Ecoforum Journal (University of Suceava, Romania)
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ROLE OF SOCIAL MEDIA MARKETING ON DESTINATION CHOICE AND REVISIT INTENTIONS: A STUDY OF FOREIGN MEDICAL TOURISTS IN INDIA
No full textPast research has established the application of social media in tourism and hospitality in light of the growing importance of social media in both travelers\u27 decision-making and tourism operations and management. Despite the increasing use of social media marketing as an avenue to inform, educate and answer queries to international patients through articles, blog posts and podcasts, there is little empirical evidence for the effect of social media marketing influencing medical tourists destination choice and revisit intentions. This study addresses these issues by providing empirical support, suggesting that social media communication play crucial role in promoting India as a medical tourist destination. Exploratory qualitative (semi-structured personal interviews) and quantitative (self report survey) methods were employed to test the formulated hypotheses. Results show that social media advertising has a significant influence on media tourists’ destination choices and decisions. The results provided strong evidence that social media content has significant impact on medical tourists’ cognitive, affective and behavioral attitudes towards Indian medical tourism as destination and revisit intentions. Theoretical and managerial implications of the research are discussed
BUCOVINA TOURISM IN THE AGE OF DIGITIZATION
No full textTourism in the age of digitalisation or Tourism 4.0 is an important element for the competitiveness, growth and sustainability of tourism enterprises. Digitisation and technological development helps tourism enterprises to be competitive in the global market. Therefore, the topic provides an analysis of the concept of tourism 4.0 and digital technologies such as artificial intelligence, virtual reality, augmented reality, big data, Internet of Things, blockchain, mobile technologies, cloud computing, robotics and social media in tourism. The insights analysed bring to the fore the ability of digitisation to add value to tourism products and experiences, provide many new opportunities for business and contribute to customer satisfaction and sustainable tourism development. This highlights the potential of Tourism 4.0 to make a decisive contribution to the sustainable development of tourism. Tourism 4.0 technologies offer many facilities as well as those that contribute to personalising the customer experience, obtaining information on traveller preferences and behaviour; flexibility in booking and cancellation policies and not least tourists use technology and mobile applications to search for up-to-date information
TOURIST SATISFACTION IN RELATION TO SERVICE QUALITY: A STUDY OF TAMILNADU HOTEL SECTOR
No full textHotel business is one of the main activities of the hospitality industry. Hotel service gives home feeling to the tourists at destination. Hospitality industry will not survive if they don’t provide quality services to the tourists. This study explores the relationship between service quality and tourist satisfaction in the hotel sector of Tamil Nadu, India. Recognizing the critical role that service quality plays in the hospitality industry, this research employs the SERVQUAL model to evaluate five key dimensions: tangibles, reliability, responsiveness, assurance, and empathy. Data were collected from 300 tourists across a diverse range of hotels in Tamil Nadu through structured questionnaires. The analysis reveals a significant positive correlation between all dimensions of service quality and tourist satisfaction. Notably, responsiveness and empathy emerged as the most influential factors. The findings suggest that enhancing these service quality dimensions can substantially improve tourist satisfaction. This study provides actionable insights for hotel managers and policymakers to develop strategies that elevate service standards, thereby boosting the overall tourist experience in Tamil Nadu
Risk of entrepreneurial discontinuity and dissatisfaction in the informal sector in Cameroon
No full text This research note aims to examine the interactions between entrepreneurial discontinuity and entrepreneurial dissatisfaction among promoters of informal non-farm production units in Cameroon. The analysis is based on a sample of 4432 promoters of informal production units (IPU), taken from phase 2 of the second survey on employment and the informal sector in Cameroon (INS, 2010). Drawing on the literature review, the econometric results, obtained using a recursive bivariate probit model, reveal a positive and significant interaction between entrepreneurial failure and entrepreneurial dissatisfaction. In addition, economic failure, professional experience, lack of opportunities, strong regulation and taxation of economic activities and difficulties in accessing bank credit significantly influence the risk of disappearance of IPUs. Moreover, IPU promoters facing difficulties (i) in managing their activities, (ii) in accessing bank credit and (iii) in selling their products due to a lack of customers are likely to suffer from entrepreneurial dissatisfaction
