Universitas Hasanuddin: e-Journals
Not a member yet
10100 research outputs found
Sort by
THE REPRESENTATION OF GENDER BIAS IN FILM DUA HATI BIRU (ROLAND BARTHES SEMIOTIC ANALISIS)
Get PDFThis study aims to interpret the representation of gender bias in the film Dua Hati Biru using Roland Barthes\u27 semiotic interpretation, referring to how film as a cultural work becomes a factor of social constructionism and reflection on gender roles in a patriarchal society. This film is a continuation of the film Dua Garis Biru which depicts the dynamics of the lifestyle of the newlywed couple Bima and Dara who experience many social and psychological conflicts based on gender role inconsistencies. The representation of women and men in this film illustrates how stereotypes and cultural norms play a role in shaping expectations and acting towards individuals based on gender. Using qualitative descriptive methods, the researcher analyzed ten selected scenes that show power relations between genders in the context of households, childcare, and careers. The analysis was carried out by identifying signs (signifiers), signified, and cultural myths contained in scenes, dialogues, settings, and other visual symbols. It turns out that the results of the study show that this film implicitly and explicitly embeds gender inequality, such as men in decision-making, the double burden of women at home, and social pressure on the ideals of mothers and fathers. Providing something that represents not only depicts social reality in Indonesia, but can also influence audience opinion towards gender norms. This finding reinforces the urgency of critical awareness towards media content and the need for more inclusive and gender-fair film production. Thus, this study adds a contribution to the academic and social discourse on gender bias in popular media, as well as being an important reference book for filmmakers, educators, and gender activists to provoke more equal social change through visual media
RECEPTION ANALYSIS OF GEN Z TOWARDS GENDER EQUALITY IN DARA SETARA FSTVLST CONCERT
Get PDFThis research aims to analyze how Generation Z interpreted the gender equality message constructed in the Dara Setara concert by FSTVLST music group. This concert not only functions as entertainment, but also as a medium of social communication that carries a message of gender equality through visual elements, song lyrics, stage narration, and inclusive concert space arrangement. Using a qualitative approach with Stuart Hall\u27s reception analysis method, this research dissects the encoding process of how the message of gender equality is formed by concert organizers and decoding, namely how Gen Z audiences interpret the message based on social background, personal values, and exposure to gender issues. Informants were selected using a purposive sampling technique with the following criteria: belong to generation Z, live in Surakarta, have attended concerts live or through digital media, and have an interest in gender equality issues. Data were collected through in-depth interviews and documentary observations, and analyzed using Stuart Hall\u27s reading position model, namely dominant-hegemonic, negotiated, and oppositional. The results showed that most informants were in a dominant reading position, which fully accepted the gender equality message conveyed by the concert, while others were in a negotiated position, which accepted the message with adjustments to their personal backgrounds and experiences. No informants were found who directly rejected the message of gender equality conveyed by the concert. This variation in meaning is influenced by individual experience, social environment, and the level of gender literacy of each informant. This research confirms that music concerts can be analyzed as popular culture products that have a symbolic communication structure, and therefore can be the object of reception studies. The conclusion of this study is that the Dara Setara concert succeeded in shaping a gender equality narrative that could be accepted by young audiences, and showed that Generation Z has a critical awareness in interpreting social issues communicated through entertainment media. The findings contribute to the study of cultural communication and gender communication, and provide recommendations to creative industry players and social activists to optimize concert media as an inclusive and participatory advocacy space
STRATEGI KOMUNIKASI DIGITAL PELAKU UMKM PEREMPUAN DALAM MEMPERLUAS PASAR DI ERA EKONOMI DIGITAL
