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Racial Composition in Advertisements and Its Effects on White Consumers\u27 Perceptions and Purchase Intention
Get PDFPrevious marketing research has generally not examined how ethnic majority consumers perceive advertisements featuring mixed racial compositions of model groups. This paper presents an investigation into how White consumers’ perceptions and purchase intentions change depending on the racial composition of the people represented in an advertisement. The study uses a single 12-condition experiment, in which we examine the type of advertisement (product vs. social advocacy advertising), racial composition (all-White vs. diverse mix vs. all-Black), and racial priming effects (racially-primed vs. racially-neutral message). Additionally, consumers’ levels of self-referencing to the ad and strength of ethnic identification are explored as possible mediation variables. We find that for product advertisements, changes in racial composition affect White consumers’ purchase intentions under certain priming conditions but have no significant effects on attitudes toward the ad or brand. However, for social advocacy advertisements, Whites consistently show more favorable perceptions and purchase intentions for racially diverse or all-Black model compositions. The findings contribute to the literature on the effects of group racial perceptions in marketing communications and provide key implications for practitioners
One cell’s trash is another cell’s treasure: The role of exosomes in stress physiology of the brown anole (Anolis sagrei)
Get PDFExosomes are a type of extracellular vesicle that is produced by cells through an endosomal pathway and secreted into bodily fluids. Exosomes deliver bioactive cargo from their parent cells to target cells as a form of intercellular communication. While most research has studied exosomes in the context of disease, less is known about their role in normal physiology when disease is absent. Using the brown anole (Anolis sagrei) as a model organism, we investigated how stress exposure affects exosome concentrations in the plasma of anoles, and whether exosome release is necessary for the response to stress. We hypothesized that stress will increase exosome concentrations in the brown anole. A population of brown anoles was maintained in captivity and exposed to various acute and chronic stressors. Exosomes were isolated from anole plasma using a commercial kit and quantified by measuring acetylcholinesterase (AChE) activity. We found that exosomes can be successfully isolated from brown anoles and that AChE can be a reasonable measure of exosome concentrations. Our findings suggest that acute stress exposure may increase exosome concentrations, while chronic stress exposure may decrease them over time. This was a novel and exploratory study that can be used as a starting point for future research on the role of exosomes in the normal stress response
Anti-Abortion Crisis Pregnancy Centers in Central Florida
Get PDFAnti-abortion pregnancy centers, also known as crisis pregnancy centers (CPCs), are nonprofit organizations that target pregnant women and aim to dissuade them from considering abortion. In the U.S., CPCs are increasing in prevalence, accumulating government/state funding and support, and becoming more medicalized. Medicalization includes offering limited medical services, such as pregnancy testing, limited ultrasounds, and testing for sexually transmitted infections (STIs). CPCs are largely unlicensed and unregulated, frequently advertising in misleading ways and providing inaccurate health information. The goal of this research is to (1) understand how CPCs in Central Florida utilize rhetorical strategies to frame their services and health information as credible, legitimize their work, and discourage abortion, and (2) understand the role of faith in the services CPCs provide and in establishing identity and community among staff and volunteers at CPCs. A thematic analysis of fifteen client-facing CPC websites in Central Florida was conducted to identify the rhetorical strategies CPCs use to position themselves as credible. Additionally, two semi-structured interviews were conducted with individuals who volunteer and work at CPCs in Central Florida, and three with individuals who are reproductive justice advocates in Florida. This research is informed by critical medical anthropology, activist anthropology, and reproductive justice. The main findings were that CPCs use strategies of promotion, space, and language use to frame their services as credible. CPCs do this by sharing health misinformation and promoting abstinence and reducing the credibility of abortion clinics/providers and ways to control reproductive health. Faith has a significant role in the ways in which CPCs frame their services and establish identity and community through the framework of lived religion. This research provides evidence to how CPCs operate in Central Florida and areas for improvement in delivery of services and evaluation, and potential regulation of the accuracy of information and services CPCs provide
The Effects of Ebullient Supervision and Leader-Member Exchange on Job Crafting in the United States Aerospace Technical Industry Base
Get PDFWhile numerous studies have documented the benefits of job crafting for employers and employees, none examine High Reliability Organizations (HROs), such as the U.S. aerospace industrial base, which have very different cultures from the service organizations typically examined in the job-crafting literature. Employees job craft when they make changes in how they perform or think about their work, thus tailoring jobs to meet personal needs and preferences. This dissertation aimed to show how leaders in HROs might be able to increase employee job crafting. Specifically, this study examined the impact of a leader’s efforts at creating a fun work environment on the quality of the leader-subordinate relationship and on employee job crafting. The dissertation draws on Leader-Member Exchange (LMX) theory to evaluate the quality of dyadic relationships between employees and their supervisors, and on the ebullient supervision literature to study leaders who create a fun work environment by enabling activities and actions employees enjoy. Hypotheses were developed and tested using a survey of professional employees from multiple Department of Defense aerospace development-related organizations. PLS-SEM analysis of data obtained from 124 employees showed that ebullient supervision predicted job crafting better than LMX. LMX was not a significant mediator between ebullient supervision and job crafting. Gender and age had no significant direct effects on task crafting, but younger employees were found to relational craft more than older employees. Due to the unique risk-adverse nature of this industry, with its dependency on established process and procedures, ebullient supervision may increase job crafting more than LMX
The Independent Ed. 9 Vol. 2
Get PDFManaging Staff
Taylor Ingrassia, Editor-in-Chief
Francisco Wang Yu, Chief Creative Officer
Scott Novak & Mary Catherine Pflug, Co-Founders
Designers/Artists
Ghina Fawaz, Bianca Flores, Dassika Gilkey, Jaianne Gilkey, Francesca Morgan-Tomascik, Haley Van Doren, Perry Zavetz
Editors
Senior Editors: Julie Bennie, Aqsa Hasan, Carlie Henning, Alekhya Reddy
Copy Editors: Taylor Hahn, Mary Rust
Contributors
Sarah Bennefield, Julie Bennie, Sarah Fosdick, Dassika Gilkey, Mickayla Grasse-Stockman, Savannah Horrell, Chase Hubbard, Liam King, Divya Updalhttps://scholarship.rollins.edu/independent/1017/thumbnail.jp
Brand Hate Internationally: A Validation Study from Slovenia
Get PDFThis paper follows the call by Yadav and Chakrabarti (2022) for more research on brand hate across different countries. Empirical studies predominately used US (19 papers), UK, France (6 papers each), Italy, India and Pakistan (4 papers each) samples. This paper explores brand hate in Slovenia, a new and different cultural setting. Based on 234 consumers, our results validate the feeling of brand hate in line with previous studies, but the way it manifests is different. Comparing our results to previous studies, we find Long Term Orientation drives which antecedents is the most important one whereas Individualism drives brand hate outcomes