E-Jurnal UMNAW (Universitas Muslim Nusantara Al Washliya)
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Analisis Tingkat Pendapatan UMKM Di Jalan Garu II A Medan
Get PDFThe main focus of this study is to identify the income levels of MSMEs that depend on the variables of capital, business location, working hours, and entrepreneur education. The sample for this study consists of 20 MSMEs located on Jalan Garu II-A, Medan. This research uses a quantitative method with data collected directly from primary sources. The data collection technique employed by the researcher is through questionnaires. For data analysis, multiple linear regression is used and processed using IBM SPSS version 26. Based on the research output, it was found that capital (X1), business location (X2), and entrepreneur education (X4) have a significant impact on business income (Y), with their effective contributions to business income being 20.2 for capital (X1), 26.9 for business location (X2), and 17.9 for entrepreneur education (X4). Meanwhile, Working Hours (X3) does not have a significant impact on business income (Y), with an effective contribution of 7.0
ANALYSIS ON MOTIVATION IN ENGLISH LEARNING THROUGH ICE BREAKING METHOD AT MADRASAH IBTIDAIYAH SYABABUL QORIB
No full textThis research was conducted to analysis the students motivation with ice breaking at Madrasah Ibtidaiyah Syababul Qorib Perbaungan 2023/2024 in academic year which consisted of 29 students. This research used qualitative method. Teaching activities are not only limited to the teacher providing material but also pay attention to students whether they are focused or not during the learning process. The presence of internal and external factors is very important so that the learning process is good and enjoyable. Low learning motivation makes learning not optimal. Students are not focused and enthusiastic because teachers often use the lecture method in the learning process. So that students can focus again, ice breaking is needed to restore a pleasant learning atmosphere. Ice breaking functions as a learning process, as an energizer before providing the main material, ice breaking , and when experiencing boredom, it gives a pleasant impression when learning. Examples of ice breaking include providing quizzes, games, singing and others that make learning more fun. The objectives of this research are (1) Analysis learning motivation in the face-to-face learning process, (2) Analysis student learning motivation through the use of ice breaking in learning. In collecting the data, researcher distributed interview and ice breaking (sing a song) to measure their motivation in learning English, and the researcher used opposite-word song as a ice breaking and it is categorized into good motivation because the students very excited to learning English. Based on the research finding, it can be concluded that the students have fair motivation in learning English because it is effective by the teacher, parents and environment.
 
IMPROVING PUPILS’ SELF ASSURANCE AND LITERACY IN SPEAKING THROUGH STORY TELLING AT SMP SWASTA TRIANA
Get PDFThis study investigates the effectiveness of storytelling techniques in improving students' selfassurance and literacy in speaking English at SMP Swasta Triana. The research employs a Classroom Action Research (CAR) design, involving 33 eighth-grade students. The study utilized a mixed-method approach, collecting both qualitative and quantitative data through interviews, questionnaires, and pre- and post-tests. Results demonstrate a significant improvement in students' speaking proficiency and confidence levels. Speaking skills increased from 51% in the pre-test to 72% in the first post-test, and 100% in the second post-test. Qualitative data revealed that storytelling created an engaging and comfortable learning environment, enhancing students' understanding and problem-solving skills. The storytelling technique effectively boosted students' confidence in public speaking and English language use. It also encouraged increased reading and improved English presentation skills among all participants. These findings suggest that storytelling is an effective method for enhancing English speaking skills, self-assurance, and literacy among junior high school students. This research contributes to the field of English language teaching by providing empirical evidence on the efficacy of storytelling in improving speaking skills. The study recommends that educators incorporate diverse speaking activities and creative teaching strategies, such as storytelling, to facilitate engaging and effective language learning experiences
Implementasi Strategi Budaya Sekolah dalam Peningkatan Kualitas Pendidikan di MAN 2 Kota Bandung
No full textPenelitian ini bertujuan untuk menganalisis implementasi strategi budaya sekolah dalam meningkatkan kualitas pendidikan di MAN 2 Kota Bandung. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa penerapan nilai-nilai budaya sekolah seperti disiplin, integritas, dan kerja sama telah berkontribusi signifikan terhadap peningkatan prestasi akademik dan non-akademik siswa. Implementasi nilai-nilai religius dilakukan melalui kegiatan seperti shalat berjamaah dan membaca Al-Qur'an. Disiplin siswa ditingkatkan melalui penerapan aturan dan sanksi yang tegas namun adil. Kerja sama antara siswa, guru, dan orang tua diperkuat melalui kegiatan seperti kerja bakti dan lomba-lomba antar kelas. Penelitian ini menyimpulkan bahwa penerapan strategi budaya sekolah di MAN 2 Kota Bandung telah berhasil menciptakan lingkungan belajar yang kondusif dan mendukung pencapaian prestasi siswa. Nilai-nilai budaya sekolah yang diterapkan secara konsisten telah membentuk karakter siswa yang baik dan meningkatkan prestasi akademik serta non-akademik mereka. Temuan ini diharapkan dapat menjadi referensi bagi sekolah lain dalam menerapkan strategi budaya sekolah untuk meningkatkan kualitas pendidikan.
