions, indicating that a comprehensive implementation of green marketing strategies can increase consumer trust and encourage more environmentally conscious purchases. Although limited to one brand and region, this study affirms the important role of green marketing as an effective strategy for companies committed to sustainability.Global awareness of environmental issues has encouraged companies to adopt sustainability-oriented marketing strategies, known as green marketing. This study examines the influence of the green marketing mix on consumer purchasing decisions for Le Minerale bottled water products at Sriwijaya University. Using a quantitative method with 90 respondents, the research found that the green product and green place dimensions significantly influence purchasing decisions, while green price and green promotion do not. However, all four dimensions simultaneously have a significant influence on purchasing decisions, indicating that a comprehensive implementation of green marketing strategies can increase consumer trust and encourage more environmentally conscious purchases. Although limited to one brand and region, this study affirms the important role of green marketing as an effective strategy for companies committed to sustainability
SPURRING INNOVATIVE WORK BEHAVIOR BY OPTIMIZING PERSON-ENVIRONMENT FIT, PROACTIVE PERSONALITY, AND TRANSFORMATIONAL LEADERSHIP
No full textThe cafe and restaurant sector has grown quickly in Malang City, thus in order to be competitive, entrepreneurs must have employees who exhibit innovative work behavior. The purpose of this study is to examine the effects of person-environment fit, proactive personality, and transformational leadership on innovative work behavior among Vosco Group workers. Fifty Vosco Group employees were chosen as respondents from the entire population using the saturation sampling technique. The Sem-PLS 4.1.0.8 application was used for data analysis. The results showed that innovative work behavior is significantly impacted by person-environment fit, proactive personality, and transformational leadership. This study recommends more research with a bigger sample size to give organizations more thorough advice on how to use innovation to boost performance and competitiveness.Sektor kafe dan restoran tumbuh pesat di Kota Malang, sehingga agar dapat bersaing, para pengusaha harus memiliki karyawan yang menunjukkan perilaku kerja inovatif. Tujuan dari penelitian ini adalah untuk menguji pengaruh kecocokan person-environment, kepribadian proaktif, dan kepemimpinan transformasional terhadap perilaku kerja inovatif di kalangan pekerja Vosco Group. Sebanyak 50 karyawan Vosco Group dipilih sebagai responden dari keseluruhan populasi dengan menggunakan teknik sampling jenuh. Aplikasi Sem-PLS 4.1.0.8 digunakan untuk analisis data. Hasil penelitian menunjukkan bahwa perilaku kerja inovatif dipengaruhi secara signifikan oleh kecocokan person-environment, kepribadian proaktif, dan kepemimpinan transformasional. Penelitian ini merekomendasikan penelitian lebih lanjut dengan ukuran sampel yang lebih besar untuk memberikan organisasi saran yang lebih menyeluruh tentang cara menggunakan inovasi untuk meningkatkan kinerja dan daya saing
FAKTOR BRANDING PARIWISATA HALAL YANG MEMPENGARUHI PENINGKATAN JUMLAH KUNJUNGAN WISATAWAN KE PULAU LOMBOK
Full text linkThe number of visits to tourist can be increased through the improvement of supporting facilities. The development of tourism areas requires supporting infrastructure, promotion in marketing tourist objects, and easy accessibility. Marketing tourism products is the same as other products that require branding so that they are easily recognized and remembered by consumers. Lombok Island is famous for its halal tourism branding and currently many locations in Indonesia are also developed with halal branding. The aim of this research is to determine the factors that influence tourist interest in visiting Lombok Island. The analysis method uses multiple linear regression. The number of respondents collected was 113 people with random sampling data collection techniques. The results of this research explain that the halal service variable (X1), travel experience (X3), satisfaction (X4), and loyalty (X5) have a negative sign, which means that this variable has a weak influence on increasing the number of visits. the variable that has a strong influence in increasing the number of