Academic Journal @ Perbanas Business School Surabaya - Indonesia
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Relationship Beyond the Task: Leader-Member Exchange and Organizational Citizenship Behavior on Indonesian Generation Z Employees
Full text linkThe Indonesian hospitality industry must reengage a high-quality workforce composed of Generation Z, recognizing both its strengths and challenges. To achieve this, leaders should adopt a positive approach to fostering high-quality leader-member exchange (LMX) relationships, which can encourage employees to exhibit organizational citi-zenship behavior (OCB). However, there is currently a lack of research specifically examining the relationship between LMX and OCB among Generation Z employees in the Indonesian hospitality sector. This study seeks to address this gap by exploring the application of LMX dimensions and their influence on enhancing OCB within the context of Generation Z employees in the Indonesian hospitality industry. Employing a quantitative causal research design, the study analyzed data from a sample of 300 Generation Z employees working in the sector. The findings reveal that LMX has a positive and significant impact on OCB. Among the LMX dimensions, professional respect emerged as the most influential, followed by affect, contribution, and loyalty. This study highlights the critical role of leaders in recognizing and valuing the profes-sionalism of Generation Z employees as a means to foster positive extra-role behaviors. These findings underscore the importance of leadership strategies that prioritize ap-preciation and respect to enhance employee engagement and performance
Income Optimization Model for Traditional Woven Craftsmen
Full text linkThis study aims to analyze and optimize the household income of Palembang woven fabric craftsmen. It employs an optimal response surface regression model to identify the ideal levels of working capital, business experience, partnerships, and working hours that maximize household income. To establish the relationship between the tar-get response and the independent variables, the study uses a second-order central composite design within a quadratic model framework. The research sample consists of craftsmen who are members of the Griya Tuan Kentang joint business group, with data collected through questionnaires. The findings indicate that the optimal working capital is IDR 12,069,541.74. This amount enables craftsmen to manage periods of declining demand and rising raw material costs while minimizing unnecessary ex-penses and increasing profitability. The study also reveals that 18.2 years of business experience is the optimal duration for achieving superior business performance. This level of experience allows craftsmen to set realistic, long-term business goals. Fur-thermore, an optimal working schedule of 7.99 hours per day ensures efficient produc-tivity without compromising work quality or work–life balance. Finally, maintaining a partnership for two years is identified as the ideal duration. This period encourages craftsmen to regularly evaluate and enhance the sustainability of their partnerships, effectively optimizing resources and networks
Social Media Marketing and Branding in Creating Willingness to Pay Premium Prices: A Study of Home Brand Tea Products
No full textGambyong, Kemuning Mbok Karti, and Gondang Sari are small and medium-sized enterprise (SME) tea brands that have established themselves as high-quality and well-recognized brands. As a result, they can charge premium prices for their prod-ucts and effectively market them through social media platforms. This study inves-tigates the impact of social media marketing and branding on consumers\u27 willing-ness to pay premium prices for home-brand tea products. The research sample con-sisted of 159 customers of Gambyong Tea, Kemuning Mbok Karti Tea, and Gondang Sari Tea, selected using purposive sampling techniques. Data were collected through a structured questionnaire, and the analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that social media marketing directly influences brand identity, brand awareness, and brand im-age. Furthermore, brand awareness significantly impacts both brand preference and consumers\u27 willingness to pay premium prices. Similarly, brand image has a signif-icant effect on brand preference, which, in turn, strongly influences willingness to pay premium prices. This study offers a novel contribution by developing a model that highlights the role of social media marketing in shaping branding and driving consumer willingness to purchase home-brand products at premium prices. The findings have important implications for SMEs, emphasizing the strategic use of social media to enhance branding efforts and boost sales of premium products
