Jurnal Online Universitas PGRI Palembang
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Analisis Promosi Dalam Meningkatkan Minat Pembelian di PT Bumi Nyiur Swalayan
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Dunia bisnis yang semakin kompetitif menjadikan kegiatan promosi memegang peranan penting dalam menarik perhatian konsumen dan mendorong mereka untuk melakukan pembelian. Tujuan penelitian ini adalah untuk mengevaluasi efektivitas strategi promosi dalam meningkatkan minat pembelian di PT Bumi Nyiur Swalayan. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif, melibatkan Data dikumpulkan melalui penyebaran kuesioner kepada konsumen yang berbelanja di PT Bumi Nyiur Swalayan. Hasil penelitian menunjukkan bahwa promosi memiliki peran vital dalam mendorong kesuksesan penjualan produk. Kombinasi promosi offline dan online yang diterapkan, seperti pemasangan spanduk dan promosi melalui media sosial, terbukti efektif meningkatkan minat beli konsumen. Promosi offline memberikan pengalaman langsung kepada konsumen, sementara promosi online memperluas jangkauan pasar. Strategi ini tidak hanya meningkatkan penjualan, tetapi juga memperkuat loyalitas konsumen terhadap PT Bumi Nyiur Swalayan.
Kata Kunci: Promosi, Minat Pembelian, Strategi Pemasaran, PT Bumi Nyiur Swalayan
ABSTRACT
The increasingly competitive business world makes promotional activities crucial in attracting consumer attention and encouraging purchases. The purpose of this study is to evaluate the effectiveness of promotional strategies in increasing purchase interest at PT Bumi Nyiur Swalayan. This research uses a descriptive method with a qualitative approach. Data was collected through the distribution of questionnaires to consumers shopping at PT Bumi Nyiur Swalayan. The results of the study show that promotion plays a vital role in driving product sales success. The combination of offline and online promotions, such as banner placements and social media promotions, has proven effective in boosting consumer purchase interest. Offline promotions provide consumers with a direct experience, while online promotions expand market reach. This strategy not only increases sales but also strengthens consumer loyalty to PT Bumi Nyiur Swalayan.
Keywords : Promotions, Purchase Interest, Marketing Strategy, PT Bumi Nyiur Swalaya
Komitmen Pengaruh Kepemimpinan, Organisasional, Dan Kompensasi Terhadap Kinerja Pegawai (Studi Empiris di PT Bumi Perkasa Lancar Semarang)
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PT Bumi Perkasa Lancar Semarang merupakan produsen sepeda yang bertujuan untuk memproduksi sepeda berkualitas dengan harga terjangkau untuk menginspirasi hidup sehat dan aktif. Pabrik berlokasi di lokasi yang strategis di Kawasan Industri Terboyo Megah dan dekat dengan bandara internasional Ahmad Yani dan pelabuhan laut Tanjung Emas. Tujuan penelitian ini untuk mengetahui pengaruh kepemimpinan, komitmen organisasional, dan kompensasi terhadap kinerja pegawai di PT Bumi Perkasa Lancar Semarang. Teknik pengambilan sampel dalam penelitian ini yaitu total sampling yang mana seluruh populasi dijadikan sampel. Metode analisis yang digunakan yaitu analisis regresi linier berganda dengan menggunakan perangkat lunak SPSS versi 25. Hasil penelitian menunjukkan bahwa kepemimpinan, komitmen organisasional, dan kompensasi berpengaruh positif terhadap kinerja pegawai.
Kata Kunci: kepemimpinan, komitmen organisasional, kompensasi, kinerja pegawai.
ABSTRACT
PT Bumi Perkasa Lancar Semarang is a bicycle manufacturer that aims to produce quality bicycles at affordable prices to inspire healthy and active living. The factory is located in a strategic location in the Terboyo Megah Industrial Area and close to Ahmad Yani international airport and Tanjung Emas sea port. The purpose of this research is to determine the influence of leadership, organizational commitment, and compensation on employee performance at PT Bumi Perkasa Lancar Semarang. The sampling technique in this research is total sampling in which the entire population is sampled. The analytical method used is multiple linear regression analysis using SPSS version 25 software. The research results show that leadership, organizational commitment and compensation have a positive effect on employee performance.