visits based on the results of this study is the halal product service variable (X2). The results of this research are consistent with information from the NTB Provincial Tourism Office, which indicates that the current paradigm of halal tourism focuses more on the provision of halal products. Increasing the number of halal-certified products can help boost tourist visits to Lombok Island. Halal-certified MSME products, halal-certified restaurants are very important in supporting the development of tourism on the island of Lombok.Jumlah kunjungan pada lokasi pariwisata dapat ditingkatkan melalui peningkatan fasilitas penunjangnya. Selain sarana prasaran penunjang dibutuhkan promosi dalam memasarkan objek-objek wisata tersebut kepada konsumen atau calon pengunjung. Pemasaran produk membutuhkan branding sehingga mudah dikenal dan diingat oleh konsumen. Pulau Lombok terkenal dengan branding pariwisata halal, sehingga ada kekhwatiran dengan branding tersebut dapat menurunkan jumlah wisatawan. Sehingga tujuan riset ini adalah mengetahui faktor-faktor yang mempengaruhi minat wisatawan untuk berkunjung ke Pulau Lombok. Metode analisis menggunakan regresi linear berganda. Jumlah responden yang dikumpulkan sebanyak 113 orang dengan teknik random sampling. Adapun hasil penelitian ini menjelaskan bahwa variabel pelayanan halal (X1), pengalaman perjalanan (X3), kepuasan (X4), dan loyalitas (X5) memiliki tanda negatif yang berarti bahwa semakin lemah pengaruh dari variabel tersebut, maka cenderung akan semakin rendah kunjungan wisatawan. Sedangkan variabel pelayanan produk halal (X2) dengan tanda koefisien positif. Hal ini berarti bahwa semakin kuat pengaruh dari pelayanan produk halal, maka cendrung akan semakin tinggi kunjungan wisatawan
THE INFLUENCE OF STRATEGIC ORIENTATION, ORGANIZATIONAL CAPABILITY AND GOVERNMENT SUPPORT ON THE SUSTAINABLE PERFORMANCE: A SYSTEMATIC LITERATURE REVIEW
No full textThe study aims to explore the influence of strategic orientation on sustainable performance of organic farming in the Bali Province. The data used in the study covers the strategic issues of agriculture in Bali, the importance of the agricultural sector for the economic and cultural life of Bali, as well as the role of the Government of the Province of Bali in making the sector a major focus of development. There is still very limited research using systematic literature reviews, especially in the context of the agricultural sector. The research uses the method of Systematic Literature Review (SLR) by looking for relevance from various previous research articles. The results show that strategic orientations, such as market orientation and technology orientation, have an important influence on the sustainable performance of organic farming. In addition, innovation and marketing capabilities also play a role in improving the sustainable performance of organic farming. Government support has proven to be a key factor in boosting the success and growth of the organic farming sector in Bali.
 
ANALYSIS OF THE MARKETING STRATEGY OF SASADAKOPI COFFEE SHOP ON CONSUMER BEHAVIOR IN MEDAN, NORTH SUMATRA
Full text linkSasadakopi merupakan sebuah coffee shop yang didirikan oleh Devi Siburian sebagai pemilik sekaligus pengelola. Berdasarkan wawancara kepada pemilik dan pengamatan, usaha ini didirikan pada tanggal 26 Oktober 2019 di JL.Sei Bahorok No.21, Babura, Kec. Medan Baru, Sumatera
Utara. Setiap minggunya, intensitas konsumen yang berkunjung ke sasadakopi ramai. Pengunjung
sebagian besar merupakan remaja dan mahasiswa. Strategi perusahaan merupakan pola atau
rencana yang mengintegrasikan tujuan utama atau kebijakan perusahaan dengan rangkaian
tindakan dalam sebuah pernyataan yang saling mengikat. Hasil peneliti ini akan dianalisis
menggunakan alat analisis SWOT selain itu juga menggunakan analisis deskriptif kualitatif. Data
tersebut mempunyai peran untuk menjelaskan secara deskriptif suatu masalah. Dalam hal ini
dengan cara memaparkan informasi-informasi akurat yang diperoleh dari Coffee Shop
Sasadakopi. Berdasarkan hasil penelitian, analisis, dan evaluasi yang telah dilakukan, dapat
disimpulkan bahwa Sasadakopi Roastery dalam memulai kegiatan bisnis ini sudah menggunakan
strategi pemasaran dan mampu merealisasikannya. Dalam strateginya, Sasadakopi berfokus pada
memperkenalkan cita rasa kopi yang berbeda dari coffee shop lainnya kepada masyarakat Kota
Medan maupun wisatawan yang berkunjung ke Medan.
