Jurnal Online Universitas PGRI Palembang
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Transformasi Penjualan Produk Melalui Strategi Pemasaran Berbasis SWOT Pada UMKM Ayulala Bakery Kota Palu
Full text linkABSTRAK
Penelitian ini bertujuan untuk mengeksplorasi penerapan strategi pemasaran berdasarkan analisis SWOT untuk mentransformasikan penjualan produk di Ayulala Bakery secara signifikan dan mempertahankan eksistensinya di tengah persaingan yang semakin ketat. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan menggunakan observasi, wawancara, dan dokumentasi untuk pengumpulan data. Wawancara dilakukan langsung dengan pemilik Ayulala Bakery sebagai sumber informasi utama. Hasil penelitian menunjukkan bahwa Ayulala Bakery berada pada posisi Kuadran II analisis SWOT, dengan kekuatan internal yang relatif tinggi namun ancaman eksternal yang signifikan. Disarankan agar Ayulala Bakery melakukan strategi diversifikasi untuk memperluas pangsa pasar dengan memanfaatkan peluang seperti pengembangan produk, memperluas saluran pemasaran melalui platform digital, penghematan bahan baku untuk mengatasi inflasi, dan memperkenalkan produk yang berorientasi pada tren konsumen. Strategi-strategi tersebut diharapkan dapat mendorong transformasi penjualan produk dan mempertahankan posisi pasar yang kompetitif.
Kata Kunci: Strategi Pemasaran, Analisis SWOT,UMKM.
ABSTRACT
This study aims to explore the implementation of a marketing strategy based on SWOT analysis to significantly transform product sales at Ayulala Bakery and maintain its existence amidst increasing competition. The research employs a descriptive qualitative approach, utilizing observation, interviews, and documentation for data collection. Interviews were conducted directly with the owner of Ayulala Bakery as the primary source of information. The results indicate that Ayulala Bakery is positioned in Quadrant II of the SWOT analysis, with relatively high internal strengths but significant external threats. It is recommended that Ayulala Bakery adopt a diversification strategy to expand market share by leveraging opportunities such as product development, expanding marketing channels through digital platforms, saving raw materials to address inflation, and introducing consumer trend-oriented products. These strategies are expected to drive product sales transformation and maintain competitive market positioning.
Keywords : Marketing Strategy, SWOT Analysis, MSEMs
Pengembangan dan Pemasaran Produksi Lempok Durian (Studi Kasus Pada Rumah Makan Mau Lagi di Kecamatan Tebing Tinggi Kabupaten Empat Lawang)
Full text linkABSTRAK
Tujuan dari penelitian ini adalah untuk mengembangkan dan memasarkan produksi Lempok Durian di Rumah Makan Mau Lagi Tebing Tinggi Kabupaten Empat Lawang. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan pendekatan deskriptif. Populasi dan sampel dalam penelitian ini adalah pemilik dan pekerja rumah makan Mau Lagi di kawasan Tebing Tinggi yang berjumlah 30 orang. Pengumpulan data dilakukan melalui observasi, wawancara dan dokumentasi. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis interaksi Milles dan Huberman. Hasil penelitian menunjukkan bahwa, 1) Konsep pengembangan produk yang dilakukan oleh Rumah Makan Mau Lagi di Tebing Tinggi Kabupaten Empat Lawang adalah dengan menambah kategori produk baru yang lebih beragam dan menarik, 2) Volume pemasaran produk makanan pada Rumah Makan Mau Lagi Tebing Tinggi, Empat Kabupaten Lawang.
Kata Kunci : Pengembangan, Pemasaran, Produksi, Lempok Durian
ABSTRACK
The purpose of this study is the development and marketing aspects of Durian Lempok production at Mau Lagi restaurant in Tebing Tinggi, Empat Lawang Regency. The method used in this study is a qualitative method with a descriptive approach. The population and sample for this study were the owners and workers of the Mau Lagi restaurant in the Tebing Tinggi area, consisting of 30 people. Data were collected through observations, interviews and documents. The data analysis technique used in this study is Milles and Huberman's interaction analysis. The research results show that 1) the product development idea of Mau Lagi restaurant in Tebing Tinggi, Empat Lawang Regency is to add a variety of new and interesting products, 2) mass marketing of the products. Mau Lagi restaurant in Tebing Tinggi, Empat Lawang Regency rose.