Accounting and taxation - relationship of connection or disconnection. A Romanian Case Study
No full textThe relationship between accounting and taxation is quite controversial in the contemporary global context, due to the fact that there is no convergence and harmonization especially in what concerns the tax national rules and regulations. The main purpose of the research is quantifying the relationship between accounting and taxation by means of analytical accounting procedures and regression analysis and determining the degree of connection or disconnection between the two domains. As operational objectives, the research establishes whether accounting is dependent in practice on taxation, that is, if the fiscal rules influence the quality of the accounting information and determines the degree of influence that taxation has on the accounting information, policies and decisions. The main results showed that taxation and accounting are connected in practice, the degree of influence tax rules and regulations have on the accounting information, policies and decisions, being quantified at 43,9%, a very high percentage that is justified by the specific regulations of the analyzed economic sector. Over time, the influence of taxation on accounting registers a fluctuating evolution, determined by the frequent changes of the tax legislative framework. Thus, if in 2018 the influence was quantified at 73,5%, in 2015 the influence was of only 10,1%.The relationship between accounting and taxation is quite controversial in the contemporary global context, due to the fact that there is no convergence and harmonization especially in what concerns the tax national rules and regulations. The main purpose of the research is quantifying the relationship between accounting and taxation by means of analytical accounting procedures and regression analysis and determining the degree of connection or disconnection between the two domains. As operational objectives, the research establishes whether accounting is dependent in practice on taxation, that is, if the fiscal rules influence the quality of the accounting information and determines the degree of influence that taxation has on the accounting information, policies and decisions. The main results showed that taxation and accounting are connected in practice, the degree of influence tax rules and regulations have on the accounting information, policies and decisions, being quantified at 43,9%, a very high percentage that is justified by the specific regulations of the analyzed economic sector. Over time, the influence of taxation on accounting registers a fluctuating evolution, determined by the frequent changes of the tax legislative framework. Thus, if in 2018 the influence was quantified at 73,5%, in 2015 the influence was of only 10,1%
ASSESSING TOTAL REWARDS AND EMPLOYEE RETENTION AT A MUNICIPALITY IN KWAZULU-NATAL, SOUTH AFRICA
No full textThe aim of this study is to attain a deeper understanding of the relationship between reward systems and employee retention at Municipality X in KwaZulu-Natal, South Africa. The municipality regularly loses employees to other organisations, and this trend compromises productivity, negatively impacting service delivery and increases the costs of replacing valuable employees. This study identifies the challenges with the implementation of the municipality’s reward systems, determines the effectiveness of these systems in enhancing employee retention and provide recommendations to address these. The study uses a mixed methods approach and from a population of approximately 2700 employees of the Municipality, a sample of 105 employees was selected from each department. The findings revealed that although Municipality X has both intrinsic and extrinsic reward systems in place, they are not implemented effectively. This impacts negatively on its employee retention efforts. The challenges revealed are that reward systems are not designed with employees, there is no consultation with employees, there is insufficient education on reward systems and how they operate. The study recommends that the Human Resource Department of Municipality X strengthen their reward systems and actively involve employees in the design of these. This will increase the probability of retaining skilled employees in the organisation
HOW TO EXPLAIN THE PARTICIPATION IN THE REBELLION IN IVORY COAST?