Keywords : leadership, organizational commitment, compensation, employee performanc
Pengaruh Technology Acceptance Model (TAM) Terhadap Intensi Penggunaan Aplikasi Dana Pada Universitas PGRI Palembang
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Penelitian ini bertujuan untuk menguji hipotesis Pengaruh Technology Acceptance Model (Tam) Terhadap Intensi Penggunaan Aplikasi Dana Di Universitas PGRI Palembang. Teknik pengambilan sampel menggunakan rumus slovin dengan jumlah sampel sebanyak 99 responden. Teknik analisis data memakai uji instrumen, uji asumsi klasik, uji multikolinieritas dan uji heteroskedasitas, analisis regresi linier berganda dan analisis koefisiensi determinasi serta uji hipotesis yaitu uji persial dan uji simultan.
Dari uji tersebut uji t variabel perceved easy of use (PEU) (X1) memiliki dampak signifikan terhadap Intensi Penggunaan (Y) pada aplikasi dana di universitas PGRI Palembang dengan nilai signifikan 0,000 < 0,05, variabel perceved usefulness (PU) (X2) berdampak terhadap Intensi Penggunaan (Y) pada aplikasi dana di universitas PGRI Palembang dengan nilai signifikan 0,000 < 0,05, variabel trust (X3) berdampak terhadap Intensi Penggunaan (Y) pada aplikasi dana di universitas PGRI Palembang dengan nilai signifikan 0,000 > 0,05, dan hasil uji F secara simultan terdapat nilai signifikan 0,000 < 0,05 dapat disimpulkan bahwa ada dampak yang signifikan secara simultan perceved easy of use (X1), perceved usefulness (X2) dan trust (X3) terhadap Intensi Penggunaan (Y) pada aplikasi dana di universitas PGRI Palembang.
Kata Kunci: perceved easy of use, perceved usefulness, trust dan intensi penggunaan.
ABSTRACT
This research aims to test the hypothesis of the influence of the Technology Acceptance Model (Tam) on Intentions to Use Fund Applications at PGRI University Palembang. The sampling technique used the Slovin formula with a sample size of 99 respondents. Data analysis techniques use instrument tests, namely validity and reliability, classical assumption tests, namely normality tests, multicollinearity tests and heteroscedasticity tests, multiple linear regression analysis, namely correlation coefficient analysis and coefficient of determination analysis and hypothesis tests, namely t tests and f tests. The test results partially concluded that the perceived ease of use (PEU) variable (X1) had a significant influence on the Intention to Use (Y) in fund applications at PGRI Palembang University with a significant value of 00,000 < 0.05, the perceived usefulness (PU) variable (X2) effect on Intention to Use (Y) on fund applications at PGRI Palembang university with a significant value of 0.000 < 0.05, the trust variable (X3) effect on Intention to Use (Y) on fund applications at PGRI Palembang university with a significant value of 0.000 < 0 .05, and the results of the F test simultaneously obtained a significant value of 0.000 < 0.05. It can be concluded that there is a significant influence simultaneously perceived ease of use (X1), perceived usefulness (X2) and trust (X3) on Intention to Use (Y) on funding applications at PGRI Palembang University.