The Behavioral Finance of the Digital Gold Market: Heuristics, Overconfidence Bias, and Market Sentiment
Full text linkThis study aims to analyze the effect of heuristic and overconfidence biases on investment decision-making through market sentiment. This study was conducted on the digital gold market which has never existed in previous studies, this study also uses market sentiment as a mediating variable. The study population consists of 5,628 investors in the digital gold market at JFX, with a sample of 200 respondents obtained using the convenience sampling technique. The data analysis method employed is Structural Equation Modeling (SEM) using the Smart PLS application. The results of the study show that heuristics do not influence investment decision-making, either directly or through market sentiment. Conversely, overconfidence bias exerts a notable positive impact on investment decision-making, both directly and indirectly through market sentiment. Although investors often utilize heuristics, these do not directly contribute to investment decision-making. Overconfidence bias, which reflects excessive confidence in one\u27s abilities, plays an important role in investment decisions. This study contributes to understanding how biases affect investment behavior and emphasizes the importance of market sentiment in mediating these effects
Pelatihan dan Pendampingan Penguatan Materi Kewirausahaan bagi Guru SMA Negeri di Surabaya
Full text linkProgram pengabdian masyarakat ini bertujuan untuk meningkatkan kompetensi guru SMA Negeri 21 Surabaya dalam bidang kewirausahaan melalui pelatihan yang terstruktur dan aplikatif. Permasalahan yang dihadapi meliputi keterbatasan pengetahuan dan keterampilan, kurangnya metodologi pengajaran inovatif, serta keterbatasan kolaborasi dengan praktisi bisnis. Metode pelaksanaan dengan pendekatan pelatihan interaktif dengan melibatkan seluruh peserta dalam laboratorium pelatihan kewirausahaan digunakan dalam program ini. Hasil pelaksanaan program pengabdian masyarakat ini memberikan dampak positif dalam meningkatkan pemahaman konsep dasar kewirausahaan, keterampilan praktis, dan kemampuan guru untuk menciptakan program berbasis kewirausahaan. Dengan dukungan pihak terkait, pelatihan ini menjadi langkah awal dalam mengintegrasikan transformasi pendidikan berbasis kewirausahaan di lingkungan sekolah. Keberhasilan pelatihan juga mendorong kolaborasi antara dunia pendidikan dan dunia industri serta menjadi ajang promosi bagi Universitas Hayam Wuruk Perbanas untuk mengenalkan profil dan capaian terbaiknya kepada masyarakat
Kekerasan Seksual, Sekolah Berbasis Agama, Literasi Digital, Website PPKS, Pengabdian Masyarakat, Hak Kekayaan Intelektual
Full text linkKekerasan seksual di lingkungan pendidikan menjadi isu serius yang membutuhkan pendekatan sistemik dan preventif, khususnya di tingkat sekolah menengah. Artikel ini mendeskripsikan hasil kegiatan pengabdian kepada masyarakat yang dilakukan di SMA Ta’miriyah Surabaya, sebuah sekolah berbasis nilai-nilai Islam, melalui tiga program utama: pembuatan website Pencegahan dan Penanganan Kekerasan Seksual (PPKS), pelaksanaan seminar edukatif, dan pendaftaran Hak Kekayaan Intelektual (HAKI) atas karya digital. Kegiatan ini bertujuan meningkatkan literasi digital, kesadaran hukum, serta membangun budaya sekolah yang aman dan responsif terhadap kekerasan seksual. Evaluasi menunjukkan bahwa kegiatan ini memberikan dampak positif signifikan dalam membentuk sistem perlindungan siswa berbasis teknologi dan nilai karakter religius. Artikel ini juga menyampaikan saran keberlanjutan program melalui pelibatan aktif sekolah dan kolaborasi dengan perguruan tinggi
Organizational culture, power distance and corruption: The mediating role of religiosity
Full text linkWe examine how organizational culture and power distance influence religiosity and, in turn, how these variables affect corruption. We gathered data from Indonesian public servants and analyzed the relationships using PLS-SEM. The findings suggest a significant inverse relationship between religiosity and corruption, reinforcing ethical paradigms that position religious adherence as a key deterrent to corrupt behavior. Notably, religiosity acts as a critical mediator, negatively channeling the effects of organizational culture on corruption. However, this mediating effect does not extend to the power distance-corruption nexus, suggesting that the hierarchical structure may not inherently bear upon moral conduct. Interestingly, while organizational culture positively shapes religiosity, power distance does not exhibit a similar influence, highlighting the complex roles these organizational variables play in shaping ethical behavior. Theoretically, the findings challenge assumptions about the direct ethical impact of hierarchical structures, adding depth to existing frameworks onpower distance and moral conduct. For policymakers and organizational leaders, the findings underline the importance of fostering a culture that promotes religiosity as a deterrent to corruption
