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Peran Social Media Marketing Activities dalam Membangun Brand Equity dengan Mediasi Brand Trust, Brand Image, Brand Awareness pada Produk SOMETHINC di Indonesia
Get PDFIn the digital era, the existence of social media marketing activities is a strong driver for exclusive marketing trends in various industrial sectors, one of which is local product SOMETHINC. The research aims to analyze the role of social media marketing activities in building brand equity and the mediating role of brand awareness, brand image, and brand trust. The data collection method used purposive sampling and obtained data from 258 respondents. Data were analyzed using the Partial Least Square technique with Structure Equation Modeling (PLS-SEM). The results showed that brand trust, brand image, and brand awareness had a significant relationship to brand equity, but social media marketing activities did not significantly shape brand equity. However, the results of the study found that the mediating role of brand trust, brand image, and brand awareness can increase the effectiveness of the role of marketing activities through social media to form brand equity. The research results imply that brand awareness, brand image, and brand trust that consumers have towards SOMETHINC brand are proven to have a positive impact on increasing brand competitiveness in the market. Implementing a targeted and effective marketing strategy will strengthen brand equity in the market
ANALISIS PERAN PERBANKAN DAN INKLUSI KEUANGAN DALAM MENGEMBANGKAN POTENSI PARIWISATA DI KABUPATEN SUMENEP
Get PDFNowadays, tourism development plays an important role in advancing a region and requires capital, especially from financial institutions which play an important role as channelers of funds. The relevance of regional banking inaa country's economic growth and development cannot be overstated. Sumenep Regency has beautiful natural topography and a diversity of traditions and culture so that the existence of the tourism sector can contribute to increasing Regional Original Income (PAD). In this case, capital support, especially from banking financial institutions, is very necessary. Apart from that, financial inclusion issan important thing for the government to pay attention to, because it is an effort to encourage the financial system to be accessible to all levels of society. This research method is quantitative. It is hoped that this research can provide a better understanding of how increasing awareness of financial inclusion and the role of banking in tourism can help in national economic recovery and development. The results of this research are that theevariables partially have a significant effect on tourism development and the partial financial inclusion variable does not have a significant effect on the decision.to.visit. Banking and financial inclusion simultaneously influence tourism development
HUBUNGAN EKSPOR, IMPOR, INFLASI, DAN JUMLAH UANG BEREDAR TERHADAP PERTUMBUHAN EKONOMI INDONESIA DENGAN NILAI TUKAR SEBAGAI MEDIASI
Get PDFThe economic level of a country can be identified by looking at its economic growth. Economic growth in each period will not be consistent all the time, but will experience periodic fluctuations.The aim of this research is to examine the connection between exports, imports, inflation, the amount of money in circulation and economic growth through the exchange rate in Indonesia. This research uses multiple linear regression analysis methods with secondary data. The data used consists of information regarding exports, imports, inflation, money supply, exchange rates and Indonesia's economic growth. In terms of data collection time, this type of data study uses time series data collected from the years 2018-2022 with SPSS 21. Based on the results of research that has been carried out, direct influence shows that exports & imports do not have a significant effect on economic growth, while inflation & money supply has a significant positive effect on economic growth. Apart from that, the indirect effect shows that exports through the exchange rate have a positive and insignificant effect on economic growth, money supply through the exchange rate has a positive and significant effect on economic growth, while imports & inflation through the exchange rate have no significant effect on economic growth
PENGARUH PEMAHAMAN KEBIJAKAN PERPAJAKAN TERHADAP NIAT UNTUK PATUH DENGAN KESADARAN PERPAJAKAN SEBAGAI MEDIASI
Get PDFIn order to increase state revenue through taxes, the government has developed various strategies aimed at increasing the compliance of taxpayers (WP). One of the strategies carried out was through the issuance of tax policies which were expected to be able to raise the awareness of taxpayers and finally cause the intention to comply with all tax regulations. Therefore, the study aimed to seek certainty about the intention to comply from taxpayers from the existence of tax policies rolled out by the government with taxpayer awareness as a lever variable. This study used primary data by sharing questionnaires virtually. The sample data was collected using the purposive sampling method, to obtain perceptions from respondents, especially those who already know tax policies. The data were analyzed using descriptive statistics and statistical regression. The results of the study found that the intention to comply began with an understanding of tax policies and the awareness of taxpayers. The intention to comply directly comes from the understanding of tax policy, but some taxpayers stated that it was catalyzed because of tax awareness from taxpayers
