Journal of International Trade, Logistics and Law (JITAL - İstanbul Commerce University)
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Beauty Beyond Stereotypes: An Exploration of Sephora's "Unlimited Power of Beauty" Ad and Its Effect on Consumer Perceptions of the Brand
No full textThis study investigates the impact of Sephora's femvertising brand campaign on consumer perceptions in the beauty industry, with a specific focus on brand image, the effectiveness of femvertising advertisements, and potential influences on future cosmetic brand choices. Semi-structured in-depth interviews were conducted with 18 participants in Türkiye, and thematic analysis revealed significant insights. The findings highlight Sephora's significant influence on participants' understanding and engagement with the brand. Participants recognized Sephora as a well-known brand, attributing it to effective marketing efforts, collaborations with influencers, and a strong social media presence. The study also revealed diverse perceptions and preferences regarding beauty standards and product usage. Participants acknowledged Sephora's unique qualities, such as premium products and a pleasant in-store experience, while price was mentioned as a limiting factor. Notably, the specific Sephora ad, "the unlimited power of beauty," resonated strongly with participants, emphasizing self-acceptance, inclusivity, and brand activism. Overall, the study underscores the importance of brand awareness, strategic marketing, inclusivity, and empowering messages in shaping consumer perceptions, fostering brand activism, and influencing future brand choices within the competitive beauty industry. These findings contribute to a better understanding of the role of femvertising in consumer behavior and provide valuable insights for marketers and practitioners in the beauty industry
The Relation Between Green Supply Chain Management and Sustainable Performance
No full textEmerging corporate concerns regarding the environmental climate crisis in recent years have encouraged the use of green supply chain management (GSCM) that aims to reduce environmental damage while maintaining efficiency in the supply chain. It is anticipated that companies will contribute to sustainable performance by gaining a competitive advantage in the market and further strengthening cooperation with supply chain management, thanks to green practices. We tested our research hypotheses using variance-based structural equation modeling (SEM) with survey data collected using a web-based pre-tested instrument from 105 respondents from supply chain employed by various industries in Turkey. The findings indicate that green supply chain management has a positive effect on sustainable performance
Understanding the Cognitive Dissonance on Women Post-Purchase Behavior
No full textConsumer behavior study has become relevant in the present marketing and sociology studies. Several characteristics, specificities, and factors influence the customer, especially the woman in her decision-making process, preferences, buying behavior, the products she buys, and the stores or retailers where she goes. In addition, the cognitive dissonance theory is mostly used to explain consumer behavior, focusing on the dilemmas faced during various stages of purchasing behavior. Hence, the study aims to investigate the state of cognitive dissonance after a buying decision was made for Tunisian women. Specifically, it provides an overview of the decision-making patterns of women and the stage of their reaction after the buying process according to their psychographic, socioeconomic, and behavioral characteristics. For this research, a quantitative survey was used as a method to collect primary data in Tunisia from 402 women. This questionnaire was conducted among the women who had recently purchased a luxury apparel product. A multidimensional scale was used to measure the magnitude of dissonance for females, besides two other constructs were additionally added which are the impulsive buying and the purchasing decision involvement. The results show that there is no significant difference in the levels of cognitive dissonance due to demographic factors such as age, marital status, and employee status for all women, while it had a positive bearing on emotional dissonance amongst all women. There is also no significant effect for the impulse buying and the purchase decision on post-purchase dissonance. The findings of this research indicate that most of the women were satisfied with their last purchases and therefore, the level of cognitive dissonance is low. Hence, one key aim of this research is to demonstrate the harmony within cognitive and behavioral systems that can be adjudged as a part of the human condition
Artificial Intelligence in Global Business and Its Communication
Get PDFThis essay explores the role of artificial intelligence (AI) in global business and communication, focusing on the challenges, prospects, and potential threats. AI has revolutionized various industries, offering increased efficiency, improved decision-making, enhanced customer experiences, cost reduction, and competitive advantage. However, effective communication is vital for successful AI implementation, given the technical complexity and ethical concerns associated with AI. Strategies such as simplifying complex concepts, visual aids, transparency, education, and stakeholder engagement can address communication challenges. The future of AI in global business holds promise with advancements in machine learning algorithms, integration with emerging technologies, and improved natural language processing. However, ethical considerations, workforce displacement, security risks, trust, and long-term societal implications require attention. Responsible AI practices, reskilling/upskilling, cybersecurity measures, trust-building, and collaborative efforts among academia, industry, and policymakers are crucial to mitigate these challenges. By proactively addressing these issues, organizations can leverage AI to drive innovation, achieve a competitive advantage, and create a positive societal impact. The findings of this essay contribute to the understanding of AI's impact on global business and provide insights into effective communication strategies and responsible AI adoption