Keywords : perceived ease of use, perceived usefulness, trust and intention to us
NILAI MORAL DAN NILAI PENDIDIKAN DALAM FILM RANAH 3 WARNA KARYA GUNTUR SOEHARJANTO SERTA IMPLIKASINYA TERHADAP PEMBELAJARAN BAHASA INDONESIA DI SMP
Get PDFPenelitian ini bertujuan untuk mendeskripsikan nilai-nilai moral dan pendidikan yang terdapat dalam film Ranah 3 Warna karya Soeharjanto. Pendekatan yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif. Metode kualitatif berfokus pada data yang alami dan menghubungkannya dengan konteks keberadaannya. Data yang dianalisis dalam penelitian deskriptif umumnya berupa kata-kata atau gambar. Hasil penelitian menunjukkan bahwa film Ranah 3 Warna memuat beberapa nilai moral, yaitu: (1) hubungan manusia dengan Tuhan mencakup keimanan, ibadah, memohon ampun, dan rasa syukur; (2) hubungan manusia dengan diri sendiri meliputi sikap bijaksana, berpendirian, dan keikhlasan; (3) hubungan manusia dengan sesama mencakup sikap saling menolong, memberikan teguran, berperilaku adil, bertanggung jawab, memberikan semangat, serta menghindari perilaku tidak sopan; dan (4) hubungan manusia dengan lingkungan mencakup hidup berdampingan secara harmonis dan peduli terhadap sekitar. Selain itu, nilai-nilai pendidikan yang terkandung dalam film ini meliputi: (1) nilai pendidikan moral, (2) nilai pendidikan sosial, (3) nilai pendidikan budaya, dan (4) nilai pendidikan religius
PERANAN STILISTIKA DALAM INTERPRETASI MAKNA TEKS SASTRA RELIGIUS : ANALISIS SYAIR PERAHU KARYA HAMZAH FANSURI
Get PDFPenelitian ini membahas peranan stilistika dalam interpretasi makna teks sastra religius melalui Syair Perahu karya Hamzah Fansuri, sebuah karya sufistik penting dalam tradisi sastra Melayu. Tujuan penelitian ini adalah untuk mengeksplorasi bagaimana elemen stilistika, seperti metafora, simbolisme, alusi, dan irama, dapat memperkaya pemahaman terhadap perjalanan spiritual yang digambarkan dalam syair ini. Metode yang digunakan adalah kualitatif dengan pendekatan stilistika untuk mengidentifikasi dan menganalisis elemen bahasa yang mendukung penyampaian ajaran sufistik. Hasil penelitian menunjukkan bahwa elemen stilistika tidak hanya meningkatkan keindahan estetik Syair Perahu, tetapi juga menjadi sarana utama dalam menyampaikan nilai-nilai spiritual. Simbol-simbol seperti perahu, laut, dan rintangan alam merepresentasikan perjalanan manusia menuju Tuhan yang membutuhkan pengendalian diri, introspeksi, dan kesadaran akan hakikat kehidupan. Kesimpulannya, stilistika berperan penting dalam membantu pembaca memahami makna religius yang mendalam, menjadikan Syair Perahu sebagai karya sastra yang memiliki nilai spiritual tinggi sekaligus daya tarik estetika
PROJECT-BASED LEARNING SEBAGAI STRATEGI INOVATIF UNTUK MENINGKATKAN KEMAMPUAN BERBICARA DAN KEPERCAYAAN DIRI MAHASISWA
Get PDFStudi ini menyelidiki seberapa efektif pembelajaran berbasis proyek (PjBL) dalam meningkatkan kemampuan berbicara siswa dan kepercayaan diri mereka dalam pembelajaran bahasa. Hasil analisis dari eksperimen yang dirancang dengan dua kelompok—kelompok eksperimen dan kontrol—menunjukkan bahwa siswa kelompok eksperimen lebih percaya diri pada diri mereka sendiri. Hasil angket juga menunjukkan bahwa kelompok eksperimen lebih baik dalam pengorganisasian ide dan kemampuan berbicara. Temuan ini diperkuat oleh observasi dan wawancara mendalam, yang menunjukkan bahwa latihan berbasis proyek mendorong siswa untuk lebih aktif berpartisipasi dan lebih berani berbicara di depan umum. Hasil penelitian menunjukkan bahwa PjBL efektif dalam meningkatkan kemampuan berbicara dan kepercayaan diri siswa
Transformation of Visionary and Collaborative Leadership Styles in Contributing Publication Innovation of Madrasah Aliyah
Get PDFThis research aims to interpret the transformation of visionary and collaborative leadership styles in madrasah publication innovation. The object of this research is educational consumers MAN 2 Banyuwangi, This research design uses a qualitative approach with a case study method, The source of informants in this study consisted of the head of the madrasa, and teachers. MAN 2 Banyuwangi. Data collection in this study was carried out through in-depth interviews, direct observation, and publication documentation, Data analysis in this study uses an interactive analysis model developed by Miles, Huberman, which includes three main steps: data reduction, data presentation, and conclusion drawing. The results of this study indicate that the visionary and collaborative leadership styles at MAN 2 Banyuwangi are successful in contributing the publication innovation. The collaborative leadership strengthens educational community networks, transformation for resource management and innovation, to increasing Madrasah reputation
