Asia-Pacific Journal of Health Management (ACHSM)
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Hospital Online Branding During the Pandemic: A healthy change in India
No full textThe COVID-19 pandemic has changed the way brands communicate to their potential and current customers. This paper uses a multimethod approach to specifically study nine corporate Indian chain hospital brands and their online social media presence during COVID-19. The authors sought to decipher the implicit information gained from Facebook pages and conducted a qualitative study with NVivo 12.3. to understand online branding activity over a year, which was for six months pre-COVID-19 and the first six months during COVID-19. This study corroborated these findings through qualitative interviews with six marketing managers from these brands and thus triangulated the findings. The objective of this paper is to understand these changes, and this will pave the way for the country's smaller hospitals that are yet to delve into Social Media Marketing
Emergency Management System in Indonesia: An evaluation of emergency patient management in 2020
No full textIndonesia has its emergency patient management system regulated in Public Safety Center (PSC) 119 as stated in Indonesia’s Health Ministry Regulation No. 19 (2016). An evaluation to assess the ongoing management of this system is a must to ensure its continuous development.
This study assessed the ongoing emergency patient management system using instrument indicator questionnaires developed by the authors. The questionnaire consists of 28 indicators from 8 assessment aspects including: policy, planning, program implementation, communication, transportation, referral, management reviews, and emergency services. Questionnaires were distributed and completed questionnaires were received from 88 respondents from 21 provinces of Indonesia. Validity test results counted the coefficient correlation of all indicators above r value table (0.2096) and all Alpha Cronbach’s indicators value above 0,80. The value indicator is considered poor if its average score is below the average score of the overall indicators and is considered good if it is above the average overall indicator score. The assessment result there is twelve indicators from this study shows a below average value (66) . Data acquired in this study can be used as a preliminary reference for continuous improvement of Indonesia’s emergency management system operated by the PSC
Effect of Healthy Eating Habits on the Academic Performance of Graduating Students
No full textIntroduction: This study was necessary as most graduating students were studying hard but, it didn’t work as expected, leading to disappointment. When they move to undergraduate courses, their lifestyle gets changed. Therefore, it is relevant based on their diet, it can help them achieve higher academic performance.
Objective: The present research work was undertaken to examine the effect of a healthy diet on the overall academic performance of graduating students.
Methods: For the study, 279 students from RTM Nagpur University were used as sample size and were selected randomly. A structured questionnaire was used to collect the responses from the participants. Students were evaluated based on their SGPA scores.
Results: Results obtained state a strong and positive association between a healthy diet and academic performance. Results confirmed the hypothesis that if students practice of daily healthy diet their academic performance will improve.
Conclusion: Many students of this university have habits of skipping breakfast or taking it a few times a week and not daily. Also, they are not good at eating healthy foods. This directly affects their performance in academics. Therefore, parents are advised to keep a strict check on these habits
Association Between Secure Attachment Style and Subjective Well-being: Examining the sequential mediation effects
No full textAttachments are an integral element of the human experience from birth to death. Early experiences with caregiver and adult attachments are crucial for human emotional and cognitive development and it is a strong basis for mental health and psychological adjustment. Despite this, little research on the relationship of these attachments has been undertaken on subjective well-being.
This study intended to investigate the relation of secure attachment style with subjective well-being through serial mediation effect of self-esteem and emotional intelligence. Process macro version 3.4 in SPSS 23 and AMOS 21.0 were used to evaluate survey data of 266 respondents.
The findings of the study revealed that secure attachment style play a significant role in enhancing the subjective well-being of people and a positive significant relation was found between them. Also, this relationship was mediated by both self-esteem and emotional intelligence which supports the serial mediation model. Hence, the results exhibit that secure attachment style predicts self-esteem and emotional intelligence, which in turn influences the subjective well-being of persons. Furthermore, both direct and indirect effects were statistically significant.
Theoretical and practical implications are discussed based on the findings of the study
Using Technology Acceptance Model, Analyzing the Role of Telehealth Services in the Healthcare Industry During COVID-19: ---7th International Conference on Embracing Change & Transformation Innovation and Creativity
No full textThe emergence of COVID-19 has brought a demographic shift in the usage of health services. Patients used to physically visit healthcare facilities but today many of them utilize technology to get advice from doctors. As a result, technology is becoming more widely used and accepted in the healthcare industry.
Using the technological acceptance model as a base, this study aims to identify the critical factors that impact patients' adoption of telehealth services. This study found that the intention to adopt technology is dependent on reliability, social norms, schemes, offers, hedonic motivation, convenience, and affordability. These factors comprise 67% of the total variance. Analysis using structural equation modelling revealed that reliability, convenience, and affordability at (β =0.22, p=***), (β =0.31, p=***), (β =0.33, p=***) shows positive intention by consumers to adopt telehealth services.
As a result, the hypotheses H1 (Reliability has a positive influence on the adoption intention of telehealth services), H5 (Convenience has a positive influence on the adoption intention of telehealth services), and H6 (Affordability has a positive influence on the adoption intention of telehealth services) are accepted. The path coefficient for social norms, hedonic motivation, schemes, and offers was negative and non-significant. Therefore, hypotheses H2 (Social Norms have a positive influence on the adoption intention of telehealth services), H3 (Social Norms have a positive influence on the adoption intention of telehealth services), and H4 (Hedonic Motivation has a positive influence on the adoption intention of telehealth services) were rejected. The findings also demonstrated that telehealth service adoption intentions positively impacted usage behavior.
