European Journals of Social Sciences Studies
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SYNERGISING RESOURCES AND CONTROL: THE INTERACTION OF MANAGEMENT CONTROL SYSTEMS AND INTELLECTUAL CAPITAL IN PUBLIC SECTOR PERFORMANCE
Full text linkThis theoretical paper explores the synergistic relationship between Management Control Systems (MCS) and Intellectual Capital (IC) in driving public sector performance. Despite their individual importance, the interaction between MCS and IC remains understudied, particularly in public institutions. The study argues that specific MCS levers dynamically interact with core IC elements, creating a synergy that enhances organizational performance. Grounded in the Resource-Based View (RBV), this research investigates how the integration of MCS and IC influences public sector performance, addressing a critical gap by examining their interactive relationship. The primary theoretical contribution extends the RBV into the public sector context, demonstrating how organizations integrate MCS to translate IC into sustainable performance. This bridges the theoretical divide between control and knowledge-based strategic assets. The paper aims to enhance public organization performance through MCS by leveraging the interaction of IC components: human, structural, and relational capital. The research will help managers identify weaknesses in their MCS and optimize resource utilization in terms of efficiency, effectiveness, and economics. It offers practitioners a validated framework for designing MCS tailored to the unique value-creation processes of public organisations. The findings have significant implications for public sector policy-making and management practices, providing evidence-based strategies for optimizing organizational performance through the strategic alignment of MCS and IC. By uncovering the complex relationship between MCS and IC, this study contributes to a more nuanced understanding of performance drivers in public organisations. It highlights the importance of considering both control systems and intellectual assets in tandem, rather than as separate entities. The insights gained from this research can guide public sector leaders in developing more effective strategies for leveraging their organization's intellectual resources through appropriate control mechanisms, ultimately leading to improved public service delivery and organizational effectiveness. Further, this offers practitioners a validated framework for designing MCS that tailors to the unique value-creation processes of public organisations. Article visualizations
COCHINCHINA UNDER FRENCH COLONIAL RULE (1862–1939)
Full text linkThis article examines the colonial administration of Cochinchina under French rule between 1862 and 1939, with a focus on its political, economic, social, and cultural transformations. The primary objective is to reconstruct a comprehensive picture of colonial governance and to assess its long-term implications for Vietnam’s modern history. Methodologically, the study combines the historical method—reconstructing causes, processes, and outcomes—with the logical method, which identifies structural patterns and underlying dynamics of colonial rule. Comparative analysis, statistical data, and critical evaluation of diverse sources further ensure scholarly rigor. The findings indicate that, politically, the French imposed a regime of direct rule through the Governor of Cochinchina, restructuring administrative divisions to enforce the principle of “divide and rule” and sever ties with the Huế court. Economically, Cochinchina was transformed into a colonial production zone serving the metropole. The first and second colonial exploitation programs (1897 and 1918) consolidated a semi-feudal colonial economy, centered on rice cultivation and export, deeply dependent on France. Socially, new classes emerged, including a nascent bourgeoisie, an urban petty bourgeoisie, and an expanding working class, while tenant farmers faced growing impoverishment. In cultural and educational spheres, French policies combined deliberate obscurantism with selective Westernization, fostering the rise of urban culture, vernacular press, and a new intelligentsia. This study contributes to Vietnamese historiography by systematizing scattered sources, reaffirming the exploitative nature of French colonialism, and highlighting the multifaceted transformation of Cochinchina. It also provides valuable reference material for teaching and further research on colonial Vietnam and the uneven process of modernization under foreign domination. Article visualizations
A CASE STUDY ON THE SELF-CONCEPT OF EARTHQUAKE SURVIVORS WITH SPECIAL NEEDS
