Ecoforum Journal (University of Suceava, Romania)
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TODAY’S BUSINESS WORLD AND CORONAVIRUS (COVID-19)
No full textSince there is a coronavirus, almost 200 countries are affected in their business very badly. So capital market, national income, gross domestic product rate, balance of payment, imports and export and supply of goods. Internally and externally are all affected. The global economy faces its biggest danger since the financial crisis. Containing the epidemic and protecting people is the priority. A singular event has economists asking the same questions as everyone else: how far is there to fall – and can we ever get back
THE EVOLUTION OF THE ORGANIC PRODUCTS AND CONSUMER BEHAVIOR
No full textWithin this paper we bring together the conceptual and practical issues regarding the organic products market and the consumer behavior specificity on this market. In the first section we introduce the importance and argue the conceptual approach. Throughout the second section, we review the evolution of the ‘organic’ concept and emphasize the necessity to promote this consumption trend both at European level and national level. The evolution of the ‘organic’ concept must be acknowledged in order to have proper meaning of its origin and usefulness. The third section presents some evidence at European level regarding the practicing of organic farming and agriculture. Section four describes the specificity of the consumer behavior on this niche market. In order to bring the suitable arguments, we present a categorization of consumers and their behavior, in section 5. Throughout the conclusion section we review the most relevant ideas and interpretations on the subject. We conclude that each type of behavior depends on previous factors that had an influence, directly or indirectly. In real life, marketing studies are directly interested to discover and analyze the triggers of consumer behavior which further determine the consumers’ act of buying and that is highly more important for such a domain like organic products
PARADIGM OF GAIN IN TOURISM COMMUNICATION
No full textTo decode the message in the field of tourism, it is essential to possess the terminological key, that is to know the terms of that field. The paper focuses on the inventory of specialized terms belonging to the paradigm of gain in tourism communication in Romanian and English, extracted from a self-compiled corpus of tourism texts with different degrees of specialization (education, media, brochures, electronic correspondence, etc.). The examination of various tourism terms is based on the use of analytical techniques that belong to corpus linguistics as it would be impossible to detect them intuitively. The benefits of using corpus linguistics techniques rely on the opportunity to identify new patterns (i.e. collocations) based on electronic data analysis. Thus, the study also describes the language of tourism using the notion of ‘collocation’ as we believe that we can master a specialized language if we can identify its specific collocations
The Relationship between Tourism Industry and Economic Growth in India: Evidence from Multivariate Regression Analysis
No full textTourism industry of any country is not only related with the economic profit of the country but it is also a way to communicate heritage, cultural, social and environmental values between two nations. Tourism industry in India contributed 9.6 per cent in total GDP of country in 2016 with the value US $ 71.55 billion and it is third largest sector contributed in foreign exchange earnings. The estimated compound annual growth rate for direct contribution of tourism and hospitality industry to GDP for 2016-17 was 14.05 per cent. As per the report of world travel and tourism council’s economic impact 2017 forecasted contribution of tourism industry to GDP by 2027 is 147.96 billion. In 2016, 8.8 million foreign tourists arrived in India which is forecasted 15.3 million by 2025. The present study is designed to analyze the growth rate of tourism industry in India. The finding of the study suggests that Foreign Exchange Earnings (FEE) from the foreign tourists is significant for Gross Domestic Product (GDP) of India whereas the impact of Foreign Tourist Arrivals (FTA) on Gross Domestic Product (GDP) in India is not significant
PLACE BRAND MANAGEMENT IN DOWNTURNS: A THEORETICAL FRAMEWORK
No full textIn recent times the tourism industry has become an important source of income and also key economic growth indicator across the world. The tourism industry is also highly vulnerable to natural and man-made calamities. Over the years, media coverage of the disaster has conveyed the resulting loss of life, human suffering, public and private property damage, economic and social disruption. This period between the disaster and restoration of normalcy can be defined as a tourism crisis for a tourist destination which can threaten the normal operation and conduct of tourism allied business. This paper tries to explore the strategies used by companies to market their products at the time of economic downturn, which can be applied in a place brand context in the tourism sector. The study has utilized the concept of place brand equity to explain the situation and strategy because brand equity is the actual valuation and the perception of a brand. An extensive literature review has been conducted to identify the marketing strategies of branded consumer products at the time of economic downturns and is explained from the lenses of various dimensions of place brand equity
