Advanced Research Publications: Management Journals
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Customer Relationship Management in Indian Retail Sector
No full textThe retail sector, especially the organized retail, is witnessing drastic changes, be it the competition from foreign brands or the rapid change in customer expectations as of result of global exposure of customers. The consumer of today has plenty of options while deciding on a purchase from any of the stores. The highly cluttered market and the arrival of world-class brands and retailers have given the customers of today the choice to shift brands at a click of their fingertips. As the competition is going up day by day, retailers, be it Indian or foreign are finding it extremely challenging to attract and retain customers. The Tier-2 and Tier-3 city consumers are becoming more aware of brands and latest products and are demanding the state-of-the-art service when it comes to business. As a result of this, the brands are forced to innovate on a regular basis and come up with ideas to retain the customers. Research proves that acquiring new customers is costly compared to retaining the old ones due to the increased cost of marketing and brand awareness promotions. This has led to the development of innovative strategies and techniques like CRM aimed at retaining customer information and delight them with exciting rewards and promotions. CRM is a strategic approach that integrates people, business and technology to understand and meet the needs of a customer in a much efficient manner. Customers are more attracted to a retailer due to the rewards and customized benefits provided to them by the retailer with the help of CRM techniques. Retailers are getting benefitted from CRM techniques as it is helping them to understand customer buying behavior and provide them with customized offers to suit their shopping needs and tastes. This also helps them to cross-sell products and do repeat business from existing customers at minimum cost, thereby increasing their topline and bottom line.The paper aims at finding different types of CRM techniques available and their benefits. It also gives a view of how organized retailers in India have designed or developed their CRM systems over the years based on their customer needs and expectations. It also explores the operational factors that affect the proper implementation or success of the CRM techniques and how they can be modified
Content, Structure and Functioning of FM Channels and Opinion of Listeners about the Content broadcasted by FM Channels
No full textThe commencement of the FM revolution in the country was something path breaking. Easy access to cheap radio receivers saw a resurgence of the radio in the public domain. Instead of being swept away by the cable revolution radio made its own rules and survived well despite many apprehensions from government quarters about its ability to sway people. From rickshaws to mobiles to cars hits the FM revolution changed the way the urban landscape redefined its media habits. FM was in the pockets of everybody. But in the mad rush of the city dwellers craze for FM there always existed the silent listeners in the blind spot. FM radio has gained popularity in India, especially with the entry of private players. Today FM radio market has emerged and has made enormous growth. The commercial aspect of radio is enormous as is the number of people it reaches to. Right from the roadside petty shop to corporate banker-all are hooked to the radio
Employees’ Perception towards Softcore CSFS of Six Sigma [An Empirical Analysis in Foreign Banks]
No full textMost quality initiatives are based on systems and techniques with the aim of improving quality and productivity. Often, newly developed techniques such as ISO-9000, process reengineering, and Six Sigma etc. become the focus of the quality program. It is assumed that once the system and procedures for the selected techniques are in place, the desired results will follow. What is not realized is that the systems and procedures are implemented by people, and the effectiveness of the program therefore is largely dependent on the capability and motivation of these individuals.Though Six Sigma was pioneered in mid 80s, it was mainly adopted by banks during or after 2000. Further the major force for Six Sigma implementation is a need for change for continuous improvement, competitors’ pressure, and poor customer satisfaction. Thus these factors have been considered as critical success factors for successful implementation of Six Sigma in banking sector. Fourth, most of the organizations had implemented ISO 9000, TQM or BPR before embarking on implementing the Six Sigma program.Although Six Sigma Critical Success Factors have been amply researched in the global context, in this paper a maiden attempt is made to identify Soft Core CSFS for Six Sigma, through extensive literature review, prioritization using primary data collection from foreign banks and to identify gap between importance & practice of soft core CSFs
Administrative Structure and Functions in Uttar Pradesh: in Today’s Context
No full textThis article explains the structure and functions of administrative setup of Uttar Pradesh (UP). This article begins with the constitutional setup of the province. Under the constitutional setup, the role of the governor in the province is elaborately dealt with. His legislative, executive and judicial powers are discussed thoroughly. The article explains that how the bicameral legislature of the province keeps a check and balance on the executive wing and makes it accountable to the legislative bodies. Several legislative committees of the provincial legislative body assist in this matter. Further, the role of the Chief Minister of the province is elaborately dealt with as he is the de facto executive head. Being the head of the government of Uttar Pradesh, he is accountable for each and every right or wrong act of entire government machinery in the real sense. Even further, the structure of cabinet and the council of ministers is dealt with along with its functions. This article also highlights the structure and functioning of the provincial secretariat and the definite role played by it. For the administrative convenience, the entire province is divided into eight zones and eighteen divisions which comprise of seventy five districts. For this, secretaries, divisional commissioners, district magistrates or deputy commissioners along with provincial services officials are involved. Their hierarchy, jurisdiction and span of control are examined. Even further, the above officials are assisted by the police department of UP government, which is the largest police force in the world under single command. In last, the structure and function of the judiciary of UP is discussed in short. The article ends with the suggestions for smooth and efficient functioning of bureaucracy as the success of legislature, government and even judicial bodies depends upon the well-structured, wellmaintained and competent bureaucracy.