KAJIAN KEBUTUHAN DAN PENDAPATAN PARKIR PADA KAWASAN OBJEK WISATA PANTAI KELAN KABUPATEN BADUNG BALI
Get PDFBadung Regency is one of the largest contributors to regional economic income, namely in the world of tourism, especially the South Badung area which is famous for its many beach tourism objects which attract many foreign and local tourists. Availability of parking spaces, of course, must have good parking services in order to optimally utilize the available parking space capacity. This research focuses on planning the need for parking space and parking revenue for two-wheeled vehicles and four-wheeled vehicles in the Kelan Beach tourist area, because parking is one of the supports for tourism so that visitors can feel comfortable and can realize an adequate parking pattern. The planned land area for parking two and four-wheeled vehicles at Kelan Beach is 2097.30 m² in total. The survey method used is the cordon count and patrol method. Characteristics of parking for two-wheeled vehicles include the highest volume, namely 461, accumulation of 141 vehicles, duration of 1.63 hours, capacity of 173, turnover rate of 0.18, index of 0.68 less than (<) 1.00, which means the need for parking is below capacity/sufficient, and four-wheeled characteristics include volume maximum of 163, accumulation of 33 vehicles, duration of 1.48 hours, capacity of 49, turnover rate of 0.23, index of 0.57 less than (<) 1.00 which means parking needs are below capacity and do not need expansion. The parking space requirements for two-wheeled and four-wheeled vehicles are 63 and 20 slots respectively. The parking layout at Kelan Beach tourist destination adopts a 90° angle pattern for both two-wheeled and four-wheeled vehicles, with respective parking space dimensions of 0.75 m x 2.00 m and 2.50 m x 5.00 m. The projected annual parking revenue is estimated at IDR.499,441,667.00, calculated based on fixed rates. Paving blocks are chosen for the parking surface, with a cost of IDR.441,345,000.00.Kabupaten Badung merupakan salah satu penyumbang pendapatan ekonomi daerah yang paling besar yaitu di dunia pariwisatanya khususnya daerah Badung Selatan terkenal dengan banyak objek wisata pantainya yang banyak menarik wisatawan asing maupun lokal. Ketersediaan ruang parkir tentunya harus memiliki pelayanan parkir yang baik agar dapat memanfaatkan kapasitas lahan parkir yang tersedia secara optimal. Penelitian ini berfokus pada perencanaan kebutuhan ruang parkir dan pendapatan parkir kendaraan roda dua serta kendaraan roda empat di kawasan objek wisata Pantai Kelan, karena parkir ialah salah satu penunjang pariwisata agar pengunjung dapat merasakan kenyamanan dan dapat mewujudkan pola parkir yang mencukupi. Luas lahan yang direncanakan untuk parkir kendaraan roda dua dan empat Pantai kelan total adalah 2097.30 m². Metode survei yang digunakan adalah metode cordon count dan patroli. Karakteristik parkir kendaraan roda dua meliputi volume tertinggi yaitu 461, akumulasi 141 kendaraan, durasi 1.63 jam, kapasitas 173, tingkat pergantian 0.18, indeks 0.68 kurang dari (<) .1.00 .yang artinya kebutuhan parkir dibawah daya tampung/mencukupi, dan karakteristik roda empat meliputi volume maksimum yaitu 163, akumulasi 33 kendaraan, durasi 1.48 jam, kapasitas 49, tingkat pergantian 0.23, indeks 0.57 kurang dari (<) 1.00 yang artinya kebutuhan parkir dibawah daya tampung dan tidak butuh perluasan. Kebutuhan ruang parkir kendaraan roda dua dan roda empat berturut-turut adalah 63 dan 20 petak. Pola parkir objek wisata Pantai Kelan menggunakan pola sudut 90° untuk kendaraan roda dua dan kendaraan roda empat dengan satuan ruang parkir berturut-turut 0.75 m x 2.00. m .dan. 2.50 .m x .5.00 m. Pendapatan tarif. parkir tahunan diperkirakan Rp.499,441,667.00 yang dihitung berdasarkan tarif tetap. Perkerasan parkir dipilih menggunakan paving block dengan biaya sebesar Rp.441,345,000.00
Penerapan Motivational Interviewing terhadap Peningkatan Stages of Change pada Pasien Penyalahgunaan NAPZA: Case Report
No full textSubtance abuse abuse (Narcotics, Psychotropics, and other Addictive Substances) is carried out illegally and is a complex problem in Indonesia. Substance abuse can affect changes in a person's behavior which can be overcome with motivational interviewing (MI) interventions. This study aims to see the effect of the application of motivational interviewing (MI) on the stages of change in behavior in patients who are being rehabilitated by drugs. This research method uses case reports to evaluate nursing implementation using motivational interviewing to improve behavior change in substance abuse patients who are being rehabilitated with three evaluations during 15 days of meetings. The stages of change measurement tool used is the URICA questionnaire. The results of this study showed that the patient's URICA value on the first day was 11.2 (contemplation) which increased after being given a motivational interviewing intervention on the fifteenth day to 12.9 (action). There is an influence between the application of motivational interviewing on increasing stages of change in subtance abuse patients so that it is hoped that this motivational interviewing can be used in a structured way
Analisis Peran Badan Pengawas Pemilu dalam Mencegah Kecurangan Pada Pelaksanaan Pemilu Serentak 2024
Get PDFAbstract
One of the absolute requirements for a country that adheres to democracy is the existence of
a means to channel aspirations and elect the country's leader by holding general elections.
