Fakultas Sastra, Universitas Ekasakti, Padang (UNES): OJS
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Persuasive Language In Skintific Advertisements On Instagram: A Semantics Analysis
Full text linkThis research is entitled "Persuasive Language in Skintific Advertisements on Instagram: A Semantic Analysis". The purpose of this research is to identify persuasive language in Skintific advertisements on Instagram posts. The category of persuasive language refers to Lamb\u27s theory (2019), using a qualitative descriptive method. The researcher collected ninety-six Skintific advertisement data from Instagram posts. The data was then analyzed by categorizing and interpreting it into the appropriate categories. The results of the research and discussion show that out from 96 Skintific advertisement data on Instagram posts, 65 data were found. These data are categorized as follows: 4 Alliteration, 9 Appeals, 2 Connotation, 18 Emotive Language, 6 Colloquial Language, 2 Hyperbole, 1 Expert Opinion, 6 Inclusive Language, 7 Imagery, 6 Jargon, 3 Rhetorical Questions and 1 Simile. The most common persuasive language used in Skintific advertisement on Instagram posts is Emotive Language, as Skintific frequently employs language that evokes an emotive response from readers or listeners. Skintific aims to show similar emotions and preferences to its consumers and boost confidence, motivating them to achieve good results
The Violet’s Failures to Save Finch From Suicide As Seen in Niven’s All The Bright Places
Full text linkThis research focuses on the main character, Violet, as well as the factors that influence her personality. To gain insight into Violet\u27s soul as depicted in the novel All The Bright Places, this research aims to learn from Violet\u27s failures in saving Finch, so that they do not happen again in the future.Researchers use observational methods in data collection based on Kothari. (2004). The data collection technique used for this research is reading and noting the instances of Violet\u27s failures in saving Finch from suicide in the novel All The Bright Places and identifying Violet\u27s personality traits found within the novel.The theoretical framework used in this research is Carl Jung\u27s personality theory (2008), which specifically examines archetypes such as Anima, Animus, and Self. The researcher employs descriptive and qualitative methods in this study. According to research findings in the novel All The Bright Places, Violet\u27s personality is greatly influenced by the Anima, Animus, and Self within her, which results in Violet\u27s lack of sensitivity towards Finch, who desperately needs attention and support to avoid struggling with past trauma, as explained in the novel All The Bright Places
Forensic Linguistic Examination of Illocutionary Acts in the Police BAP of the “EN” Murder Case in Muara Bungo
Full text linkThis study examines the illocutionary acts embedded in the police interrogation transcript (Berita Acara Pemeriksaan/BAP) of WD, the suspect in the murder of EN in Muara Bungo. Using Searle’s taxonomy of speech acts, the research identifies assertives, directives, expressives, and commissives as the dominant forms shaping the interaction between the interrogator and the suspect. The analysis reveals that the interrogator consistently relies on high-pressure directives that control narrative flow, restrict the suspect’s discursive freedom, and guide the production of legally relevant information. In contrast, the suspect’s responses exhibit a pattern of assertive confessions, mitigation strategies through reported speech, emotional expressions, and moral positioning. These linguistic choices not only construct his version of events but also function as strategic attempts to negotiate responsibility and reshape the legal interpretation of his actions. The findings indicate that BAP statements are not neutral reflections of spoken interaction but structured linguistic events influenced by institutional power, psychological dynamics, and communicative strategies. This study highlights the importance of forensic linguistic analysis in evaluating the credibility, voluntariness, and evidentiary value of interrogation transcripts in Indonesian legal settings. It also contributes to understanding how language functions as both evidence and a tool for shaping legal realities
Tinjauan Literatur: Integrasi Kecerdasan Buatan (AI) Dalam Pembelajaran Bahasa Arab
