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Framing sports\u27 corporate social responsibility: US women\u27s vs men\u27s soccer leagues
Get PDFPurpose – This investigation’s purpose is to compare coverage of the corporate social responsibility (CSR) behaviors of the National Women’s Soccer League (NWSL) and Major League Soccer (MLS). The goals are (1) to extend CSR analyses beyond organizational reports and (2) to compare coverage of professional sports teams’ CSR behaviors across genders.
Design/methodology/approach – Specifically, this quantitative content analysis compared local newspaper coverage of the socially responsible behaviors of the three NWSL and MLS teams owned and operated by the same organizations in Portland, Houston and Orlando.
Findings – The NWSL teams received significantly less and more negative coverage than the MLS teams. Moreover, the NWSL coverage was more individualistic, more focused on ethics and quoted individual team players more frequently, while the MLS coverage was more collective, focused on philanthropy and quoted team organization members more frequently.
Research limitations/implications – Although intentionally based on a sample of six teams, this study’s results suggest the biases in coverage of women’s sports teams extend beyond the playing field to their corporate social responsibility behaviors, reporting and news coverage.
Originality/value – As one of the first studies to analyze media coverage of professional sports team’s CSR activities and to compare their socially responsible behaviors across genders, the results provide compelling implications for CSR scholars and practitioners, especially in the sports industry
The Toe, The Horse, The Sister
No full textA new book of visual poetry by artist Maria Zahle. This collection of 25 poems are a response to life as an artist, mother, sister, daughter and lover.
The poems oscillate between lived experience and formal experimentation, described through memories and intimate speculations. The poetry shape-shifts between words and visual marks: insistent groupings of punctuation, drawn shapes and repeating patterns. Each page is a tactile space, with language and image vibrating in tension with each other. This sculptural poetry encourages an active reader.
Many of the poems reflect on small but vivid events retold and refracted through language. The book is not a linear narrative, but rather an exploration of the ways in which experience and memory collide, fragment and overlap within our consciousness. Throughout our lives, we all exist as a range of selves, taking on various roles – child, adult, artist, friend, stranger. In Zahle’s poems, these selves are present all at once. There is no boundary between a memory, a touch, a word, a thought.https://scholarship.rollins.edu/book_arts/1081/thumbnail.jp
