American Academic & Scholarly Research Center: AASRC Journal Systems
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The dangers facing the Internet, cybercrime, the ethics of using the Internet, the ethics of the profession, the means for its establishment, and the obstacles to its implementation
Get PDFThe study aimed to clarify the dangers and crimes related to the Internet and the ethics in dealing with that data because the internet represents an essential element in our life and our lives became equated with our real reality and our virtual reality to which we conveyed our social, moral and criminal problems and to find solutions that consolidate facing these dangers. Academic specializations to study these dangers from a social, legal and technical point of view
Artificial Intelligence and Its role in Supporting Marketing
Get PDFAfter being just an imagination of science fiction writers, the artificial intelligence has greatly expanded and is taking more and more important roles in various and varied practices and fields in a way that it may completely change the course of human history. In fact, the artificial intelligence technologies have entered many fields such as health and education. Moreover, they have played a prominent role in changing the form of business administration in general and marketing. This study aimed at identifying the effect of using artificial intelligence applications in support of various marketing processes using the methodology of the critical evaluation of the related research, studies, and literature. The study concluded that artificial intelligence has a prominent and axial role in the transformation of electronic transactions between services and goods producers and consumers and in analyzing their needs. In other words, it is a strategic shaping of the marketing and business future models. It has also a major role in increasing efficiency, saving time, and making marketing decision more feasible and accessible to customer database management. The study recommended the use and application of artificial intelligence tools and technologies in social media, in improving research engines and in the marketing digital development
Covid 19 and Remote Teaching: Perceptions of the Teachers at the Lebanese University
Get PDFDue to the outbreak of the Covid 19 pandemic, millions of teachers and students worldwide shifted abruptly to the virtual world and tried to pursue the teaching and learning process from their homes. This may explain why the literature exploring the teachers’ views of teaching during this period is scarce. This study aims at investigating how university teachers’ perceived the challenges and possible benefits of teaching remotely during the first lock down in spring 2020 in Lebanon. Fifty three (53) teachers took part in this study. They were 39 females and 14 males belonging to four Humanities departments in the Faculty of Pedagogy/Education at the Lebanese University. The participants filled an online questionnaire including closed-ended questions about teachers’ experiences with remote teaching and the use of new technologies. Then 9 of these teachers were interviewed individually via WhatsApp for 20-30 minutes. Findings revealed that teachers received limited training to use the Microsoft Teams platform and faced some challenges designing and delivering their courses and keeping their students engaged. Despite the drawbacks the participants pointed out, they admitted they have learned to deliver synchronous and asynchronous sessions and to use various technologies that they would keep using in their traditional classes in the future. However, only five teachers declared that they would not use any of the technologies when back to the traditional face-to- face classrooms. Interviewees concluded that they feel they were ready to teach remotely in the fall semester 2020-2021 in case the Covid 19 pandemic was prolonged
Knowledge projects in the health sector
Get PDFThe research paper aimed to identify the effectiveness and role of knowledge projects in the health sector, and to clarify concepts and theoretical and scientific concepts related to knowledge projects and health sector. The researcher used the descriptive approach to identify the role and impact of knowledge projects in the health sector and their effectiveness, connecting them. The researcher found the positive role of knowledge projects and their effectiveness and beneficial impact in the health sector and its various repercussions. The researcher also realized that the pattern of the relationship between the variables is the more frequent the use of knowledge projects improves the health sector and provide the best. And activating the laws contributing to this, and monitoring the work in the health sector, taking advantage of knowledge projects
The role of risk management and its impact on the success of King Abdulaziz University projects
Get PDFThis study aims to identify the factors affecting the success or failure of King Abdulaziz University projects and the extent of the university's application to risk management and measure the impact of this application on the success of its projects, and the importance of the study lies in the extent of the importance and impact of risk management on the success of university projects, and what it requires from research in the causes of stumbling And work to avoid obstacles and factors affecting the implementation of projects, and the researcher used in this study the descriptive approach being the most appropriate to the subject of the study, and the study sample numbered (50) employees consisted of engineers, technicians and administrators from different administrative, middle, and executive levels and subordinates, and the most prominent results were In the study: the need to pay attention to the presence of risk management in order to follow up on university projects and reduce their stumbling or failure, interest in the presence of consultants through supervisory offices to supervise the implementation of projects, and interest in applying an electronic system to implement projects at the specified time. The study recommends several recommendations, including: The necessity of establishing a PMO to take charge of project implementation, prepare a training program for project personnel that qualifies them to obtain a professional project management certificate and interest in applying the principle of risk management in all projects. // /
Sustaining Competitive Advantage in Small and Medium Scale Enterprises: Empirical Review of the Strategic Roles of Human Resource Management
Get PDFthis study focused on the Role of Human Resource Management in Sustaining Competitive Advantage in SMEs. The study took a descriptive survey approach and data was sourced from the 29 completed and returned five point likert scale questionnaire administered on the senior staff of three selected GMCORD Aluminium plant and sales outlet in Imo state. The data gathered was analyzed with chi-square test using the 20.0 version of statistical package for social sciences (SPSS). The paper concluded that HRM can be used as an effective tool fast-track and sustain competitive advantage; especially in the area of cost leadership and product based advantage. It was recommended that manufacturing SMEs should update their HRM system through the adoption and implementation of e-HRM in order to enjoy cost leadership and that Manufacturing SMEs as a matter of policy and strategy should evolve a system of determining and including customers taste and preferences in product design in order to sustain their loyalty and maintain market leadershi