DEVELOPMENT PROSPECT OF TOURISM INDUSTRY IN MURSHIDABAD – JIAGANJ CD BLOCK, MURSHIDABAD DISTRICT, WESTBENGAL
No full textTemporary movement of people from their place of birth or workplace to place of destination what they want to visit. Tourism is a growing industry it can help to employment generation and help to strength economy of country. Human environment interaction and quality of the environment is primary key to attract the tourist. This can lead to considerable pressure on the environment and in that process can accelerate the rate of environmental degradation. The main objectives of this paper are to identify the tourist spots surrounding study area, to draw the perception of tourist about the infrastructure and regarding problems and provide some probable recommendation for sustainable tourism development. To prepare this paper simple field based methodology are applied. Geo-informatics has been used for collecting data and prepare necessary map making. Various books, journals, report, were used for preparing secondary data source. Tourism should be undertaken with equity in mind, not to do unfair activities which make access or pollution free environment and appropriate economic use of natural and human environment. Through this paper we will provide some recommendations which are associated with eco friendly, sustainability and dynamic in nature
THE PROSPECTS OF RURAL TOURISM AT KUMBALANGI TOURISM VILLAGE IN COCHIN-AN EXTENSIVE STUDY
No full textKerala, located on the south-western trip of India, enjoys unique geographical features that have made it one of the most sought-after tourist destinations in Asia. Fondly referred to as ‘God’s Own Country’, Kerala was selected by the National Geographic Traveler as one of the 50 destinations of a lifetime and one of the thirteen paradises in the world. An equable climate, serene beaches, tranquil stretches of backwaters; lush hill stations and exotic wildlife are the major attractions of this land. A unique advantage of Kerala is that most of the destinations here are only a two - four hour drive from the other. The Researcher feel” it will be very helpful to Kerala state government and public and stake holders to understand the impact of rural tourism at KUMBALANGI, based on my study that will be useful for all the stake holders or local entrepreneurs to make change and run the tourism successfully in KUMBALANGI.
RECENT TRENDS CONCERNING THE DEVELOPMENT OF INTERNATIONAL TOURISM
No full textTourism is one of the largest economic sectors in the world. The rapid development of international tourism arises from the diversifcation of tourist services, modernisation of the means of transportation, easier international travel and the increase of disposable income for tourists in emerging countries. This research offers a quantitative analysis regarding the current state of tourism with its trends and challenges. The study includes statistics from World Tourism Organization and Eurostat regarding the recent developments in the tourism sector. These statistics can help explain the forces that have driven the tourism sector to become such a major contributor to the world economy and what forces will drive it going forward
THE IMPORTANCE OF COMPETITIVENESS IN THE SERVICES SECTOR
No full textContemporary social and economic development is marked by developments in the services sector, which is a vital part of the global economy. The tertiary sector of the global economy, based on information, is currently indispensable in any process of production, supply or supply. It includes adjacent elements, such as imagination, creativity, knowledge, intangible assets and intellectual property, which are the main sources and valuable resources. Services on the world market have benefited considerably over the last twenty years, mainly due to diversity and other components of changing consumer behavior. This increase is also due to the development of new telecommunications and IT technologies, which are particularly essential in the provision of services, which has led to an increase in consumer demands. It is observed that they are more influenced than ever by the environmental factors, more and more sensitive, more demanding when choosing a particular service, but just as difficult to satisfy. By diversifying the tastes and the offerings the individuals become aware that they live in a world dominated by increased competition and that they are the target of all the destined to the market. The service sector is responsible for increasing the standard of living, contributing to improving the quality of work by raising the level of qualification and training of staff, so we can conclude that services have an important economic role
The dynamics of inflation in the context of the economic crisis
No full textThis article entitled The dynamics of inflation in the context of the economic crisis is structured in two components namely: the introductory part of which describes the inflation phenomenon and the second component aims to analyze the evolution of the inflation rate in Romania, as a result of the unfolding economic crisis. At the same time, it can be stated that the inflationary phenomenon has manifested itself in a different way at the level of each European state depending on the economic context in which the state is at that time and also represents an interesting topic by the way it influences both the activities of the population, as well as the activities at the state level