Scientificia (E-Journals)
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Stimulating Online Buying Behaviour among Millennials in Pakistan: A conceptual model and Research Propositions
Full text linkMany e-retailers are utilising the influence of situational variables to impact consumer buying behaviour. Despite online buying behaviour of consumers, especially under the stimulants of sales promotion and scarcity are commonly practiced in developed countries, dearths of scholarly research both conceptual and empirical studies have been observed in developing countries like Pakistan. This study conceptualises the existing framework based on extensive literature review and proposes a quantitative research design for data collection in future. This paper brings forth the conceptual model to fill the gap of theoretical knowledge by delineating the influence of the purchase factors especially on the specific generation’s cohort i.e. Millennials and provides an explanation of their effects through consumer internal evaluation i.e. anticipated regret. Finally, the authors discuss both theoretical and managerial implications and offer guidelines of future empirical research.
Research paper
Keywords: E-commerce, Sales Promotion, Scarcity, Anticipated Regret, Stimulus Organism Response Model, Online Buying Behaviour, Millennials
Reference to this paper should be made as follows: Ali Abbasi, G., Goh, Y. N., & Kamalul Ariffin, S. (2019). Stimulating Online Buying Behaviour among Millennials in Pakistan: A conceptual model and Research Propositions, Journal of Entrepreneurship, Business and Economics, 7(2), 189–219.  
Three Decades of Budget Deficit and Shock Responses: The Malaysia Case
Full text linkMalaysia has experienced budget deficits for the past three decades. The accumulated deficits and public debts have escalated, thus casted doubts on the capacity of fiscal expansion to endure economic growth. Yet, the limited empirical evidences are far from conclusive. This paper examines the Malaysian budget deficit-economic growth nexus during 1980-2018, with other macroeconomics variables (e.g. interest rate, inflation, exchange rate, domestic investment) taken into consideration. To capture the dynamic relationship, a set of comprehensive econometric procedures has been employed, including cointegration, Granger causality, error correction modelling, impulse response function and variance decomposition. Our analysis reveals that budget deficits contributed to economic growth and were bounded together with macroeconomic variables in both the long-run and short run with different magnitudes and shock adjustments. In brief, GDP is negatively linked to budget deficits, foreign exchange rate and interest rate, but positively linked with domestic investment and inflation. In addition, budget deficits exhibited bidirectional causality with domestic investment, and showed unidirectional causal effect on GDP. The finding would suggest that increases of budget deficits and domestic investment promotes economic productivity. Monetary expansion with lower interest rate and exchange rate appreciation would help to correct budget deficits but the impacts are minor, due to less-profound financial deepening. A balancing and well-coordinated public finance policy would help to sustain economic growth.
Research paper
Keywords: Budget Deficit, Public Debts, Financial Crises, Macroeconomics variables, Sustainable Growth
Reference to this paper should be made as follows: Yew, S., & Chan, T. (2019). Three Decades of Budget Deficit and Shock Responses: The Malaysia Case, Journal of Entrepreneurship, Business and Economics, 7(2s), 144–178
The Multiple Perception of Innovation: The Case of Micro and Small Enterprises in the Region of Eastern Macedonia and Thrace
Full text linkThis paper explores how innovation is perceived, on the one hand, by the scientific literature and, on the other, by the everyday practice of small and micro enterprises operating in the less developed socioeconomic system of the Greek region of Eastern Macedonia and Thrace. Our aim is to find out whether there are different perceptions of innovation from two different “worlds”, the theoretical and the practical. For this, we conducted an introductory and qualitative field research on a sample of small and micro enterprises in the region of Eastern Macedonia and Thrace. We found there is a notable distance in the perception of innovation between the scientific theory and the everyday practice of micro and small enterprises in this less developed region in Greece.
Research paper
Keywords: Innovation multiplicity; Innovation definitions; Micro and small enterprises; Region of Eastern Macedonia and Thrace
Reference to this paper should be made as follows: Vlados, C., & Chatzinikolaou, D. (2019). The multiple perception of innovation: the case of micro and small enterprises in the region of eastern Macedonia and Thrace, Journal of Entrepreneurship, Business and Economics, 7(1), 17–41
Contemporary Business Issues in Malaysia: How does this “Tiger Cub” feel today?
