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Creating the corporate soul: the rise of public relations and corporate imagery in American big business
Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's lavishly illustrated and carefully researched book tells how large companies such as AT&T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that bigness posed no threat to democracy or American values.Marchand traces this important transformation in the culture of capitalism by offering a series of case studies of such corporate giants as General Motors, General Electric, Metropolitan Life Insurance, and Du Pont Chemicals. Marchand examines the rhetorical and visual imagery developed by corporate leaders to win public approval and build their own internal corporate culture. In the "golden era" of the 1920s, companies boasted of their business statesmanship, but in the Depression years many of them turned in desperation to forms of public relations that strongly defended the capitalist system. During World War II public relations gained new prominence within corporate management as major companies linked themselves with Main-Street, small-town America. By the war's end, the corporation's image as a "good neighbor" had largely replaced that of the "soulless giant." American big business had succeeded in wrapping increasingly complex economic relationships in the comforting aura of familiarity.Marchand, author of the widely acclaimed Advertising the American Dream (1985), provides an elegant and convincing account of the origins and effects of the corporate imagery so ubiquitous in our world today
Reading Sappho: contemporary approaches
Reading Sappho considers Sappho's poetry as a powerful, influential voice in the Western cultural tradition. Essays are divided into four sections: "Language and Literary Context," "Homer and Oral Tradition", "Ritual and Social Context", and "Women's Erotics". Contributors focus on literary history, mythic traditions, cultural studies, performance studies, recent work in feminist theory, and more.A legendary literary figure, Sappho has attracted readers, critics, and biographers ever since she composed poems on the island of Lesbos at the close of the seventh century B.C. Bringing together some of the best recent criticism on the subject, this volume, together with Re-Reading Sappho , represents the first anthology of Sappho scholarship, drawing attention to Sappho's importance as a poet and reflecting the diversity of critical approaches in classical and literary scholarship during the last several decades
Targeting autism: what we know, don't know, and can do to help young children with autism and related disorders
Nothing about us without us: disability oppression and empowerment
James Charlton has produced a ringing indictment of disability oppression, which, he says, is rooted in degradation, dependency, and powerlessness and is experienced in some form by five hundred million persons throughout the world who have physical, sensory, cognitive, or developmental disabilities. Nothing About Us Without Us is the first book in the literature on disability to provide a theoretical overview of disability oppression that shows its similarities to, and differences from, racism, sexism, and colonialism. Charlton's analysis is illuminated by interviews he conducted over a ten-year period with disability rights activists throughout the Third World, Europe, and the United States. Charlton finds an antidote for dependency and powerlessness in the resistance to disability oppression that is emerging worldwide. His interviews contain striking stories of self-reliance and empowerment evoking the new consciousness of disability rights activists. As a latecomer among the world's liberation movements, the disability rights movement will gain visibility and momentum from Charlton's elucidation of its history and its political philosophy of self-determination, which is captured in the title of his book. Nothing About Us Without Us expresses the conviction of people with disabilities that they know what is best for them. Charlton's combination of personal involvement and theoretical awareness assures greater understanding of the disability rights movement
Representation of places: reality and realism in city design
People live in cities and experience them firsthand, while urban designers explain cities conceptually. In Representation of Places Peter Bosselmann takes on the challenging question of how designers can communicate the changes they envision in order that "the rest of us" adequately understand how those changes will affect our lives. New modes of imaging technology - from two-dimensional maps, charts, and diagrams to computer models - allow professionals to explain their designs more clearly than ever before. Although architects and planners know how to read these representations, few outside the profession can interpret them, let alone understand what it would be like to walk along the streets such representations describe. Yet decisions on what gets built are significantly influenced by these very representations. A portion of Bosselmann's book is based on innovative experiments conducted at the University of California, Berkeley's Visual Simulation Laboratory. In a section titled "The City in the Laboratory," he discusses how visual simulation was applied to projects in New York City, San Francisco, and Toronto. The concerns that Bosselmann addresses have an impact on large segments of society, and lay readers as well as professionals will find much that is useful in his timely, accessibly written book
Just interpretations: law between ethics and politics
