E-Journal Universitas Surakarta
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    Cilandak Barat Park and Ride dengan Pendekatan Biophilic Architecture

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    Kebutuhan transportasi kini menjadi hal penting bagi masyarakat kota. Transportasi semakin meningkat karena transportasi merupakan sarana penting untuk memeperlancar perekonomian masyarakat. Semakin berkembangnya perekonomian pemilik kendaraan pribadi juga semakin meningkat hal ini menyebabkan kemacetan kendaraan di pusat kota, pemerintah  merespon hal ini dan memfasilitasi transportasi umum wilayah tertentu dibeberapa titik untuk mengurangi kemacetan di pusat kota. Solusi untuk memaksimalkan transportasi massal berupa Mass Rapid Transit (MRT), Transjakarta, dan taksi dilakukan dengan pembangunan Park and Ride, sehingga fasilitas penunjang transportasi massal di stasiun MRT Fatmawati, Cilandak Barat dapat lebih maksimal, dengan adanya fasilitas Park and Ride ini pengguna dapat lebih nyaman menitipkan kendaraannya dan melanjutkan dengan transportasi massal tanpa harus mengalami kemaetan di tengah kota.            Dalam merancang Park and Ride perlu adanya beberapa data yang diperlukan dan metode pendekatan khusus dalam merancang. Pendekatan yang digunakan pada perancangan konsep ialah pendekatan Biophilic Architecture. Pendekatan ini dipilih karena kesibukan orang bekerja yang kurang dalam berinteraksi pada alam sekitar. Metode ini diterapkan agar dapat mengurangi stress karena elemen alam yang mampu hadir ditengah padatnya kegiatan. Metode Rational Approach juga diterapkan untuk memaksimalkan dan menekankan analisis permasalahan seara sistematis sehingga permasalahn dapat teridentifikasi seara rinci dan terselesaikan dengan baik. Untuk  Metode pengumpulan data yang digunakan dalam merancang Park and Ride yaitu metode kualitatif dan kuantitaif.            Dari hasil metode dan pengumpulan data tersebut didapatkan hasil karakteristik gedung Park and Ride yang menerapkan pendekatan Biophilic Architecture yaitu terdapat lubang cahaya untuk memasukkan unsur alami seperti cahaya dan air hujan kedalam bangunan dan dilapisi kaca yang menggunakan struktur baja, selain itu bangunan ini juga menerapkan konsep water harvesting dimana pengelolaan air hujan dimaksimalkan dalam bangunan ini. Selain fungsi bagian lubang cahaya yang berbentuk corong  ini juga menjadi nilai estetika pada bangunan.Kata kunci: Biophilic1; Park and Ride2; Transportasi3

    PENGARUH STRATEGI PEMASARAN TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN OVO DAN GO PAY DI KECAMATAN JEBRES KOTA SURAKARTA

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    In this study the authors have a goal to determine the influence of product, price, place, and promotion on customer decisions using OVO and Gopay in Jebres Sub District of Surakarta either partially or simultaneously. Hypothesis in this research are: Suspected influence of product, price, place, and promotion have effect on customer decisions using OVO and Gopay in Jebres Sub District of Surakarta either partially or simultaneously. The data needed in this study is the primary data obtained by questionnaire method from the sample of 100 respondents. Data analysis used in this research is multiple linear regression test, t test, F test and coefficient of determination test. The results of data analysis in this study can be concluded that influence of product, price, place, and promotion have signficant effect on customer decisions using OVO and Gopay in Jebres Sub District of Surakarta either partially or simultaneously

    ANALISIS MOTIVASI, LOYALITAS DAN PRODUKTIVITAS KINERJA PEGAWAI YANG MEMPENGARUHI TERHADAP KEPEMIMPINAN KEPALA DESA BRUJUL, KECAMATAN JATEN KABUPATEN KARANGANYAR TAHUN 2021