Get PDFDi tengah transformasi digital yang masif, para pelaku UMKM khususnya perempuan dituntut untuk tidak hanya memahami teknologi digital, tetapi juga mengadaptasikan strategi komunikasi yang efektif agar mampu bersaing dan bertahan. Komunikasi digital tidak hanya mencakup penyampaian pesan melalui media sosial atau e-commerce, tetapi juga melibatkan kemampuan dalam membangun hubungan dengan pelanggan, memperkuat citra merek, dan mengelola interaksi secara real-time. Penelitian ini bertujuan untuk mengeksplorasi secara mendalam bagaimana pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) perempuan memanfaatkan komunikasi digital dalam memperluas pasar usahanya di tengah perkembangan pesat ekonomi digital. Studi ini menggunakan pendekatan kualitatif dengan metode studi kasus dan wawancara mendalam terhadap pelaku UMKM perempuan di sektor fesyen dan kuliner di Makassar. Fokus utama penelitian ini adalah untuk memahami: (1) strategi komunikasi digital yang diterapkan oleh pelaku UMKM perempuan; (2) tantangan yang mereka hadapi dalam mengimplementasikan strategi tersebut; dan (3) dampak komunikasi digital terhadap ekspansi pasar dan pemberdayaan ekonomi mereka. Hasil temuan menunjukkan bahwa strategi seperti storytelling produk, penggunaan visual branding yang konsisten, pemanfaatan fitur interaktif di media sosial, serta pengelolaan komunitas digital memiliki pengaruh signifikan terhadap peningkatan visibilitas dan pertumbuhan pelanggan. Selain itu, sebagian besar responden menyatakan bahwa kemampuan untuk berkomunikasi secara efektif melalui kanal digital menjadi faktor penentu keberhasilan dalam penetrasi pasar yang lebih luas. Penelitian ini juga menemukan sejumlah tantangan yang dihadapi pelaku UMKM perempuan, antara lain keterbatasan literasi digital, beban ganda antara urusan domestik dan usaha, keterbatasan akses terhadap pelatihan teknologi, serta kurangnya dukungan infrastruktur digital yang memadai di wilayah tertentu. Penelitian ini menyimpulkan bahwa komunikasi digital memiliki potensi besar untuk menjadi alat strategis dalam memperluas pasar dan memperkuat posisi perempuan dalam sektor UMKM. Namun, keberhasilannya sangat tergantung pada tersedianya akses, dukungan pelatihan yang berkelanjutan, serta kebijakan yang sensitif gender dan inklusif teknologi. Oleh karena itu, diperlukan kolaborasi antara pemerintah, sektor swasta, dan lembaga pelatihan untuk memastikan bahwa pelaku UMKM perempuan mampu mengadopsi dan mengadaptasi strategi komunikasi digital secara efektif. Hasil penelitian ini diharapkan dapat menjadi masukan dalam perumusan kebijakan pemberdayaan ekonomi perempuan berbasis digital dan pembangunan UMKM yang berkelanjutan. Penelitian ini menegaskan pentingnya komunikasi digital sebagai alat pemberdayaan ekonomi bagi perempuan, serta perlunya dukungan kebijakan yang menyasar peningkatan kapasitas digital pelaku UMKM perempuan secara berkelanjutan. Implikasi dari studi ini akan memberikan kontribusi terhadap pengembangan strategi pembangunan ekonomi berbasis gender dan digital
PENERIMAAN KOMUNITAS SRIKANDI TERHADAP TOXIC MASCULINITY DALAM FILM ALL TOO WELL
Get PDFArtikel ini bertujuan menjelaskan penerimaan penonton perempuan mengenai toxic masculinity dalam film All Too Well. Asumsi dasar dari penelitian ini adalah bahwa dengan meneliti penerimaan penonton, dapat ditemukan penjelasan mengenai posisi penerimaan yang dipengaruhi oleh frameworks of knowledge, relations of production, dan technical infrastructures. Peneliti menerapkan metode kualitatif dengan menekankan pada proses pembongkaran makna antara teks dan penerimaannya pada lima informan perempuan dari komunitas Srikandi UGM. Hasil wawancara menunjukkan bahwa negotiated position mendominasi pada kategori toxic masculinity yang ditampilkan. Penonton perempuan melakukan penerimaan secara aktif. Penonton perempuan memiliki otoritas dalam memaknai berdasarkan pengalaman dan relasi sosial budaya. Identitas informan sebagai komunitas yang vokal dalam advokasi dan menyuarakan isu kesetaraan gender menjadi salah satu faktor keberpihakan dalam penerimaan
en
Get PDFDigital transformation studies have undergone significant structural and thematic development, driven by technological advancement and societal demand for personalized, ethical digital services. This studies adopted a living systematic review methodology, combining bibliometric and thematic analyses peer-reviewed publications drawn from Scopus and Web of Science. The studies were selected based on their relevance to themed as Artificial Intelligence personalization, sentiment analysis, recommendation systems, and digital ethics. Bibliometric analysis highlights evolving trends in scholarly collaboration and authorship patterns, indicating a growing international engagement in this field. Thematic evolution points to key areas of focus, including sentiment analysis, deep learning, and AI-driven personalization. Thematic evolution analysis identified motor themes such as sentiment analysis, deep learning, and Artificial Intelligence personalization, while ethical considerations and privacy concerns remained underrepresented. Key contributors included scholars from Asia, with China and India leading global outputs, alongside emerging voices from Africa and Southeast Asia. Although citation patterns have varied over time, recent publications reveal a strengthening trend towards interdisciplinary integration. These findings indicate a transition from expansive to refined inquiry in digital innovation research. The study emphasizes the need for frameworks that incorporate ethical design and cross-cultural adaptability. It serves as a resource for researchers and policymakers aiming to align digital systems with human values in an increasingly connected world.Digital transformation studies have undergone significant structural and thematic development, driven by technological