*(The paper presented at the 7th International Conference on Embracing Change & Transformation Innovation and Creativity 26-28 May 2022
Critical Performance Analysis of The Health Insurance Sector In India During Covid-19 Outbreak: ---7th International Conference on Embracing Change & Transformation Innovation and Creativity
No full textIntroduction: Health insurance is one of the main non-life insurance sectors, which contributes nearly 29% of general insurance premium income. Almost every industry in the world has been affected by the COVID-19 outbreak and its associated lockdowns, including the Indian insurance industry, which makes a significant contribution to a nation's Gross Domestic Product (GDP) and economic development.
Objectives: This review of literature aims to critically evaluate the performance of Indian health insurance companies along with examining various opportunities and challenges during the time of COVID-19 pandemic.
Method: The present study is a combination of both exploratory and descriptive literature review types and was entirely based on published secondary data. Literature searches were performed using Google Scholar, Research Gate, ProQuest, and Scopus databases for articles published between 2020 and 2022. The study also used various annual reports of the Insurance Regulatory and Development Authority of India (IRDAI), the internet, newspaper articles, and company websites for the study.
Results: Even though there was a lack of literature on this topic, 19 articles were identified for review based on the keyword search that most closely matched the topic of the study. The study assesses the effectiveness of various Indian health insurance companies using four key metrics: gross health premium income, incurred claim ratio, number of policies issued or covered and amount of claim paid. Results of the study have shown that as more people get health insurance during the COVID-19 pandemic, there is a notable growth seen in the overall performance of the health insurance business.
Conclusion: Health insurers faced both opportunities and challenges as a result of the COVID-19 pandemic, including the imperative need to develop more customer-centric new products and services that enable them to provide a significant health insurance benefit to the large untapped population of the Indian market.
*(The paper presented at the 7th International Conference on Embracing Change & Transformation Innovation and Creativity 26-28 May 2022
The Use of Infographics, Tables and Graphs in the Hospitals and Health Services Quality Account in Australia
No full textObjective: This study will investigate whether removing the Quality Accounts purpose and aim led to differences in the number of Infographics, Tables and Graphs used over four years.
Design: A content analysis was performed on the Quality Accounts of six Hospitals and Health Services from 2016 to 2019. Statistical analysis was then performed to examine differences in the use of Infographics, Tables and Graphs in the Quality Account
Setting: The six Hospitals and Health Services were operating in a rural geographical area in the state of Victoria, Australia.
Results: Even though some significant differences were found , this was largely due to yearly variability in the use of Infographics, Tables and Graphs. The six Hospitals were quite different in their Quality Account presentations because these reports are structured to a particular community.
Conclusions: The removal of the purpose and aim has not affected the number of Infographics, Tables and Graphs. While limitations are noted, a number of future research opportunities stem from this study to enhance the Quality Account and overall understandability of Hospital reports
Public Awareness and Personal Hygienic Practices of Rural People in the COVID-19 Situation
No full textBackground: The study attempted to understand rural Bangladesh's health information, awareness level, and preventive measures in the Coronavirus disease -19 (COVID-19) pandemic.
Methods: A cross-sectional survey by face-to-face interview was conducted with rural people from 14 June 2020 to 13 August 2020. An ordered logistic regression model was employed for data analysis. A total of 3,007 people (Female = 55.97%; Male = 44.03%) participated in the survey who met the inclusion criteria.
Results: The demography of respondents revealed that a significant portion of villagers were within the ages 21-30 (26.80%), had primary education (23.88%), unemployed (31.73%), and middle class (56.17%). The most common and influential used media to know about the Coronavirus disease were electronic media and relative/family/friend/neighbors. Change of demography created a spectacular difference in public awareness level and hygiene practice. Female, illiterate, poor, and age above 60 were comparatively less aware of seven essential facts about the disease. There was no mentionable difference in personal hygienic practices due to sex. But particpants who were aged 51-60 years, graduates or postgraduates, unmarried, government or non-government employees and middle class exhibitedthe best hygiene practice over other features. Invariably, the education level of rural people had a positive effect on awareness and preventive measures.
Conclusions: Overall, the government and policymakers must identify vulnerable groups whose awareness and hygienic practices are not at the optimum level. Afterward, the government and related organizations should take necessary measures immediately to protect these groups from COVID-19 threats until the complete immunization
Impact of COVID-19 on Mental Health Issues in India: Understanding the factors of suicides due to pandemic
No full textThe present study seeks to evaluate how the COVID-19 pandemic is not just impacting tremendously the physical health, rather has a serious effect on the psychological health as well as the mental health of individuals which needs to be addressed at an urgent basis. The paper looks forward to delve into the various kinds of repercussions the current pandemic is having with regards to the deterioration of mental health conditions among individuals, resulting in suicide. The outbreak of Coronavirus has brought about massive changes in the country. A lot of misinformation is also floating around and this has subsequently led to the creation of anxiety issues among individuals as well
Knowledge, Reflection and Strategy
No full textThis first issue of the journal for 2022 brings a comprehensive range of contributions from a number of authors.
Reflection is a critically important process and opportunity that contributes to the development of strategy. Creating future opportunity stems from reflection on the past and engagement with issues of the current time. Research provides granular understanding for this.