 
DAMPAK INOVASI DIGITAL TERHADAP KEWIRAUSAHAAN : SYSTEM LITERATUR REVIEW (SLR)
Get PDFCompetitiveness by helping entrepreneurs optimize operational efficiency, expand market reach, and create products that better meet consumer needs. Furthermore, entrepreneurs’ ability to integrate this technology significantly supports the improvement of business performance, both in terms of productivity and long-term sustainability. This study uses the Systematic Literature Review (SLR) method, collecting and filtering relevant articles through Google Scholar. Of the approximately 40,000 articles found, 35 were considered relevant, and after further filtering, only 6 articles met the quality standards for in-depth analysis. The study also emphasizes that the long-term success of a business depends not only on digital innovation but also on the entrepreneurial skills and business experience of the entrepreneur. By combining digital innovation with strong entrepreneurial skills, businesses can grow faster, create new jobs, and improve product quality and market competitiveness. These findings offer valuable insights for entrepreneurs who want to thrive in the ever-evolving digital eraKewirausahaan. Hasilnya menunjukkan bahwa teknologi digital sangat berperan dalam meningkatkan daya saing bisnis, karena membantu pengusaha mengoptimalkan efisiensi operasional, memperluas jangkauan pasar, dan menciptakan produk yang lebih sesuai dengan keinginan konsumen. Selain itu, kemampuan wirausahawan untuk mengintegrasikan teknologi ini juga sangat mendukung peningkatan kinerja usaha, baik dalam hal produktivitas maupun keberlanjutan bisnis. Penelitian ini menggunakan metode Systematic Literature Review (SLR), yang mengumpulkan dan menyaring artikel-artikel relevan melalui Google Scholar. Dari sekitar 40.000 artikel yang ditemukan, 35 artikel dianggap relevan, dan setelah disaring lebih lanjut, hanya 6 artikel yang memenuhi standar kualitas untuk dianalisis lebih dalam. Penelitian ini juga menekankan bahwa keberhasilan jangka panjang sebuah usaha tidak hanya bergantung pada inovasi digital, tetapi juga pada keterampilan kewirausahaan dan pengalaman bisnis yang dimiliki pengusaha. Dengan menggabungkan inovasi digital dan keterampilan kewirausahaan yang kuat, bisnis dapat tumbuh lebih cepat, menciptakan lapangan kerja baru, serta meningkatkan kualitas dan daya saing produk di pasar. Penelitian ini memberikan wawasan penting bagi pengusaha yang ingin berkembang di era digital yang terus beruba
PENGARUH KUALITAS PELAYANAN DAN IMAGE PERUSAHAAN TERHADAP KEPUASAN PELANGGAN PADA CV. ADRIFAG JAYA, KAB. KUNINGAN, JAWA BARAT
Get PDFThis study was conducted to see the extent of the impact of service quality and company image on customer satisfaction. the more responsive the company is in serving consumers, the higher the consumer's trust in the company which results in an increase in the company's image. when consumer trust increases, it will result in satisfaction for consumers when using products or services from the company. this research was conducted at CV. Adrifag Jaya which is engaged in the sale, maintenance and repair of products such as CCTV, Running Text, Digital Clocks and Cash Registers. Using a saturated sample of 40 customers. The results show that service quality has a positive and significant effect on customer satisfaction, company image affects customer satisfaction and service quality variables and customer satisfaction simultaneously affect customer satisfaction.Penelitian ini dilakukan untuk melihat sejauh mana pengaruh kualitas pelayanan dan citra perusahaan terhadap kepuasan konsumen. semakin tanggap perusahaan dalam melayani konsumen, maka semakin tinggi pula kepercayaan konsumen terhadap perusahaan yang berakibat pada peningkatan citra perusahaan. Ketika kepercayaan konsumen meningkat, maka akan menghasilkan kepuasan bagi konsumen saat menggunakan produk atau jasa dari perusahaan tersebut. Penelitian ini dilakukan di CV. Adrifag Jaya yang bergerak di bidang penjualan, perawatan dan perbaikan produk seperti CCTV, Running Text, Jam Digital dan Mesin Kasir. Dengan menggunakan sampel jenuh sebanyak 40 pelanggan. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, citra perusahaan berpengaruh terhadap kepuasan pelanggan dan variabel kualitas pelayanan dan kepuasan pelanggan secara simultan berpengaruh terhadap kepuasan pelanggan
