Journal of Information and Organizational Sciences (JIOS)
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The Role of Knowledge Management in Mobile Marketing
No full textMobile terminal devices and mobile networks enable mass customization for individual customers, and pursuant to this mobile marketing represent the last stage of segmentation leading up to the individually customized marketing, i.e. „one on one marketing“. Mobile marketing refers to using an interactive wireless medium with purpose of providing customers with personal information, having time and location dimension, promoting goods, services and ideas, thus generating value for all stakeholders. On one hand, mobile medium has completely transformed present day notion of marketing campaigns and opened up a range of new opportunities for advertisers, and on the other hand it put new challenges before companies whose CRM and KM systems are not well adapted to new requirements of mobile marketing. This article attempts to answer the question on how to successfully run mobile marketing campaigns, while using tools and knowledge provided by Knowledge Management and Customer Relationship Management
Web 2.1 : Toward a large and qualitative participation on the Web
No full textThis article presents the results of research done on Web 2.0 within the School of Information Sciences ESI. It aims to study the behavior of different academic actors who deal with information, among whom we cite teachers, students of masters and students of information sciences in Morocco, face to Web 2.0’s services. Firstly, it aims to evaluate the use and production of information in the context of Web 2.0. Then, it attempts to assess those rates, to identify and analyze the causes of eventual problems and obstacles that academic actors face. In fact, we intend to understand why information actors in the academic world use often Web 2.0’s services but do rarely produce qualitative content. To achieve the objectives set, we used the on-site survey method, which was based on an electronic questionnaire administered directly to our people via the Internet. We chose the electronic version of questionnaire in order to make an optimal use in terms of new technologies, to gain time and to reduce cost. Then, in order to deepen the understanding of the data collected, we complete the data collected by the questionnaire by an ongoing discussions with actors. Finally, to overcome the problems already identified, we intend to propose the elements of a new version of the Web called Web 2.1 offering new concepts in order to encourage users to produce information of quality and make the Web more open to a larger community. This version maintains the current contents of Web 2.0 and adds more value to it. Indeed, the content will be monitored, evaluated and validated before being published. In order to target valuable information, the new version of Web 2.1 proposes to categorize users into three groups: users who just use the contents, producers who use and produce content, and validators who validate the content in order to target information that is validated and of good quality. Once the information is published, it must be well organized, well stored and archived or removed to avoid over-information
From the Editor
No full textDear readers,I am happy to present you a new issue of the Journal of Information and Organizational Sciences, volume 33, number 1.JIOS is being increasingly seen as a relevant journal in the field of information sciences and applied information and communication technology. Speaking in favour of this statement is the fact that JIOS has been included into several new databases – DOAJ (Directory of Open Access Journals), OAIster and Referativny Žurnal – which is information of interest to all our future authors. At present, we are cited in 7 diferent databases, which signifcantly enhances the visibility of the Journal. In this issue a selection of 9 original scientific papers, 3 preliminary communication articles and 1 review paper has been included, all of which have undergone rigorous double-blind review. Some of the papers published here were already presented at the CECIIS 2008 conference. The papers in the current issue cover a broad area of topics, from programming and web related topics, through algorithm and method proposals, to economics and applied linguistics. We hope you will find the papers interesting and challenging for your own research. We encourage you to submit your papers at www.jios.foi.hr, where you can also share with us your recommendations, comments or critical remarks regarding the papers published in previous issues. Your papers and feedback may prove invaluable in fulfilling our ambitions, which are very high indeed, as we have set out to enter some new databases. We would also appreciate your willingness to become a peer-reviewer for submitted papers, and thus give your contribution to the rising quality of JIOS
Application of Benford's Law in Payment Systems Auditing
No full textInformation systems auditing activities are mandatory in today business environments. There are numerous useful methods that can be conducted in such audits. One of contemporary methods is application of so-called Benford's Law. In this paper we examine ways of application of this law in investigation of certain number set with aim to make a conclusion if number set conforms to Benford's Law. As an examination target we used foreign payment system messages which are issued between foreign and domestic business entities i.e. commercial and central banks. We chose sample of 1.745.311 transactions and conducted examination for first, second and first two digits. We examine certain data subsets, created according to certain payment types, and investigate how Benford’s Law tests can be used in auditing. We also compare practical usefulness and note differences between various conformity tests in auditing environment. Results we achieved prove adequate potential of this law in audit practice
