7739 research outputs found
Sort by
Improving U.S. Expatriate Success in Mexico: A Case Study Incorporating The Host Country Manager Perspective
Get PDFExpatriate assignments are a main tool for multinational enterprises (MNEs) to open new operations and execute their strategies in international markets. However, such assignments are expensive and have a high failure rate (Johnson et al., 2006; Lin et al., 2012). Furthermore, the impact of failed assignments can result in significant negative impact beyond the assignment\u27s direct cost. Mexico is one of the countries with the highest number of US expatriates (InterNations, 2022) partly due to its significant trade with the US. Most of the existing literature concentrates on how selection and training can improve the success of the expatriate throughout the expatriate journey from the perspective of the expatriate manager and the Multinational Enterprises (MNE) (Jones et al., 2014; Romero, 2002). US MNEs can greatly benefit from increasing the success of US expatriates. A case study methodology was used to study a US MNE operating in Mexico by interviewing host country managers that work with US expatriates. The context of the study is the US expatriate in Mexico, the case is the US MNE, and the unit of analysis is each interviewed host county manager in Mexico. This work aspires to expand existing theory and theoretical frameworks on expatriate assignment success by introducing the voice of the host country manager throughout the expatriate journey. The study has practical applications for MNEs trying to maximize their international expatriate investments to execute or advance their strategies and/or develop global managers
Acts of Translation
No full textActs of Translation is a uniquely designed book collection that offers multiple reading experiences. The binding allows readers to expand the volume and view all five books simultaneously, read two books side by side, or explore each book individually. The entire collection is bound together by a shared spine and protected within a slipcase. Each of the five sections is a distinct artistic work, featuring unique imagery and paper types. A collaborative group created these sections, with each one exploring a different \u27act of translation,\u27 which they define as \u27the conversation and communication of information.\u27 The diverse group of creators includes a photographer, a biology professor, a type designer, a soprano performer, and an elementary Spanish teacher—each bringing a unique perspective to the project. The revised text maintains the original\u27s informative content while improving flow, providing more context, and enhancing readability. The structure now more clearly highlights the book\u27s innovative design and the collaborative nature of its creation.https://scholarship.rollins.edu/book_arts/1158/thumbnail.jp
The Representation of Nontraditional Family Structures in Advertising
Get PDFMarketing research has examined consumer attitudes towards homosexuals in advertising since the late 1990s, however results have been mixed and continues to evolve as societal perceptions towards the LGBTQ+ community constantly change. Furthermore, there is a distinct lack of research towards these groups when placed in the context of a family. This research examines the representation of nontraditional family structures in advertising and their effects on consumer behavior, specifically focusing on attitudes towards the advertisement, attitudes towards the brand, purchase intention, and net promoter score. 880 responses were compared across 12 conditions, in which we examine the effects of a priming passage (neutral vs. primed), couple type being portrayed in the advertisement (heterosexual vs. gay vs. lesbian), and the level of physical intimacy displayed by the couple (implicit vs. explicit). Results indicate that priming and the explicitness of the images have very little effect on the overall participant responses. The overall sample also indicated very little difference in participant responses based on the three couple types. However, factoring in participants prior attitude towards homosexuality and sexual orientation, our results show significant impact of the couple type on participant responses towards the advertisement, the brand, their purchase intentions, and Net Promoter Score. Our results provide insights on current consumer perceptions of the nontraditional families in advertisements and provide implications for marketers as they weigh the implications of representing diverse populations in marketing materials
The Economic Reintegration of Former Child Soldiers in Northern Uganda
Get PDFDuring the Northern Ugandan War, the Lord’s Resistance Army kidnapped and recruited 30,000 children and forced them to become soldiers. Nearly twenty years since the end of the war, former child soldiers continue to experience extreme poverty, psychological distress, and social isolation. For many, the economic hardship they face, due to stigma and missing out on school, is their greatest challenge upon returning home. This paper analyzes the strategies used by the government and non-state actors to reintegrate former child soldiers back into the Ugandan economy. These strategies are then compared to best practices in the field using secondary research and semi-structured interviews with experts. While some best practices, such as the inclusion of psychosocial supports, were followed more closely, reintegration in Uganda ultimately failed to successfully follow best practices. Its effectiveness was also hindered by other barriers such as lack resources and political will. Next steps for reintegration in Uganda are also discussed
Exploring Third Party Moral Transgressions in Preschool-Age Children
Get PDFThe present study investigates agent-neutral application of moral norms in preschool-age children and seeks to replicate a previous study that found children as young as 3 to actively intervene in third-party moral transgressions. The relationship between verbal ability and moral intervention is also explored. In an experimental research design, 3, 4, and 5-year-olds and two puppets each created their own drawing together, after which one confederate puppet left the room. The participants were randomly assigned to either a Harm condition (in which the absent puppet’s drawing was destroyed by the remaining puppet) or a Control condition (in which an extra piece of paper in the room was destroyed by the remaining puppet). Children showed more moral interventions in the Harm condition than the Control condition. Verbal ability had no significant relationship with children’s moral interventions. Findings were consistent with past literature, thus enhancing the external validity of the empirical relationship between the very young and possession of agent-neutral moral norms