The role of E-Government in Increasing Transparency in Saudi Arabia
Get PDFAs many nations globally continue to embrace e-government technology, the Kingdom of Saudi Arabia has not been left behind, and it’s aiming to be in its pivotal spot. The deployment of e-government is expected to increase government transparency and accountability in its departments. In this era of instant information access, most government entities are under great pressure to be transparent and accountable in their activities and decision-making processes. E-government does not only involve the application of new technology, but it also involves an electronic administration that touches various key relationships between KSA and its citizens. The paper presents a discussion on the roles played by e-government to enhance transparency in Saudi Arabia
Attitudes of Internet Customers towards the Quality of Internet Service in Saudi Arabia in the Age of Knowledge Economy
Get PDFThe study aimed to identify the attitudes of Internet customers towards the quality of Internet service in Saudi Arabia and their satisfaction with the service. The study followed the descriptive approach with a sample of Internet customers in the Kingdom, using the questionnaire as the study's main tool. The conclusion was found to be that the likelihood of respondents recommending their friends to use the same home Internet service they are using and their evaluation to such service came as follows: Using the Net Promoter Score (NPS) index, the study found that more than half of the sample are not satisfied and classified as “detractors” while less than one fifth of the sample were satisfied and classified as “promoters” . In addition, the study gathered the respondents' satisfaction level of some other service quality aspects and found that three quarters of the sample did not enjoy good speed using their home Internet subscriptions, and 70% of the sample sees the monthly subscriptions charges for their home Internet services are expensive or very expensive while only one third of the sample believe that they have stable internet service. The study recommended that Internet providers should pay attention to customer service centers and respond to their customers' complaints as soon as possible
The impact of digital transformation on municipal services delivery in Holy Makkah Municipality
Get PDFDigital transformation has become an important framework for business success because of its changing the way of thinking, dealing and communicating with stakeholders based on technology in all areas of work, which will improve service delivery efficiently and effectively and contribute to increased transparency and citizen satisfaction. The study aimed to identify the impact of digital transformation on municipal services delivery in Holy Makkah Municipality by knowing the concept of digital transformation and transformation in business and its motives , in addition to the benefits of digital transformation and obstacles and challenges facing organizations in transformation journey , the study also aimed to identify the current situation of service delivery in Holy Makkah Municipality and its steps towards digital transformation journey , and the study was based on the descriptive approach and case study, the researcher relied on observation to collect information through his daily observation as he works as a Chief Information Officer (CIO) in Holy Makkah Municipality where this information contributed to the evaluation of the current situation. One of the most important findings of the study is the presence of bold steps from Holy Makkah Municipality represented in IT department for some attempts in digital transformation, and the need for a comprehensive vision (strategic plan) for digital transformation within Holy Makkah Municipality, and there is weak mechanism of measuring the satisfaction of beneficiaries of the services provided, also there is uses of government resource planning systems (GRP) and the document management system, the study has reached a set of recommendations, the most important of it : the need to work on adapting the digital transformation strategic plan with a set of key inputs from programs and national orientations and the strategy of the municipal sector where these inputs forms the baseline and the comprehensive perception of the role of digital transformation in enabling the realization of Strategic objectives and future expectations of Holy Makkah Municipality, for example (Vision 2030 , digital transformation strategy, digital transformation strategy in Ministry of Municipal and Rural Affairs), as well as pushing the innovation wheel by adopting models of emerging and modern technologies and allocating appropriate budgets to them, in addition to working to raise the level, efficiency and skills of employees within Holy Makkah municipality, and attention and focus on meeting the needs of the beneficiary and at levels that exceed his expectations
Methodologies for Building the Ontology (Knowledge Maps)
Get PDFThe rapid advancement and development of information and communication technology has contributed to the provision and circulation of a tremendous momentum of information and knowledge; Consequently, an important research problem has arisen in the necessity of developing a standardized and objective methodology for information and knowledge institutions to support them in keeping pace with the changes of the times and improving and developing the concept of organization for their incubating environment, with the aim of organized storing and preserving, and enabling the beneficiaries in general to access and retrieve the information and knowledge stock in high efficiency, effectiveness, speed and ease. Thus, it was important to ensure the provision of tools and applications that contribute to developing solutions to this problem and to identify the best mechanisms and methods for organizing a standardized and objective process of the knowledge content. From this standpoint, the researcher is going to try answering the current study’s research question that asks about the best possible method and methodology for building an Ontology or Knowledge maps. In this research, according to the inductive descriptive approach of previous research and studies, the researcher will provide a brief presentation of the concept of the semantic web in short as it is the practical application environment, and then focus on the concept of Ontology as one of the tools and applications of the semantic web, highlight the role of Ontology in this environment, achieve knowledge integration on the web, and refer to its definition, importance, objectives, components of its structure, types, languages used in it, tools and programs for its editors, and clarification of the Ontology's relationship with the search and retrieval process and its elimination of chaos and random information in the Internet environment. Hence, the importance of this research paper lies in reviewing a number of methodologies that clarify the stages, steps and rules for building the Ontology according to what research studies have shown in the literature on this topic, especially the study of (Fernández-López, 1999), and benefitting from these methodologies in developing a proposed model from the researcher’s perspectives for the methodology of building Ontology and Knowledge Maps