Development of A Build Up Training Model in Futsal Games
Get PDFBuild up is an effort and process of attacking strategy by building an offensive strategy from various situations and conditions starting from the defensive line itself which aims to create goal opportunities and get victory. The purpose of this study is to produce a build-up training model in futsal games. The methods used in this study are the ADDIE analysis, design, developmet, implementation, and evaluation methods. The results of this study were obtained from the expert validation that had been carried out involving 3 experts including 1 futsal coach, 1 futsal academic, and 1 futsal practitioner. This research instrument uses a questionnaire. Based on the results of the CVI and CVR analysis, a value of 0.5 or valid. It can be interpreted that this build up session 1 training model is feasible to use and applied to the build up training of futsal club athletes in the city of Palemban
The Effect of Nutrition Education “Booklet Mahir Gizi Olahraga (BOMAZIGA)” on Knowledge and Attitudes of Football Athletes in Palembang
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Currently, sports performance in Indonesia, especially in football, remains unstable, with fluctuations in performance. One of the contributing factors to this decline is inadequate knowledge and attitudes regarding dietary patterns and nutritional status, which can negatively effect athletes' performance and consequently their achievements. Therefore, preventive efforts are needed, such as nutrition education that involves and stimulates curiosity through BOMAZIGA (Booklet Mahir Gizi Olahraga). This study aims to investigate the effect of nutrition education through the BOMAZIGA game on the knowledge and attitudes of football athletes in Palembang City.The research method used was a Quasi-Experimental design with a pre-test post-test control group approach, involving 80 respondents, consisting of 40 participants in the treatment group and 40 in the control group. Purposive sampling was employed to select the sample. The variables studied were knowledge and attitudes based on pre-test and post-test scores. The effect analysis was conducted using the Wilcoxon test and Mann-Whitney test. The results of the study indicated a significant improvement in knowledge about dietary patterns and nutritional status by 95.2% and a positive attitude improvement of 81% after the intervention. The Wilcoxon test for knowledge and attitudes showed p = 0.000 (p < 0.05), indicating a significant difference before and after the intervention. The Mann-Whitney test showed p = 0.000 (p < 0.05), suggesting that nutrition education using the BOMAZIGA media had an effect on both knowledge and attitudes of athletes. The BOMAZIGA game proved to be an effective tool for improving knowledge and attitudes regarding dietary patterns and nutritional status, making it an efficient educational medium for delivering information to athletes.
Keywords: Football Athletes, Nutritional Education, Knowledge, Attitudes, Bookle
Sportpreneurship: A Sports-Based Business Development Strategy for Millennials
Get PDFSportpreneurship, or sports-based entrepreneurship, is becoming an important phenomenon in the modern business world, especially among millennials who have a high tendency towards innovation and technology. The millennial generation is faced with a great opportunity to take advantage of sports as a rapidly growing business sector. This study aims to analyze sports-based business development strategies that are relevant to the millennial generation. Using a qualitative approach, this research identifies the opportunities, challenges, and potentials that exist in the development of sportpreneurship. The results of the study show that interest in digital sports, the development of fitness applications, and social media as marketing platforms, are important aspects of the millennial sports business model. This research provides practical recommendations for the millennial generation to explore the growing market and utilize technology in optimizing the potential of the sports business