Full text linkMalaysia has played an important role in the economy of South-East Asia in last decades and is among the most successful economies in developing countries of the region. Of course, there are some concerns on the speed of growth, change and economic share of competing economies in this vital economic region. Malaysia has started new initiatives to speed up the process of growth both in economic and human capital dimensions. This is why there is a need to know more about the current status of the business ecosystem of this country. Getting a better and more comprehensive view of the business ecosystem in Malaysia guided us to a broader scope for this special issue. In this special issue, all researchers are invited to submit their research articles in different aspects of Malaysia’s business environment mainly investigating cases in Malaysia.
Research paper
Keywords: Entrepreneurship; New Venture Creation; Psychology; Competencies; E-Commerce
Reference to this paper should be made as follows: Salamzadeh, Y., Radovic Markovic, M., & Khajeheian, D. (2019). Contemporary Business Issues in Malaysia: How does this “Tiger Cub” feel today?, Journal of Entrepreneurship, Business and Economics, 7(2s), 1–6.  
Go/No-Go Decision-Making Method on Business Development of Software Development in Indonesia
Full text linkEntrepreneurs start their business by planning their business either documented or undocumented. The business plan is executed after considering various aspects of the related business has been met. Execution of business plan (Go / No-Go decision) is thought to be a repeating activity by entrepreneurs as well as innovation that always done for developing and sustaining the business. Effective decision-making method of business plan execution are required to generate time, energy and resource efficiency, especially in the business plan execution of the software development field. This research uses qualitative method with sample size of 9 of software development companies in Indonesia, and it is intended to answer research questions: “What method are effective for entrepreneurs / new entrepreneurs in the field of software development to take Go / No-Go decisions from business plans that have been compiled.” The result of this research is Go / No-Go decision-making method on business development of software development can be decomposed into: Assumption Exploration, assumption selection, assumption testing and take a decision. Some of the main keys are: the business should consider market, product, technology, economy, competition and organization as group of assumptions; and when take a decision, several ways to be taken are: looking at difficulty level and resistance of assumptions, conducting trial and error (doing design fast, and tested to customer), conducting market test and seeing result, and interview with user.
Research paper
Keywords: Business Development, Decision, Go / No-Go, Method
Reference to this paper should be made as follows: Taufik, C., & Karyadi (2018). Go/No-Go Decision-Making Method on Business Development of Software Development in Indonesia, Journal of Entrepreneurship, Business and Economics, 6(2), 71–90
Bandung City Branding: Exploring the Role of Local Community Involvement to Gain City Competitive Value
Full text linkCities around the world competes each other not just to attract tourists to visit or to invest but also to create a good reputation. City Branding is a way to enhance positive image about the city in order to gain a recognition and distinctive value for the city as a destination which differentiate it with other cities. Brand like in corporate level creates a distinctive value for a city. City brand reflects the image, reputation, credibility, capacity and competitive identity of a city. One approach for city branding is to provide room for community involvement to achieve desired branding objectives. This paper aims to explore the role of community involvement in city branding to gain city competitive value. Secondly to find and propose city special uniqueness which differentiate it from other city that can be utilized as city competitive value. The research takes place in Bandung city for the case study. Research methodology uses qualitative approach. Primary data collection is made through in depth interview with selected informants. Secondary data is taken from various literatures and previous research publications. Observation study is also conducted to enrich data collection. Research result indicates that community participation and involvement contribute to the progress of Bandung city branding. Local people and culture are among supporting elements in the emerging of Bandung as creative city. Creative city is Bandung city capacities which provide city uniqueness to differentiate with other rival cities especially in Indonesia and in south East Asia in general.
Research paper
Keywords: City branding, community involvement, competitive value, creative city
Reference to this paper should be made as follows: Bastaman, A. (2018). Bandung City Branding: Exploring the Role of Local Community Involvement to Gain City Competitive Value, Journal of Entrepreneurship, Business and Economics, 6(1), 144–165
Determinants of Halal Cosmetics Purchase Intention on Indonesian Female Muslim Customer
Full text linkThe purpose of this research was to analyze partially the influence of attitude, subjective norm, perceived behavioral control, and knowledge towards customer purchase intention. Data were collected through a questionnaire of 200 respondents from Indonesian female Muslim customer. The research used a descriptive and explanatory methods which analyzed by using multiple regression analysis through SPSS software. The results showed there are partially positive and significant influence between attitude, subjective norm, and knowledge towards halal cosmetics purchase intention. Meanwhile, perceived behavioral control has no significant influence on customer purchase intention. These results will be a good recommendation for cosmetics manufacturers in producing and promoting their halal cosmetics product by considering the influence of consumers' attitude, subjective norm and knowledge. This research is expected to be useful for the development of halal cosmetics industry in the future.
