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Understanding electric vehicle purchase intentions through the technology acceptance model
Full text linkElectric vehicles represent a new technology and an environmentally friendly transportation option for the community. This study analyzes the application of the Technology Acceptance Model (TAM) to understand the purchase intention of electric vehicles among people in Denpasar City. The research involved 200 respondents who had never owned an electric vehicle, selected through purposive sampling. Data were collected via questionnaires and analyzed using SEM-PLS. The study indicates that perceived usefulness and perceived ease of use have a significant and positive impact on users’ attitudes toward using electric vehicles. In addition to this, both perceived usefulness, perceived ease of use, and attitude toward using electric vehicles also directly contribute to purchase intention. Moreover, attitude toward using electric vehicles serves as a partial mediator in the relationship between perceived usefulness, perceived ease of use, and purchase intention. Based on these findings, companies should highlight product advantages such as responsive acceleration, comfortable driving, extended travel range, and smart features. Expanding dealer and authorized workshop networks and increasing public awareness about the environmental benefits of electric vehicles are also important. Governments are encouraged to increase public charging infrastructure, implement carbon emission-based tax policies, and provide incentives for electric vehicle users
Analysis of cantilever beam reinforcement methods and costs in the Wonderland Uluwatu Project
Full text linkA strong and durable structure is the expectation for every building. However, in the implementation of concrete manufacturing projects, there are still many issues due to the quality of concrete not meeting the plan specifications, resulting in an inability to withstand the working load. For example, in the building construction project at Wonderland Uluwatu, the planned concrete quality for the cantilever beam was K300. However, when the hammer test was conducted at 28 days of curing, the expected quality was not achieved. So, a cantilever beam is necessary to repair and strengthen the concrete structure of the building to ensure its safety. This research compares the reinforcement methods for cantilever beams in terms of cost. Two cantilever beam reinforcement methods will be implemented: first, steel jacketing reinforcement using 8 mm and 10 mm thick steel plates; second, IWF steel reinforcement with dimensions of 500 mm x 200 mm x 10 mm x 16 mm. These reinforcement methods will be evaluated through deflection analysis and deviation analysis. The results of this study indicate that the cost of the steel jacketing reinforcement method with thicknesses of 8 mm and 10 mm amounts to Rp. 345,086,768.00. 
The mediating role of employee engagement in the influence of career path development and talent management practices on employee intention to stay among generation Z employees
Full text linkThis study aims to examine the role of employee engagement mediation in the influence of career path development and talent management practices on employee intention to stay in Generation Z employees at PT BSH. The main theoretical foundation used is Social Exchange Theory (SET), which emphasizes the importance of the mutual relationship between the organization and employees. This study uses a quantitative approach. The population in this study is all generation Z employees who work at PT BSH, with a total sample of 195 respondents selected through purposive sampling techniques. Data collection was carried out using a structured questionnaire distributed online. The data analysis tool used is Partial Least Squares Structural Equation Modeling (PLS-SEM) which is processed with the help of SmartPLS 4.0 software. The results of the analysis show that career path development and talent management practices have a positive and significant effect on employee intention to stay, both directly and through employee engagement mediation. Employee engagement has been proven to have a significant role as a complementary partial mediation variable in this model
Neuroscience in education: Innovation and change
Full text linkThe concept of applying neuroscience to education seeks to bridge the gap between scientific brain research and everyday pedagogical practice. It is not about turning teachers into neurologists, but rather providing them with a scientific framework that allows them to understand how the brain learns in order to design more effective and meaningful teaching strategies. The objective was to explore how neuroscience can contribute to the educational process; the methodology applied was a bibliographic review and the inductive-deductive method. The result was that neuroscience plays an important role in the process of innovation and change in the teaching-learning process, where 11th-century strategies play an essential role in improving the educational process and integrating students into them
Digital MSME Transformation: The role of strategy e-marketplace mediates the influence of social media promotion and marketing innovation on marketing performance
Full text linkThe development of digital technology has driven transformation in Micro, Small, and Medium Enterprises (MSMEs), which play a strategic role in the Indonesian economy. Despite their significant contribution, most MSMEs still face obstacles in utilizing digital platforms to improve their marketing performance. Social media and marketing innovation are believed to be capable of strengthening the competitiveness of MSMEs, but previous research findings have been inconsistent. This study aims to analyze the influence of social media promotion and marketing innovation on marketing performance, as well as to examine the strategic role of e-marketplace utilization as a mediating variable. The study uses a quantitative approach with a survey method targeting MSME actors in Bali. Data were analyzed using SEM-PLS. The results show that social media promotion and marketing innovation have a positive effect on marketing performance, both directly and through the use of e-marketplaces. In addition, e-marketplaces are proven to be able to mediate the relationship between social media promotion and marketing innovation with the marketing performance of MSMEs. These findings emphasize the importance of utilizing digital platforms as a strategy to increase competitiveness and expand markets.
