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A Dichotomy of Sport Sponsorships: Does the Nature of Competition Among Sponsors Matter?
Get PDFIn this paper, we argue that the firm value implications of sport sponsorships for sponsors may depend on the competitive environment during the bidding process for different types of sponsorships. More specifically, we contend that the bidding environment for professional football (soccer) kit sponsorships represents a form of common value auction, while the bidding environment for corporate logo sponsorships on teams’ shirts does not. As common value auctions are prone to winner’s curse, the firm value implications should be different for kit sponsorship announcements than for shirt sponsorship announcements. Our results suggest that shareholders indeed perceive the value derived from kit and shirt sponsorships differently, resulting in the predicted distinction in their impact on sponsors’ firm value. This study sheds light on conflicting results on firm value implications of sport sponsorships in the prior literature and provides rich areas for future research
Are We Enough Now? (Melissa)
No full textMelissa Rodriguez (b. 1998), Orlando, FL
My relationship to Latina culture is complex. Raised in the U.S. by Colombian parents, my cultural identity was largely shaped by longstanding visual tropes reinforced through western media - brown skinned women adorned with red lipstick, gold hoops, the ruffled blouse. Aside from my familial experience and relationship with other second-generation Latinas, these representations were my only Latinx references.
My work explores these contrasts through a series of satirical, performative portrayals of Latina women constructed in the guise of advertising campaigns and entertainment promotions. Intended to both indicate and challenge the subjugation of cultural identity through defiant reclamation, these multidimensional visuals depict the uneasy dichotomy between American and Latin cultural identity.
Further tapping into the inaccuracies associated with the artificial umbrella term Pan-Latin - suggesting a false commonality between all Latin American cultures - these representations seek to both acknowledge and counter the one-dimensional sexual, exotic image of naturalized and immigrant Latinxs produced in popular culture. As a collection, these works provoke questions connected with the struggles faced by Latina women in the U.S as we explore the complex nature of representation and its effects on the formation of individual self-perception and identity.https://scholarship.rollins.edu/studioart_all/1013/thumbnail.jp
