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Exploring Consumers\u27 Attitudes Toward AI-generated Advertising Content
No full textArtificial Intelligence (AI) is a growing trend in the fields of marketing and advertising. In particular, AI-generated advertising content is on the rise. But how do consumers feel about this? Four mock-up AI advertisements were created for the following categories: fast food, hand lotion, soft drinks, and athletic shoes. A survey capturing attitudes was completed by 168 participants. Both quantitative and qualitative data reveal negative attitudes towards AI-generated advertising content, regardless of product category. This pattern exposes an issue for practitioners. They want to utilize this new technology; however, their audience is resistant to it. Implications and suggestions are discussed
The Operational Impact of Chief Information Officers: Evidence from a Two-Stage Least Squares Approach
No full textThis study investigates the causal impact of Chief Information Officer (CIO) presence on firm operational efficiency. While CIOs are widely regarded as key drivers of digital transformation and strategic alignment, empirical evidence on their operational impact remains inconclusive. Using a dataset from 2004- 2019, we employ a two-stage least squares (2SLS) instrumental variables approach to estimate the effect of CIO presence (CIO) on operational efficiency, controlling for firm fixed effects. To address endogeneity concerns, we instrument CIO presence with PEERCIODENSITY, defined as the proportion of peer firms in the same industry and year that have a CIO. On average, CIO presence is associated with lower short‑run operational efficiency, and the magnitude of this association is contingent on firm context. . These findings are robust to alternative measures of operational efficiency. Additional tests suggest that the negative effect of CIO presence on overall efficiency is primarily reflected in reduced asset utilization and labor efficiency, as captured by lower fixed asset turnover and revenue per employee. In additional tests, we find this negative association is mitigated in firms with foreign operations and firms with merger and acquisition activities. Lastly, looking at a sample of CIO firms, we find that while CIO presence is generally associated with lower operational efficiency, this negative effect is mitigated when CIOs have broader professional ties. That is, within the subsample of firms with a CIO, stronger CIO networks are positively associated with operational performance
Caging the Lone Wolf: The Influence of Dichotomous Thinking and Sales Control Systems on Sales Performance and Turnover Intentions
No full textLone wolf tendency (LWT) is defined as a “psychological state in which one prefers to work alone when making decisions and setting/accomplishing priorities and goals” (Dixon et al., 2003). Research remains uncertain about how these tendencies arise, though some salespeople appear more predisposed to exhibit them. Findings are also mixed on whether LWT enhances or undermines performance. This study proposes that dichotomous thinking (e.g., black-and-white thinking) predicts LWT and that outcome and behavioral controls function as autonomythreatening or autonomy-enhancing interventions shaping workplace outcomes, including sales performance and turnover intention
Sustainable Entrepreneurship in Resource-Limited Settings: Insights from Indigenous Communities
No full textEntrepreneurship in underserved and Indigenous communities is shaped by significant barriers and unique opportunities, yet remains underexplored in the literature. This exploratory qualitative study employs semi-structured interviews with entrepreneurs and aspiring entrepreneurs in a Native American reservation context to investigate how entrepreneurial intentions evolve under significant constraints. Guided by Shapero’s Entrepreneurial Event model and the Push-Pull framework, the study explores how feasibility, desirability, displacement events, and varying motivations influence entrepreneurial action. Findings will advance understanding of rural and Indigenous entrepreneurship and provide implications for future empirical research, policy design, and community-based enterprise development
Senate Bill 2024-12
Get PDFThe purpose of this bill is to amend and update The Senate Bylaws of the Associated Students of the University of Nebraska-Kearne
Mastering Sales Excellence: Navigating the Balance Between Authentic Innovation and Routine Automation in the AI Era
Get PDFThe advent of generative AI has significantly transformed the sales landscape, presenting both opportunities and challenges. AI can enhance efficiency in the sales process by providing insights into industry trends, organizational background research and assist in perfecting the sales pitch. However, the challenge remains for salespeople to maintain authenticity and personal engagement during interactions, ensuring that AI-generated content does not come across as formulaic or insincere. This paper will investigate best practices for leveraging AI while preserving the human touch that is crucial for successful sales outcomes
Global Food Supply Chains: Innovations along the Value Chain
Get PDFThe Industrial Revolution, the Internet of Things, and Precision Agriculture have all contributed to trends and transitions in the global value chain for food. Advances in technology and the dynamic expectations of consumers have created opportunities to improve the efficiency and effectiveness of food producers, processors, and distributors. This paper provides an update on macro-trends that influence the global food industry such as transportation costs, inventories, trade agreements, and tariff rates