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A STUDY ON IMPACT OF DIGITAL MARKETING AND SOCIAL MEDIA ON PURCHASING DECISION OF CONSUMERS
Get PDFDigital marketing can be defined as the process of promoting of brands using digital distribution channels comprising internet, mobile and other interactive channels. Customers have become researches through convenient access to the internet; users are now much more educated and motivated. Marketing paradigm has undergone a sea change over the past decade. In recent years, Marketers seen a drastically change in the digital marketing growth due to the economic shifts, which in turn leads to change in consumer buying behaviour. The internet has a profound impact on various industries but very few industries have witnessed a metamorphosis like marketing. The changing preference of the consumer present day affects the buying pattern because they mostly follow the rhythm of fashion and taste according to the changing time. It is very important to know the psychology of the consumers in the dynamic environment. Ever changing buying behaviour of the consumers in the digitalized world should be understood properly to make the business sustainable. In this research, we sought to analyze how digital marketing and social media influences the purchase decision of consumers
Screens, Streams, and Stress: A Qualitative Study on How Distance Learning Students Cope with Information Overload
Get PDFExtensive research has been conducted in the field of information overload, but little attention has been paid to the experiences of distant learners. This research aims to fill that void by delving into the challenges that distance learning students face in online educational environments. The study addresses the following key issues: How are these students dealing with information overload? What effect does this overload have on their stress and anxiety levels? And, perhaps most importantly, what coping strategies do they employ? Data was gathered through interviews with six distance learners using a general qualitative research methodology. Thematic analysis revealed that these students' information overload stemmed from a variety of sources: excessive course materials, constant notifications, live sessions, and technological challenges, among others. This overload, in turn, manifested as feelings of being overwhelmed, the fear of missing out, digital fatigue, and pressure to perform. However, the study also uncovered resilient coping strategies. Distance learners managed information overload through effective time management, strategic information filtering, mindful digital consumption, active learning techniques, and self-care practices. These findings offer useful insights not only for improving online learning delivery but also for guiding other potential online learners through the challenges of digital education
A Psychometric Analysis of The Behaviour of Online FMCG Buyers: A Study
Get PDFGeneral\Purpose: A market transition to Online e-tailers (Oe) from local Physical Retailers (PR) for daily requirements has huge insight. The aim of the present research is to analyse the factors influencing the behaviour of online FMCG buyers. Different online platforms offering a variety of FMCG have impacted their buying behaviour. The study has admitted comparative analysis of online FMCG buyers’ agreements considering factors such as Product Quality and Range (PQR), Price Competitiveness (PC), Information Availability About Products (IAAP), Ease of Security in Shopping (ESS) and Ease of Product Return (EPR) and its variables-items, in overall forming study framework. Approach to Study: The researcher has undertaken an Integrative Approach (IA) for both, related to the literature reviewed and the survey so far observed. Materials\Methods: Both primary data through well-structured questionnaires from 300 online FMCG buyers from the Mumbai Metropolitan Region and secondary data from various published sources have been centred and cited to understand the syntactic research gap. The researcher has enforced Convenient Random Sampling to make the sample representative. Analytical Tools: The objectives were studied thoroughly and hypotheses were tested in SPSS. The researcher has used Kolmogorov-Smirnov (D-Statistic) and Shapiro-Wilk test (W-Statistic) to test data normality, Cronbachs’ Alpha to test Data Reliability, Descriptive Statistics i.e. frequency and per cent count to describe data and Chi-square to measure significant associations and differences if any. Results: The researcher has drawn an epilogue purely on the basis of data collected and analysed. PPIEE variable and is found to be significant and calculated statistics by chi-square 211.040 ? 101.879 and p (0.000) ? level of significance (0.05) show PPIEE and demographic factors influence the behaviour of online FMCG buyers. Research Value: The researcher has extended the literature gap to validate and explore PPIEE variable items. The results will be helpful in presenting adequate psychometric evidence to measure the value of PPIEE and its influencing impact on the behaviour of online FMCG buyers in the Mumbai Metropolitan Region. Thus, the scientific approach to studying these variable items will contribute towards the advancement of the online marketing of FMCG. Novelty/Originality of this study: This paper gives a unique insight into PPIEE in MM