PENERAPAN METODE BRANCH AND BOUND UNTUK MENINGKATKAN KEUNTUNGAN LAYANAN JASA LAUNDRY
Get PDFBusinesses, whether in commerce, industry, or services, must continue to optimize their operations in an attempt to gain market share due to the business world's rapid expansion. Laundry is one of the businesses in the service industry. A company that offers washing and ironing services is called Laundry. Finding the laundry business's greatest profit in Sudirejo I Village is the aim of this study. One strategy for resolving optimization issues, such as linear or integer programming issues, is the Branch and Bound method. This approach can be used to identify the best course of action when it comes to optimizing laundry service profitability. For instance, it can be used to determine the ideal mix of laundry services to maximize income while accounting for a number of current restrictions, including capacity, time, and other resources. There is currently a good allure to Sudirejo I Village's existence. In the neighborhood, there are roughly 19 laundry services. 53 kilogram suits, 32 kg dolls, 95 kg blankets, 105 kg bedcoverings, 91 kg curtains, and 805 kg clothing yield the best laundry profit results, which total Rp 4,027,000. The laundry owner's previous profit, estimated at Rp 4,000,000, represents a 0.7% gain.Dalam perusahaan, baik dalam industri, perdagangan, atau layanan jasa, harus terus mengoptimalkan kegiatan mereka untuk memenangkan pasar karena perkembangan dunia bisnis yang semakin cepat. Laundry adalah salah satu perusahaan layanan jasa. Laundry adalah bisnis yang menawarkan jasa cuci dan setrika. Tujuan penelitian ini adalah untuk mengoptimalkan keuntungan bisnis laundry di Kelurahan Sudirejo I. Untuk memecahkan masalah optimisasi, seperti pemrograman linier atau integer, metode Branch and Bound digunakan. Metode ini dapat digunakan untuk menemukan solusi terbaik untuk memaksimalkan keuntungan layanan laundry. Sebagai contoh, ini dapat digunakan untuk menentukan kombinasi layanan laundry yang ideal untuk memaksimalkan pendapatan sambil mempertimbangkan keterbatasan yang ada, seperti kapasitas, waktu, dan sumber daya. Saat ini, Kelurahan Sudirejo I memiliki banyak daya tarik. Sekitar 19 laundry ada di kelurahan ini. Keuntungan cucian yang paling menguntungkan adalah 53 kilogram jas, 32 kilogram boneka, 95 kilogram selimut, 105 kilogram bedcover, 91 kilogram gordyn, dan 805 kilogram pakaian, dengan keuntungan sebesar Rp. 4.027.000. Ini berbeda dengan keuntungan sebelumnya, yang diperkirakan oleh pemilik cucian, sebesar Rp. 4.000.000 yang memiliki kenaikan sebesar 0,7%
SYSTEMATIC LITERATURE RIVIEW: TRANSFORMASI STRATEGI WIRAUSAHA BERBASIS AI DALAM MENGHADAPI TANTANGAN DIGITAL MARKETING
Get PDFThe implementation of Artificial Intelligence (AI) in digital marketing strategies has become a key solution for entrepreneurs in the ever-evolving technological era. Digital marketing, which once relied on basic technologies like online ads, now requires AI integration to tackle increasingly complex market challenges. This research employs a Systematic Literature Review (SLR) methodology to analyze 49 relevant journals on AI-driven digital marketing transformation. The collected data is filtered through Covidence and visualized using VOSviewer. Out of the 49 journals reviewed, 10 studies were selected based on relevance and quality. The findings show that AI enhances marketing effectiveness by analyzing consumer data, personalizing campaigns, and automating customer interactions. Additionally, AI aids in predicting market trends and data-driven decision-making using techniques like Structural Equation Modeling (SEM). The integration of AI with social media and e-commerce strengthens brand image, increases competitiveness, and improves operational efficiency. Therefore, AI-based marketing transformation is crucial for entrepreneurs to stay competitive in the rapidly changing digital landscape and ensure sustainable business growth.Penerapan Artificial Intelligence (AI) dalam strategi pemasaran digital kini menjadi solusi penting bagi pengusaha di era teknologi yang terus berkembang. Digital marketing yang dulu hanya mengandalkan teknologi dasar, seperti iklan online, kini membutuhkan integrasi AI untuk menghadapi tantangan pasar yang semakin kompleks. Penelitian ini menggunakan metode Systematic Literature Review (SLR) untuk menganalisis 49 jurnal yang relevan mengenai