advancement and societal demand for personalized, ethical digital services. This studies adopted a living systematic review methodology, combining bibliometric and thematic analyses peer-reviewed publications drawn from Scopus and Web of Science. The studies were selected based on their relevance to themed as Artificial Intelligence personalization, sentiment analysis, recommendation systems, and digital ethics. Bibliometric analysis highlights evolving trends in scholarly collaboration and authorship patterns, indicating a growing international engagement in this field. Thematic evolution points to key areas of focus, including sentiment analysis, deep learning, and AI-driven personalization. Thematic evolution analysis identified motor themes such as sentiment analysis, deep learning, and Artificial Intelligence personalization, while ethical considerations and privacy concerns remained underrepresented. Key contributors included scholars from Asia, with China and India leading global outputs, alongside emerging voices from Africa and Southeast Asia. Although citation patterns have varied over time, recent publications reveal a strengthening trend towards interdisciplinary integration. These findings indicate a transition from expansive to refined inquiry in digital innovation research. The study emphasizes the need for frameworks that incorporate ethical design and cross-cultural adaptability. It serves as a resource for researchers and policymakers aiming to align digital systems with human values in an increasingly connected world
Perspective of Death and war in Rupert Brooke’s poem “The Soldier” and Randall Jarrell’s poem “The Death of the Ball Turret Gunner”
Get PDFThe current paper attempted to convey the complex selves of the well-known war poets Rupert Brook and Randall Jarrell during and after World Wars I and II. Randall Jarrell was able to express the bitter reality of the war because he participated in the World War II. He witnessed the horror and the destruction which included the deaths of his fellow soldiers, as a result he wrote poems that was brutal and full of ferocious imagery. In his poems, Jarrell presents the horrors of war focusing on the idea of death in it. According to Rupert Brooke, going to war is a noble endeavor and a chance to demonstrate one\u27s patriotism and strength of character. With the outbreak of the World War I Brook was deeply patriotic encouraging the young men to join in what he considered to be a noble fight. Thus he focused on the idea of death and patriotism. The soldiers that Brooke depicts are patriotic to their country; they are ready to sacrifice their life in order to defend their homelands
E-Tourism Communication: Hacking Business English Skills with Digital PBL (A Mixed-Methods Analysis)
Get PDFThis study employed a Convergent Parallel Mixed-Methods design to investigate the effectiveness of Digital Project-Based Learning (DPBL) in enhancing Business English Communication (BEC) outcomes for 15 E-Tourism students (N=15) following a 12-week intervention. Quantitative results showed high agreement on Authenticity (=4.60) and Digital Proficiency (=4.53), alongside significant perceived gains in oral (=4.13) and written (=3.93) communication skills. Qualitative data confirmed DPBL acted as a rapid "hack" for skill acquisition, specifically boosting Confidence in Presentation and Professional Email Tone through constant, situated digital communication. The convergence of findings confirms that DPBL, by integrating authentic digital tools into project tasks, is a highly effective and potent pedagogical model for accelerating the development of critical BEC skills required in the E-Tourism sector for students at a Private Collage in South - Sulawes
HUBUNGAN ANTARA PENGETAHUAN DAN DUKUNGAN SOSIAL DENGAN KUALITAS HIDUP PENDERITA PULMONARY TUBERCULOSIS DI SAMARINDA
Get PDFLatar Belakang: Kualitas hidup pasien pulmonary tuberculosis (PTB) dipengaruhi oleh kondisi fisik, psikologis, dan sosial. Pengetahuan yang baik dan dukungan social yang kuat sangat berperan penting dalam meningkatkan kepatuhan pengobatan serta kualitas hidup pasien. Tujuan: Mengetahui hubungan antara tingkat pengetahuan dan dukungan sosial dengan kualitas hidup penderita PTB di Puskesmas Air Putih Kota Samarinda. Metode: Kuantitatif dengan pendekatan cross sectional. Populasi pada penelitian ini adalah penderita PTB aktif di Puskesmas Air Putih pada tahun 2024-2025 sebanyak 34 orang penderita PTB. Berdasarkan perhitungan besar sampel didapatkan sampel sebesar 31 responden. Teknik sampling yang digunakan adalah simple random sampling. Pengumpulan data dilakukan melalui metode wawancara dengan menggunakan kuesioner. Analisis data dilakukan dengan menggunakan uji fisher’s exact dengan tingkat signifikansi 0,05. Hasil: Sebagian besar responden memiliki pengetahuan baik (64%), dukungan sosial baik (87,1%) dan kualitas hidup baik (61,3%). Dari hasil analisis didapatkan nilai p sebesar 0,705 (p-value > 0,05) pada variabel tingkat pengetahuan dan dukungan sosial sebesar 0,139 (p-value > 0,05) dengan kualitas hidup penderita PTB. Kesimpulan: Tidak terdapat hubungan yang signifikan antara tingkat pengetahuan dan dukungan sosial dengan kualitas hidup penderita PTB. Hal ini menegaskan perlunya pendekatan holistik dalam upaya meningkatkan kualitas hidup penderita PTB seperti mempertimbangkan faktor lain yang mungkin berperan penting dalam kesejahteraan pasien misalnya faktor kesehatan fisik, ekonomi, akses pelayanan kesehatan dan aspek psikososial yang lebih luas. Penelitian selanjutnya juga dapat mengeksplorasi variabel tambahan untuk mendapatkan gambaran yang lebih komprehensif