Full text linkEarthquakes are destructive natural disasters that originate deep within the Earth's crust. This study explores whether students with special needs (SwSN) who survived an earthquake exhibit long-term effects on their self-concept. The sample comprises 104 SwSN (50 female, 54 male), aged 5–30 and enrolled in grades 0–8 at a Guidance and Research Center (GRC) in Kahramanmaraş during the 2023–2024 academic year. Employing a phenomenological case study design, the research presents both quantitative and qualitative findings. In the first section, demographic variables such as age, gender, and type of disability were analyzed. In the second, the Blob Tree Test was used to examine participants’ responses, focusing on two dimensions: the Self-Representational Figure (SwSN-SRF), indicating the figure they identified with most, and the Desired Position Figure (SwSN-DPF), reflecting the figure they wished to be. Results show that most SwSN earthquake survivors were male, aged 11–15, diagnosed with intellectual disabilities, and residing with their families. Many had experienced loss during the earthquake. SwSN-SRF responses revealed efforts to overcome obstacles, seek peace, and obtain social support. SwSN-DPF responses emphasized aspirations for leadership, achievement, and stronger social ties. Article visualizations
MICROFINANCE AS A CATALYST FOR SUSTAINABLE MICRO AND SMALL ENTERPRISES (MSE) PERFORMANCE: A STUDY OF AMANAH IKHTIAR MALAYSIA (AIM)
Full text linkThis study examines the impact of microcredit accessibility, microfinance training and financial literacy and group support mechanisms on sustainable MSEs performance among Amanah Ikhtiar Malaysia (AIM) borrowers in seven targeted zones in Sarawak. Data from 173 active AIM clients were gathered using a cross-sectional survey approach, and SPSS Version 26 was used for analysis. Significantly positive correlations between all independent factors and sustainable performance were shown via correlation analysis. Microcredit accessibility was found to be the most significant predictor (β =.407, p <.001), with group support mechanisms coming in second (β =.205, p <.05). Financial literacy and microfinance training, on the other hand, did not exhibit any significant predictive value in the regression model, indicating possible inadequacies in the delivery of teaching or its applicability to business requirements. These findings deepen understanding of microfinance effectiveness in underserved regions and suggest that sustainable MSE performance depends on accessible and continuous disbursement, with adequacy of loan size and supportive knowledge sharing and networking opportunities rather than on standalone training programs. The study advances microfinance research by providing empirical evidence from a rural context and offers critical recommendations for enhancing microfinance program design to foster sustainable microenterprise development in emerging economies. Article visualizations
HOW DO ARAB STUDENTS IN HIGHER EDUCATION IN ISRAEL PERCEIVE THE IMPACT OF SMART LEARNING ON THEIR LEARNING OUTCOMES, ENGAGEMENT, MOTIVATION, AND ACHIEVEMENT?
Full text linkThis study examines how Arab students in higher education in Israel perceive the impact of smart learning on their learning outcomes, academic engagement, and motivation. For this qualitative study, semi-structured interviews were used with 40 Arab students in Higher Education in Israel to identify perceptions of both opportunities and constraints associated with smart learning environments. Findings indicate that students perceive benefits of smart learning, including flexible learning, personalized learning, and real-time feedback to support their academic understanding and motivation. The findings also suggest that challenges remain, including digital fatigue, lack of emotionally meaningful connections with peers and with instructors, and the continuing cycle of inequitable access to technology. The study concluded that smart learning is best supported as part of an overall strategy for sustainable equity, which includes digital infrastructure and pedagogy that reinforces inclusion. Implications suggest that institutions address how they employ human-centered practices in digital education, including in education programming, and support equitable access to smart learning devices. Theoretically, this study develops an understanding of how technology, equity, and learning intersect, while practically providing suggestions to enhance the smart learning experience in diverse higher education contexts. Article visualizations
AN ANALYSIS OF THE POTENTIAL INTEGRATION'S OF SUSTAINABILITY INTO MARKETING STRATEGIES BY COMPANIES