In pluralistic societies that lack common ethical, social, and political values, legal interpretation is constantly under siege. Just interpretations - that is, interpretations that reflect a shared vision of justice - may become just interpretations in the sense of mere interpretations, rooted in the orientations and interests of different groups. Confronting this crisis in legal interpretation, Just Interpretations offers a critical appraisal of the principal theoretical trends in contemporary American and European jurisprudence and proposes an alternative approach.Michel Rosenfeld's critique focuses on neoformalism, pragmatism, discourse theory, and legal autopoiesis, and includes discussions of such authors as Habermas, Rorty, Posner, Luhmann, Dworkin, Fish, and Weinrib. To overcome the drawbacks of these theories, Rosenfeld elaborates a theory of "comprehensive pluralism," based on a substantive vision of pluralism. This approach, building on the insights of deconstruction, turns the fact of pluralism into a guiding normative imperative. Just Interpretations will attract the attention of constitutional scholars, political scientists, and critical theorists, and will also address an interdisciplinary audience interested in texts, interpretations, and postmodern concerns with justice
A nationality of her own: women, marriage, and the law of citizenship
In 1907, the federal government declared that any American woman marrying a foreigner had to assume the nationality of her husband, and thereby denationalized thousands of American women. This highly original study follows the dramatic variations in women's nationality rights, citizenship law, and immigration policy in the United States during the late Progressive and interwar years, placing the history and impact of "derivative citizenship" within the broad context of the women's suffrage movement. Making impressive use of primary sources, and utilizing original documents from many leading women's reform organizations, government agencies, Congressional hearings, and federal litigation involving women's naturalization and expatriation, Candice Bredbenner provides a refreshing contemporary feminist perspective on key historical, political, and legal debates relating to citizenship, nationality, political empowerment, and their implications for women's legal status in the United States. This fascinating and well-constructed account contributes profoundly to an important but little-understood aspect of the women's rights movement in twentieth-century America
Poetic garlands: Hellenistic epigrams in context
Epigrams, the briefest of Greek poetic forms, had a strong appeal for readers of the Hellenistic period (323-31 B.C.). One of the most characteristic literary forms of the era, the epigram, unlike any other ancient or classical form of poetry, was not only composed for public recitation but was also collected in books intended for private reading. Brief and concise, concerned with the personal and the particular, the epigram emerged in the Hellenistic period as a sophisticated literary form that evinces the period's aesthetic preference for the miniature, the intricate, and the fragmented.Kathryn Gutzwiller offers the first full-length literary study of these important poems by studying the epigrams within the context of the poetry books in which they were originally collected. Drawing upon ancient sources as well as recent papyrological discoveries, Gutzwiller reconstructs the nature of Hellenistic epigram books and interprets individual poems as if they remained part of their original collections. This approach results in illuminating and original readings of many major poets, and demonstrates that individual epigrammatists were differentiated by gender, ethnicity, class status, and philosophical views. In an important final chapter, Gutzwiller reconstructs much of the poetic structure of Meleager's Garland , an ancient anthology of Hellenistic epigrams
At the heart of the Empire: Indians and the colonial encounter in late-Victorian Britain
Antoinette Burton focuses on the experiences of three Victorian travelers in Britain to illustrate how "Englishness" was made and remade in relation to imperialism. The accounts left by these three sojourners - all prominent, educated Indians - represent complex, critical ethnographies of "native" metropolitan society and offer revealing glimpses of what it was like to be a colonial subject in fin-de-siècle Britain. Burton's innovative interpretation of the travelers' testimonies shatters the myth of Britain's insularity from its own construction of empire and shows that it was instead a terrain open to continual contest and refiguration.Burton's three subjects felt the influence of imperial power keenly during even the most everyday encounters in Britain. Pandita Ramabai arrived in London in 1883 seeking a medical education and left in 1886, having resisted the Anglican Church's attempts to make her an evangelical missionary. Cornelia Sorabji went to Oxford to study law and became the first Indian woman to be called to the Bar. Behramji Malabari sought help for his Indian reform projects in England, and subjected London to colonial scrutiny in the process. Their experiences form the basis of this wide-ranging, clearly written, and imaginative investigation of diasporic movement in the colonial metropolis
Nationalism and the Nordic imagination: Swedish art of the 1890s
This richly illustrated book is a lucid introduction to a largely neglected manifestation of Modernism that came out of fin-de-siècle Sweden. Michelle Facos presents the first study in English to seriously examine the movement known as Swedish National Romanticism. Her work is especially valuable in showing how the movement's primitivist tendencies were related to, but different from, similar cultural forces in Germany and other parts of Europe at that time. Facos shows how a small group of Swedish artists espoused a politically progressive, culturally conservative form of nationalism. These artists - among them Carl Larsson, Bruno Liljefors, and Hanna Hirsch Pauli - produced a specifically national Swedish art by focusing on indigenous history, legends, and folk tales as well as uniquely Swedish-Nordic values, geography, and ethnography. Their breathtaking images of the Nordic landscape shaped a communal "Folk" identity that accented regionalism, solidarity, and attachment to the past and protested against the perceived dangers of capitalist industrialism and urban expansion. By 1900 Sweden was on its way to realizing a society of social, economic, and political equality, and the National Romantic painters were no longer renegades. Facos's portrayal of their movement will attract readers in the arts, historians, folklorists, cultural anthropologists, and sociologists