E-Journal Universitas Surakarta
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PENGARUH CLICKBAIT HEADLINE PORTAL BERITA ONLINE TERHADAP MINAT BACA PELAJAR (Studi Kasus Pada SMA Negeri 1 Karanganyar)
No full textThis research was conducted to determine the effect of clickbait headlines on online news portals on students reading interest. The method used is quantitative research with the type of explanatory research. Data was collected by filling out a questionnaire via google form by 90 respondents who were students of class XI and XII at SMA Negeri 1 Karanganyar. Source of data taken using promotion stratified random sampling technique and Yamane formula. Analysis of the data using simple linear regression analysis whose data sources are processed using the SPSS statistical application. The results showed that there was a significant effect of clickbait headlines on online news portals on students reading interest, so the hypothesis ( Ha ) can be proven . The magnitude of the clickbait headline variable that can affect the reading interest variable is determined by the R Square value of 17.2%. While there are still 82.8% influenced by other variables that are not explained in this study
PENGARUH PERSEPSI HARGA, PROMOSI PENJUALAN DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PERMATA SARI HOTEL DI KABUPATEN KARANGANYAR
No full textThe author's purposes for conducting this research are 1) To determine the combined effect of priceperception, sales promotion, and brand image on customer satisfaction at Permata Sari HotelKaranganyar, 2) To determine the influence of individual price perceptions, sales promotions, and brandimage on customer satisfaction Permata Sari Hotel Karanganyar. This research will highlight therelationship between research variables and the hypotheses formulated previously using a quantitativeapproach because this research process uses quantitative data. The results of the calculation of the pricevariable have a positive and partially significant effect on consumer satisfaction. The sales promotionvariable has a positive and partially significant effect on consumer satisfaction. Brand Image variablehas a positive and partially significant effect on consumer satisfaction. The research results for the price,sales promotion, and brand image have a positive and significant effect on consumer satisfaction, asevidenced by the F-test with an F arithmetic value of 23,400 > F table 2.77. Hence, the conclusionsimultaneously affects each variable. So that the hypothesis states that simultaneously the variables ofprice, sales promotion, and brand image affect consumer satisfaction can be prove
Keterlibatan dari Brand Loyalty terhadap Brand Satisfaction pada pengguna Smartphone Android
No full textThis study aims to test brand loyalty, brand love, brand attachment, and brand satisfaction as moderation. The sampling technique used was purposive sampling, namely active Android smartphone users with a total of 125 respondents. The data used was by distributing Google Forms. Hypothesis testing using the SEM method. The test results prove that brand satisfaction has a positive effect on brand loyalty, brand love and brand attachment. At the same time knowing the existence of moderation between brand satisfaction on brand loyalty, band love, and brand attachment
Perencanaan Arsitektur Gedung Smp Muhammadiyah Sawit Boyolali Ditinjau Dari Konsep Ketidakberaturan Vertikal Gedung
No full textNegara Indonesia mempunyai banyak wilayah yang rawan gempa karena terdapat beberapa jalur aktif gempa
seperti jalur gempa Mediteranian dan jalur gempa Circum Pasifik. Dengan kondisi wilayah rawan gempa
tersebut, bangunan di Indonesia harus didesain sesuai kaidah peraturan gedung tahan gempa. Bentuk-bentuk
bangunan merupakan parameter penting dalam perencanaan struktur tahan gempa. Salah satu prinsip dasar
dalam perencanaan bangunan tahan gempa adalah regularity atau reguleritas/keteraturan bentuk bangunan. Pada
penelitian ini akan melakukan desain dengan mempertimbangkan aspek ketidakberaturan secara harisontal
sesuai dengan SNI 1726 2019. Objek penelitian adalah Sekolah Menengah Pertama Muhammadiyah Sawit
Boyolali. Penelitian di fokuskan pada analisis keadaan ruangan, analisis lokasi tapak dan analisis
ketidakberaturan horisontal. Hasil penelitian menunjukkan bahwa dari keseluruhan desain ukuran ruangan
terdapat ruang olah raga yang tidak memenuhi kriteria. Analisi lokasi tapak menunjukkan bahwa lokasi yang
dipilih sebagai Sekolah Menengah Pertama Muhammadiyah sudah sesuai kriteria lokasi bangunan sekolaha
Penerapan Prinsip Arsitektur Hijau Pada Perancangan Gedung Pusat Pendidikan Jarak Jauh Iain Cirebon
No full textPendidikan jarak jauh merupakan sistem pembelajaran online yang membutuhkan kualitas media pembelajaran
elektronik yang baik dan interaktif. Media pembelajaran ini menjadi sarana mengembangkan kemampuan
mahasiswa dalam menguasai materi dan kompetensi. Oleh karena itu, perlu adanya fasilitas tempat yang dapat
mendukung proses pembuatan materi dan pengembangan aktifitas digital dengan menyediakan gedung pusat
pendidikan jarak jauh sebagaimana yang sedang dipersiapkan oleh IAIN Cirebon. Aktivitas dalam gedung tidak
terlepas dari penggunaan energi yang besar dan dampaknya kepada lingkungan disekitarnya, maka perlu
merancang gedung yang ramah dan nyaman bagi pengguna maupun lingkungannya. Penerapan konsep arsitektur
hijau dapat menjadi strategi pemecahan masalah ini dengan menerapkan enam kriteria arsitektur hijau kedalam