How positive emotion shapes the effect of price discounts and E-WOM on online impulsive buying: Evidence from Generation Z
Full text linkThe rapid growth of e-commerce and creative sectors has increased competition for digital-native consumers, especially Generation Z. In this environment, spontaneous online purchases influenced by emotions play a major role in driving sales, yet the processes connecting marketing cues to impulsive online buying are still not well understood. This study explores how positive emotion mediates the effects of price discounts and electronic word of mouth (eWOM) on Gen Z’s online impulsive buying behavior. Data were gathered from 160 Gen Z individuals with prior e-commerce purchasing experience using a structured online questionnaire and purposive sampling. The analysis, conducted through Partial Least Squares Structural Equation Modeling (PLS-SEM), reveals that price discounts significantly influence impulsive online buying both directly and indirectly through positive emotion, indicating partial mediation. Meanwhile, eWOM has no direct impact but affects impulsive buying entirely through positive emotion, showing full mediation. These results emphasize the importance of emotional responses in converting marketing efforts into impulsive purchases. The study enriches online consumer behavior research by linking price incentives and social influence with emotional processes in an emerging market Gen Z setting. Practically, e-commerce platforms should combine compelling discounts with emotionally appealing eWOM to evoke positive emotions and boost impulse buying
The effect of ethical leadership and perceived organizational support on job satisfaction mediated by psychological empowerment
Full text linkNurses are the largest representative of the health worker population in Indonesia, who play an important role in patient care, health, and safety. However, nursing is a field of work with a high level of stress and can trigger a decrease in job satisfaction. This also happened at Ari Canti Hospital in Gianyar Regency, Bali Province-Indonesia. The results of the Employee Satisfaction Survey in 2023 showed that 489 respondents had a job satisfaction level of 66.5%, and the nursing unit had the lowest satisfaction level among other units. This hospital has not met the level of employee job satisfaction that must be achieved, which is a minimum of 80% based on the requirements of the Hospital Accreditation Standards. This study aims to analyze the effect of ethical leadership and perceived organizational support on nurse job satisfaction with psychological empowerment as a mediating variable. Based on the Social Exchange Theory, the reciprocal relationship between nurses, superiors, and organizations plays an important role in creating job satisfaction. This study was conducted at Ari Canti Hospital with a sample of 154 nurses. Data were analyzed using Structural Equation Modeling with the Partial Least Squares approach. 
Comparative study of highway performance using Recycled Asphalt (RAP) and conventional asphalt in supporting sustainable development
Full text linkThis study compares the performance of roads using recycled asphalt pavement (RAP) and conventional asphalt in supporting sustainable development. The research was conducted using a literature review and secondary data analysis from various laboratory test results and field projects in Indonesia. The findings indicate that asphalt mixtures with RAP content ranging from 30–50% can achieve Marshall stability equivalent to or even higher than conventional asphalt, with material cost savings of up to 35–40% per ton. Additionally, RAP significantly reduces the consumption of new aggregates, construction waste, and carbon emissions, thereby supporting the principles of green roads and resource efficiency. However, the use of high levels of RAP requires the addition of rejuvenating agents to maintain the flexibility and durability of the mixture. Therefore, optimising the use of RAP through proper proportioning, mixing technology, and supportive policies can serve as a strategic solution for environmentally friendly, efficient, and sustainable road infrastructure development in Indonesia
The influence of personality competence, social competence, and professional competence of school principals on teacher performance in Kopang District, Central Lombok
Full text linkThe purpose of this study was to analyze and describe the influence of the variables of personality, social, and professional competence of the principal on teacher1performance. This study was ex-post-facto on teachers of Public Elementary Schools in Kopang District, Central Lombok. The population of this study was 314 teachers spread across 47 schools. The research sample of 173 people was determined through the Isaac and Michael formula developed by Sugiyono. The data collection technique used a questionnaire and the analysis method was simple regression, multiple regression using the SPSS application. The results were; (1) Personality competence a very significant influence on teacher performance as evidenced by the regression equation Y = 32.161 + 1.072X1 correlation coefficient 0.204 and SE 14.52%. (2) Social competence a very significant influence on teacher performance evidenced by the regression equation Y= 26.448+1.590X2 correlation coefficient 0.439 and SE 37.72% (3) Professional competence has a very significant influence on teacher performance as evidenced by the regression equation Y= 20.777+1.295X3 correlation coefficient 0.343 and SE 29.46% (4) Simultaneously personality, social and professional have a very significant influence on teacher performance as evidenced by regression equation Y= -0.755+0.307X1+0.812X2+0.517X3 correlation coefficient 0.904 results from F-Count 251.733 and SE 81.70%. 
The active method in the development of reading and writing in middle school students
Full text linkLiteracy is a basic process in developing cognitive skills that begins in the first years of education; sometimes it presents as a deficit in the first years of learning since it is where they acquire basic skills such as reading and writing. The objective was to analyze the active methods in the development of reading and writing in secondary basic education students. The methodology used was quantitative and qualitative, experts carried out the validation of the instruments, an observation sheet and a survey were applied to a sample of 35 fifth-year students and 6 teachers from the same sublevel of the Dr. Gonzalo Abad Grijalva Educational Unit of the Chone-Manabí canton, Ecuador, school year 2023-2024. The result was that 89% of the observed students did not read at an adequate speed for the educational level and 83% did not read with fluency and intonation; 27% do not review or correct errors when writing and 23% do not have originality when writing. In contrast, 21% show interest in reading and writing and 33% prefer to work with the active approach.