Scientificia (E-Journals)
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Determinants of the Adoption of Digital Healthcare Systems in Corporate Companies in Selangor, Malaysia
No full textThe purpose of this paper is to investigate the factors influencing the adoption of digital healthcare systems in corporate companies across Malaysia. The study applies the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework to examine how technological and behavioral factors affect HR departments' adoption of digital healthcare platforms such as MiCare, HealthMetrics etc. The moderating role of company size was also examined and employee satisfaction as an outcome. This study targets employees in corporate companies of varying sizes, ranging from fewer than 5 employees to over 200 employees. Data was collected via online questionnaires from employees using digital healthcare systems. The extended UTAUT2 model includes 15 hypotheses testing relationships between performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, habit, behavioral intention, actual use, and employee satisfaction. The study revealed that performance expectancy (β=0.45, p<0.001) was the strongest predictor of digital healthcare adoption, especially in large companies, while SMEs were more influenced by price value (β=0.41) and social influence (β=0.35). Company size significantly moderated these relationships, with large firms showing 15% stronger performance expectancy effects and SMEs demonstrating 25% greater price sensitivity. Behavioral intention strongly predicted both actual system use (β=0.58) and employee satisfaction (β=0.52), with adopters reporting 27% faster claims processing and 19% higher engagement in wellness programs, confirming the technology's dual benefit for operational efficiency and workforce well-being. The study identifies key adoption drivers and offers tailored strategies for HR leaders and tech vendors, recommending scalable solutions for SMEs and performance-driven tools for larger firms. Policymakers are encouraged to support adoption through subsidies and awareness campaigns. This research extends UTAUT2 by incorporating employee satisfaction as an outcome and company size as a moderator. It provides empirically validated guidelines for digital healthcare adoption in Malaysian corporate settings, addressing significant research gaps in the literature.
Research Paper
Keywords: Digital healthcare systems, Technology adoption, UTAUT2, Corporate HR, Malaysia, company size, Employee satisfaction
Reference to this paper should be made as follows: Lin, A.T.H., & Kumar, K.A.M. (2025). Determinants of the Adoption of Digital Healthcare Systems in Corporate Companies in Selangor, Malaysia. Journal of Entrepreneurship, Business and Economics, 13(1), 236–267
The Relationship Between Employer Branding, WOM, and Fresh Graduates’ Intention to Apply Job in SMEs
No full textThis conceptual paper explains fresh graduates’ intention to apply job in SMEs under information asymmetry using a signalling-based framework. Five employer-branding values: economic, development, application, interest, and social to operate as deliberate signals that applicants integrate into a higher-order corporate reputation, which in turn drives the intention to apply. We argue that word-of-mouth (WOM) strengthens the Reputation-Intention linkage by adding socially verified credibility at the point of action. Synthesising evidence with the Malaysian SME context, we develop seven propositions that specify a signal–inference–intention mechanism. We further discuss the relative salience among the five values and propose a measurement blueprint for future empirical tests. The paper contributes by clarifying construct roles values shape reputation, and reputation shapes intention to apply job, elevating WOM to a contextual moderator, and translating these mechanisms into actionable guidance for resource-constrained SMEs. We conclude by articulating a theoretically grounded, context-aware roadmap to help Malaysian SMEs compete more effectively for fresh graduates.