General elections are a means of realizing people's sovereignty and upholding a democratic
political order. However, the democratic elections that every country dreams of are
sometimes marred by fraudulent practices in general elections. This can be seen from the
strengthening issue of fraud in the 2019 election results which has had an impact on high
political tension and hostility between supporters of each candidate. So this then leads the
public to question the role of election supervisors in dealing with the issue of fraud. This
issue also occurred during the 2024 presidential and legislative elections. The method used
in this research is a qualitative-descriptive method to analyze the role of election supervisors
in dealing with the issue of fraud in the implementation of simultaneous general elections.
This research shows that Bawaslu has carried out its role well in accordance with Law
number 7 of 2017, both through early detection of potential fraud and handling it that will
occur in various regions. Bawaslu carries out early detection using warning, prevention and
action strategies. So by applying this strategy it can be concluded that in dealing with the
issue of fraud in the election, Bawaslu has taken several preventive measures to prevent
fraud from occurring. Both through monitoring and supervision, handling complaints,
investigations, inquiries, law enforcement, collaboration with related parties as well as
education and outreach.
Keywords: Role, Election, Election Fraud, BAWASLU
Abstrak
Salah satu syarat mutlak negara yang menganut paham demokrasi adalah adanya sarana
untuk menyalurkan aspirasi dan memilih pemimpin negara dengan diadakannya pemilihan
umum. Pemilihan umum merupakan sarana untuk mewujudkan kedaulatan rakyat dan
menegakan suatu tatanan politik yang demokratis. Akan tetapi pemilu demokratis yang di
idam-idamkan oleh tiap negara terkadang tercoreng dengan adanya praktek-praktek
kecurangan dalam pemilihan umum. Hal ini dapat dilihat dari menguatnya isu kecurangan
hasil pemilu 2019 yang memberikan dampak pada tingginya tensi politik hingga permusuhan
antar pendukung masing-masing calon. Sehingga hal ini kemudian membawa masyarakat
mempertanyakan bagaiman peran dari pengawas pemilu dalam menangani isu kecurangan
tersebut. Isu ini juga terjadi pada saat pelaksanaan Pilpres dan Pileg tahun 2024. Metode yang
dipakai dalam penelitian ini adalah metode kualitatif-deskriptif untuk menganalisi peran
pengawas pemilu dalam menghadapi isu kecurangan dalam pelaksanaan pemilihan umum
serentak. Penilitian ini menghasilkan bahwa Bawaslu telah melakukan perannya dengan baik
sesuai dengan Undang-undang nomor 7 Tahun 2017, baik melalui deteksi dini terkait potensi kecurangan dan penanganannya yang akan terjadi diberbagai wilayah. Deteksi dini yang
dilakukan Bawaslu menggunakan stategi imbauan, pencegahan dan penindakan. Sehingga
dengan pengaplikasian startegi tersebut dapat disimpulkan bahwa dalam menangani isu
kecurangan dalam Pemilu, Bawaslu terlah melakukan beberapa Tindakan pencegahan untuk
mencegah kecurangan terjadi. Baik melalui monitoring dan pengawasan, pengananan
pengaduan, investigasi, penyelidikan, penegakan hukum, kerjasama dengan pihak terkait
serta edukasi dan sosialisasi.