The Development of Digital Da'wah at The Indonesian Ulema Council of South Sulawesi Province
Get PDFDigital da'wah is a response to the dynamics of technological development in the lives of Muslim communities. The proselytizers are transforming and adapting from the phenomenon of conventional da'wah to digital da'wah. This research aimed to reveal the response of the Indonesian Ulema Council (IUC) of South Sulawesi Province to the development of digital da'wah construction amidst changes in the transformation of da'wah with its various dynamics and problems. This qualitative research was conducted at the IUC of South Sulawesi Province located in Makassar. The approach in this research was interdisciplinary by looking at the phenomenon of society and proselytizers conveying their da'wah via digital. The data source was obtained from the IUC of South Sulawesi Province website at https://muisulsel.or.id/ and the researcher conducted interviews with core administrators such as the general chairman, secretary general, commission for da'wah and Islamic community development, and communications and informatics commission at the IUC of South Sulawesi Province. The finding of this research revealed that the IUC of South Sulawesi Province has innovated in responding to technology through digital da'wah. The progress of digital da'wah allowed the IUC of South Sulawesi Province to explain Islamic messages to individual believers and groups so that they reminded each other and connected in accessing digital da'wah. The digital da'wah phenomenon at IUC of South Sulawesi Province referred to the use of digital technology and online platforms to spread religious messages and Islamic da'wah. The IUC of South Sulawesi Province was developing digital da'wah. The digital da'wah developed by the IUC of South Sulawesi Province consisted of six forms, including social media, podcasts and streaming video, da'wah communication websites, live streaming, social campaigns and activism, as well as e-books and digital publications. The idea of developing digital da'wah carried out by the IUC of South Sulawesi Province raised the hope that the proselytizers would be able to reach all groups in spreading divine and prophetic messages. The perfection of digital da'wah also needed to be developed as ideally as possible, such as by adding aspects of Islamic media applications, da'wah applications, and online Islamic learning platforms.  
The Role of Chilean Trade Unions in Enhancing Employee Mental Well-Being: A Systematic Literature Review
Get PDFThis systematic literature review aimed to explore, identify and synthesise the relationship between trade unions and employees’ well-being. The academic databases Web of Sciences, PsychInfo, Scopus and SciELO were systematically searched from their inception until August 2022. The systematic review followed the, PRISMA-P protocol, and was registered in PROSPERO (ID= CRD42022374339). Eighteen articles were the results of the systematic search. Nevertheless, none of them met the inclusion criteria. An interesting twist occurred when the excluded articles were analyzed, given that it was possible to show the topics of interest in which scholars publish in this area
A Social-Welfare based OPF for Integrated Power System with Unified Power Flow Controller
Get PDFIn the present transmission systems, it has become mandatory to utilize the available resources and also to substitute it with the renewable energy sources at the earliest. The optimal utilization of the resources provides an added advantage of reduction of its cost to the end consumers of electrical energy. In this paper, a multi- objective optimal power flow (OPF) in the existence of FACTS devices has been proposed for an integrated transmission system. The uniqueness of this paper is the choice of the multi-objective function. The objective function includes minimization of voltage deviation, power loss and negative social welfare (NSW). The reduction of loss and NSW ensures the reduction of per-unit charge of electricity at the customer-end leading to a greater customer satisfaction. The FACTS device used for the problem is Unified Power Flow Controller (UPFC). The hypothesis has been applied on an IEEE 30 bus system. The Mouth Flame Optimization Algorithm has been used for the optimization of objective function. The results obtained have been presented, compared and analysed in detail