Conceptual Paper
Keywords: Employer branding; Corporate reputation; Word-of-mouth; Fresh graduates; Intention to apply job
Reference to this paper should be made as follows: Aun, T.L., & Kamalul Ariffin, S. (2025). The Relationship Between Employer Branding, WOM, and Fresh Graduates’ Intention to Apply Job in SMEs. Journal of Entrepreneurship, Business and Economics, 13(2), 154–187
Influence of Perceived CSR on Purchase Intention in Malaysia Vegan Food Industry
No full textThis study aims to fill the gap in the study of the relationship between CSR perception and purchase intention in vegan food products within the context of Malaysia, a developing country known for its multiracial and multicultural community. This study aims to give Malaysian food industry players and entrepreneurs an insight into the implications of CSR perception towards Malaysian consumers on vegan food products. The population of this study consists of general consumers in Malaysia. As a cross-sectional study was carried out, the responses across different consumer demographic profiles were analysed to further understand the customers with various backgrounds. This study was conducted in a quantitative research mode. A cross-sectional survey was carried out, and data were collected from 99 Malaysian consumers with different demographic profiles. The survey data was analysed by adopting the PLS-SEM model. The result concluded that perceived CSR do not directly affect the purchase intention of vegan food, but is mediated by satisfaction and price fairness. Health consciousness does not have a significant effect towards the purchase intention of vegan food. Food companies must develop a strategy to link CSR initiatives with delivering satisfaction and price fairness value to consumers, thereby attracting purchase intention. Strategies and action plans must be implemented to emphasise the importance of dietary control in forming a healthier community. Effort from the government and food companies plays vital roles in raising awareness and encouraging Malaysians' access to affordable, healthy vegan food. This article's contribution is to propose a model that broadens the research in the literature examining the association between "Perceived CSR" and "Purchase intention" for vegan food products. The current study is an addition to the literature in that it analyses the acceptance of Malaysian consumers of vegan food products with different factors as mediators.
Research Paper
Keywords: Perceived CSR, Purchase Intention, Satisfaction, Price Fairness, Health Consciousness, Vegan Food
Reference to this paper should be made as follows: Pin, L.W., & Kumar, K.A.M. (2025). Influence of Perceived CSR on Purchase Intention in Malaysia Vegan Food Industry, Journal of Entrepreneurship, Business and Economics, 13(2), 188–219
Access to public procurement for women-owned businesses in African countries: Analysis of factors to failure and innovative practices in Mali
No full textoai:ojs.www.scientificia.com:article/239This article examines the barriers and catalysts for female entrepreneurship in public procurement. The study is based on resource-based view (RBV) theory and gendered entrepreneurship theory. Using a methodology that combines qualitative and quantitative approaches, data was collected from women-owned businesses eligible for public procurement and from key informants in organisations and structures promoting reform and the advancement of women. The results reveal multiple obstacles, three of which are particularly significant in the Malian context: lack of knowledge about public procurement strategies and rules, socio-cultural biases, and lack of financial resources and skilled human resources. The results also reveal innovative practices such as gender-responsive public procurement. It should be noted, however, that these practices remain limited. This article is aimed at women entrepreneurs and public decision-makers, with the aim of creating a more inclusive entrepreneurial environment in Mali and around the world. It is unique in the context of African countries, as it highlights the influential role of women entrepreneurs in shaping the local and even global public procurement ecosystem. It proposes relevant solutions at both the local and global levels.
Research Paper
Keywords: Women's enterprises, Women entrepreneurs, Small and medium-sized enterprises, Public procurement, Gender-sensitive public procurement, Mali
Reference to this paper should be made as follows: Sidibe, M. (2026). Access to public procurement for women-owned businesses in African countries: Analysis of factors to failure and innovative practices in Mali, Journal of Entrepreneurship, Business and Economics, 14(1), 1–35
Evaluating the Effectiveness of Differentiated Branding Strategies for Sustainable Products Utilizing Recycled Plastics in Hungary
Full text linkThe paper provides valuable insights into the most effective branding strategies applicable to sustainable products, highlighting their key influences on brands, corporates, products and consumers. Furthermore, the research identifies the preferences and awareness levels of Hungarian consumers, revealing key factors and elements for making sustainable products more appealing in Hungary. The study is based on an extensive literature review that covers all relevant findings in this field, complemented by non-representative quantitative empirical research conducted through a standardized online survey in the focus country. The findings indicate that, among other factors, sourcing transparency, eco-labels, certifications, and influencer marketing can contribute positively to making this product category more appealing, while improving brand image and perception. The primary research reveals that sustainability is a significant factor influencing Hungarian consumers' product choices. These consumers are familiar with such items; specific features and the way they are branded are having a significant effect on shaping buyers´ purchasing decisions. The results of the study are expected to crucially support corporate efforts in effectively selecting and implementing branding strategies for sustainable products utilizing recycled plastics targeting the Hungarian market.
