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135 research outputs found
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The Influence of Prices and Promotions on Purchasing Decisions on Dine-in Services at McDonald’s Cideng, Central Jakarta
Full text linkThe purpose of this research is to determine the effect of prices and promotions on customers' purchasing decisions for dine-in services at McDonald’s Cideng, Central Jakarta, both partially and simultaneously. The method used in this research is associative quantitative with a population of 37,500 customers taken as a sample of 100 respondents. The sampling technique uses a probability sampling method, namely accidental sampling. The data analysis techniques in this research are: simple linear regression analysis, multiple linear regression analysis, and coefficient of determination analysis. Then hypothesis testing is the t test and f test. The results of this research are that price influences purchasing decisions, this can be seen from the t test with the calculated t value > t table or (10.084 > 1.660). This is also reinforced by the ρ value < Sig.0.05 or (0.000 < 0, 05). Promotions influence purchasing decisions this can be seen from the t test with the calculated t value > t table or (9.126 > 1.660). This is also reinforced by the ρ value < Sig.0.05 or (0.000 < 0.05). Price and promotions influence purchasing decisions, this can be seen from the results of the f test where F calculated > F table or (73.628 > 2.70), this is also reinforced by ρ value < Sig.0.05 or (0.000 < 0, 05)
The Influence of Trust and Ease of Using Paylater on Impluse Buying in Users E-Commerce
Full text linkThe purpose of this study is to explore the influence of trust and ease of using Paylater on impulse buying tendencies of e-commerce users. This study uses quantitative methods based on a questionnaire obtained from 100 respondents using a Likert scale. This research data was calculated using SPSS through validity & reliability test, normality test, multicollinearity test, heteroscedasticity test, simple linear regression analysis, partial t test, simultaneous f test, & coefficient of determination test. The results of this study show that the ease of use of Paylater has a significant positive effect on impluse buying, while trust in Paylater is not proven to have a significant effect on impluse buying. However, the finding of no significant effect of trust in the use of Paylater on impluse buying contradictsprevious research (Verhagen et al, 2011). This difference may be due to different research contexts or other factors that influence consumer trust in Paylater. The conclusion of this study is that the findings of this study add new insights in studying what factors influence impulse buying in the context of e-commerce, especially related to the use of Paylater
Effect Economic Value Added and Market Value Added to Stock Return Sub-Sector Cement Industry on BEI 2019-2023
Full text linkThe purpose of this study is to determine the effect of Economic Value Added (EVA) and Market Value Added (MVA) on stock return in manufacturing companies sub-sector cement industry listed on the Indonesia Stock Exchange period of 2019 – 2023. This research was conducted using a quantitative analysis method. This study using panel data regression analysis calculate in Eviews 13 program. Results of study shows that partially Economic Value Added (EVA) on Stock Return with value t-value 1.188 with a positive direction of < ttable 2.048 and a significant value of 0.2475 > 0.05 which means that Economic Value Added does not have a significant effect on stock return especially in manufacturing companies-sub sector cement industry period 2019 - 2023. And partially Market Value Added (MVA) to the Return of Stocks with a calculated value of t-value -3.990 with a negative direction > ttable 2.048 and a significant value of 0.0006 < 0.05, This means that Market Value Added (MVA) has a significant effect on stock returns, especially in manufacturing companies-sub sector cement industry period the 2019 - 2023 period. And simultaneously (together) Economic Value Added (EVA) and Market Value Added (MVA) have a significant effect on Stock Return with a calculated value of F-value 6.1407 with a positive direction > Ftable 2.510 and 0.0004 < 0,05. And also the result of the determination coefficient value (Adjusted R Square) of 0.553 or 55.3% and the remaining 44.7% was influenced by other variables outside the research model
Performance Analysis of the Brimob Training Unit (Satlat Brimob) Using a SWOT Approach