Full text linkPenelitian ini menganalisis alih kode dan Integrasi kecerdasan buatan (AI) dalam pembelajaran bahasa Arab telah menjadi fokus perhatian yang signifikan di kalangan pendidik dan peneliti. Dengan perkembangan teknologi yang pesat, AI menawarkan berbagai pendekatan inovatif untuk meningkatkan efektivitas pembelajaran bahasa. Penelitian ini bertujuan mengeksplorasi tren utama dalam integrasi AI, meliputi pembelajaran adaptif, penggunaan chatbot, analisis data pembelajaran, dan penerapan teknologi Natural Language Processing (NLP) dalam konteks pembelajaran bahasa Arab. Metode penelitian dilaksanakan melalui tinjauan literatur sistematis dengan tahapan: (1) pencarian publikasi dalam database ilmiah menggunakan kata kunci tertentu, (2) penyaringan artikel berdasarkan kriteria inklusi dan eksklusi, (3) pengambilan data dari artikel terpilih, dan (4) analisis tema untuk mengidentifikasi pola dan tren. Hasil analisis menunjukkan bahwa pembelajaran adaptif berbasis AI dapat meningkatkan pengalaman belajar dengan menyesuaikan materi ajar sesuai kebutuhan individu siswa. Chatbot berbasis AI terbukti efektif memberikan umpan balik langsung yang memperkuat keterampilan berbicara dan mendengarkan. Analisis data interaksi siswa memungkinkan pendidik mengidentifikasi kesulitan spesifik dan menyesuaikan metode pengajaran secara tepat. Sementara itu, teknologi NLP berkontribusi signifikan dalam memperkaya penguasaan kosakata dan pemahaman tata bahasa. Kesimpulannya, integrasi AI dalam pembelajaran bahasa Arab memiliki potensi besar untuk meningkatkan hasil belajar, meskipun tantangan implementasi seperti infrastruktur teknologi dan kebutuhan pelatihan pengajar masih perlu diatasi. Implikasi dari penelitian ini mengarah pada pentingnya pengembangan strategi integrasi AI yang berkelanjutan dan kontekstual, serta kebutuhan akan kolaborasi antara ahli bahasa Arab, pakar pendidikan, dan pengembang teknologi untuk memaksimalkan manfaat AI dalam pembelajaran bahasa Arab
Strategi Hubungan Masyarakat dalam Meningkatkan Citra Pelayanan Rumah Sakit: Studi di Semen Padang Hospital
Full text linkPenelitian ini bertujuan untuk menganalisis secara mendalam strategi hubungan masyarakat (HUMAS) dalam meningkatkan citra kualitas pelayanan rumah sakit kepada pasien, khususnya di Semen Padang Hospital (SPH). Citra rumah sakit merupakan salah satu indikator penting dalam membangun kepercayaan publik dan meningkatkan loyalitas pasien. Penelitian ini menggunakan pendekatan deskriptif kualitatif, dengan teknik pengumpulan data melalui wawancara mendalam, observasi lapangan, dan dokumentasi terhadap 22 informan dari berbagai latar belakang, termasuk manajemen, staf HUMAS, tenaga medis, dan pasien. Hasil penelitian menunjukkan bahwa strategi HUMAS SPH meliputi komunikasi dua arah melalui media sosial, kolaborasi lintas divisi, kegiatan sosial dan edukasi, serta manajemen isu yang tanggap dan profesional. Strategi tersebut terbukti mampu meningkatkan citra positif SPH di mata masyarakat, memperkuat kepercayaan pasien, serta menekan dampak negatif dari keluhan atau isu pelayanan. Penelitian ini merekomendasikan pentingnya penguatan kapasitas komunikasi strategis HUMAS serta evaluasi berkala untuk menyesuaikan strategi dengan dinamika sosial dan kebutuhan pasien yang terus berkembang
Randai as Traditional Minangkabau Culture In Padang Pariaman: A Semiotic Analysis
Full text linkThis research discusses linguistics signs in randai art originating from west sumatera, randai is a traditional minangkabau drama or theater performance art which is rich in art, noble values and linguistic element in each element of randai, namely, music, drama, gurindam, galombng or dance and silek. Linguistics elements that have meaning in each element are visualized in legaran movements in the form of circular patterns which function as a form of change in time between one scene and the next scene. This research aims to analyze and describe the lingual signs and body language signs found in randai elements and function in the context of minangkabau culture.The research method used is descriptive qualitative, with data collected through field observations, interviews, documentation in the form of videos and photos with art pioneers, members of legaran randai. Then the researcher conducted a literature study using Saussure and Barthes semiotics theory. The results of this research show that randai is a complex performing art that combines elements of movement or silek, music, dialogue and singing. The randai movement has distinctive characteristics that reflect the noble values and philosophy of Minangkabau culture, namely leadership and mutual cooperation and a sense of unity. Randai also has a function as a medium for education, entertainment that conveys moral messages or social criticism as well as a form of local minangkabau wisdom
The Comparison Between Surantiah And Batang Kapeh Dialect