Kata Kunci : Strategi Pemasaran Terhadap Perilaku Konsumen Coffee Shop Di Kota MedanSasadakopi is a coffee shop founded by Devi Siburian. She is also the owner and manager of the coffee shopased on interviews with owners and observations, this business was established on October 26 2019 at Sei Bahorok street No. 21, Babura, Medan Baru, North Sumatra. Every week, Sasadakopi is busy with customers . Most of the customers are teenagers and students. Corporate strategy is a pattern or a plan that integrates the main goals or company policies with a series of actions in a binding agreement. In other words, a marketing strategy is a strategy used to gain profits in business by paying attention to business relationships with consumers. Based on the results of the research, analysis and evaluation that have been carried out, it can be concluded that Sasadakopi Roastery has successfully executed their marketing strategy. In its strategy, Sasadakopi focuses on introducing the taste of coffee that is different from other coffee shops to the consumers
PERANAN STRUKTUR MODAL, CSR, DAN PERTUMBUHAN PENJUALAN BAGI NILAI PERUSAHAAN
No full textThe mission of this research is to conduct an evaluation and assessment of the effects of firm size on the impact of capital structure, sales growth, and CSR on firm value. This research employs a quantitative methodology. Utilizing a purposive sampling approach, the research sample consisted of 26 companies out of a total population of 84 food and beverage companies listed on the Indonesia Stock Exchange (IDX) during the period of 2018 to 2022. Partial Least Square (PLS) was employed in the data analysis process with the assistance of SmartPLS 3.0 software. The secondary data used in this research was obtain from annual reports sourced from the official IDX and company websites. The research findings indicate that an increase in sales didn't impact on firm value, while capital structure and CSR have a positive and significant impact on it. Moreover, firm size weakens the impact of capital structure on firm value and fails to influence the effects of sales growth and CSR.Misi dari riset ini adalah melakukan evaluasi dan penilaian efek dari ukuran perusahaan dalam mempengaruhi efek dari struktur modal, peningkatan penjualan, serta CSR pada nilai perusahaan. Riset ini menerapkan metodologi kuantitatif. Dengan memanfaatkan pendekatan purposive sampling, sampel riset terdiri dari 26 perusahaan dari total 86 populasi perusahaan food and baverage yang tercantum di Bursa Efek Indonesia (BEI) selama rentang waktu 2018 hingga 2022. Partial Least Square (PLS) digunakan dalam proses analisis data dengan bantuan perangkat lunak SmartPLS 3.0. Data tidak langsung yang dimanfaatkan dalam riset ini diperoleh dari laporan tahunan yang berasal dari BEI dan situs web perusahaan. Temuan riset mengindikasikan bahwa kenaikan penjualan tidak memiliki dampak terhadap nilai perusahaan, sedangkan struktur modal dan CSR berdampak positif dan signifikan terhadap nilai perusahaan. Selain itu, ukuran perusahaan memperlemah dampak struktur modal terhadap nilai perusahaan dan gagal mempengaruhi efek pertumbuhan penjualan dan CSR
BLOCKCHAIN IMPLEMENTATION FOR NOKA COFFEE JAMBI SUPPLY CHAIN TRANSPARENCY AND TRACEABILITY: ISLAMIC BUSINESS PERSPECTIVE
No full textPeningkatan konsumsi kopi yang signifikan di Indonesia menyoroti pentingnya pemahaman mendalam tentang rantai pasokan kopi yang kompleks. Selain aturan konsumsi dalam Islam, masyarakat juga dihadapkan pada berbagai kasus skandal dan kecelakaan makanan sehingga pentingnya informasi yang jelas mengenai asal-usul, proses produksi, serta keamanan produk yang akan dikonsumsi. Tujuan dari penelitian ini adalah untuk mengeksplorasi peluang dan tantangan implementasi teknologi blockchain dalam meningkatkan transparansi dan traceability pada rantai pasokan, ditinjau dari perspektif bisnis Islam di Noka Coffee. Penelitian ini mengadopsi metode penelitian deskriptif kualitatif dengan menggunakan data primer yang diperoleh dari wawancara terstruktur melalui Zoom Meeting dengan para pemangku kepentingan dalam rantai pasokan Noka Coffee. Hasil penelitian menunjukkan bahwa meskipun terdapat potensi manfaat yang besar dari penggunaan teknologi blockchain, implementasinya juga menghadapi beberapa tantangan. Tantangan tersebut meliputi biaya implementasi dan pemeliharaan yang tinggi, budaya organisasi, serta perilaku konsumen. Oleh karena itu, kolaborasi antara kedai kopi, petani, pengembang teknologi, dan konsumen sangat penting untuk mengatasi tantangan ini dan meningkatkan adopsi teknologi. Temuan penelitian ini menawarkan kontribusi terhadap pengembangan rantai pasokan yang kompleks dan berkelanjutan. Dengan blockchain sebagai instrumen, diharapkan dapat tercipta sistem yang lebih transparan, dapat terlacak, dan sesuai