Full text linkFor companies looking to solve environmental, social, and economic issues while preserving their competitive edge, sustainability has become a key priority. The goal of this study is to identify successful techniques, obstacles, and results by analyzing how businesses incorporate sustainability into their marketing plans. Providing a thorough grasp of how sustainability-driven marketing tactics may meet stakeholder expectations, promote positive societal effects, and align with business aims is the aim. The intricacies of sustainable marketing strategies were investigated using a qualitative study methodology. In addition to reviewing corporate sustainability reports and case studies, data was gathered through in-depth interviews with marketing professionals, sustainability officers, and industry experts from a variety of sectors. With an emphasis on the reasons, strategies, and difficulties involved in integrating sustainability into marketing initiatives, thematic analysis was employed to find significant trends and insights. A change from transactional to relationship-focused approaches, with an emphasis on transparency, authenticity, and long-term value creation, is necessary for the successful integration of sustainability into marketing strategies, according to key findings. Businesses that make sustainability a central component of their brand identity have a competitive edge, increase brand equity and cultivate client loyalty. However, obstacles like organizational inertia, economic limitations, and concerns about greenwashing frequently make implementation difficult. The report also emphasizes how creative practices like collaborations for sustainable development, technology-driven engagement, and circular economy initiatives are essential for successful sustainable marketing. There are two implications for this study. Theoretically, it advances the growing conversation about sustainable marketing by offering a framework for comprehending how it is incorporated into corporate plans. Practically speaking, the results provide firms with suggestions on how to overcome obstacles and seize chances in sustainable marketing. To dispel doubt and build credibility, companies are advised to embrace a stakeholder-centric approach, make investments in sustainable product innovation, and openly share their work. The present study adds to the existing body of literature on sustainability and marketing by clarifying the methods by which businesses can include sustainability in their marketing plans. It emphasizes how crucial it is to match sustainable practices with business missions, consumer values, and larger societal objectives. Further investigation of regional and industry-specific variances is necessary to enhance understanding of sustainable marketing strategies. Article visualizations
INTÉGRATION DE L'ÉTHIQUE DANS LE MARKETING D'INFLUENCE ET IMPACT SUR LA DÉCISION D'ACHAT DANS LE SECTEUR HÔTELIER : UNE ÉTUDE EXPLORATOIRE / INTEGRATION OF ETHICS IN INFLUENCER MARKETING AND ITS IMPACT ON PURCHASE DECISION IN THE HOTEL SECTOR: AN EXPLORATORY STUDY
No full textL'avènement du monde numérique et des réseaux sociaux a provoqué une véritable révolution dans le domaine du marketing d'influence. Cette évolution a donné naissance à une nouvelle génération d'influenceurs, englobant non seulement des célébrités qui exploitent leur notoriété pour influencer, mais aussi des passionnés et des individus talentueux qui construisent leur propre communauté en partageant leurs passions ou leurs compétences sur les réseaux sociaux. Cette approche leur a permis de créer des communautés d'abonnés qui apprécient leur contenu. De plus, les outils d'interaction disponibles sur ces réseaux sociaux facilitent l'établissement de liens solides entre les abonnés et les influenceurs, renforçant ainsi l'impact de leur influence. De nos jours, de nombreuses marques s'associent à un large éventail d'influenceurs pour promouvoir leurs produits ou services, notamment celles opérant dans le domaine du tourisme. Le marketing d'influence s'est affirmé comme une stratégie incontournable en marketing, attirant l'attention des entreprises et des marques à la recherche de moyens interactifs et efficaces pour promouvoir leurs offres. La collaboration avec des influenceurs peut offrir aux marques une opportunité pour atteindre leur public cible. Et permet aux marques de bénéficier de la portée et de l'influence des partenaires choisis, renforçant ainsi leur visibilité et leur crédibilité sur les plateformes numériques. Toutefois, l'émergence de cette tendance soulève des interrogations éthiques concernant les stratégies de marketing d’influence et les pratiques des influenceurs. Cette thèse s'attache à explorer l’impact de marketing d'influence sur les décisions d'achat, en mettant en lumière l'importance grandissante de l'éthique dans ces pratiques. En croisant les concepts théoriques avec les données de l'étude préliminaire, nous avons élaboré un modèle de recherche qui met en lumière divers facteurs susceptibles d'influencer la décision d'achat. La validation de ce modèle par une étude empirique a permis de mettre en évidence que l’intégration de l’approche éthique reposant sur la crédibilité, l'authenticité et le respect, s'avèrent être des facteurs déterminants dans la décision d'achat. The emergence of the digital world and social media has sparked a true revolution in the field of influencer marketing. This evolution has given rise to a new generation of influencers, encompassing not only celebrities who leverage their fame to influence, but also enthusiasts and talented individuals who build their own community by sharing their