transformasi pemasaran digital berbasis AI. Data yang terkumpul kemudian disaring dengan Covidence dan divisualisasikan menggunakan VOSviewer. Dari 49 jurnal yang dianalisis, 10 studi dipilih berdasarkan relevansi dan kualitas. Hasil penelitian menunjukkan bahwa AI dapat meningkatkan efektivitas pemasaran dengan menganalisis data konsumen, mempersonalisasi kampanye, dan mengotomatiskan interaksi dengan pelanggan. Selain itu, AI juga membantu dalam memprediksi tren pasar dan pengambilan keputusan berbasis data menggunakan teknik seperti Structural Equation Modeling (SEM). Integrasi AI dengan media sosial dan e-commerce dapat memperkuat citra merek, meningkatkan daya saing, dan efisiensi operasional. Dengan demikian, transformasi pemasaran berbasis AI sangat dibutuhkan oleh pengusaha untuk tetap bersaing di pasar digital yang terus berkembang dan memastikan pertumbuhan bisnis yang berkelanjutan
PENGARUH IMPULSE BUYING DAN PROMOSI TERHADAP MINAT BELI ULANG AIR MINUM MASAK DI DEPOT AZAY
Get PDFThe purpose of this research is to analyze the Azay Boiling Water Depot in Juang Bireuen City to find out how impulsive purchases and promotions influence customers' interest in purchasing boiled water. The research here is purely descriptive. Although 98 customers made up the sample, little is known about the population as a whole. Observation, interviews, questionnaires, and documentation studies were used to gather data. Smart PLS (Partial Least Square) 3.0 was used for the analysis of this research. The results indicated that both impulse buying and promotion had a positive and significant impact on consumers' buying interest. This is supported by the fact that the T-Statistics value was greater than 1.96 and the P-Value was less than 0.50, indicating that the hypothesis test in this study was accepted or valid. An R-Square value of 0.901 for the purchase intent variable is readily apparent. This indicates that a 90.1% relationship exists between the two variables, with impulsive purchases and promotions having the greatest impact on consumer interest.Tujuan dari penelitian ini adalah untuk menganalisis Depo Air Rebusan Azay di Kota Juang Bireuen untuk mengetahui bagaimana pembelian impulsif dan promosi mempengaruhi minat konsumen untuk membeli air rebusan. Penelitian di sini murni deskriptif. Meskipun 98 konsumen merupakan sampel, sedikit yang diketahui tentang populasi secara keseluruhan. Observasi, wawancara, kuisioner, dan studi dokumentasi digunakan untuk mengumpulkan data. Smart PLS (Partial Least Square) 3.0 digunakan untuk analisis penelitian ini. Hasil penelitian menunjukkan bahwa pembelian impulsif dan promosi berdampak positif dan signifikan terhadap minat beli konsumen. Hal ini didukung oleh fakta bahwa nilai Statistik-T lebih besar dari 1,96 dan Nilai P kurang dari 0,50, yang menunjukkan bahwa uji hipotesis dalam penelitian ini diterima atau valid. Nilai R-Square sebesar 0,901 untuk variabel niat beli sudah terlihat jelas. Hal ini menunjukkan bahwa terdapat hubungan 90,1% antara kedua variabel tersebut, dengan pembelian impulsif dan promosi memiliki dampak terbesar pada minat konsumen
Peran Ilmu Komunikasi dalam Penyampaian Nilai-nilai Agama dan Moral di Madrasah Aliyah
Get PDFChallenges in teaching religious and moral values, such as a lack of student engagement, diversity in cultural backgrounds, and limited use of communication technology, are the primary focus of this study. This study aims to analyze the role of communication science in the delivery of religious and moral values by teachers to students at Madrasah Aliyah Private (MAS) Cilendek Tasikmalaya City. This study explores aspects of verbal and non-verbal communication, the use of technology, and interaction dynamics that affect learning effectiveness. This research uses a qualitative approach with direct observation, in-depth interviews with teachers, and group discussions with students. The results of the study show that appropriate communication strategies, both verbal and non-verbal, as well as the use of technology can increase the understanding and internalization of religious and moral values among students. The main challenges teachers face include the diversity of student backgrounds and the lack of attention in the classroom. Empathic and assertive communication has proven to be an effective tool in building a good relationship between teachers and students