ACCRUALS (Accounting Research Journal of Sutaatmadja)
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PENGARUH DIGITAL STORYTELLING TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER PADA MARKETPLACE SHOPEE
No full text Digital storytelling is one of the emerging marketing strategies, the power of storytelling has been widely recognized across disciplines including marketing Storytelling is more trusted than rational arguments, statistical data, and facts.
Decision making is an important topic in the field of marketing, which studies how individuals, groups and organizations choose, buy, use and utilize goods, services, ideas or experiences in order to satisfy their needs and desires.
The research objective is to find out digital storytelling on purchasing decisions for Eiger products on the shoppe marketplace. The research approach uses quantitative. The research method used is explanatory verification slot thailand research method with a quantitative approach. Sampling was done by purposive sampling. The sample in this study were students of Stie Sutaatmadja, Selangor Islamic University Malaysia and the General who are active users of the shopee marketplace, with a sample of 100 respondents. The results of this study indicate the results of the t test that the Digital Storytelling (X) tally shows that the significance level is 0.00 <0.05, which means that the hypothesis is accepted, so the Digital Storytelling (X) variable has an effect on the Purchasing Decision Performance variable (Y).
EXPLORING THE DRIVERS OF PURCHASING DECISIONS IN LAZADA
Get PDFE-commerce, or electronic commerce, has become a major pillar of the modern economy by changing the way we buy, sell and interact in the global marketplace. This study aims to determine the influence of perceived ease, perceived benefits, and perceived risk on purchasing decisions with purchasing interest as a mediating variable. The number of samples in this study was 100 respondents. Data collection techniques using questionnaires. Data analysis methods using SEM PLS. The results of the study indicate that Perceived Ease of Use, Perceived Benefits and Perceived Risk have a significant effect on Purchase Intention and Purchase Decision. Purchase Intention has a significant effect on Purchase Decision. Purchase Intention has not been able to mediate the effect of Perceived Ease of Use and Perceived Risk on Purchase Decision. However, Purchase Intention is able to mediate the effect of Perceived Benefits on Purchase Decision
PENGARUH HUMAN CAPITAL TERHADAP KESIAPAN KERJA MAHASISWA: (STUDI PADA MAHASISWA SEKOLAH TINGGI ILMU EKONOMI SUTAATMADJA SUBANG DAN MAHASISWA UNIVERSITAS ISLAM SELANGOR)
No full textUniversities are schools for undergraduate education which aim to prepare students to become professional workers to work in certain fields. Human big77 resources are very important, especially in a company, so that you can find out whether the company is running well or not, in order to create good human resources. Well, human capital is needed, therefore the aim of the research is to find out whether human capital can influence student work readiness
The research method used in this research is to use a questionnaire for data collection. This research uses a quantitative research approach, quantitative research is based on collecting and analyzing data in the form of numbers (numerics) to explain, predict and control phenomena of interest. This research uses STIESA and UIS student objects. Data analysis uses descriptive analysis and simple linear regression analysis.
The research results show that human capital has an influence on the work readiness of STIESA and UIS students and the results of hypothesis testing for the Human Capital (X) variable show that the significance level results in the hypothesis being accepted, so the Human Capital (X) variable has an effect on the Work Readiness variable (Y)
ANALISIS SWOT STRATEGI PEMASARAN PADA TOKO “HERRY PARABOLA” DI KABUPATEN SUBANG
Get PDFThis research is entitled "SWOT Analysis of Marketing Strategy at the "Herry Parabola" Store in Subang Regency". This research aims to analyze the internal and external conditions that influence the marketing strategy at the "Herry Parabola" Store in Subang Regency. The research method used is SWOT analysis which includes analysis of strengths, weaknesses, opportunities and threats at the "Herry Parabola" Store. The research results show that the "Herry Parabola" shop has several advantages such as product quality, strategic location and good reputation. However, this shop also has weaknesses such as limited capital, lack of product innovation, and ineffective promotions. Meanwhile, there are opportunities that can be exploited, such as the growth of the satellite dish industry, technological developments and customer loyalty. On the other hand, this store also faces threats such as intense competition, fluctuations in raw material prices, and changes in consumer preferences. Based on the SWOT analysis, this research produces several business strategies that can be implemented, namely market penetration, product development and diversification strategies. These strategies are expected to help the "Herry Parabola" Store increase its competitiveness and achieve sustainable growth in the future
THE EFFECT OF SALES GROWTH, CURRENT RATIO AND ROE ON PROFIT CHANGES
Get PDFIn this era of globalization there are many developments that have provided major changes to various fields, especially in the economic field. As for the purpose of this study, it aims to determine the effect of sales growth, current ratio and ROE on profit changes in food & beverages sub-sector companies that have been listed on the Malaysian stock exchange (2018-2021 period).
