Advanced Research Publications: Management Journals
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Menstrual Health and Hygiene: Awareness and Communication in Rural Areas
No full textMenarche is the first menstruation that adolescent girls attain. Menarche is one of the few indications of pubertal changes seen during adolescent phase accompanied by biological physical, and psychological changes. It marks the transitional phase of adolescent girls from child to being a teenager. It brought out the physiological development in girls and considered as landmarks in female puberty because it signifies the transformation from girlhood to womanhood. However the sudden occurrence of menstruation creates shame, fear, anxiety and uneasiness among adolescent’s girls. They also faced menstrual disorders such as abdominal pain, weakness, excessive bleeding, etc. Maintaining good hygiene during menstruation is also very necessary as lack of hygiene results in various health problems such as vaginal infections and reproductive tract infections. Mothers found to be the primary sources of information on menstruation. The role of mother is crucial in helping their daughters to manage their menstruation effectively. Proper awareness and education on menstrual health and hygiene is must. Thus the present study seeks to find mother’s awareness on menstrual health and hygiene. And also the role of mothers in communicating about hygiene practices to their daughters during menstruation in rural area
A Case Study - Digital Social Medium Used for The Epic Fantasy Film “BAAHU BALI”
No full textThis is paper deals with a case study of social marketing methods used for the blockbuster film “Baahubali”- The Beginning and its impact; during prequel of this movie the production team had planned to advertise in different medium of mass communication to propagate their film mainly in digital social medium. Out of different available digital social medium of communication the team has put immense efforts to advertise their film in social digital medium such as Facebook, Twitter and You Tube. For their colossal efforts they have harvested the result while successful run of the film. The victory of the film was credited to a well implemented promotional marketing strategy applied by the team by regular updates on movie such as releasing teaser, trailers, posters, behind the scene clips in social digital medium in regular interval for creating hype among the masses. Also the production team have created website to promote the film by selling the commodities such as apparel for women and men accessories using printed film poster in T-Shirts, Historical ornament for women etc., this digital medium of promotion was created hype and reached the masses. The film “Baahubali” produced mainly in Telugu and Tamil and dubbed in Hindi and other languages. Hence this film created enormous national plea and emerged as major box office hit in the county. With appropriate usage of advertising through social media for the film, it has proved that social media advertising is the new trend adopted for marketing. This case study will analyze the medium used for the promotion of the film and impact created among the mass.
A Semiotic view on Dr. Kalaignar M. Karunanidhi’s RIP Memes
No full textSocial media have been effectively and extensively used for exchanging various information’s, such as photographs, text, memes, animation, etc. Among which memes one of its kind that are pleasurable while creating and sharing thereby convey one’s own emotions and varied purposes. This research paper focuses on memes that have been created and shared based on Dr. Kalaignar M.Karunanidhi’s death. The Researcher employed qualitative approach. Analysing RIP memes and studying on its visual and textual elements using Saussure’s semiotics is considered as the key significance of this study.
Digital Platforms and Tamil Film Industry: The New Business Horizons
No full textDistributing films is that the ending of the film creating that follows Pre-production, production and then post-production of the moving picture. There are many necessary stages before distribution of the moving picture. It’s a method within which moving picture is made available to the audiences to look at it. Skilled film distributors perform this task. Movies often play at theaters that are owned by the studio or the parent company of the studio that makes the film, thereby ensuring release and the return of profit into their entities. In a way, it’s almost guaranteeing a return on investment. The average filmgoers growing affinity to digital platforms is making the trade to rethink older paradigms of entertainment consumption and revenue making across varied verticals like music, films, television, and live entertainment. This paper looks at the new trends in the film industry in the digital platforms of money making.
The Role of Mass Media in Health Care Development: A Review Article
No full textThe role of mass media in the health development field is of high value. The strength of mass media can cause a major impact on a large population. The world is facing a lot of health issues and if the issues are not presented to the people then they can cause adverse effects to mankind. Mass media plays a vital role in presenting these issues to masses. This article reviews the research that is done on the role of mass media on health. The paper focuses on the surveys conducted in the published papers on mass media and health care development in the past and highlights the positive as well as negative aspects of media on the health of people. This article also discusses the ways to improve the performance of mass media in creating an impact on the health behavior of people. The conclusion of this article is the vital role played by mass media in health issues and health care
A Study on “Selfie as an Aesthetic Way of Communication among Youth”
No full textIn today’s digital world, mobile has become more important in everyone’s life that the situation is without which one cannot survive. Most of the youngsters are having the smartphone with a front camera, which used to take a selfie (a self-portrait photograph of oneself). They also want to post those selfies on social networking site and most of them like to present them in an attractive way. This study is to explore about how adolescent use selfie as a self-representation tool and the usage of makeup apps (You cam, cam cam, beauty plus)as an Aesthetic (appreciation of beauty)way of communication. A quantitative method was employed to understand the minds of youth on selfie among 50 samples in Auxilium College, Vellore, aged between 18-21. Results were analyzed through data interpretation.