Dampak Penerapan SAK Berbasis ESG Terhadap Kinerja Keuangan Perusahaan Non Keuangan di Indonesia
Full text linkPenelitian ini dilatarbelakangi oleh isu penerapan Standar Akuntansi Keuangan (SAK) berbasis environmental, social, and governance (ESG) yang diyakini berpotensi memengaruhi kinerja keuangan perusahaan, meskipun bukti empiris yang ada masih menunjukkan hasil yang beragam. Tujuan penelitian ini adalah untuk menganalisis pengaruh penerapan SAK berbasis ESG terhadap kinerja keuangan yang diukur menggunakan rasio ROA, ROE, dan NPM, dengan mempertimbangkan variabel ukuran perusahaan, leverage, serta perbedaan sektor industri. Populasi penelitian mencakup perusahaan non-keuangan yang terdaftar di Bursa Efek Indonesia (BEI) pada tahun 2024, dengan jumlah sampel sebanyak 109 perusahaan yang ditentukan melalui teknik purposive sampling. Data penelitian diperoleh dari laporan tahunan dan laporan keberlanjutan yang dipublikasikan oleh perusahaan, kemudian dianalisis dengan metode regresi kuantitatif. Hasil penelitian menunjukkan bahwa secara parsial ESG, ukuran perusahaan, dan leverage tidak berpengaruh signifikan terhadap profitabilitas, serta tidak ditemukan perbedaan pengaruh ESG antar sektor industri. Namun, secara simultan ketiga variabel tersebut terbukti berpengaruh signifikan terhadap ROA. Temuan ini mengindikasikan bahwa kombinasi penerapan ESG, ukuran perusahaan, dan leverage tetap memiliki relevansi dalam menjelaskan variasi profitabilitas. Oleh karena itu, integrasi praktik ESG dengan strategi keuangan menjadi penting untuk mendukung keberlanjutan kinerja perusahaan dalam jangka Panjang
Dari interaksi ke transaksi: Apakah hubungan adalah kunci di balik niat untuk membeli?
Full text linkPenelitian ini bertujuan untuk menganalisis pengaruh faktor interpersonal terhadap swift guanxi serta dampaknya terhadap pur-chase intention dalam konteks Live Stream Shopping (LSS) di Indo-nesia. Faktor interpersonal yang diteliti meliputi perceived expertise, similarity, familiarity, likeability, informativeness, dan responsive-ness. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data diperoleh dari 174 responden yang memenuhi kriteria, kemudian dianalisis dengan menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa hampir seluruh faktor interpersonal ber-pengaruh signifikan terhadap swift guanxi, kecuali perceived similar-ity yang tidak terbukti signifikan. Selanjutnya, swift guanxi ber-pengaruh positif terhadap purchase intention. Dengan demikian, kualitas interaksi yang dibangun streamerm terbukti mampu mem-bangun swift guanxi, yang pada akhirnya meningkatkan intensi pembelian dalam LSS. Kesimpulan pada penelitian ini menegaskan bahwa keberhasilan LSS tidak hanya ditentukan oleh aspek produk dan harga saja, tetapi juga sangat dipenmgaruhi oleh kualitas in-teraksi interpersonal. Maka dari itu, streamer perlu membangun startegi komunikasi yang menekankan kredibilitas, personal, dan responsif guna meningkatkan konversi penjualan
Determinant Audit Report Lag in Indonesia Financial Industry: An Analysis Pre and During Covid-19
Full text linkCovid-19 has affected the economy and business environment, including the process of implementing company financial report audits. This study examines the determinants of audit report lag in the financial industry in Indonesia. Specifically, this study examines audit report lag by comparing the periods before and during the Covid-19 period. This study examines four independent variables related to audit characteristics and the company\u27s financial condition. The population in this study were financial sector companies listed on the Indonesia Stock Exchange from 2017 to 2022. Forty-six companies in the Indonesian financial industry were selected as samples using purposive sampling techniques. The results of the data analysis showed that profitability and the size of the public accounting firm did not affect audit report lag either before or during the Covid-19 period. The analysis results also showed that audit fees affected audit report lag before and during the Covid-19 period. Meanwhile, audit tenure affected audit report lag only during the period before Covid-1