Research Paper
Keywords: Branding Strategies, Sustainability, Sustainable Branding, Recycled Plastics, Social Responsibility, Green Branding
Reference to this paper should be made as follows: Sarközi, D., & Szabo, Z. (2024). Evaluating the Effectiveness of Differentiated Branding Strategies for Sustainable Products Utilizing Recycled Plastics in Hungary. Journal of Entrepreneurship, Business and Economics, 12(2), 109–135.  
Valuing Desired Financial Behavior, Accounting Literacy as the Predictors of Financial Behavior of Street Vendors
Full text linkThe lack of formal education and low accounting literacy of street vendors in Bangladesh negatively affects their financial behavior. Thus, the fundamental objective of this study is to investigate the predictors (accounting literacy and valuing desired financial behavior) of the financial behavior of street vendors in the capital city of Bangladesh (Dhaka). Using a cross-sectional research design and convenience sampling technique, and after considering missing values, outliers, and multicollinearity, 385 respondents (street vendors) were our final sample size. The findings showed that accounting literacy positively impacts the financial behavior of street vendors. However, valuing desired financial behavior has no moderating effect on the relationship between accounting literacy and financial behavior. This advocates that government and non-government financial institutions and professionals should focus on improving accounting literacy and the practical accounting abilities of the informal street vendors.
Research Paper
Keywords: Accounting literacy, financial behavior, financial wellbeing, informal economy, street vendors
Reference to this paper should be made as follows: Hossain, S., Yaacob, A.S., Yusof, W.F.W., & Rahman, M.M. (2025). Valuing Desired Financial Behavior, Accounting Literacy as the Predictors of Financial Behavior of Street Vendors. Journal of Entrepreneurship, Business and Economics, 13(2), 54–83
Research Analyst Forecasting Accuracy and Earnings Management: Evidence from Pakistan
Full text linkThis study aims to examine the impact of earnings management on research analysts' forecast accuracy in Pakistan. The current study collected a sample of 37 non-financial firms listed on the Pakistan Stock Exchange (PSX), containing 407 observations from 2012 to 2022. This study used panel corrected standard error (PCSE) model to get the robust results of the regression model. The results show a significant negative influence of earnings management on research analysts' forecast accuracy in the provided data of Pakistan. These results are in consistent with the existing literature on agency theory. This study is the first to research the research analysts' forecast accuracy in Pakistan. Besides, the first study investigates the influence of earnings management on the accuracy of the research analysts' forecasts.
Research Paper
Keywords: Research Analysts forecast accuracy, Agency theory, Earnings management, Developing market, Pakistan
Reference to this paper should be made as follows: Sajjad, W., Yet, C.E., Hong, M., & Asim, A. (2025). Research Analyst Forecasting Accuracy and Earnings Management: Evidence from Pakistan. Journal of Entrepreneurship, Business and Economics, 13(1), 102–134
Assessing the Role of Women Entrepreneurs in the Economic Development of Southeastern Nigeria
No full textThe role of entrepreneurship is important for the economic development of any nation, especially when practiced by women, as it provides employment opportunities for the citizens of the nation. Therefore, this study examines the contribution of women entrepreneurs in the economic development in Enugu and Anambra states, Nigeria. The study employed a non-experimental mixed method design which incorporates both quantitative and qualitative survey. Data were collected from women in various sectors through a structured questionnaire using a stratified random sampling techniques to ensure presentation. The findings from the study revealed most women entrepreneurs aged (26-45) demonstrate strong financial independence and business competency couple with high energy and assurance for monetary freedom, though with limited skills. The findings revealed that access to finance emerged as the strongest predictor (e^(β= 4.5), p< 0.001) of business success while government support positively influenced market access (e^(β= 2.3), p< 0.001). Manufacturing ((β = 12,850, p < 0.001) and retail (β = 9,340, p < 0.001) sectors significantly contributed to job creation and revenue generation. The study was limited to only two states in Nigeria which restrict the generalizability of the findings to other regions. However, strengthening financial access, technical training and government incentives can enhance women entrepreneurial success which can lead to economic growth. The study indicates that empowering women entrepreneurs can foster their financial independence, reduce unemployment and promotes inclusive economic development. Finally, this study provides empirical evidence on the transformative role of women entrepreneurs given key drivers and policy recommendation for business growth.
