Pasundan University Journal
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Determinan Nilai Pelanggan dan Implikasinya pada Kinerja Pemasaran Dealer Mobil SUV Premium
Full text linkThis study examines the implementation of market strategy and marketing mix strategy and customer relationship management affecting the customer value and its implication on the marketing performances. In this research, market strategy includes market segmentation and targeting, positioning. Marketing mix strategy includes products, price, place, and promotion (4 Ps), while the marketing performance includes sales volume, profit, and the market share. This study uses survey research method, data were collected from 100 heads of authorized dealers premium SUV in West Java and Banten Proviences as respondents, with data analysis using path analysis. Based on the research results, it was concluded that the performance of marketing authorized dealer of premium SUVs in West Java and Banten Proviences influenced by customer value, and customer value is affected by the implementation of market strategy, marketing mix strategy and management of customer relationship management either partially or simultaneously
Hubungan Kausalitas antara Kinerja Sosial dan Ekonomi Perusahaan
Full text linkThe purpose of this study is to investigate the causality of relationship between the corporate economic performance and corporate social performance and also to get a picture about disclosure of Corporate Social Reporting (CSR) performance of companies in Indonesia that have deployed and published Standalone Sustainability Reports, and/or has disclosed Social and Environmental Responsibility or Sustainability in Annual Report, and the company website. The variables used to measure corporate economic performance are company size, profitability, leverage, and growth. The corporate social performance is measured by using an CSR disclosure index. The Causality relationship between corporate economic and social performance is based on the Slack Resource Theory and Good Management Theory. As the pilot study, a sample of 34 companies listed on JSX is taken using stratified random sampling method with 2010 data as the focus of the report analysis. The result of this study shows that there’s no significant relationship between Corporate Economic and Corporate Social Performance. The study also shows the low level of corporate disclosure of CSR
Faktor-Faktor yang Mempengaruhi Investasi Swasta di Indonesia
Full text linkExports and investment play an important role in the economy of a country that is open. Exports will generate foreign exchange, foreign exchange to finance imports of capital goods and raw materials required in the production process that will create added value for the economy. The variables examined in this study is the difference in private sector investment plans, loan interest rates, government spending, and Gross Domestic Bruto (GDP). Research on the analysis using the method of least squares OLS (Ordinary Least Square). Results of regression test based on the theory, statistical and econometric criteria. The results of this study are interest rates significantly have a positive affect on the private investment. GDP will have a positive effect on investment and also government spending has a positive effect on private investment
Terkendalanya Proses Implementasi Kartu Jakarta Sehat (KJS)
Full text linkLimited access to health care received by the poor citizens in Jakarta during the period of the previous administration to be one of the issues raised by Jokowi-Ahok to attracts the sympathy citizens of Jakarta in the election of Governor and Deputy Governor of the period 2012-2017, through the Jakarta Health Card (KJS) Jokowi Ahok makes serious effort to improve standards for people in the healthcare sector. Problems appear when the Jakarta Health Card program was launched, the citizen’s euphoria towards free treatment creates an impact on increasing patient Jakarta Health Card users. Limitations of medical infrastructure (health centers and Referral Hospital), they cause the disruption of the implementation of public policy in the health sector through the program launched. The purpose of this study was to analyze the problems of implementation of the Jakarta Health Card (KJS) does not function as expected. The method used is to use the approach method Institutional Analisys Development (IAD). The results obtained in this study is the problem of the procurement of Public services does not always work as expected many factors that cause it, in the case of the implementation of the Jakarta Health Card (KJS) constraints derived from the behavior of poor people in treatment as well as medical facilities and infrastructure are available
Analisis Kualitas Layanan pada Bagian Rawat Inap Rumah Sakit di Bandung
Full text linkHospital has an important role for the growth of a country. Poor of hospital quality care cause public health problems are not immediately addressed. This research aim to have an explanation about inhouse quality of hospital services. However, measurements taken by the patient’s perception produce a picture of the quality of care in hospitals. This research followed an established case study method. A range of general hospital were contacted for this research. The hospitals vary in regards to ownership, as a private and public hospital. Only 6 of 19 hospitals showed interest and willingness to spare part of their time to be observed. The results showed that the quality of hospital services is relatively good. However, there are significant complaints about the lack of time provided by doctors, the hospitals are not continuously provide information about the disease by the patient, including the information of possible complications, and lack of hospital policy to train and give an explanation about disease and pain handling