dengan prinsip-prinsip syariah. Inisiatif ini tidak hanya berpotensi meningkatkan kepercayaan konsumen, tetapi juga mendukung praktik bisnis yang lebih bertanggung jawab dan berkelanjutan di sektor kopi.The significant increase in coffee consumption in Indonesia highlights the importance of a deep understanding of the complex coffee supply chain. In addition to consumption regulations in Islam, society is also faced with various scandals and food safety incidents, making clear information about the origins, production processes, and safety of the products to be consumed essential. The aim of this research is to explore the opportunities and challenges of implementing blockchain technology to enhance transparency and traceability in the supply chain, viewed from the perspective of Islamic business at Noka Coffee. This study adopts a qualitative descriptive research method and utilizes primary data obtained from structured interviews conducted via Zoom Meeting with stakeholders in the Noka Coffee supply chain. The results indicate that although there are substantial potential benefits from the use of blockchain technology, its implementation also faces several challenges. These challenges include high implementation and maintenance costs, organizational culture, and consumer behavior. Therefore, collaboration among coffee shops, farmers, technology developers, and consumers is crucial to address these challenges and enhance technology adoption. The findings of this research contribute to the development of a complex and sustainable supply chain. With blockchain as an instrument, it is hoped that a more transparent and traceable system can be created, in accordance with Sharia principles. This initiative not only has the potential to increase consumer trust but also supports more responsible and sustainable business practices in the coffee sector
INTEGRATION OF MAQASHID SYARIAH VALUES IN RISK BASED DECISION MAKING: A CASE STUDY OF CV. UTAMA MAJU BERSAMA
No full textThis study aims to analyze how Maqashid Syariah values are integrated into risk-based decision making in a construction services company, using the case of CV. Utama Maju Bersama. The company faces technical risks such as well-drilling failures, occupational safety hazards, and clients’ financial challenges. The research uses a descriptive qualitative method, collecting data through in-depth interviews with the director and manager, as well as company documentation.The results show that although the management does not formally recognize the term Maqashid Syariah, its principles are substantially implemented in decision making. The value of hifz al-nafs is reflected in the use of PPE and workplace safety procedures; hifz al-maal in clear work contracts, interest-free installment payment schemes, and an internal cooperative; hifz ad-din in worship reminders and flexible prayer times; and hifz an-nasl in prioritizing the recruitment of married workers and providing social assistance. In addition, risk decisions are made through mutual consultation (musyawarah) with clients to achieve fair agreements, avoid gharar (uncertainty), and maintain customer satisfaction. These findings demonstrate that integrating Maqashid Syariah values can serve as an ethical and strategic approach to risk management in construction service companies, supporting business sustainability, social justice, and shared prosperity.Penelitian ini bertujuan untuk menganalisis bagaimana nilai-nilai maqashid syariah diintegrasikan dalam pengambilan keputusan berbasis risiko pada perusahaan jasa konstruksi, dengan studi kasus CV. Utama Maju Bersama. Perusahaan ini menghadapi risiko teknis seperti kegagalan pengeboran sumur, risiko keselamatan kerja, dan tantangan finansial klien. Penelitian menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara mendalam dengan direktur dan manajer, serta dokumentasi perusahaan. Hasil penelitian menunjukkan bahwa meskipun istilah maqashid syariah tidak dikenal formal oleh manajemen, prinsip-prinsipnya diimplementasikan secara substansial dalam pengambilan keputusan. Nilai hifz al-nafs diwujudkan melalui penggunaan APD dan prosedur keselamatan kerja; hifz al-maal melalui kontrak SPK yang jelas, skema pembayaran cicilan tanpa bunga, dan koperasi internal; hifz ad-din melalui pengingat ibadah dan fleksibilitas waktu salat; serta hifz an-nasl melalui prioritas perekrutan pekerja berkeluarga dan bantuan sosial. Selain itu, keputusan risiko dijalankan berbasis musyawarah dengan klien untuk mencapai kesepakatan yang adil, mencegah gharar, dan menjaga kepuasan pelanggan. Temuan ini memperlihatkan bahwa integrasi nilai maqashid syariah dapat menjadi pendekatan etis dan strategis dalam manajemen risiko perusahaan jasa konstruksi untuk mendukung keberlanjutan bisnis, keadilan sosial, dan kemaslahatan bersama