Jurnal Vokasi Indonesia
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    STUDI AWAL PERUMUSAN INDIKATOR EVALUASI STRATEGI KOMUNIKASI PEMASARAN 12 DESTINASI WISATA DI JAKARTA UTARA

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    Abstrak - Setiap perusahaan dan lembaga harus memiliki strategi bisnis untuk mencapai tujuanyang diinginkan. Di sisi lain, strategi harus diterapkan untuk memenangkan kompetisi yang munculantar perusahaan atau lembaga yang bergerak di sektor yang sama. Penelitian ini berisi tentangstrategi komunikasi pemasaran yang dilakukan oleh Suku Dinas Pariwisata Kota Jakarta Utaradalam rangka mencapai tujuan yang diinginkannya. Sebagai salah satu pelaksana bisnis pariwisata,Sudin Pariwisata Kota Jakarta Utara menggunakan strategi komunikasi pemasaran. Dalammenggunakan strategi ini, Sudin Pariwisata Kota Jakarta Utara diharapkan dapat meningkatkan danmempertahankan jumlah pengunjung wisata yang datang. Pemasaran strategi komunikasi dariSudin Pariwisata Kota jakarta diwujudkan melalui alat bauran promosi. Pemilihan alat bauranpromosi yang dilaksanakan akan menentukan keberhasilan tujuan yang diinginkan.Kata Kunci: strategi komunikasi pemasaran, bauran promosi, pemasaran pariwisat

    EVALUASI SPT TAHUNAN ELEKTRONIK

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    Evaluation of services of Electronic Annual Tax Return is conducted to determine the quality of services ofElectronic Annual Tax Return. This is done by using the five Service Quality (SERVQUAL) dimensionswhich are tangibles, realibility, responsiveness, assurance and empathy. The result of the research and analysis ofEvaluation of services of Electronic Annual Tax Return concluded that Taxpayers are satisfied with the qualityof Electronic Annual Tax Return. Advices given to the djponline.pajak.go.id websites is it should be moreattentive to the needs of the Taxpayers. Djponline.pajak.go.id websites should not only pay attention to thefunctions but also increased trust amoung Taxpayers toward djponline.pajak.go.id websites.Keywords: Evaluation of services, Electronic Annual Tax Return, Service Qualit

    Analisis Relevansi Nilai PSAK No. 30 (Revisi 2007) tentang Sewa, Dinilai Berdasarkan Reaksi Pasar Modal

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    ABSTRACT. As one of the IFRS convergence program, DSAK-IAI has made several revisions of financialaccounting standards, one of which is PSAK No. 30 (Revisi 2007) about Leases. These financial accountingstandards have become effective since January 1, 2008. But until now still a few companies that apply thisstandard. This is probably because the company did not know the financialbenefitofthe applicationofthisstandard. Thereforethis studywas conducted to determinethe value relevance of PSAK No.30 (Revised2007) about Leases, which is assessed on the basis of capital market reactions.The results showedthat theapplication of PSAK No.30 (Revised 2007), about Leases, do nothave aninfluence onthe market. So we can saythe market does notsee thevalue relevance of PSAK No.30 (Revised2007) about Leases.Key words: Value relevance, PSAK No. 30 (Revisi 2007) about Leases

    ANALISIS KUALITAS LAYANAN ATM DAN KEPUASAN PENGGUNA TERHADAP LOYALITAS PELANGGAN DENGAN PENDEKATAN STRUCTURAL EQUATION MODELLING

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    AbstractThis research has been prepared for the purpose of reviewing the impact of the quality ofservices provided by ATM on one of the largest private bank in Indonesia on customer loyalty. Inthis case the quality of the service will be tested at one of the ATM Bank the largest private bank inIndonesia which consists of quality information and quality on customer loyalty ATM system onone of the largest private bank in Indonesia which is mediated by customer satisfaction. T-countvalue obtained from Confirmatory Factor Analysis (CFA) for all variables showed that all thequestions are included in all variables statistically significant. The coefficient of Goodness of Fitmeets the requirements of the suitability of a model, it can be concluded that in general, the modelobtained has a good level of compatibility. ATM service quality has a statistically significantpositive relationship with customer loyalty. Satisfaction with the quality of the information contentof ATM and satisfaction with the performance of the ATM system did in fact have a positiverelationship with customer satisfaction. Variable satisfaction statistically significant influenced bytwo independent variables, namely variable quality and Quality Information System. Satisfactionwill impact on the confidence of customers to use ATMs that will appear on the ATM customerloyalty to the Bank. In accordance with the hypothesis that the satisfaction variables provide astatistically significant effect on the variable loyalty.Key words : ATM, Confirmatory Factor Analysis,Kandungan informasi, kualitas system, loyalita