A Study on the OSH Performance Model in Coal-Fired Thermal Power Plants
Get PDFCoal-fired Thermal Power Plants (CTPP) consist of many sections that are risky in terms of occupational safety. CTPP are also important part of electrical Energy Logistics systems. Then it is of great importance to examine which parts of complex systems such as coal-fired thermal power plants are more important in terms of occupational health and safety. CTPP are divided into nine main sections as coal parking area, ash and slag disposal facility, boiler maintenance service, mechanical workshop, measurement and control service, turbine maintenance service, technical office, tea and rest room and use of company vehicles section. In this paper, a weighting and ranking study has been conducted in terms of risk analysis of nine departments in CTPP. For this purpose, accident statistics according to years were obtained from an actively working CTPP, and the results obtained with AHP and the risk significance weight values were compared with these results. Since CTPP are very complicated and complex structures, it is of great importance to determine the risk levels of the departments more significantly and objectively from the point of view of OHS. From this point of view, CTPP were analyzed for the first time within the scope of OHS with the Analytical Hierarchy Process (AHP), which is a multi-criteria decision-making (MCDM) method. According to the findings obtained in our study, coal parking area, ash slag disposal facility and boiler maintenance service were determined as the most risky sections in terms of OHS. With this study, a more effective assessment can be made in terms of OHS for CTPP, so that work accidents will be reduced, energy production will be carried out in a safer and more sustainable way
Diversity of National Legal Approaches for Protection of Geographical Indication in Africa: Rethinking the Best Option for Tanzania
Get PDFThis paper is intended to study various approaches of legal framework for protection of geographical indications as applied in different countries with the view of ascertaining the strength and weakness of each approach in order to recommended the right approach for Tanzania. The main problem which prompted the study is results from flexibility of the system for protection of geographical indications allowed by the WTO Agreement on Trade Related Aspects of Intellectual Property Rights of 1994 The study was centered on the main objective of examining three approaches of protection of geographical indications which trademark system, sue generis system and the unfair competition system.On part of methodology, the study is qualitative in nature and uses mainly secondary date derived by using documentary review of various international legal instruments, reports, legal text books, articles and conference papers based on protection of geographical indications. Data were analyzed by using content analysis in which the researcher sorted data basing on the relevancy of the content on the study objectives of the study. Generally, the findings has revealed that, apparently states protects geographical indications by using trademark laws, sue generis or specific laws and unfair competition system. However, the more comprehensive and effective approach that Tanzania can adopt is the sue generis system because it provided for specific standards for protection of geographical indications which cannot be mixed with trade mark or competition laws
Perceptions of Courage: An In-depth Examination of Lay People's Attributions toward Courage
Get PDFThis qualitative study aims to investigate the traits and factors influencing how 155 people in Türkiye perceive courage by relying on the Lay Theory of Courage. Data were gathered by asking participants to name the most courageous person they know and describe why they perceive that person as courageous. The collected data underwent content analysis. The results revealed that Mustafa Kemal Atatürk, the founder of the Turkish Republic, was the most frequently cited person as the most courageous, followed by family members, public figures, historical figures, self, generalizations (general figures), and acquaintances, respectively. Atatürk's courageous personality drove historic change, marked by unwavering commitment, remarkable achievements, and exceptional bravery. Participants view family members as courageous for various reasons, including resilience, sacrifice, moral choices, and pursuing dreams. Additionally, those who selected themselves as the most courageous do so because they confidently pursue their goals, make fearless decisions, and stand up to superiors in a system where self-reliance is essential. The study's findings provide insights into how courage is perceived in Turkish society and shed light on its symbolic meaning
Effects of E-procurement on Profitability of Small and Medium Enterprises during Covid-19 Pandemic
Get PDFThe purpose of this study was to examine the effect of e-procurement on business profitability of SMEs during Covid-19 pandemic. This study has employed cross section design using both quantitative and qualitative data. The population of study involved five business sectors which were Communication, Construction, Agriculture, Health and Education. The study used convenience sampling to capture quantitative data and purposive sampling to capture qualitative data. Quantitative data were captured by using structured questionnaires while qualitative data were collected by using interview guide. Quantitative data were analyzed by using descriptive and inferential statistics while qualitative data were analyzed by using content analysis. The result indicates that among the three variables tested ie (time, cost and risk) the variable of risk was significant with p-value of 0.03. In order to achieve the competitive advantage, SMEs should use e-procurement as a strategy to mitigate risks including Covid-19 pandemic to increase business profitability. The study provides insights of using e-procurement during Covid-19 to increase profitability of SMEs as a new concept in developing countries including Tanzania.