This study uses financial statement data from 24 companies with a span of 4 years from 2018-2021 using a purpose sampling technique. The analytical technique used in this study uses multiple regression analysis assisted by SPSS. The results of this study indicate that the sales growth variable has a positive effect on changes in profit, while current ratio and ROE has no effect on changes in profit. As for the simultaneous results that the sales growth, current ratio and ROE have an effect on changes in profit
ANALISA PENERAPAN EVALUASI KINERJA PENGENDALIAN PERSEDIAAN OBAT MELALUI SISTEM INFORMASI AKUNTANSI PADA INSTALASI FARMASI RUMAH SAKIT SANTOSA
No full textSantosa Hospital is one type A hospital that has a pharmaceutical installation with various types of drug supplies. This study aims to determine the application of inventory control performance evaluation through accounting information systems. Drug inventory accounting information system is needed by pharmaceutical installations for inventory control, one of which is avoiding drug stock shortages. This study used descriptive qualitative research methods and used data collection techniques with interviews and observations. The results showed that the Drug Inventory Accounting Information System at the Santosa Hospital Pharmacy Installation was running well but there was a weakness, namely the lack of evaluation related to the use of pettycash and purchases to partner hospitals that have PKS to meet routine drug needs
ANALISIS KARAKTERISTIK MASYARAKAT SUBANG DAN KEPUTUSAN DIVERSIFIKASI INVESTASI
No full textThe rate of economic growth in Subang district in 2021 according to the Central Statistics Agency for Subang district during the period 2017-2021 fluctuated growth rate. In today's economic times, most are aware of the importance of investing. Many people have started to invest both in the capital market and in assets such as land, property or in the form of businesses. The purpose of this study is to find out how the characteristics of the Subang community are, to find out how to diversify the Subang community. To determine the effect of characteristics on investment diversification, this study uses a descriptive verification method with a quantitative approach. Data collection techniques used questionnaires, literature studies and observations using 100 respondents from the Subang district community which was carried out on June 9, 2022.
The results of this study were that gender had no effect on investment diversification decisions, age had no effect on investment diversification decisions, and education had no effect on investment diversification decisions. on investment diversification decisions, occupation does not affect investment diversification decisions, and income affects investment diversification decisions, thus the characteristics of the people of Subang Regency have no effect on investment diversification decisions in Subang Regency. Most respondents are female, the age of most respondents is in the range of 17-25 years. The income of most respondents is in the range of 1-3 million. The education of most respondents is SMA/SMK. Most of the respondents' occupations are entrepreneurs. Most of the respondents live in Subang
PENGEMBANGAN KONSEP SUBANG SMART CITY DENGAN PENDEKATAN ANALISIS SOAR DAN PERSFEKTIF CO-CREATION
Get PDFTheir technology brings ease of information to the public. Through an application, a variety of information about the city can be accessed quickly by society and the government through the Program called Smart City. Smart City is already implemented in many cities in the world and has proven able to resolve problems as quickly as well. The information can also be utilized Government to create comfort, safety, and order and, a better life. Smart people are the basis of the realization of Smart Cities.
This relates to the formation of smart cities, which must have intelligent human resources and be supported by policies and infrastructure of mobility, governance, economy, and environment that are also smart to produce the quality of life as intelligent as desired. A smart city is a smart city concept designed to help various community activities and provide easy access to information to the public.
This concept emphasizes three concepts, first, a concept applied by the local government system in managing urban society, the second, a concept that required the management of the region against all resources effectively and efficiently and the thet is smart city is expected to be able to carry out the information provider function appropriately to the community and be able to anticipate unexpected events.
The study formulated the Subang Regency strategies towards a smart city in each smart city's dimensions. These strategies include accelerating public services, quick decision-making on Subang's problems, and supporting the Subang area monitoring system; hence regional heads and related agencies can obtain the latest information and act responsively
DESIGN OF FORMULATION AND IMPLEMENTATION OF BUSINESS STRATEGIES IN THE “SANJAYA HIBRIDA” BROILER DUCK FARMING BUSINESS, CIPEUNDEUY SUB-DISTRICT, SUBANG REGENCY
No full textDampak dari globalisasi yang terus meningkat mengakibatkan lingkungan bisnis modern telah menjadi lebih kompleks, rumit, dan penuh persaingan. Peternakan unggas adalah salah satu industri yang berusaha untuk tetap mampu bersaing. Salah satu dari banyak jenis bebek pedaging yang diternakkan di Indonesia adalah hibrida. Bebek hibrida memiliki rasa daging yang gurih dan empuk, dan bertelur lebih awal daripada jenis lain. Para peternak bebek biasanya melakukan survei tentang kebiasaan masyarakat dan apa yang menjadi permintaan pasar. Di sinilah pentingnya dalam menjalankan bisnis karena semakin sulit untuk memprediksi perubahan situasi dan kondisi eksternal yang terus berubah. perusahaan dituntut untuk bisa mengikuti kondisi yang terus dinamis. Rancangan formulasi dan Implementasi strategi memiliki posisi penting dalam perumusan strategi langkah awal, sistem perumusan strategi merupakan tahap pertama yang terpisah dari tahap perencanan stratejik, penyusunan program, dan penyusunan anggaran. Untuk itu diperlukan sebuah perencanaan strategi yang sesuai dengan konteks yang akan di hadapi oleh Usaha Peternakan Bebek Pedaging "Sanjaya Hibrida". Penelitian ini bersifat perancangan karena memerlukan penggalian data secara mendalam melalui serangkaian wawancara dan diskusi, serta eksplorasi sumber informasi di berbagai situs web. Dalam penelitian ini, data dan informasi dikumpulkan melalui observasi, wawancara, dan studi dokumentasi dari literatur dan kebijakan pemerintah. hasil analisis SWOT yang dilakukan pada Peternakan Bebek Pedaging Sanjaya Hibrida, diketahui dari lingkungan eksternal-nya bahwa peternakan Sanjaya Hibrida ini memiliki peluang yang baik untuk pengembangan bisnis. Dari segi internal, peternakan Sanjaya Hibrida ini memiliki lebih banyak kekuatan daripada kelemahan. hasil analisis Matriks SWOT, terbentuklah Visi, Misi, dan Strategi Peternakan Bebek Pedaging Sanjaya Hibrida