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Global Perspectives on Social Media Influencers and Strategic Business Communication
No full textIn an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers\u27 effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers
颠覆自我：吉利的十堂管理课（中文版）DISRUPT YOURSELF 10 Management Courses from Geely (Chinese version)
No full textLow cost is often a strategy widely adopted by Chinese SMEs. However, how to achieve strategic upgrading and create higher value is a huge puzzle for many enterprises. This book provides an in-depth analysis of Geely\u27s multiple strategic transformations, exploring its development path from low-cost to high-value creation. From the perspective of business administration, this paper extracts 9 highly practical strategic implementation paths for China\u27s small and medium-sized enterprises, especially manufacturing enterprises, at different stages of development
Using Behavioral Skills Training Within the Pyramidal Training Model to Teach Caregivers a New Skill
Get PDFThis experiment contains data on using behavioral skills training (BST) and the pyramidal model to teach caregivers a skill. Caregivers were composed of four registered behavior technicians (RBTs). Baseline sessions (Pre-BST) were completed before the introduction of the intervention. Caregivers A and C were taught first how to implement the DRI until mastery, then how to implement BST, and finally implemented BST with Caregivers B and D. Social validity questionnaires were given to all caregivers upon completing the experiment regarding the skills they learned. The results indicated that Caregivers A and C could teach caregivers B and D until mastery. The social validity questionnaire shows that both caregivers feel the training methods are effective. This experiment also presents future research avenues, including having caregivers implement the intervention with an actual child/client and conducting this experiment with more caregivers.
Keywords: applied behavioral analysis (ABA), autism, behavior reduction, behavioral skills training (BST), caregivers, Differential Reinforcement (DR), fidelity, task analysis (TA), training, intellectual disabilities, pyramidal, reinforcement survey, skill acquisition, social validit
