Masaryk University Journals / Časopisy Masarykovy univerzity
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Totál Balkán
Get PDFNadpis je názvem vynikající knihy Blanky Čechové, jejíž dotisk se momentálně připravuje. Kamarádi však toto sousloví na sociálních sítích i v běžné řeči používají také k označení situace, v níž existuje prostor ke zlepšení. Vybavuji si například fotku ze začátku velké vlakové výluky v Brně, která byla pro řadu lidí první příležitostí k objevení stanice Brno dolní nádraží. Ze své služební cesty do makedonského hlavního města Skopje jsem měl proto jistý respekt.Nakonec jsem však byl velmi příjemně překvapen. Nejvíc mě zaujal silniční provoz. Nikdo nikam nespěchal, netroubil, nenadával. Vše plynulo pohodovým tempem. I na Balkáně bychom se tak mohli lecčemu přiučit. Jistě ne ve všem, třeba kouření v restauracích a školách obnovovat nemusíme. Ale po té lehkosti a volnějším tempu se mi trochu stýská. Zpomalíte-li, můžete získaný čas využít třeba tak, že si přečtete jeden článek našeho časopisu navíc
Artificial presence, real-life influence? Effects of CGI influencers on young adults’ health behavior intentions
No full textComputer Generated Imagery (CGI) influencers—also known as virtual influencers—are an increasingly influential phenomenon on social media. Some CGI influencers are presented as cartoon characters and are thus clearly recognizable as non-human. Other CGI influencers, however, are almost indistinguishable from real humans. Although CGIs can elicit parasocial interaction (PSI), we lack research distinguishing cartoon-look CGI influencers from human-look CGI influencers. Also, we do not know whether CGIs can lead to persuasive effects. This is particularly relevant regarding health topics because CGIs cannot have health issues. In an experimental study with a quota-based sample of N = 443 young adults (62.8% female) aged 16 to 26 from the United Kingdom, we compared the effects of a real human influencer, a human-look CGI influencer, and a cartoon-look CGI influencer advising about insomnia (i.e., sleeping problems) on young adults’ PSI and health behavior intentions. We found that PSI was strongest for the real human and weakest for the cartoon-look CGI influencer and was significantly positively related to young adults’ health behavior intentions. Personal affectedness by insomnia and gender did not moderate these relationships. Overall, findings suggest that the persuasive power of CGIs is limited, at least regarding topics such as health. Implications are discussed
Evaluation of Motivation, Attitudes, Intentions, and Quality of Services Provided to Organized Fans of Elite Team Sports Teams
Get PDFThis study reports on the evaluation results related to the motivation, attitudes, intentions, and quality of services offered to organized fans of elite sports teams. 375 spectators–fans from elite participant teams of team sports completed a package of four questionnaires, which determined their motivations, attitudes, intentions, the quality of provided services, during the championship of the period 2021-2022 and a demographic data sheet, throughout the first round of a championship period. The research findings support that fan attitudes are pivotal in shaping fan behavior. Whether these attitudes are positive, negative, or ambivalent, they have a direct impact on actions such as game attendance, merchandise purchase, and word-of-mouth communication. Intentions, as identified in the research, are a precursor to fan loyalty. By evaluating the quality of services, including in-stadium experiences, customer service, and engagement initiatives, the research underscores that sports organizations hold significant power to enhance fan satisfaction
Professional and Technical Language: Linguistic Challenges in the Context of Traditional Culture
No full textDie Globalisierung und die Zunahme multikultureller Kontakte bieten die Gelegenheit, fremdsprachliche Kommunikationsfähigkeiten zu entwickeln und Raum für Akzeptanz und Toleranz gegenüber anderen Kulturen zu schaffen. Gleichzeitig besteht der Wunsch, die eigene Identität, kulturelle Besonderheiten und die Geschichte zu bewahren und potenziellen ausländischen Besuchern authentisch zu präsentieren. Die Slowakei bietet im Tourismussektor vielfältige Möglichkeiten, doch neben einem breiten Dienstleistungsangebot ist es auch entscheidend, genügend Fachkräfte in touristischen und kulturellen Einrichtungen zu haben, die bereit und in der Lage sind, in Fremdsprachen zu kommunizieren. Obwohl Englisch zunehmend als „lingua franca“ gilt, sind nicht alle ausländischen Besucher in der Lage oder bereit, sich auf Englisch zu verständigen. Daher ist es notwendig, die sprachlichen Fähigkeiten von Absolventen im Bereich Tourismus auch in anderen Sprachen zu fördern. Unser Beitrag konzentriert sich auf die Vermittlung des Fachvokabulars der traditionellen Kultur im Deutschen. Während zahlreiche