Examining Transport Documents (Bill of Lading) in Carriage of Goods by Sea: Domestic and International Law Practices in Mainland Tanzania
Get PDFAll over the world, the shipping practice has become an evolving landscape and common issues, particularly in carriage of goods by sea. Again, the diversity of transport documents, bill of lading for example, has become a source of confusion and dispute among the shipping companies, bankers, carriers and cargo receivers. In advent and the rise of containerization system as a means of transporting goods from one place to another, it is a common practice, in some occasion that goods are transported and shipped with multimodal transport documents involved. Stakeholders in shipping sectors have been asking themselves with a number of questions on the matter in question without proper answers. One of the interesting questions, which are normally asked, is, for instance, on whether consignee who is named in such a multimodal transport documents covering goods carried partly by sea, may make use of the statutory provisions on the receipt function of bills of lading if any difficulty arises, and possibilities of such documents to be treated as a bill of lading in the eyes of the existing laws. The next alarming and puzzling question among shipping companies is on different parcels of cargo, which is intended to be loaded at different destination, what particulars in relation to such cargo should be shown in such consolidated bill of lading and what will be its evidential effects as per laws. Another puzzling issue which has raised eye brows among shipping stakeholders is on the problem of presence of defects in goods under consolidated bill of lading practice in as far as laws are concerned. Here, such confusion is possible since the determination of the dispute may seem to be difficulty under prevailing circumstances. This research article therefore, intends to unearth the issue of diversity of the of transportation documents including bill lading in carriage of goods by sea with a special focus on domestic and international law practice in Mainland Tanzania. To make all what have been stated above possible, there is a need of having a strong legal framework built by coherence of both domestic and international law rules
Store Atmosphere Strategies and their Effects on Purchase Intention
Get PDFRetailers must continually adjust to the realities due to the fast speed of today's society, which brings with it constant changes in fashion trends, technology advancements, and also the modification of lifestyle. Even though such improvements and adjustments are unnecessary, they must be made in order to keep the store attractive or to modernize the technical infrastructure and lower operating energy usage in the face of competition from new, similarly minded businesses. The functioning of the retail operation is heavily influenced by the architectural and design solution, where the customer must first arrive at the store, which then needs to draw them in and persuade them to make a purchase. Recent years have seen a rise in the importance of the shopping environment. Many stores rely on the fact that they have the most comfortable atmosphere, which forces the customer to stay in the store as long as possible. Sellers also try to make shopping an experience, making it necessary for the customer to feel satisfied in the store. Shopping atmosphere and control can help higher customer satisfaction. It is therefore very important to monitor the key factors that affect the atmosphere in the store. This article examines selected elements of the shopping atmosphere and its impact on consumers in electronic markets operating in Turkey, Germany, and England. It integrates research, survey, and observation into real terms of selected retail operations. Based on the findings, the conclusion on adapting selected factors influencing the atmosphere is proposed to improve the overall well-being of customers and thus their satisfaction during shopping