    TATA KELOLA DAN METODE PROMOSI INDUSTRI PERBANKAN DALAM MENINGKATKAN PEMAHAMAN LITERASI KEUANGAN NASABAH

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    Sebuah perusahaan terbuka sangat memerlukan sebuah tata kelola yang baik (GCG) dan strategi pemasaran yang tepat. Hal tersebut akan berpengaruh kepada image sebuah perusahaan dalam menarik investor potensial. Metode promosi dan kondisi sebuah bank akan mempengaruhi tinggi rendahnya tingkat literasi keuangan nasabah.Ketika portofolio menunjukkan bahwa mereka beresiko membuat kesalahan pengambil keputusan keuangan, nasabah cenderung untuk menggunakan layanan pada bank yang relatif liquid dengan berkonsultasi dengan pelayanan informasi yang memadai. Pelayanan literasi keuangan meringankan beban nasabah dalam memilih apa yang menjadi keputusan yang terkait dengan asset asetnya dengan menyediakan investigasi teoritis dan empiris ada tiga pilihan dalam menyertakan promosi untuk diakulturasikan dengan pelayanan informasi seperti alokasi pendanaan, penilaian mandiri, dan pendelegasian pada agen perbankan untuk memutuskan mengenai jenis layanan apa saja yang akan dipilih.Kata kunci; Tata kelola yang baik, Bauran pemasaran, Literasi keuanganAbstractA public company is in need of good corporate governance (GCG) and the right marketing strategy. This will affect the image of a company in attracting potential investors. Promotion methods and conditions of a bank will affect the height of low levels of financial literacy clients. When the portfolio shows that they are at risk of making errors of financial decision makers, customers tend to use the service at relatively liquid bank in consultation with adequate information services. Financial literacy services ease the burden on customers in choosing what the decisions related to the assets of its assets (Hackethal et al, 2012 ; Collins, 2012) by providing theoretical and empirical investigation there are three options in include promotions for acculturation with information services such as the allocation of funding, self-assessment, and the delegation of the banking agencies to decide on what kind of services will be selected.Keywords; Good governance, marketing mix, financial literac

    Memahami Kriteria Kualitas Penelitian: Aplikasi Pemikiran Penelitian Kualitatif maupun Kuantitatif

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    Penghargaan atas quality criteria atau kriteria kualitas atas sebuah penelitian tidak hanya tergantungpada si peneliti, tetapi lebih pada pemahaman para pengujinya akan posisi peneliti tersebut dalam paradigma yang mana. Bukankah skripsi, tesis dan disertasi itu harus diuji? Usaha keras si peneliti mewujudkan kriteria kualitas penelitiannya akan sia-sia jika tidak nyandak dengan pemahaman para penguji. Seringkali penguji memaksakan kriteria kualitas dari paradigma penelitian yang dianutnya pada penelitian mahasiswa/kandidat yang diujinya padahal berasal dari paradigma yang berbeda. Jadi sejauh mana para penguji memiliki empati pada paradigma dan pendekatan penelitian yang dipakai peneliti merupakan agenda tersendiri dalam menegakkan kriteria kualitas atas sebuah riset.Kata Kunci : Quality criteria, paradigma penelitian, penelitian sosia

