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    An Experimental Investigation of Fan Reactions to NFL Players and Teams Regarding Competition Decisions

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    As top-athletes compete in fewer sporting contests, this experimental investigation explored reactions of National Football League player decisions to compete or not compete in a season, and explored fan segments by gender and adult status. Linear mixed effects modeling examined fans’ reactions to competition decisions, and a mixed ANOVA examined fans’ emotions. Across two studies, fan groups expressed similar reactions where players were not perceived more negatively for not competing, and team perception was not impacted. However, fans expressed positive perceptions of players when a family concern was expressed and they did not play; negative perceptions resulted when a family concern was expressed with a decision to play. Further, fans expressed similar emotions to not competing, including not being revolted, but emerging adult-aged women were more likely to be proud and stressed from a player for not competing than men. Practitioner implications include highlighting athletes’ various on-the-field and off-the-field roles

    Welcome to the Journal of Contemporary Issues in Sport

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    The Journal of Contemporary Issues in Sport (JCIS) is a bi-annual, peer-reviewed, scholarly journal dedicated to advancing knowledge and practice of sport management and related disciplines. The mission of the JCIS is to bridge the gap between academic research and practical application to create an accessible platform that can serve as a forum to share ideas, evidence, and practical strategies with the intention of addressing the complex challenges faced by the sport industry. As sport broadens into a global domain, the demand for rigorous scholarship that can connect various theories and practical applications has never been more crucial. Sport management is no longer limited to an aspect of team operations, sales, ticketing, events, or sponsorship; rather, it is a dynamic field that intersects culture, technology, society, economics, education, and governance. The sport industry, now a multi-billion-dollar global industry sector, increasingly requires data-driven insights, socially responsible engagements, and strategically creative solutions. JCIS provides a forum for both sport management scholars and industry practitioners to examine critical issues, inform dialogue on emerging challenges, and contribute to advancing meaningful solutions meant to generate critical impact within both academic and professional practices within sport and related industries

    From the Editor: Let\u27s Affirm and Celebrate Diversity, Equity, and Inclusion

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    Kansas English Editor-in-Chief Katie Cramer is fed up with anti-DEI agendas at the state and national levels and urges readers to share their own efforts to uplift diversity, equity, inclusion, and justice. She also previews the 2025 issue; offers thanks to outgoing YA Book Review Editor John Franklin and a warm welcome to incoming YA Book Review Editor Kevin Kienholz; and provides an update on indexing Kansas English in ERIC.

    Presidential Perspectives

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    KATE President Caleb K. Thornton reflects on transitioning into new positions—personally, professionally, and in a global sense—highlighting the transformative power of English education.&nbsp

    Diving into the World and Going Beyond the Screen: A Review of The Epic Story of Every Living Thing

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    The author reviews the young adult novel The Epic Story of Every Living Thing (2022) by Deb Caletti, providing analysis and suggestions for teaching

    Online Discussion Tools for Socratic Seminar

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    The author describes an educational technology tool called Kialo (https://www.kialo-edu.com) that may increase participation in classroom discussions

    Exploring Consumption Behavior of Digital Assets in Esports: The Influence of Esports Identification

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    Digital assets have garnered widespread attention for their potential to generate revenues. Grounded in innovation diffusion theory, this study investigated the adoption behavior of esports consumers as it pertains to the application of digital assets, especially non-fungible tokens (NFT) in-game items (i.e., virtual skins and items). The purpose of this study was to explore the relationships among innovation adoption, esports identification, and purchase intentions. With a sample of 309 esports gamers, confirmatory factor analysis and structural equation modeling were performed to test the measurement and hypothesized paths using R-Studio. The results revealed that the innovation adoption of digital assets had a significant impact on purchase intentions. In addition, esports identification was positively associated with purchase intentions, and the moderating effect of esports identification was identified. This novelty of digital assets such as NFTs and their increasing popularity in digital culture will continue to shift public perceptions of digital assets in esports industries. This study has originality and value in that it sheds light on the impact of the adoption behavior of esports consumers in relation to NFT-based in-game items

    High School Athletic Directors: Secondary Education Leaders’ Perceptions

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    The roles of secondary athletics and activities directors (SAADs) continue to evolve in a rapidly changing landscape of high school athletics. This quantitative study aimed to examine foundational research intersections between sport management and educational leadership by exploring the perceptions of secondary educational leaders of the roles, duties, impact, and career preparation of SAADs. The study\u27s results suggest that secondary educational leaders perceive the role of a SAAD as needing wide range of skills, including leadership, crisis management skills, and interpersonal communication skills to manage better the internal and external relationships associated with the role. The findings express the recommendation of secondary educational leaders to explore additional training opportunities and educational credentials targeted at better preparing SAADs for the expanding responsibilities their role demands. The results also emphasize that SAADs play a significant role in both the educational and athletic development of students and suggest a call for enhanced collaboration between the academic disciplines of sport management and educational leadership to better meet the dynamic needs of the roles and responsibilities of future SAADs. The authors also suggest the collection of more data to better understand how SAADs are perceived by their colleagues, students, and parents

    Exploring Esports Spectator Motivations through a Market Segmentation Approach

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    Previous studies have provided valuable insights into understanding esports consumer motivations. However, their findings are limited due to constraints in the motivation scales used. To address this, the current study adopted the Motivation Scale of Esports Spectatorship (MSES) developed by Qian et al. (2019) to examine esports spectators\u27 motivations across different segmentation variables, specifically esports genres and psychological attachments. This study focused on three esports genres: First-Person Shooters (FPS), sports based games, and Multiplayer Online Battle Arenas (MOBA). Participants were grouped into three clusters—heavy, moderate, and light esports consumers—based on K-means cluster analysis. A MANOVA was conducted with a 3 (esports genres) × 3 (esports consumer clusters) design to examine motivational factors. Findings reveal that esports consumers have varied needs and desires for spectating based on genre and psychological attachment levels. Notably, heavy esports consumers tend to maintain consistent motivations across game genres, while moderate consumers, especially those who watch MOBA and sports games, exhibit [lower and diminishing] motivations over time. The results suggest that esports genre type and engagement level play critical roles in shaping spectator motivations, underscoring the importance of developing marketing strategies tailored to diverse consumer segments

    2025 KATE Conference Preview and Invitation

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    KATE Past President and Conference Committee Chair Nathan G. Whitman previews the 2025 KATE Conference, including keynote speakers Colby Sharp (educator and co-founder of The Nerdy Book Club) and NCTE Executive Director Emily Kirkpatrick.  &nbsp

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