Research Paper
Keywords: Women Entrepreneur, Economic growth, Regional development, Southern Nigeria
Reference to this paper should be made as follows: Jinjiang, Y., Juliana, N.O., & Amara, V. (2025). Assessing the Role of Women Entrepreneurs in the Economic Development of Southeastern Nigeria. Journal of Entrepreneurship, Business and Economics, 13(1), 187–235
Consumer Willingness to Pay a Premium for Sustainable products utilizing recycled plastics in Hungary - Influence of Environmental Awareness and Branding Strategy
Full text linkThis study investigates Hungarian consumers’ willingness to pay a premium for sustainable products made from recycled plastics, with a focus on the role of environmental awareness and branding strategies. Following a literature review, premium pricing was examined in relation to consumer value perception and eco-consciousness. The primary research was based on a quantitative online survey conducted among Hungarian residents. Descriptive and inferential analyses were used to explore the connections between environmental attitudes, branding strategies, willingness to pay a premium, and demographic variables. The results show that factor price is remaining very important in Hungary, further on product durability and certifications related to CO2 neutrality significantly enhance consumers’ willingness to pay more. Well-educated, higher-income respondents from the capital city placed greater emphasis on green products and were more likely to accept higher prices than others. Contrary to expectations, influencer marketing and brand trust had a weaker impact. The findings offer practical recommendations for companies aiming to strengthen eco-branding and pricing strategies in Hungary’s sustainability market.
Research Paper
Keywords: Consumer Behavior, Willingness to Pay, Sustainable Products, Recycled Plastics, Branding Strategies
Reference to this paper should be made as follows: Sarközi, D., & Szabo, Z. (2025). Consumer Willingness to Pay a Premium for Sustainable products utilizing recycled plastics in Hungary - Influence of Environmental Awareness and Branding Strategy. Journal of Entrepreneurship, Business and Economics, 13(2), 84–117
The Customer-Centric Approach: Evaluating Family Takaful Products at Fwd Takaful Berhad
Full text linkThis study aims to evaluate the management efficiency of family takaful products at FWD Takaful Berhad, focusing on customer preferences and the factors influencing them; specifically religious, ethical and practical considerations. Utilizing quantitative methods, the study employs regression analysis to examine the relationships between customer preferences and these influencing factors, with data collected through a structured survey and analyzed using AMOS software to identify key trends and correlations. The findings reveal significant relationships between customer preferences and religious compliance, ethical conduct of takaful operators, and practical usability, suggesting that customer preferences are strongly influenced by these factors and highlighting the need for alignment between family takaful products and customer values. While the study is limited to FWD Takaful Berhad and may not be generalizable to other operators, the insights gained offer a valuable understanding of customer behaviors in the Islamic financial sector. This study provides critical insights for takaful operators, emphasizing the importance of incorporating religious, ethical, and practical factors into product development and marketing strategies to improve customer satisfaction and loyalty. It contributes to the growing body of research on customer preferences in the takaful industry, providing actionable recommendations for enhancing product offerings and aligning them with customer expectations.
Research Paper
Keywords: Family Takaful, Customer Preferences, Management Efficiency, Islamic Finance, FWD Takaful Berhad
Reference to this paper should be made as follows: Ismail, S., Abu Bakar, M., Hussain, H.S., Anuar, M.S., & Ali, M.N. (2025). The Customer-Centric Approach: Evaluating Family Takaful Products at Fwd Takaful Berhad. Journal of Entrepreneurship, Business and Economics, 13(1), 55–101