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    Leadership is a crucial aspect of management in every organisation or institution. This research assessed an organization's capacity to lead effectively, which will decide whether it succeeds or fails in achieving its objectives. A leader must have the proper influence to lead the members of his organisation in this endeavour. The purpose of this study is to examine how employee motivation, loyalty, and productivity impact the leadership of the Headman of Brujul Village, Jaten Sub-District, Karanganyar District. This type of research is a qualitative case study that describes the interaction data analysis from the withdrawal of all population data utilised as a sample. Interviews, observations, and documents were used to collect data in this study. The outcomes of this study show that the village headman's leadership position has a significant impact on staff motivation, loyalty, and productivity at the Brujul Village Office, Jaten Sub-District, Karanganyar District. The community's interests, in this case the employees', will be served by creating decent working circumstances, which will aid them in carrying out their responsibilities. As a result, employees will be able to make the most of their time and remain loyal to the company. The motivation to attempt as much as possible will emerge, accompanied by a spirit of working under unusual circumstances. If the leader or village headman ensures the health of employees by restricting working hours or reducing extra hours, employees' health can be maintained. Employees who perform efficiently and effectively in line with processes will have a positive impact on job productivity

    Pengaruh Strategi Harga dan Produk Furniture Terhadap Perilaku Pembelian Pada Konsumen” (Studi Analisis Metode Verifikatif terhadap Pembeli Furniture Olympic pada Cabang Outlet Carefour MT Haryono

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    In quantitative research, verification is a common method used to check whether a method is correct by verifying or without corrections from what has been carried out elsewhere, by taking similar problems in life. The quantitative approach leads to a scientific approach to managerial and economic decision making. This approach consists of problem formulation, finding solutions, testing solutions, analyzing results and implementation of the results in achieving such as measure (calculation).This study aims to verify the role model of the business communication corridor. Analysis will address this question:how much influence a dimension of a strategy consisting of two independent variables, product and price of the Olympic brand furniture has on the dimensions of purchasing behavior as the dependent variable at the outlet at Carrefour MT Haryono, Jl Raya MT Haryono, South Jakarta.This research will apply business communication strategy theory (pricing strategy, product strategy, consumer behavior, purchasing decision and social category in order to represent discipline of social science).For methodology, this research uses a verification study analysis with a positivistic paradigm. Data are referred to population of 450; 82 samples, while in the implementation and research, only 30 respondents were used as samples.This study has resulted an important conclusion about the dimension of price strategy conducted by Olympic brand in that specific outlet. The furniture prices here are actually not cheap and rather close to the expensive in category (it is measured 2,25 at mean scale dimension). It shows the opinion of buyers who think the prices of furniture has a tendency to be expensive.In the dimension of product strategy, it is clear  that the products  and strategies of Olympic furnitures are particularly targetted the household of urban middle class Indonesian. It can be verified from looking at the quality standard of products which are either not too good or too bad, at least from the eyes of the buyers.The research also finds that the decision to buy an Olympic product is determined by a number of specific indicators, namely: the quality, the price, kind of products and place where products are sold.  It has been validated through this research that Olympic furniture products are mostly bought by ordinary buyers. They buy the products spontaneously at the Olympic outlet at Carefour. They are not those regular or typical inexperienced buyers.

    POLA KOMUNIKASI ANAK MUDA CINA BENTENG (Studi Komunikasi Nonverbal Etnis Minoritas di Tangerang)

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    Sebagai etnis minoritas tentu terdapat tantangan dalam berkomunikasi sosial ditengah etnis mayoritas. Beragam pola komunikasi nonverbal mereka gunakan agar dapat berbaur dan mendaptkan tempat di tengah etnis mayoritas. Metodologi kualitatif digunakan untuk melihat pola komunikasi yang digunakan etnis Cina Benteng. Penelitian ini menemukan etnis Ciben tatap menggunakan gaya bahasa dan simbolsimbol khas etnis Cina tetapi dalam berkomunikasi sehari-hari lekat menggunakan bahasa etnis

    Framing Pemberitaan “New Normal” di Media Lokal Online Solopos.com Bulan Juni - Juli 2020

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    Media lokal online Solopos.com berperan besar dalam menyampaikan informasi terkait perkembangan terkini virus Covid-19 di kota Solo. Isu terkini terkait pandemi Covid-19 adalah isu “New Normal”. Berita tidak serta merta hadir di tengah masyarakat melainkan dikonstruksi oleh institusi media. Informasi terkait suatu isu, dibingkai sedemikian rupa untuk disuguhkan kepada pembacanya. Penelitian ini ingin mengetahui bagaimana isu new normal dibingkai melalui pemberitaan di Solopos.com pada bulan Juni dan Juli 2020. Metode yang digunakan adalah analisis Framing R. Entman. Penelitian ini menganalisis framing pemberitaan terkait “New Normal” menggunakan empat elemen R. Entman yakni define problems, diagnose causes, moral judgement, dan treatment recommendation. Kesimpulan penelitian ini menyatakan bahwa media Solopos.com cenderung mengambil sudut pandang pemerintah dalam membingkai berita terkait isu “New Normal

    PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI DI DINAS PENDIDIKAN KOTA SURAKARTA

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    Organizational success in achieving organizational goals requires quality human resources, able to work productively, efficiently, effectively, and professionally. Employees are human resources elements which are important assets of the organization, so employees are required to produce maximum performance in order to support the overall success of the organization. This study aims to (1) analyze the effect of motivation on employee performance (2) analyze the effect of work discipline on employee performance (3) analyze the effect of motivation and work discipline simultaneously on employee performance. This study take location in the Department of Education Surakarta City, using sample of 60 employees. Data collection using questionnaire techniques. Data analysis technique using linear regression analysis. Conclusions from the results of testing each hypothesis indicate that (1) Motivation has a significant effect on employee performance (2) Work discipline has a significant effect on employee performance (3) motivation and work discipline simultaneously have a significant effect on employee performance

    ANALISIS PENGARUH REPEAT ORDER, PELABELAN HALAL, DAN PEREKRUTAN MEMBER TERHADAP VOLUME PENJUALAN PADA PT. ORINDO ALAM AYU CABANG YOGYAKARTA

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    In this study the authors have the aim to determine the effect of repeat orders, halal labeling and member recruitment on sales volume at PT. Orindo Alam Ayu Yogyakarta Branch, both partially and simultaneously. The data needed in this study is primary data. Primary data obtained by the questionnaire method of a sample of 100 respondents. Analysis of the data used in this research is multiple linear regression test, t test, F test and coefficient of determination test. The results of data analysis in this study can be concluded that repeat orders, halal labeling and member recruitment have a positive and significant effect on sales volume at PT. Orindo Alam Ayu Yogyakarta Branch

    PERANCANGAN RUSUNAWA PUTRI CEMPO DENGAN KONSEP BANGUNAN HEMAT ENERGI DI SURAKARTA

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    Laju Pertumbuhan Penduduk Indonesia yang sangat tinggi memicu meningkatnya kebutuhan pemukiman yang mampu menyediakan tempat tinggal. Akibatnya berimbas pada Kota Surakarta yang banyak dijumpai disfungsi lahan. Berdasarkan fenomena kepadatan pemukiman yang terjadi, maka pembangunan rusunawa dianggap dapat menjawab permasalahan tersebut. Selain itu kegiatan pembangunan di Indonesia mengarah kepada industrialisasi sehingga energi menjadi isu utama dan penting dalam kerangka menunjang model pembangunan.Penelitian dengan judul “Perancangan Rusunawa Putri Cempo Dengan Konsep Bangunan Hemat Energi di Surakarta” bertujuan mengetahui dan memperkaya pengetahuan tentang rusunawa dengan konsep hemat energi di Surakarta. Sedangkan metode yang digunakan adalah melalui pengumpulan sumber data, diantaranya studi literatur, wawancara, survey lapangan dan dokumentasi yang kemudian dianalisis dan diolah sehingga diperoleh hasil penelitian.Berdasarkan analisis data yang dilakukan, diperoleh kesimpulan bahwa rusunawa ini menenerapkan arsitektur hemat energi, yang pada prosesnya memiliki sistem hemat energi listrik dengan menerapkan pencahayaan dan penghawaan alami yang baik, pengelolaan air dengan memanfaatkan sisa pemakaian dan pemanenan air hujan dan sistem pengolahan sampah menjadi bahan bermanfaat

    ANALISIS PENGARUH HARGA, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK TAS SOPHIE MARTIN DI KABUPATEN KARANGANYAR

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    In this study, the author has the aim to determine the effect of price, product quality, and brand image on purchasing decisions for Sophie Martin brand bag products in Karanganyar Regency either partially or simultaneously. The hypothesis in this study is: It is suspected that price, product quality, and brand image have an effect on purchasing decisions for Sophie Martin brand bags in Karanganyar Regency either partially or simultaneously partially or simultaneously. The data needed in this study are primary data obtained by a questionnaire method from a sample of 100 respondents. The data analysis used in this research is multiple linear regression test, t test, F test and determination coefficient test. The results of data analysis in this study can be concluded that price, product quality, and brand image have a significant effect on purchasing decisions for Sophie Martin brand bags in Karanganyar Regency either partially or simultaneously partially or simultaneously

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