Copenhagen Business School: CBS Open Journals
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Ritual, Embodiment and the Paradox of Doing the Laundry
Get PDFParadox often provides a starting point for cultural analysis of consumer behavior. The paradox of the laundry in which mothers find the laundry a boring and repetitive task yet hesitate to relinquish the chore to others is examined through the embodied experience of women’s laundry rituals. Performance of the ritual generates feelings of competence in cleaning clothes to an absolute standard of cleanliness and feelings of caring, nurturance and love of family. For mothers, the ritual goal of cultivating subjectivity in children about presentation of self to the world depends on drawers full of clean clothes. Laundry rituals are transformative because they ignite and renew emotions relating to a perceived parental role. This article discusses implementation of anthropological practice in terms of incorporating ethnographic research findings into advertising communications. In the implementation process, agency is key in bridging discourse of mothers and discourse of advertising and in producing culture
Yellow-Blue Collars: American Labor and the Pursuit of Swedish Policy, 1961-1963
Get PDFThis article studies the Kennedy administration’s labor market policies as a case of lesson drawing during a transnational moment in the early 1960s. With the election of Kennedy, leaders in the labor movement rose to positions of policymaking influence, in the process reimagining the United States’ political and economic landscape. This spirit of reform led to the embrace of Sweden’s solidarity wage policy and Rehn-Meidner model as lessons on how to balance full employment, economic growth, and a powerful labor movement. However, Secretary of Labor Arthur Goldberg and Walter Reuther of the United Automobile Workers found implementing Swedish policies to be more difficult than they expected, even with the support of a sitting president. Their experiences demonstrate the possibility for policy diffusion from small states to the United States over a short period, as well as its risks and limitations
DEFF-konference 2018
Get PDFDEFF inviterer hermed til årets DEFF konference, der samler kolleger fra alle hjørner af de danske fag-, forsknings og uddannelsesbiblioteker til to dage med faglige oplæg, erfaringsdeling og hyggelig networking