7739 research outputs found
Sort by
Moving Beyond Traditional Sponsorships: Understanding the Structure and Dynamics Of Minority Equity Sponsorship Agreements
Get PDFPurpose - The purpose of this study is to understand the structure and dynamics of minority equity sponsorship agreements and the motivations for organizations to go beyond traditional sponsorships by acquiring minority equity in the sponsored organization.
Design/methodology approach - This paper adopts a qualitative methodology and presents interview data from key actors involved in minority equity sponsorship agreements. Findings - The findings of the paper include major characteristics of minority equity sponsorship agreements including the motivations, dynamics, and resources exchanged by sponsoring firms and clubs in these relationships, based on the experiences of key actors from firms, clubs, and other key stakeholders, and a conceptual model for forming and maintaining these relationships.
Practical implications – Sponsorships are increasingly evolving into minority equity sponsorship agreements, particularly in the European market. The findings of this study assist sponsoring firms and the executives of clubs in better understanding the dynamics and stakeholder-related consequences of these relations.
Originality/value: The findings of this paper illustrate the differences between minority equity sponsorship agreements and both traditional sponsorships and minority equity alliances. The findings also identify major characteristics of these relationships and the interdependencies among these characteristics
The Influence of Customer Feedback on Employee Behaviors Delivering the Brand Promise
Get PDFThe main objective of this research study is to evaluate the degree to which customer feedback can assess the quality of the delivery of the brand promise as defined by the dimensions of service quality. Second, the study investigates if customer feedback changes departments’ employee behaviors delivery of the brand promise over time. The study provides theoretical and practical understanding in areas of management, marketing, and human resources through evaluation of customer feedback on memorable experiences. A mixed-methods approach of manual and auto-coding qualitative analyses of 171,022 tweets from 2015 to 2020 from a single-site firm, followed by a quantitative analysis utilizing frequency tables and Z-tests to test three hypotheses is performed.
The study found the five dimensions of SERVQUAL are more prevalent in customer feedback above all other factors in the quality of the delivery of the brand promise. The results indicate the ability for employees to perform the promised service dependably and accurately (i.e., the reliability dimension of SERVQUAL) is the most important to customers. The study provides inconsistent results on the relationship between customer feedback on service quality and the departments’ employee delivery of the brand promise over time.
The results encourage further research in delivering service recovery, using social media, and evaluating the impact of customer feedback on employee behavior. The results urge practitioners and academics in marketing, operations, and management to build integrated strategies using customer feedback to implement advertising campaigns, employee training and recognition programs, and future projects
Black Panther Party Stamp Book
No full textBlack Panther Party Stamp Book is a 25-page (excluding photography accreditation pages) unbounded book contained within a blue clamshell cover by Kyle Goen. The Black Panther Party was a black political and civil rights organization that emerged out of the civil rights movements of the mid-1900’s that advocated for black justice and exposed police violence. On the outside of the front cover is a screen-printed black panther. Inside the covers there are newspaper-style text and images screen-printed outlining the platform issues of the Black Panther Party, a tribute to the founding member, The 25 pages themselves contain a different photograph (printed in either black or black and red) repeated 20 times on each with perforations around each image. This emulates traditional stamp books utilized by average people to mail items in the US postal system.https://scholarship.rollins.edu/book_arts/1156/thumbnail.jp
