Elizabethtown College

Elizabethtown College: JayScholar@ETown
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    1854 research outputs found

    The Role of Priming on Consumers\u27 Purchase Decisions

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    Due to the declining role of brick and mortar in retail sales, retailers and brands alike are looking for ways to maximize the space and capabilities in-store to drive sales. One opportunity that could prove particularly promising in the near future is priming. The theory of priming has long been proven in studies as a way to impact and alter human behaviors. The goal of this study is to explore whether priming’s effect can transfer just as easily to altering consumer’s purchasing behaviors and attitudes while in-store. An experiment was designed to test whether priming stimuli could be useful in influencing consumer’s purchasing behavior, consumption habits, and attitudes toward unhealthy food products. Overall, results from the study were mixed but point to potential for priming effectiveness, especially with further experimentation to ascertain its optimal use

    The Climate Crisis is a Human Rights Emergency

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    A blockchain future for secure clinical data sharing: A position paper

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    In the digital healthcare era, it is utmost important to harness medical information scattered across healthcare institutions to support in-depth data analysis. However, the boundaries of cyberinfrastructure of healthcare providers place obstacles on data sharing. In this position paper, we firstly identify the challenges of medical data sharing and management. Then we introduce the background and give a brief survey on the state-of-the-art. Finally, we conclude the paper by discussing a few possible research directions to cope with the challenges in current medical information sharing

    Recognizing a leader and friend: Wes McJulien

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    During my 40 year career, I’ve had the opportunity of observing many different styles of leadership in both formal and informal settings. Today my comments on leadership will focus on Wesley Joseph McJulien of Louisiana State University. As a leader in AECT, I have had numerous opportunities to observe and be part of meetings with Dr. McJulien

    Improving time estimation in witness memory

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    The present study sought to determine whether witness memory for duration could be improved. In three studies, we examined the effects of unpacking (breaking an event into its component parts), anchoring (supplying participants with a reference duration), and summation (summing component estimates). Participants watched a video-recorded mock crime and provided duration estimates for components of the crime (e.g., casing the car, unlocking the door, etc.) and for the total crime. Results indicate that bias in estimated duration was less for the sum of the parts than it was for the overall duration estimate. Further, the sum of the individual parts did not equal the total estimate, even though all estimates were given in sequence. Summing the component parts could be a more successful intervention than anchoring or unpacking and is easy to employ with witnesses

    The Decreasing Role of the USA in Promoting Human Rights

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    Jitendra Nath Mohanty: A Phenomenological Vedāntin

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    This article examines the major contribution to phenomenology by Jitendra Nath Mohanty, who first published in Philosophical and Phenomenological Research in 1954 soon after he had completed his dissertation under Josef König at the University of Göttingen. In 2008 and 2011, this literary output culminated in a substantial two-volume intellectual history of the philosophy of Edmund Husserl from the early Göttingen years until Husserl’s death in 1938. In the five decades of commitment to the exposition of Husserl’s thought, Mohanty’s early philosophical influences remained with him and justify his self-identification as a phenomenological Vedāntin

    Political liberalization in Brazil: Dynamics, dilemmas, and future prospects

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    The civilian government inaugurated in Brazil in March 1985, following twenty-one years of military rule, is the culmination of a slow process of liberalization that has brought greater freedom of political expression, organization, and activity. How the Sarney government responds to the challenges it faces and the institutional choices it must make will shape Brazil’s political evolution for years to come. Should Brazil develop a democratic system, it would be the third most populous democracy in the world. Political trends in Brazil are therefore of considerable significance to Latin America and the United States. In this comprehensive analysis of the forces pushing democratization forward, those opposing it, and the contradictions created by the ad hoc nature of the dynamics between the two, the contributors examine the legacy of two decades of authoritarian rule, the choices facing the civilian government, and possible future developments

    Synthesis and Characterization of a Tris(phenolate)amine Ligand for the Production of an Iron(III)-centered Catalyst

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    The use of tris(phenol)amines in the synthesis of iron(III)-based catalysts has been essential to the production of semi-aromatic polymers from epoxides and cyclic anhydrides. In order to create the iron(III)-centered catalytic compound, (ArMeO)3NFe(DMAP), however, we must first be able to reliably create it’s uncoordinated organic ligand in high yields. The goal of this project is to find the variables that optimize the synthesis of the tris(2-hydroxy-4,6-dimethylbenzyl)amine using hexamethylenetetramine, 2,4-dimethylphenol, and catalytic amounts of p-toluenesulfonic acid. We have performed experiments on the molar ratios of reactants, atmosphere, temperature, purification, and stirring for the synthesis. We have also characterized the results via 1H nuclear magnetic resonance spectroscopy, infrared spectroscopy, and melting point analysis

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    Elizabethtown College: JayScholar@ETown
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