The Role of Local Institutions in Fisheries Business Activities in Pundata Baji Village, Labakkang District, Pangkep Regency
Get PDFLocal institutions are the values, rules, structures, and practices that exist within local communities and are interrelated with the activities carried out by a community. This study aims to determine the form and role of local institutions in fishing activities in Pundata Baji Village, Labakkang District, Pangkep Regency. This study was conducted from October 2024 to January 2025. This study used qualitative descriptive analysis and informant perception analysis using a Likert scale with data collection through interviews, observation, documentation, and literature study. The informants for this study were people whose livelihoods were in the fisheries sector, including fishermen, seaweed farmers, and fish farmers. During the field research, the researcher obtained 26 informants, and using the guidelines for determining informants, a total of 19 main informants were selected as references for providing information. The results of the study show that the existence of local community institutions such as punggawa sawi, sipakatongeng, nakasa, pappalele, and mabbulo sibatang in fishing activities plays an important role in the sustainability of the fishing industry. Local institutions act as a forum for coordination, a mechanism for profit sharing and economic roles, conflict management, collaboration and solidarity, and play a role in ecosystem sustainability.
Local institutions are the values, rules, structures, and practices that exist within local communities and are interrelated with the activities carried out by a community. This study aims to determine the form and role of local institutions in fishing activities in Pundata Baji Village, Labakkang District, Pangkep Regency. This study was conducted from October 2024 to January 2025. This study used qualitative descriptive analysis and informant perception analysis using a Likert scale with data collection through interviews, observation, documentation, and literature study. The informants for this study were people whose livelihoods were in the fisheries sector, including fishermen, seaweed farmers, and fish farmers. During the field research, the researcher obtained 26 informants, and using the guidelines for determining informants, a total of 19 main informants were selected as references for providing information. The results of the study show that the existence of local community institutions such as punggawa sawi, sipakatongeng, nakasa, pappalele, and mabbulo sibatang in fishing activities plays an important role in the sustainability of the fishing industry. Local institutions act as a forum for coordination, a mechanism for profit sharing and economic roles, conflict management, collaboration and solidarity, and play a role in ecosystem sustainability
Social Capital Dynamics in Seaweed Cultivation in Bonto Jai Village, Bissappu District, Bantaeng Regency
Get PDFSocial capital is a resource formed from interactions within a community, creating emotional bonds and cooperation that support the success of seaweed cultivation. This study aims to analyze the dynamics of social capital and its impact on the socio-economic aspects of coastal communities. This study was conducted in September 2024-October 2024. This study uses a qualitative descriptive method, with data collection through in-depth interviews, observation, and documentation. Key informants consisted of the head of the Abbulo Sibatang cultivation group, village heads, collectors, and ordinary informants consisting of seaweed farmers. Informants directly involved in seaweed cultivation activities. In this study, 17 seaweed cultivators in Bonto Jai Village were used as regular informants. The results of the study show that social capital plays an important role in business sustainability. Trust strengthens cooperation and resource sharing, social norms such as mutual cooperation increase solidarity, while social networks facilitate market access and external support. The impact is seen in increased income, business stability, and closer social relationships in coastal communities. Conclusion The dynamics of social capital of seaweed farmers in Bonto Jai Village are influenced by strong trust, norms, and social networks. Social bonding, social bridging, and social linking strengthen cooperation, information exchange, and community economic stability. Seaweed cultivation has a positive impact on the community economy, increasing income, welfare, and access to education. However, land conflicts and profit distribution remain challenges. Strengthening social capital through training and community empowerment is needed to maintain socio-economic balance and business sustainability