Keywords: Development, Marketing, Production, Lempok Duria
Rancang Bangun Sistem Pemantauan Suhu dan Kelembaban menggunakan Arduino IoT Cloud dengan ESP32
Full text linkKurang efektifnya penggunaan alat ukur suhu dan kelembaban manual jika ingin memantau suhu dankelembaban secara real time dalam rentang waktu yang lama. Selain itu kelalaian dalam pengukuran danjuga merupakan faktor yang tidak bisa dihindari. Salah satu solusi yang mungkin dilakukan untukmengatasi permasalahan di atas adalah dengan memanfaatkan teknologi Internet of Things (IoT).Penelitian ini menggunakan ESP32 sebagai Board dan DHT11 sebagai sensor, sementara untuk IoTmenggunakan Arduino IoT Cloud. Dalam penelitian ini, sistem pemantauan dirancang agar dapatdengan mudah memantau kondisi suhu dan kelembaban suatu ruangan secara real time dengan teknologi IoT, data real time dapat diakses dari laptop atau smartphone terutama android. Untuk metode penelitian yang digunakan yaitu penelitian eksperimen murni. Berdasarkan hasil penelitian, diperoleh nilaikesalahan relatif rata-rata untuk suhu adalah 1,12% dan nilai kesalahan relatif rata-rata untukkelembaban adalah 2,07%. Rata-rata hasil pengukuran untuk suhu adalah 34,680C untuk sensor DHT11sedangkan pada alat ukur acuan 34,270C .Sementara rata-rata kelembaban pada sensor DHT11 sebesar67,04% sedangkan pada alat ukur acuan sebesar 65,68. Alat ini menggunakan sensor DHT11 yangmemiliki sampling rate 1 Hz memberikan informasi suhu dan kelembaban tiap detik didashboard
Proteksi Overload Motor Universal pada Alat Pengayakan Ulat Hongkong Menggunakan Thermal Overload Relay
Full text linkThe rapid growth of pet breeding, such as birds, hamsters, and ornamental fish, has driven the demand forhigh-quality feed to support productivity. One commonly used feed is mealworms, whose screening process is still performed manually. To improve efficiency, an automatic screening tool utilizing a universal motor is required. However, continuous use of the motor can lead to damage due to overload, triggering an increase in current (overcurrent) and a rise in motor temperature. This study aims to protect the universal motor in the mealworm screening machine from overload and excessive temperature increases. The trials were conducted three times, each with five repetitions. The first trial was performed without a load, the second with a constant mealworm load of 4000 grams, and the third with a constant load of 6500 grams. The analysis results indicate that the greater the load borne by the motor, the higher the current and power required. The recommended maximum current for optimal motor operation is 2.2 A, with a maximum load of 4000-5000 grams. Overload protection is essential to prevent motor damage and ensure the screening machine operates efficiently and has a longer service life
The Impact of Human Relations and Work Appreciation on Improving Employee Performance at The Department of Population and Civil Registration of Bogor Regency
Full text linkThe purpose of this study is to examine the influence of human relations and work appreciation on employee performance at the Department of Population and Civil Registration of Bogor Regency. This research uses a quantitative associative method aimed at identifying the effect of dependent variables on independent variables. The results of this study provide up-to-date information regarding the influence of human relations and work appreciation on employee performance. The findings offer new insights into the importance of fostering good relationships among employees and providing work appreciation to create a positive impact on employee performance
The Effect of Service Quality, Promotion Strategy, and Price Perception on Customer Satisfaction at Adira Finance Singaraja Branch
Full text linkThis study investigates the impact of service quality, promotional strategies, and price perception on customer satisfaction at Adira Finance, Singaraja Branch. In an increasingly competitive financial services industry, customer satisfaction plays a pivotal role in fostering loyalty and business growth. The research aims to identify how each of these factors influences customer satisfaction, and which factor holds the most significant impact. Data was collected through a survey of 25 respondents, revealing key insights into the effectiveness of service quality, promotional strategies, and pricing strategies. The results indicate that service quality has the most substantial effect on customer satisfaction, followed by promotional strategies and price perception. These findings suggest that companies in the finance sector should focus on improving service quality while integrating effective promotional strategies and maintaining competitive pricing to ensure sustained customer satisfaction. This research contributes to the understanding of customer satisfaction dynamics in the finance sector, providing actionable recommendations for improving service offerings in similar institutions