A study on screen adaptations from Literature with reference to Chetan Bhagat’s Novel
No full textIn order to cater a huge audience, film makers from all over the world have adopted literature writings for movie making. The key purpose of these screen adaptations lies in giving visual appeal to the black and white words of the author’s writings. Furthermore, there are restricted readers for different genres and subject of novel and literature respectively. But film making satisfies the hunger of a large heterogeneous audience with the element of ‘entertainment’. The idea of screen adaptations dates back years ago when people had limited options for entertainment and recreational activities. The study is based on movies made in Bollywood which have been inspired by the writings of novelists. This is a qualitative research in which Chetan Bhagat’s novel ‘Five Point Someone’ and ‘2 States’have been take up by Bollywood film makers to make movies ‘3 Idiots’ and ‘2 States’ respectively. The research methodology will be content analysis that how writer’s experience with words can make movie audience fall for it through the adaptations.
Role of Facebook in Creating Social Awareness
No full textEvolution of Facebook has suggested the richness of new media for effective communications to engage users. This paper present the results literature review that focus on usage of Facebook increasing social awareness among users, this study also showcases literature on how Facebook is effectively used for creating environmental awareness like climate change and environmental degradation etc. Some of the finding suggests that students and teachers rely on Facebook in order to conduct classes and to attend sessions. Another finding is that Facebook has become a medium to mobilize and organise people for cause and social awareness campaigns run by Non-governmental organisations and governmental organisations as a part of their social corporate responsibility.
STOCK MARKET: An Emerging Market
No full textThis chapter explores how stock market gains the importance from last 5 to 6 years. A stock market is an aggregation of buyers and sellers of stocks which represent ownership claims on businesses; these may include securities listed on a public stock exchange as well as those only traded privately. This is the very good source of income for the retired persons who invest their money in the most productive way. It is a very safe for investing money as all the procedure are now become online so there is a less or no chance of fraud. For this in India there is an independent body who works for this which is SEBI (Securities and Exchange Board of India) it is governed by the Parliament of India. Now a days the certificate of shares are transferred in an electronic form in the demat account of the shareholder with effect from April 1st 2003, the reason behind that in physical form they bear the risk of loosed, torned, teared etc. For this online procedure are introduced by the SEBI or Government of India. For this purpose two depositiries are also there who are opened the demat account of the investors which are NSDL (National Securities Depository Limited) and second is CDSL (Central Depository Service Limited). These both are the government authorized and its process becomes simple and online with effect from April 1st 2003. The stock market is the very good platform for startups who take initiative to start their idea and they also arranged funds from this and this will help in our Make in India program and take this program on hike. In India there are total 21 stock exchanges are there now the question arises what is stock exchange? It is a place where stocks are traded or exchanged. Out of 21 only two are main or well known exchanges which are BSE (Bombay Stock Exchange) and NSE (National Stock Exchange). There headquarters or main offices are in the Economic Capital of India that is Mumbai (Maharashtra). From this paper I will tell that it is the game of speculation but it is a legal. It is a very good platform to invest the money and it is a safer. For this our government takes initiative to promote this as more people can invest their money and promote the MAKE IN INDIA CAMPAIGN.
Total Quality Management in Indian Industries: Favoring and Conflicting Factors
No full textQuality has traveled a long way from inspection to control and from assurance to total management. Today, quality is totally defined by the end-users of the products. It has emerged as a strategic entity making Total Quality Management (TQM) a necessity for overall operational effectiveness and global competitiveness. TQM is a customer-focused philosophy to bring overall quality improvements in the entire business. Tools and techniques of TQM are highly capable of achieving desired targets. But selection of correct tools and techniques, their appropriate execution and thus implementation of an effective TQM in the organization remain the cause of concern for every business. This paper is a theoretical study of critical success factors (CSFs), identified by different researchers, for TQM effectiveness. CSFs are analyzed in the light of Indian industrial environment and prospects, and challenges for the Indian industries to implement TQM in full swing are derived for their overall benefits.