Full text linkThis research aims to analyze organizational performance measurements at the Brimob Training Unit (Satlat Brimob) using the SWOT method. The study employs a descriptive analysis with a qualitative approach. The findings reveal several strategies derived from the SWOT analysis. The Strengths-Opportunities strategy involves deploying trained resources to address security needs, collaborating with agencies for suitable and renewable equipment and weapons procurement, and conducting HR training with nationally and internationally accredited agencies. The Weaknesses-Opportunities strategy includes coordinating with the Indonesian National Police (INP) Headquarters to fulfill personnel requirements according to the Personnel and Equipment Composition List (DSPP) and seeking additional budget allocations and supporting facilities. The Strengths-Threats strategy focuses on positioning trained human resources in security areas to counter disturbances from radical groups and evolving crime modes, as well as utilizing adequate equipment to prevent security threats and detect sophisticated criminal activities. The Weaknesses-Threats strategy involves assigning the best personnel to maintain security against radical groups and implementing supporting facilities with information systems to detect crime routes. The research highlights the importance of strategic resource allocation, inter-agency collaboration, and continuous improvement in training and equipment to enhance the Brimob Training Unit's organizational performance and address security challenges effectively. These findings provide valuable insights for improving the operational efficiency and effectiveness of the Brimob Training Unit in maintaining public safety and security
Quality of Omnichannel Integration and Perceived Value as Drivers of Customer Satisfaction and Loyalty Study at BNI Bank
Full text linkThis study investigates the relationship that exists between omnichannel integration quality, customer value and customer responsiveness, namely satisfaction and loyalty. This research was conducted at Bank BNI. More specifically, this research aims to evaluate whether the positive value created by the omnichannel system as perceived by customers and a higher level of integration quality (integrity quality) can be one of the important drivers of bank customer satisfaction and loyalty. The method used for this study is a quantitative method, which involves parameter estimation, hypothesis testing, establishing confidence intervals, and the relationship between two or more characteristics (variables) for parameters with a known distribution (normal distribution). Next, it was analyzed using validity and reliability and PLS hypothesis testing. The unit of analysis in this research was 148 BNI bank customers. The results of this study include the following: There is a significant relationship between the quality of omnichannel integration and perceived value at Bank BNI, there is a significant relationship between the quality of omnichannel integrity and customer satisfaction at BNI Bank, there is a significant relationship between omnichannel perceived value (perceived value) on customer satisfaction at bank BNI, there is no significant effect between the quality of omnichannel integration on customer loyalty at Bank BNI, there is a significant effect between the omnichannel perceived value on customer loyalty at Bank BNI, there is an influence significant relationship between satisfaction and customer loyalty at Bank BNI
Customer Loyalty Improvement of PT Federal International Finance Danastra Bogor Area
Full text linkOnline loans (pinjol) are increasingly being used by the public, especially during the Covid-19 pandemic where many households are experiencing extraordinary economic pressure. The Financial Services Authority (OJK) provides information regarding the amount of loan disbursements through loan organizing institutions or commonly known as online loan providers (pinjol) in Indonesia touched Rp 20.53 trillion in August 2023. PT Federal International Finance Danastra is an application engaged in multipurpose financing such as working capital, wedding capital, education financing and many other needs to support life. The purpose of the study was to determine how much influence service quality, brand image and customer trust have on customer satisfaction and its impact on customer loyalty at PT. Federal International Finance Danastra, this research uses quantitative analysis methods using SPSS 26 software and the sampling method uses simple random sampling with a sample size of 270 respondents using the Slovin model. Through this research analysis, it is known that the factors of service quality, brand image, consumer trust and consumer satisfaction have a strong and significant influence on consumer loyalty PT. Federal International Finance Danastra
Indonesia’s Economic Diplomacy to South Korea in Increasing Coffee Exports in 2016 – 2021