No full textIs the conflict in Côte d’Ivoire explained by greed or grievance? This study aimed to analyze the most important causes of the rebellion in Côte d’Ivoire. Specifically, it examines the effects of ethnicity on participation in a rebellion and checks the link between education, health and participation in a rebellion. To achieve this goal, a two-step approach is adopted. The first step was the establishment of the basics of an econometric model developed by Ballo and Rocco (2008) to analyze the causes of the civil war in Côte d\u27Ivoire. The second step was the description of data of 2.214 individuals used in the study, in order to test the hypotheses. By applying logit model, we obtained many significant results. We find that: educated people are less likely to join a rebellion; People from the North of Ivory Coast have more chance to join the rebellion
THE POTENTIAL IMPACT OF THE AFRICAN CONTINENTAL FREE TRADE AREA (AFCFTA) ON MULTINATIONAL COMPANIES IN SOUTH AFRICA
No full textThe world is currently going through the intensified stage of globalisation and socio-economic interdependence characterised by different policies, processes, rules, propositions and regulations. In Africa, in 2018, the African Free Trade Area (AfCTA) was established encompassing most of Africa. The purpose of this study was to assess the potential impact of the African Continental Free Trade Agreement (AfCFTA) on South African multinational corporations (MNCs). The study examined the theories of Functionalism and Transactionalism to highlight country interdependence and how the terms of free trade agreements, such as those provided by the AfCFTA, may help nations harness AfCFTA advantages for mutual gain. An examination of multinational companies\u27 operations in the context of trade based on the AfCFTA revealed that South African MNCs gain from such an agreement in both the short and long run. This conclusion was reached using primary data gathered from purposively sampled individuals knowledgeable about the MNCs in the Gauteng Province, policymakers, and a trade research think tank. Based on the sample size of 12, gathered data was analysed qualitatively using thematic analysis approach. It was further discovered that, while MNCs operating within the scope of the AfCFTA may potentially experience some short-term and long-term benefits, they may also face some challenges, such as exposure to intense local competition, intellectual property theft through product imitations, and poor infrastructure. As a result, it was proposed that some structural changes be made to the AfCFTA and that infrastructure investment be raised in order to boost the performance of MNCs in South Africa and enhance their benefit from the AfCFTA
DEVELOPMENT OF ENTREPRENEURSHIP IN MICRO, SMALL AND MEDIUM-SIZED ENTERPRISES USING ACCOUNTING SERVISES
No full textIn the process of economic development, the government of Georgia attaches special importance to the development of micro, small and medium entrepreneurship and aims to improve the entrepreneurial environment. Support for the development of entrepreneurship is one of the priorities of the economic policy of the Government of Georgia.
State programs promoting the development of small businesses in Georgia are discussed in the paper. The following are highlighted: the goals and functions of the Agency for Entrepreneurship Development, Innovations and Technologies, organizations supporting small and medium entrepreneurship, mechanisms for facilitating access to finance. A study was conducted -- Possibilities of entrepreneurship development using accounting services. As a result of the research, conclusions and recommendations were formed: we believe that small enterprises should be opened as a result of supporting programs, creation of new jobs encouraging innovative activities in small businesses, stimulation of investments. Overall, the conducted survey confirms the need to review the state policy towards small businesses in Georgia, where special attention should be paid to innovative entrepreneurship, as well as stimulation of small enterprises entering foreign markets. It is possible to solve the following three main issues in order to promote small business: first, encouraging small entrepreneurship so that as many unemployed people as possible can start their own business.
secondly, raising the knowledge of small entrepreneurs in terms of management and professional development, and thirdly helping small entrepreneurs in sales, in order to receive the first earnings, which will further increase their motivation. All of the above can be achieved using effective accounting services
Plaidoyer pour la construction d\u27une théorie économique générale des négociations commerciales et diplomatiques internationales
No full textLes négociations commerciales entre pays ou groupes de pays, dans des enceintes bilatérales, régionales ou multilatérales, sont de plus en plus difficiles à conclure. Au-delà de leur complexité (source évidente de ces difficultés), se pose la question de la pertinence du cadre théorique (au sens économique) d\u27analyse de ces phénomènes. Ce travail a cherché à expliquer les raisons de la construction d\u27une théorie économique générale du commerce international et des négociations diplomatiques.