Crow Way: An Optimization Technique for generating the Weight and Bias in Deep CNN
Get PDFFine-tuning Convolutional Neural Networks (CNNs) weights and biases are essential for solving difficult machine learning problems. We provide a hybrid optimizations strategy that combines the benefits of Crowd Search (CSA) and Brainstorm Optimization (BSO). CSA-BSO optimizes CNNs. CSA-BSO optimizes CNN weights. Our fitness measures determine each crow's location and speed throughout the CSA phase. The BSO phase mixes optimal replies with random ones to create new solutions. The best new ideas move on. After a certain number of iterations, we alternate between the CSA and BSO phases and pick the best solution as the CNN's final state. We design and test the CSA-BSO approach on many CNN architectures and datasets. Experimentally, the hybrid algorithm outperforms CSA and BSO in convergence time and solution quality. CSA and BSO collaborate to efficiently employ feasible regions and investigate a bigger search field, boosting optimizations. Stable and adaptable, CSA-BSO supports many CNN architectures and data formats. This study's main contribution is the CSA-BSO, a unique hybrid optimizations approach for convolutional neural network weight and bias optimizations. It beats CSA and BSO. The recommended strategy improves CNN picture classification, object recognition, and NLP
The Effect of Narcissism on Attitude to Instagram Advertisements: Focusing on Generation MZ
No full textThis study tries, with the relationship between narcissism, attitude to Instagram advertisements, and attitude to products among those of Generation MZ who are high in narcissism. First, this study examines the effect of narcissism on susceptibility to informational influence, impulse buying tendency, and openness to experience, the effects of them on attitude to Instagram advertisements and attitude to products, finally, mediating effects of them. This study conducted an online survey to 248 Instagram users among those of Generation MZ and analyzed the data using SPSS 2.1. It was found that narcissism has positive (+) effect on susceptibility to informational influence, impulse buying tendency, and openness to experience, and that susceptibility to informational influence, impulse buying tendency, and openness to experience have positive (+) effects on attitude to Instagram advertisements and attitude to products. The mediating effects of susceptibility to informational influence and impulse buying tendency were also identified. However, openness to experience was found not to have such a mediating effect
Comparison of Autorefractors and Retinoscopy with Subjective Corrections in Myopia and Hypermetropia
No full textIntroduction: Since Autorefractors nowadays have become mainstream and available in almost all clinical setups Autorefractors to make measurements swiftly. So in such a situation , it is necessary to compare the results of different refraction measurement devices including Autorefractors and retinoscopy with subjective corrections in Myopia and Hypermetropia. Methods: This is a descriptive study done among 100 patients visiting Ophthalmology OPD with Myopia and Hypermetropia in Saveetha medical college selected by convenience Sampling . The data collect ed will be tabulated and analyzed using SPSS. Results: Patients were divided into two age groups to find out age wise distribution of type of refractive errors and comparing the results from the subjective examination and results given by the Autorefractive meter it is clearly from this study that the difference between two methods was almost negligible and that Autorefractors are also a reliable method of measurement in a large clinical setup. But, on the other hand, manual retinoscopy still prove to be far better and efficacious technique yielding accurate results when it is used to check for refractive errors in individuals. Conclusion: In this study, we conclude that autorefractors are also reliable and can also be used to estimate refractive errors in a clinical setup, even though manual retinoscopy remains the most accurate and efficacious method.
Inhibitors using Aloe Vera to Reduce Corrosion of Carbon Steel HSLA X70 in saline media 3.5 M NaCl
Get PDFThe damage caused by corrosion in saline media affects carbon steel structures, so the use of inhibitors is a great alternative, however, industrial inhibitors have a high environmental impact. In search of sustainable alternatives, the present investigation investigated the inhibitory effect of aloe vera to reduce the corrosion of HSLA X70 steel by means of potentiodynamic polarization techniques and agar-agar gel, complementing microstructure characterization studies, the results show that 10%/V allows an efficiency of 82% to be able to protect X70 steel with great efficiency