Fachliteratur und Lehrmaterialien im Bereich Tourismus existieren, mangelt es an spezifischen Texten und Definitionen des Fachvokabulars, das die Inhalte der traditionellen Kultur umfasst und ein wichtiger Bestandteil unserer Ausbildung ist. In diesem Beitrag werden die besonderen Merkmale der Fach- und Berufssprache erläutert. Darüber hinaus wird der inhaltliche Fokus der Fremdsprachenausbildung im Bereich der traditionellen Kultur vorgestellt, und der Prozess der Erstellung eines mehrsprachigen Fachwörterbuchs sowie die Anwendungsmöglichkeiten im Unterricht werden beschrieben.Globalisation and the intensification of multicultural contacts offer the opportunity to develop communication skills in foreign languages and to create space for acceptance and tolerance of others. On the other hand, there is a desire to preserve one's own identity, cultural characteristics and history and to present them in their authentic form to potential foreign visitors. Slovakia has a lot to offer in the tourism sector, but in addition to a wide range of services, it is also necessary to have enough professionals in tourism and cultural institutions who are willing and able to communicate in a foreign language. Although English can be seen as a lingua franca, not all foreign visitors are able or willing to communicate in English. It is therefore necessary to strengthen the communication skills of tourism graduates in languages other than English. In our article we focus on teaching the specialist vocabulary in the field of traditional culture in German. There are many specialised materials and textbooks on tourism, but there is a lack of texts and definitions of specialised vocabulary on the content of traditional culture, which is an integral part of our studies. In our article we describe the specific characteristics of technical and professional language. We then present the content of the foreign language in the field of traditional culture and describe the process of compiling and creating a multilingual dictionary of traditional culture, as well as the possibilities for its further use and for working with it in the classroom
Image of the city in novels by B. Prus, W.S. Reymont and K.M. Čapek-Chod
No full textStudie srovnává obraz města v jednom českém a dvou polských románech vytvořených na konci 19. a počátku 20. století. Varšava zobrazená v Loutce (1890) B. Pruse (1847–1912) se zabývá úpadkem polské šlechty, Lodž v románu W. S. Reymonta (1867–1925) Země zaslíbená (1899) zobrazuje industriální rozvoj města. Antonín Vondrejc (1917, 1918) od K. M. Čapka-Choda (1860–1927) je psychologickým příběhem o úpadku osobnosti básníka v Praze. Uvedení autoři používají kromě realistického zobrazení specifických uměleckých metod, např. personifikace města nebo město jako symbolický labyrint. Veřejný prostor měst (zejména ulice, náměstí, divadlo, salón, hospoda) je vhodným místem pro vyjádření vztahů a konfliktů mezi hlavními postavami uvedených románů.This study compares the images of the city in one Czech and two Polish novels written at the end of the 19th century and the beginning of the 20th century. Lalka (1890) by B. Prus is set in Warsaw and explores the decadence of the Polish aristocracy. Ziemia obiecana (1899) by W. S. Reymont takes place in Łódź and depicts the industrial growth of the city. Antonín Vondrejc (1917) by K. M. Čapek-Chod is a psychological narrative about the individual degradation of a poet in Prague. These writers, in addition to realistic descriptions, employ specific artistic devices, such as the personification of the city or the depiction of the city as a symbolic labyrinth. The open spaces of the cities — especially streets, squares, theaters, salons, and pubs — serve as key settings for expressing relationships and conflicts among the protagonists in these novels
Enacting Kane's disgust : a cognitive and emotion science approach to Blasted
No full textUtilising emotion science on disgust and the interconnection between emotion and cognition this essay analyses Kane's Blasted to articulate not only how the play makes us feel through an application of the evolutionary basis for disgust, but how this experience is meant to communicate the morality of the play's world through the cognitive structures of embodied schemata. The operation of experiential theatre is expanded through an understanding of enactivism, an integral part of 4E cognition, as it applies to the emotion of disgust. Identifying and analysing the embodied schemata of boundaries, contamination, animality, and balance the essay develops how Blasted relies on the most evolutionarily advanced form of disgust, 'moralisation', to understand how the embodied experience of theatre creates meaning. Kane's shocking and disgusting theatre is thus understood to go beyond feeling. It can help us understand how viscerally reactive moments in the theatre impinge on how an audience/reader learn and adopt moral views