The Partial Mapping of the Web Graph
No full textThe paper presents an approach to partial mapping of a web sub-graph. This sub-graph contains the nearest surroundings of an actual web page. Our work deals with acquiring relevant Hyperlinks of a base web site, generation of adjacency matrix, the nearest distance matrix and matrix of converted distances of Hyperlinks, detection of compactness of web representation, and visualization of its graphical representation. The paper introduces an LWP algorithm – a technique for Hyperlink filtration. This work attempts to help users with the orientation within the web graph
Creating adaptive environment for e-learning courses
No full textIn this paper we provide an approach to creating adaptive environment for e-learning courses. In the context of e-education, successful adaptation has to be performed upon learners’ characteristics. Currently, modeling and discovering users’ needs, goals, knowledge preferences and motivations is one of the most challenging tasks in e-learning systems that deal with large volumes of information. Primary goal of the research is to perform personalizing of distance education system, according to students’ learning styles. Main steps and requirements in applying business intelligence techniques in process of personalization are identified. In addition, we propose generic model and architecture of an adaptive e-learning system by describing the structure of an adaptive course and exemplify correlations among e-learning course content and different learning styles. Moreover, research that dealt with application of data mining technique in a real e-learning system was carried out. We performed adaptation of our e-learning courses using the results from the research
Impact of ICT on the structural and contextual organizational elements: Case of the Varaždin County
No full textThe influence of certain factors on the organizational components has been in researchers' focus for years, together with their impact on the overall organizational efficiency. Traditional view commonly divided the factors on internal and external ones, which became improper in modern conditions. With contemporary division on structural and contextual factors, as a specific determinant we have to extract information and communication technology (ICT) which impacts elements of structural and contextual dimension in every organization. Therefore it is becoming generic factor which cannot be classified into one of these groups. In this research, we observed impact of ICT on organizational elements of public administrations offices on the case of the Varaždin County. Results show that this impact is present in various forms in all observed factors and thus makes ICT a generic organizational factor
Multi-Agent System for Decision Support in Enterprises
No full textBusiness decisions must rely not only on organisation’s internal data but also on external data from competitors or relevant events. This information can be obtained from the Web but must be integrated with the data in an organisation’s Data Warehouse (DW). In this paper we discuss the agent-based integration approach using ontologies. To enable common understanding of a domain between people and application systems we introduce business rules approach towards ontology management. Because knowledge in organisation’s ontologies is acquired from business users without technical knowledge simple user interface based on ontology restrictions and predefined templates are used. After data from internal DW, Web and business rules are acquired; agent can deduce new knowledge and therefore facilitate decision making process. Tasks like information retrieval from competitors, creating and reviewing OLAP reports are autonomously performed by agents, while business users have control over their execution through knowledge base in ontology. The approach presented in the paper was verified on the case study from the domain of mobile communications with the emphasis on supply and demand of mobile phones and its accessories
From the Editor
No full textDear readers,I proudly welcome you to Issue 2 of Volume 33 of the Journal of Information and Organizational Sciences.Let me remind you that JIOS is published on the two-issues-per-volume basis, with one volume published annually. One issue of the volume is usually dedicated to CECIIS, the international scientific conference organized and hosted by the Faculty of Organization and Informatics. These special issues of JIOS normally contain a selection of best scientific papers presented at the Conference. The second issue is reserved for scientific papers in the fields of information sciences as well as a range of scientific fields related with information sciences, particularly applied ICT in economics and business.Owing to the efforts of the Editorial Board aimed at including JIOS in a number of relevant databases, JIOS has been steadily increasing its visibility with every new volume. As a result, JIOS is currently being cited in seven databases that cover a variety of scientific topics connected to information sciences, computing and applied ICT.In this issue you will find a selection of several original scientific papers, two preliminary communications and one review paper. We hope that the variety of themes reflects some of your own research interests, thus making the papers inspirational for your future work.As in all my letters addressed to the respected readership of JIOS, I would like to use this opportunity to motivate prospective authors among you, dear readers, to submit papers at www.jios.foi.hr. You are also invited to share with us your comments or critical remarks regarding the papers previously published in the Journal. Your willingness to become a peer-reviewer for submitted papers would be much appreciated as by choosing to do so you would contribute significantly to the rising quality of JIOS