passions or skills on social networks. This approach has enabled them to create communities of followers who appreciate their content. Furthermore, the interaction tools available on these social networks facilitate the establishment of strong connections between followers and influencers, thus enhancing the impact of their influence. Nowadays, many brands partner with a wide range of influencers to promote their products or services, particularly those operating in the tourism sector. Influencer marketing has emerged as an indispensable strategy in marketing, attracting the attention of companies and brands seeking interactive and effective means to promote their offerings. Collaborating with influencers can offer brands an opportunity to reach their target audience. This approach allows brands to leverage the reach and influence of selected partners, thereby strengthening their visibility and credibility on digital platforms. However, the emergence of this trend raises ethical concerns regarding influencer marketing strategies and influencer practices. This thesis aims to explore the impact of influencer marketing on purchasing decisions, highlighting the growing importance of ethics in these practices. Through the integration of theoretical constructs with empirical findings from the preliminary investigation, a research framework was constructed, elucidating multifaceted determinants shaping consumer purchase decisions. The validation of this model through an empirical study highlighted that integrating the ethical approach based on credibility, authenticity, and respect proves to be decisive factors in purchase decisions. Article visualizations
THE INSTITUTIONAL FRAMEWORK OF MANAGEMENT CRISES AND DISASTERS IN HELLAS AND THE KNOW-HOW OF THE OLYMPIC GAMES 2004. THE CASE OF THE SELF-GOVERNMENTAL ORGANIZATIONS
Full text linkThe purpose of the study (using the legal framework, bibliography and articles) is the legal-critical examination of the institutional framework that refers to the management of crises and disasters in Hellas (which has faced many unsuccessfully in the last 20 years) and how the crisis-disaster management know-how developed in Hellas in 2004 during the Olympic Games (OG) could help to improve this. In this context, the responsibilities of the Self-Governmental Organizations will be examined and analysed as how these contribute or could contribute more effectively to the prevention-management-counteraction of crises and disasters. The study will be completed by presenting conclusions and proposals. Article visualizations
CHILD-REARING PRACTICES OF THE MANOBO AND MANDAYA TRIBES: INSIGHTS FOR ELEMENTARY TEACHING
Full text linkThis study aimed to explore the lived experiences of Manobo and Mandaya parents in child-rearing. This research aims to shed light on the lived experiences of Manobo and Mandaya parents in child-rearing. Using a phenomenological study, seven (7) participants for Manobo and (8) respondents for Mandaya from Davao Region, Philippines, were selected through purposive sampling and interviewed face to face. Thematic analysis was used in the study to generate themes from the responses. In challenges and experiences, it involved the following: Emphasizing Moral Development, Teaching Discipline, Education is not considered a priority, Clash between parental authority and attitudes of the youth, Lack of Basic School Resources, Insufficient Income of Parents to Provide. However, coping mechanisms used by parents involve the following: Increased Parental Effort for Sustenance and Support, Promoting the Value of Education to their Offspring, Parental Involvement in Learning. Lastly, in terms of the lessons and insights shared by the participants, it highlights the following: Aspirational Views on Education, Parents Expectation on Role of Teachers. Through analysis of the responses from the respondents, the researchers found that parents from Manobo and Mandaya tribes emphasized the importance of education in their children and that they are involved in their learning. However, their children are unmotivated to go to school as it does not allow them to contribute financially to their family. The results provide significant information about the child-rearing practices of the parents in understanding their challenges, educators can develop targeted interventions to increase motivation to go to school and to create an inclusive learning environment. Sustainable Development Goal No. # 4: Quality Education Article visualizations
PROPOSING SOLUTIONS FOR COMMUNITY-BASED TOURISM DEVELOPMENT IN CAN THO CITY BASED ON SWOT ANALYSIS
Full text linkCommunity-Based Tourism (CBT) is becoming an important sustainable development trend for many localities, including Can Tho. Based on the SWOT analysis method, this paper evaluates the strengths, weaknesses, opportunities, and challenges of community-based tourism in Can Tho, thereby proposing solutions to enhance the exploitation of potential and ensure sustainable development. Article visualizations