Enhancing Knowledge Management Capabilities to Support Business Competitiveness in a Maritime Company
Full text linkThis study expands the maturity level of Knowledge Management (KM) at PT ADK and identifies challenges and strategic solutions to improve its implementation. A quantitative survey of 53 employees and qualitative interviews indicate that PT ADK is at the Initiation stage based on the APO KM framework, with the Technology element scoring the highest. Using the Analytical Hierarchy Process (AHP), the improvement priorities are Technology, Process, and Leadership. Key barriers include fragmented knowledge infrastructure, reliance on individuals, and lack of leadership alignment. To address these, two initiative strategies are proposed: developing integrated knowledge systems and procedures, and fostering a culture of knowledge sharing and continuous learning. These initiatives are expected to improve KM effectiveness, align organizational capabilities with competitive demands, and contribute to business sustainability performance. The study also highlights the long-term potential of KM in driving innovation, preserving institutional knowledge, and increasing employee engagement. The combination of the APO and AHP frameworks offers a structured approach for maritime sector companies seeking to strengthen KM
Android-Based Biology Learning Media: A Breakthrough to Improve Senior High School Students' Learning Outcomes
Full text linkThis study aims to develop an Android-based biology learning media and determine its effectiveness in improving the learning outcomes of 11th-grade high school students on the circulatory system material. The research method used is Research and Development (R&D) with the ASSURE development model. The trial subjects consisted of 6 students for the small group and 18 students for the large group. Validation results from material and media experts indicated that the media was in the “Highly Feasible” category. Teacher and student assessments also showed positive responses with a “Feasible” category. Students' learning outcomes increased significantly after using the developed learning media, as evidenced by the comparison of pretest and posttest scores
Ekonomi Kreatif Digital dan Kemandirian Ekonomi Lokal: Perspektif Intersektor Pendidikan Ekonomi dan Industri 4.0
Full text linkTransformasi ekonomi digital di era Industri 4.0 menuntut pembaruan kurikulum pendidikan ekonomi agar mampu membentuk pelaku ekonomi lokal yang mandiri dan adaptif. Penelitian ini bertujuan menganalisis hubungan antara kurikulum ekonomi responsif, kompetensi digital ekonomi, dan kemandirian ekonomi lokal melalui pendekatan intersektor pendidikan dan industri kreatif digital. Metode yang digunakan adalah mixed methods eksploratori berurutan, diawali studi kualitatif (wawancara dan observasi), dilanjutkan survei kuantitatif terhadap 120 responden. Analisis dilakukan dengan Structural Equation Modeling menggunakan SmartPLS 4.0. Hasil menunjukkan kurikulum responsif tidak berpengaruh langsung terhadap kemandirian ekonomi lokal, namun secara signifikan meningkatkan kompetensi digital, yang berdampak positif terhadap kemandirian ekonomi. Akses teknologi juga berperan penting. Simpulan penelitian ini menegaskan pentingnya integrasi kurikulum, kompetensi digital, dan teknologi melalui model EduPreneurship 4.0 sebagai strategi membangun ekosistem ekonomi lokal yang berkelanjutan
Pengembangan Modul Berbasis PjBL untuk Mendukung Kemampuan Numerasi pada Materi Bangun Ruang
Full text linkPenelitian ini bertujuan untuk mengetahui validitas, kepraktisan, dan efektivitas modul berbasis Project Based Learning (PjBL) dalam mendukung kemampuan numerasi pada materi bangun ruang. Metode yang digunakan adalah penelitian dan pengembangan (R&D) dengan model ADDIE, melibatkan 33 siswa kelas IX SMPN 5 Kota Serang. Instrumen pengumpulan data mencakup wawancara, angket, dan tes. Hasil analisis menunjukkan bahwa modul dinyatakan sangat valid dengan penilaian ahli materi sebesar 100%, ahli media 84% dan 85%, serta ahli pendidikan 94% dan 80%. Uji coba modul dilaksanakan selama dua pertemuan, dengan aktivitas membuat proyek bangun ruang (prisma dan limas) serta mengerjakan latihan dan tes formatif. Pada tahap evaluasi, dilakukan revisi akhir terhadap modul. Penilaian kepraktisan menunjukkan skor rata-rata 83%, yang berarti sangat praktis. Sementara itu, efektivitas modul dinilai dari hasil tes formatif siswa, dengan rata-rata capaian sebesar 73%, sehingga dianggap cukup efektif dalam mendukung kemampuan numerasi siswa pada materi bangun ruang prisma dan limas.