Research paper
Keywords: Theory of planned behavior, purchase intention, knowledge, halal cosmetics
Reference to this paper should be made as follows: Haro, A. (2018). Determinants of Halal Cosmetics Purchase Intention on Indonesian Female Muslim Customer, Journal of Entrepreneurship, Business and Economics, 6(1), 78–91
The Effectiveness of “PLANS (Personality Fit Business)” Training on Choosing Business Categories
Full text linkMany entrepreneur students run their businesses which are not congruent with their personality and it will affect the effectiveness of business performance. According to Holland (1985), congruency between personality and occupation can create personal satisfaction, increase productivity and successful career. The research aims to assess the effectiveness of “PLANS (Personality fit Business)” Training to increase congruency between the chosen business category and personality using Holland theory among entrepreneurship student candidates batch 2018 (N = 85). All of them got the "PLANS" Training which was divided into four sessions: (i) Self Exploration, (ii) Business Insights, (iii) Business Fields Exploration, and (iv) Exploration of Business Potential and Planning. The research was conducted quasi-experimental using pre-test and post-test without a control group. The measurements were based on personality SDS (Self Directed Search) Holland test and newly designed business category questionnaire based on the Standard Classification of Business Field in Indonesia 2015. Data were analyzed using Paired t-test with significance level α = 0.05. The result showed a significant difference of congruency between personality and chose business category before and after the training (t = 4.544, p = 0.00 (< 0.05)), (SD) pre-test = 34.71(29.857) and (SD) post-test = 51.71 (32.383). It means “PLANS” Training is effective in increasing congruency between personality and chosen business category among entrepreneurship college student candidates. Therefore, this research suggests the training to be integrated into entrepreneurship and other business school's curriculum like the School of Business and Management ITB as a guideline before starting their study.
Research paper
Keywords: Training Effectiveness, Holland Theory, Business Category, Entrepreneurship
Reference to this paper should be made as follows: Ginting, H., Mustari, F. F. & Fitria, A. (2018). The Effectiveness of “PLANS (Personality Fit Business)” Training on Choosing Business Categories, Journal of Entrepreneurship, Business and Economics, 6(2), 45–70
Monetary Policy Dynamics and the Economic Growth of the Sub Sahara Africa (SSA)
Full text linkThe study investigated the effects of monetary policy dynamics on the economic growth of the SSA using data from thirty seven Sub Saharan African Countries. Dynamic panel data technique is used to estimate the model which described the relationship between SSA economic growth and monetary policy variables. However, macroeconomic variables such as exchange rate, inflation rate among others are included in the estimated dynamic panel model. The results show that the monetary policy rates failed to lead to sustainable growth in the SSA because of the limited effects it has in boosting domestic output. This reason is evident in the fact that the expected effect of expansionary monetary policy is limited due to weak financial deepening that is rampant in many Sub Saharan African Countries. Monetary policy approach that will not only be expansionary but exert required financial deepening that will have significant effect on the real domestic activities in the SSA should be encouraged.
Research paper
Keywords: Monetary policy dynamics, Dynamic panel data, Sub Sahara Africa
Reference to this paper should be made as follows: Omolade, A., & Mukolu, O. M. (2018). monetary policy dynamics and the economic growth of the sub sahara africa (SSA), Journal of Entrepreneurship, Business and Economics, 6(1), 36–58
Entrepreneurship Challenges in Sport Colleges
Full text linkThe purpose of this study was to determine the challenges of entrepreneurship in sport colleges in Iran and presenting reformation policies. The study was a descriptive survey and used the research-designed questionnaire. The statistical sample was selected 64 subjects simple randomly across statistical populations (79) including professors and Ph.D. students of sport management in Tehran's universities. Data were analyzed by the Friedman test (χ2= 46.97, ρ≤.001). The result showed that the most important entrepreneurship challenges in sport colleges were status of sports entrepreneurial consulting services, present the programs of entrepreneurship training, the status of research and development unit, and innovation system in physical education colleges, the status of profitable from the research results and disproportion between educational contents and job skills. A survey of conflicts and challenges entrepreneurship in sport colleges emphasizes on long-term planning and attention for employing and using the safe planning by competence managers to provide background for entrepreneurship, innovation, and science production.
Research paper
Keywords: Challenges, Entrepreneurship, Physical Education Colleges, Sport, Education
Reference to this paper should be made as follows: Mondalizadeh, Z. (2018). Entrepreneurship Challenges in Sport Colleges of Iran, Journal of Entrepreneurship, Business and Economics, 6(2), 12–28