A Study on Effectiveness of Training in HDFC Banks
No full textSince the reforms process of Indian Banking Sector, foreign and the new generation private sector banks have entered in the market with certain distinct advantages like high technology, younger and talented staff with newer skills and competencies, a market related compensation structure, high marketing orientation, newer methods for acquiring and retaining customers, and a lean organization structure. So, it becomes very important to know what kinds of training programs they organized for developing competencies and skills among their employees. Thus, keeping this point in mind, researcher present article is concerned with study the training practices offered by the HDFC Bank to their employees, evaluate the effectiveness of the training practices and also seek the suggestions from by the employees on improving the present system in HDFC Bank.This article is quantitative in nature. Data for the article have been collected through primary and secondary source. Primary sources include questionnaires surveys and secondary sources include information get from journals, RBI Governor Speeches and websites and so on. We analyze responses on two bases one is position held in the organization and other one is gender. The result showed that there are significant relations. Relevant literatures were also studied about topics related to this research. Recommendation and conclusion are the last part of this article
Socio-Legal Perspectives and the Concept of CSR
No full textThis article looks at changes in the legal requirements regarding CSR in Indian context. This is a review article which reviews the proposed legal reform. Different perspectives regarding making CSR mandatory are being discussed in the light of the discussions of proposals. The focus has shifted from Profit to People. The whole concept of CSR is based on the fact that the society provides resources for business and business has to give back to the society for its inclusive growth. Business goals have to be aligned with the social and environmental needs for its long term growth. A few corporate houses view the mandatory spending on CSR activities as an unjustified burden on corporates and is going to hit their bottom line because of additional spend of a minimum 2% of the profits on the prescribed CSR activities. There is criticism over the dictating terms of the legislatures for philanthropic initiatives of the companies
The Impact of Politics on the Administration: How Appropriate so UnfairThe Impact of Politics on the Administration: How Appropriate so Unfair
No full textThe dichotomy of administration and politics has had a strange history and for more than a century it has been one of the most disreputable topic in the field of public administration. Woodrow Wilson was one of the avid proponents of this dichotomy. In his paper entitled “The Study of Administration” (1887) Wilson said that the administration as a field of business must be removed from the hurry and strife of politics. For President Wilson, the field of politics aims to answer the question, “Who shall make law and what shall it be?” while administration attempts to address the question, “How should the law be administered?” Wilson’s contemporary Frank Goodnow stated that while politics has something to do with policies or expressions of the State’s will, administration has to do with the execution of such policies.
Medical Economics: Technique, Usefulness and Limitation
No full textMedical economics is an important specific branch of biomedical science. It applies the principles of economics to medicine. The aim of the application is to manage the limited resources in medicine. The usefulness of medical economics can be seen. Nevertheless, its limitation has to be discussed
Medical Business: Do We Prepare for Risk Management as a Social Responsibility?
No full textMedical business is a worldwide practiced business. An important concern is on the good governance. The special focus in this brief article is on the risk management issue of medical business. It should be noted that medical business might contribute risk to the society; hence, it is a basic requirement that medical business has to prepare for risk management as social responsibility
Media Habits of Iranian Students in Mysore City: A Study
No full textCommunication and Media are developing all over the world. Living without media is impossible in this age. India is a big country with large media industry that have amount of circulation and programs in different languages and communities. Iranians from past have been come to India for living, working and studying. Getting information about Iranian habits on media, quality and quantity of usage is important, because they are people who live in India as a big minority and have some similarities in culture, religion, race and language with Indians. Knowing about this community and making better situation for them to use the media properly, can help to inform, influence, educate and aware them for accepting communication in India and improve the relationship. The present study evaluates Media habits of Iranian students in Mysore city in the year of 2013 in particular. The main objective of this study is to find out the media habits of Iranian students in Mysore city before the widespread use of mobile phones. The chief tool of data collection is interview-schedule by structured questionnaire; and the results show the usage of Internet is the highest, followed by television and mobile. The study indicates that the respondents do not attach much importance to magazine and radio. Significantly, most respondents do not rely on local media for news about their districts and constituencies.