Kata Kunci: Peran, Pemilu, Kecurangan Pemilu, BAWASL
The Relationship Betwen The Use Of Personal Protective Equipment And Work Accidents In Field Workers At PT. PLN (PERSERO) Belawan
Get PDFWork Unexpected events like work accidents might result in fatalities and property damage. Businesses must supply personal protective equipment to reduce workplace accidents. Workers utilize personal protection equipment (PPE) as a safety measure to shield their bodies from potential workplace risks, illnesses contracted at work, and accidents. The goal of this study is to determine how field workers at PT. PLN (Persero) Belawan's attitude, knowledge, and usage of personal protective equipment relate to work-related accidents. This kind of research uses a cross-sectional study design and is quantitative in nature. There were forty-four samples used. The analysis's findings indicate a significant correlation (Pvalue <0.05) between attitude, knowledge, and the use of personal protective equipment and work accidents in employees at PT. PLN (Persero) Belawan. Attitude (p=0.042), knowledge (p=0.045), and the use of PPE (p=0.034) are the factors that were analyzed. The study concludes that attitudes, knowledge, and the usage of personal protection equipment are related to work-related injuries. In addition to issuing warning letters to employees who do not wear personal protective equipment often, the firm can step up its promotion of the use of PPE, apply penalties and other consequences phrases
Edukasi Phbs Dalam Tatanan Rumah Tangga Di Desa Errabu
Get PDFPemeliharaan kesehatan dalam lingkungan masyarakat akan meningkatkan sebuah produktivitas kinerja masyarakat yang dapat memacu peningkatan kesesejahteraan masyarakat itu sendiri. perilaku hidup bersih dan sehat (PHBS) merupakan salah satu upaya untuk menciptakan lingkungan yang sehat dan aman. PHBS dapat dimulai dari lingkup rumah tangga, karena rumah tangga yang sehat merupakan dasar pembangunan di masa depan yang perlu dijaga, ditingkatkan, dan dilindungi kesehatannya. Namun kenyataannya saat ini masih terlihat minimnya kesadaran masyarakat untuk berperilaku hidup bersih dan sehat. Kondisi ini masih terlihat di Desa Errabu kecamatan Bluto. Saat melakukan kunjungan ke desa tampak terlihat banyaknya sampah di sungai dan jalan. Hal ini menunjukkan bahwa masih kurangnya kesadaran masyarakat desa Errabu untuk berperilaku hidup bersih sehat. Adapun tujuan dari pengabdian kepada masyarakat ini adalah meingkatkan pemahaman dan pengetahuan masyarakat tentang PHBS dalam tatanan rumah tangga. Metode yang digunakan dalam pengabdian yaitu dengan cara memberikan edukasi kepada masyarakat tentang PHBS dalam tataanan rumah tangga serta pemberian tempat sampah rumah tangga. Hasil pengabdian kepada masyarakat ini dapat dikatakan berhasil karena ada perubahan pemahaman, pengatahuan serta perilaku masyarakat tentang PHBS
PENGGUNAAN TEPUNG MOCAF (Modified cassava flour) DENGAN PERSENTASE BERBEDA MEMPENGARUHI KUALITAS BOLU KUKUS
Get PDFMocaf flour is fermented cassava flour so it contains high nutrients. The purpose of this study was to analyze the effect of mocaf flour percentage substitution in steamed cakes with natural dyes of broccoli powder on physical, chemical and hedonic properties. The experimental research method was a completely randomized design with 3 substitution treatments of mocaf flour percentages of 50%, 60% and 70%, 2% broccoli leaf powder natural dye twice repetition. Data were analyzed by One-Way ANOVA test and DMRT with a significance of 0.05. The results showed that there was a significant effect on the chemical, physical and hedonic properties of steamed sponge mocaf flour 50%, 60% and 70% natural dyes 2% broccoli leaf powder. The highest levels of protein, swelling and pores at 50% were 7.62%, 399.275% and 79.5 cm2. The highest levels of carbohydrates, crude fiber and antioxidant capacity at 70% were 39.62%, 0.99% and 20.32%. The most preferred percentage of the hedonic test was steamed sponge cake with 50% Mocaf flour substitution in terms of color, taste and texture