Full text linkIndonesia is a multi-ethnic country consist of various races religions, ethnic groips, cultures and language, in Minangkabau we can found in every area in Minangkabau, which are called dialects, one of them are the dialect of Surantiah and batang kapeh Dialect. the differences of language in area region in Minangkabau influenced by cultural factors, geographical factors and socials factor, that make language become varied, therefore the the researcher interested to analysis about it and took the research about dialect, the title of this research is the comparison of Minangkabau Dialect between Surantiah and Batang kapeh, aim to describe the differences on phonological (phoneme) and lexical dialects of the language in two regions of Minangkabau, speciallyat Surantiah and Btang kapeh dialect), the method used in this research qualitive descriptive, the technique used is the conversational by telephone calls and listening the informant to get the information about the phoneme that they speak, after that the researcher take note and then used of the data cross-checking technique. In this research a significance change in vocabulary was found, that are phoneme / a / changes into / o /, phoneme / r / changes into / w /, phoneme / r / changes into / y /, , and phoneme / a / changes into / ua / and The uniqueness vocabulary changes
Students\u27 Views On Digital Technologies In Learning English For Specific Purposes (ESP) In University
Full text linkThis study explores university students’ perspectives on the use of digital technologies (DT) in learning English for Specific Purposes (ESP). While the integration of DT has been widely promoted, student perceptions remain underexplored, particularly in vocational higher education. The aim of this research is to examine students’ opinions on the role of DT in enhancing ESP learning and to identify the tools they frequently employ. A mixed methods design was applied with twelve participants from different study programs. Quantitative data were obtained through a Likert-scale survey on perceptions and digital tool usage, complemented by brief interviews for qualitative insights. Results indicate strong support for DT integration: 91.7% of students agreed or strongly agreed that DT enhances ESP learning, with no negative responses recorded. WhatsApp and YouTube were universally used (100%), followed by Zoom (91.7%), Google Classroom (66.7%), and Moodle (50%). Use of ESP-specific simulators was less common (33.3%). Students highlighted ease of access, interaction, and flexibility as key benefits, while limited exposure to specialized ESP tools was noted as a challenge. The study concludes that students hold positive views of DT in ESP, yet further investment in domain-specific applications is required to optimize learning outcomes
The Comparative of Speech Act Used in Indonesia and Japan Online News Media After The Earthquake Disaster
Full text linkThis study uses speech act theory, especially regarding comparative of speech act used in Indonesia and Japan online news media after the earthquake disaster. The purpose of writing these are to find the kind of speech acts used in Indonesia and Japan online news media,the classifying of speech acts used in Indonesia and Japan online news media and the metaphor of speech acts used in Indonesia and Japan online news media. This paper used Qualitative method. The technique used in this research is collecting the data. The research procedure included: finding data, classification data, and analyzing the result of data. The data is analyzing by collecting, selecting, and classifying the suitable utterances with the method. From the data above, many metaphors that can be found, beside that there are so many representatives that can be found from classifying of speech act. Locution, illocution and Perlocution also variated. Only one data from all of the data that can’t be found metaphors, that is from data 1. In data 1, researcher can’t found the metaphors, the researcher only found locution, illocution, perlocution and also classifying of speech act
The Discrimination and Tolerance as aeen in Andrzej Sapkowski’s The Witcher
Full text linkThis research explores the themes of discrimination and tolerance in The Witcher series by Andrzej Sapkowski. Employing postcolonial theories by Edward Said, Homi K. Bhabha, and Gayatri Spivak, the study analyzes how fantasy narratives reflect social realities regarding injustice and diversity. The novel presents a fictional world marked by racial tensions among humans, elves, dwarves, and other magical beings. Through character interactions and the social structures depicted in the story, readers are presented with portrayals of marginalization, stereotyping, and systems of oppression. At the same time, the novel also includes moments of tolerance that suggest the possibility of coexistence and mutual understanding. This research uses a descriptive qualitative method with a library research approach. The findings reveal that The Witcher serves not only as a reflection of social inequality but also as a critique of dominant power structures and an exploration of efforts to build tolerance within a divided society