    PRAKTIK GOVERNANCE PERBANKAN INDONESIA DITINJAU DARI ASPEK RISIKO

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    ABSTRACT - Performance -based banking structures Indonesia does not have a normal life charactersbanking and still largely determined by the ideological and political policies of the government. Bankingrecovery by using a very protective manner, such as from the purchase of government bonds with limited ormargin lending and guaranteed withdrawal. Various indicators such as bank loan-deposit ratio ( LDR ) andthe structure of third-party funds that are still dominated by short-term funds such as checking and savingsshows that the bank has not been able to carry out its primary function in the economic system, intermediation.In the framework of the restructuring and recovery of the national banking industry, Bank Indonesia hastaken some of the policies that are considered necessary. Some of these policies include the implementation of theprinciples of risk management (according to Bassel Accor) and Know Your Customer principles. Overall, thepolicy is structured in parent programs are often known as the Indonesian Banking Architecture (API). APIis expected to be the blue print as well as a reference for the Indonesian banking industry structure that isconsidered ideal for BI.Determine the number of actors performing the banking system, such as regulators, supervisors,shareholders, directors, management, internal audit, external auditors, rating agencies and owners of customerfunds. The role of each differ according to the position, accountability mechanisms and social expectations. ButPraktik Governance Perbankan IndonesiaDitinjau dari Aspek RisikoErwin H, Asti S, Wahyu NVolume 1, Nomor 2, pp 1-142the articulation of good governance as a protrusion of the mission, capacity and relationships to be aprerequisite for growth and stability.The method used is descriptive qualitative approach. Based on the results of the study concluded that thepractice of governance in the Indonesian banking system has not been implemented optimally.Keywords: Keywords: Banks, Risk, Governance

    EVALUASI PROSEDUR AUDIT DALAM RANGKA PEMENUHAN TUJUAN AUDIT ATAS PIUTANG USAHA

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    AbstractThis study emphasizes the fulfillness of the audit objectives with performed by evaluating the audit procedures on accounts receivable of non-public company, both related to the audit objectives of detailed balance and the audit objectives of presentation and disclosure. Auditors perform audit procedures include tests of controls and test of detailed balance on accounts receivable account, to reach audit assurances that the audit objectives have been met so that the information and figures included in the presentation and disclosure in accordance with general acceptance standard in Indonesia. This study using the descriptive method which analyzes working papers of auditors that contains the audit procedures performed by the auditor. This study show that not all the audit objectives are met because the audit procedures are not all performed by the auditor. This has significant implications for the presentation of accounts receivable in the financial statements which are not in accordance with the accounting standards. Results of this study are expected to contribute knowledge of audit science.Keywords: account receivable, audit procedures, audit objective

    Kebijakan Sektor Pertanian sebagai Awal Kebangkitan Ekonomi (Studi Kasus Taiwan Dalam Mengelola Komoditas Padi)

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    ABSTRACT. Indonesian agricultural has big potential to developed, but in fact most of our farmers are stillmany who are categorized as poor. Looking at Taiwan 's success in fostering innovation and empoweragricultural resources , much can be learned in a production system . The policy implemented by the Ministry ofagriculture and all stakeholders in Taiwan. For future prospects Indonesia, as applicable steps and futureprospects, which should be applied in the rice production system in Indonesia such as maximizing theproduction of rice, with a maximum cost. Self-sufficiency for rice as staple food is main agenda for government, with expanding farmers rice fields in several potential areas and supported by the principle of conservationprinciples. Distribution of development agriculture particularly rice, should be offset consistent development ofintegrated technologies . Quantity must be short-term targets, with diversified land and production quality useunfettered access to farmers' access to protection in aspects of management, availability of equipment , andKebijakan Sektor Pertanian sebagai Awal Kebangkitan Ekonomi (Studi Kasus Taiwan Dalam Mengelola Komoditas Padi)Deni Danial Kesa, Cheng-Wen LeeVolume 1, Nomor 1, pp 44-7345impartial subsidies in accordance with applicable regulations . Policy implementation should be consistent withthe applicable law and Indonesian agricultural development strategic plan together with all stakeholders.Keywords : Agricultural Sector Policy , the rice supply chain , diversificatio

    Keris Sebagai Salah Satu Kebudayaan Materi

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    ABSTRACT. “Keris” is one of the material culture as collection museum can be assumed as souvenir, fetish,and collection. The Museum should be giving about the meaning of “keris” and its community. Museum notonly show subject as material cultural but also show other aspect as social, religious an aspect dayly acktivity ofits community.Keywords: “keris”,material culture, museu

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