Full text linkAs a coffee-producing country, Indonesia needs help exporting its coffee to South Korea, which has high coffee consumption. It causes the value and volume of Indonesian coffee exports to fall below expectations. This research aims to discuss the export of Indonesian coffee to South Korea by using international trade theory and the concept of economic diplomacy. This study uses descriptive qualitative methods with primary data from semi-structured interviews, while secondary data is obtained from documents and literature related to data collection collected from January – April 2023. The results of this study are economic diplomacy carried out to maximize Indonesian coffee exports in 2016 – 2021, consisting of business matching, coffeeversation, the Seoul coffee expo and Seoul café show, and the role of government and private actors. These efforts significantly increased the value and volume of Indonesian coffee exports to South Korea the following year
The Influence of Employee Creativity and Job Involvement on Competitive Advantage Mediated by Strategic Planning at PT Nesinak Industries
Full text linkThe purpose of this study was to determine the direct and indirect effects between the variables of employee creativity and job involvement variables mediated by strategic planning on competitive advantage. This research was conducted using a quantitative method approach. The sample used in this study was 90. Data collection was used by distributing questionnaires. The research results show that employee creativity (X1) has a positive influence on competitive advantage (Y) with a t-statistic value (5,570 > 1,96), work involvement (X2) has no influence on competitive advantage (Y) with a t-statistic value (1,685 < 1,96), strategic planning (Z) has no influence on competitive advantage (Y) with a t- statistic value (1,258 < 1,96), employee creativity (X1) has a significant influence on strategic planning (Z) with a t-statistic value (2,609 > 1,96), work involvement (X2) has a positive influence on strategic planning (Z) with a t-statistic value (5,934 > 1,96), employee creativity (X1) mediated by planning strategy (Z) has no influence on competitive advantage (Y) with a t-statistic value (0,937 < 1,96), work involvement (X2) mediated by strategic planning (Z) has no influence on competitive advantage (Y) with a t-statistic value (1,298 < 1,96)
Chatime Living World Kota Wisata Cibubur, Bogor Business Investigation Using SWOT Analysis
Full text linkThis study aims to investigation the Chatime Living World Kota Wisata business, Cibubur, Bogor. The study used a qualitative method. Data analysis techniques include SWOT Analysis, IFE Matrix Analysis, EFE Matrix Analysis, IE Matrix Analysis, SWOT Matrix, and SWOT Analysis Diagram. The results of the study showed that the IFE Matrix strengths and weaknesses with a score of 3.96. Then in the EFE Matrix opportunities and threats with a score of 3.96. Based on the IE Matrix, the position of the company in cell I shows that the appropriate strategy is to grow and develop (growth and build) which means that this strategy is adjusted to the strengths of the company's internal side to take advantage of the right opportunities to gain benefits for the company. While in the SWOT Matrix using the SO, WO, ST, and WT formulas, twenty strategies were obtained. The results of the SWOT Analysis Diagram show that the company is in quadrant I, namely supporting an aggressive strategy
MSME Marketing Strategy in South Tangerang City During the Covid-19 Pandemic
Full text linkThis study aims to determine the development and marketing strategy of MSMEs in South Tangerang City during the Covid-19 Pandemic. This study uses a qualitative method. Data collection techniques consist of observation, interviews, and document analysis. Collecting data using observation techniques, interviews and documentation. Data validity is obtained through the degree of trust, transferability, dependability, and certainty. Data analysis techniques include data reduction, data exposure, and data conclusion and verification. The results of the study show that the number of MSMEs in South Tangerang City in 2022 will be 90,128. The marketing strategy carried out by MSMEs in South Tangerang City during the Covid-19 Pandemic was grouped into four aspects, namely product, price, promotion, and distribution/place. From the product aspect, in addition to offering new products, innovations are also made to existing products to make them more attractive to consumers. From the price aspect, many MSME managers make adjustments to prices. From the promotion aspect, in addition to giving discounts, promotions are carried out through word of mouth, MSME community networking, and online. From the aspect of distribution/place, the system for distributing and selling products is more limited, where MSME managers use more facilities through the online system