perancangan. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan penjelasan data berdasarkan
prinsip arsitektur hijau. Analisis ini menunjukan penerapan konsep arsitektur hijau dengan prinsip hemat energi,
pemanfaatan iklim, meminimalisir sumber baru, memperhatikan pengguna dan tapak, dan holism pada Gedung
Pusat Pendidikan Jarak Jauh IAIN Cirebo
PENGARUH MOTIVASI DAN KOMPENSASI TERHADAP KINERJA KARYAWAN KOPERASI SIMPAN PINJAM DAN PEMBIAYAAN SYARIAH BMT MUAMALAT KABUPATEN KARANGANYAR
No full textThis study aims to analyze the influence of motivation and compensation to work satisfaction employess Koperasi Simpan Pinjam Dan Pembiayaan Syariah BMT Muamalat Kabupaten Karanganyar. The data of this study were obtained from the questionnaires, literature study, related to the purpose of the study. The technique of analysis using counted 30 people. The results showed that the variabel of motivation and compensation have positif and significant effect on empolyce performance at Koperasi Simpan Pinjam Dan Pembiayaan Syariah BMT Muamalat Kabupaten Karanganyar
PENGARUH SISTEM INFORMASI AKUNTANSI , MOTIVASI KERJA , DAN PENGENDALIAN INTERNAL TERHADAP KINERJA KARYAWAN PDU BPR BANK KARANGANYAR KABUPATEN KARANGANYAR
No full textThis study is to determine whether ther is an effect of accounting information systems on work motivation
and internal control on employee performance conducted at PDU BPR Bank Karanganyar. The data
analysis technique used in this stydy is descriptive. Data collection techniques used are questionnaires,
observation and literature study. The total respondents of this study were 36 respondents. The data was
processed using a multiple linear analysis model with the help of SPSS. From the resukts of the study, it
can be seen that accounting information system , work motivation , and internal control have an effect on
employee performance
EFEKTIVITAS “MBA MAYA” DALAM PENINGKATAN KESEJAHTERAAN NASABAH USAHAULTRA MIKRO SURABAYA
No full textSmall businesses in Indonesia continue to be dominated by micro entrepreneurs, on the other
hand, ultra micro entrepreneurs have difficulty accessing financing from banks, which may be influenced
by various factors. PT. Permodalan Nasional Madani provides open and broad access for ultra micro
entrepreneurs with the Mekaar financing program. In addition, strengthening customer business
development through the "Mba Maya" program is expected to contribute well to customer business
development. Along with business development, it is expected that customers can enjoy increased welfare
for households. Through the "Mba Maya" Program, customers are equipped with savings account
ownership, easy access to legality and opportunities to increase business capital. Further training is
needed so that customers as ultra micro business actors can continue to develop their businesses and
improve family welfar
STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN LOYALITAS KONSUMEN PADA WAHYU MULYO COLLECTION KLATEN
No full textThe development of the textile industry is currently growing rapidly. Many clothing products have sprung
up highlighting their respective advantages which have made the clothing business competition even
tougher. The purpose of this study was to determine marketing communication strategies in increasing
consumer loyalty to Wahyu Mulyo Collection. This research used a qualitative descriptive approach
where the researcher wanted to describe the facts, phenomena, variables and circumstances that
occurred in the Wahyu Mulyo Collection during the research. The sampling technique used is a
purposive sampling technique where the sampling technique is a source of data with certain
considerations. Data collection was carried out at Wahyu Mulyo Collection Klaten with interviews,
observation and documentation. Data analysis techniques used include data collection, data reduction,
data presentation, and verification. From the research that has been done, it was found that Wahyu
Mulyo Collection applies all marketing communications, namely advertising, personal selling, sales
promotion, public relations and direct marketing in an effort to increase consumer loyalty. The existence
of this marketing communication facilitates the approach with consumers. Some consumers show interest
in the Wahyu Mulyo Collection to make repeated purchases and recommend it to other consumers
PENGARUH BRAND CREDIBILITY DAN SELF BRAND CONNECTION TERHADAP LOYALITAS MEREK PADA INDUSTRI FAST FOOD
No full textThis study aims to determine the effect of Brand Credibility and Self Brand Connection on fast food brand loyalty. The purpose of this study was to determine the positive effect of Brand Credibility on Brand Loyalty mediated by Self Brand Connection. Samples were taken with individual criteria, namely people who had bought and consumed fast food products in the last 6 months. This study uses primary data obtained through questionnaires distributed to 211 respondents. Based on the time period, the data collected in this study is cross sectional. The analytical method used is the Structural Equation Model (SEM). The results of this study indicate that brand credibility has a positive (direct) effect on brand loyalty, but brand credibility also has a positive effect on brand loyalty through the role of self-brand connection. This research is expected to provide input to fast food brand managers in Indonesia regarding the factors that need to be considered to achieve and manage consumer loyalty. Among them are Brand Credibility and Self Brand Connection which can help companies achieve brand loyalty