7739 research outputs found
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BLACK: A Handbook
No full textA companion piece to \u27Negroes: A Handbook\u27 (2015), \u27Colored: A Handbook\u27 (2020), and \u27African American: A Handbook,\u27 \u27Black: A Handbook\u27 continues the artist\u27s discussion of race while exploring paper transformation—sifting the texture, surface, color, presence of a simple piece of paper. — Primrose Press
“Despite pandemic exhaustion and varied stressors or maybe because of them, making this edition was strangely calming. This handbook was inspired by artworks, my family, nature, but above all by the strength, perseverance, audacious artistry and unparalleled creativity, dignity, humanity and journey of a people who push forward against all efforts to the contrary.” — Tia Blassingamehttps://scholarship.rollins.edu/book_arts/1139/thumbnail.jp
Exploring Masstige Brands’ Antecedents and Outcomes
Get PDFThis study focused on developing a new conceptual model of consumers’ perceptions of – and behaviours towards – masstige brands based on consumer-brand relationship and brand equity theory, which was then applied using quantitative data analysis. The research model facilitated an exploration of how important brand love, co-creation and need for uniqueness are as masstige brand antecedents and of whether brand happiness, brand loyalty and electronic word of mouth are outcomes. The proposed model’s generalisability was assessed based on consumer data on a total sample of 1,041 consumers from three countries: the United States, Portugal, and China. The hypotheses were tested using partial least squares-structural equation modelling. The results show that the model is well specified, and all the hypothesised relationships between the selected constructs related to masstige brands are supported by the data. The five brands included in the questionnaire have Masstige Mean Score Scale Index values indicating that these brands fit in this classification. The findings have a wide range of theoretical and managerial implications
