E-Journal Universitas Wiraraja
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PERAN HARGA DAN PENDAPATAN DALAM MEMODERASI PENGARUH GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN IPHONE PADA KONSUMEN GENERASI Z
Get PDFIn this modern era, technological developments are very rapid, starting from household appliances to communication tools, thus providing convenience for someone to communicate directly and carry out activities at home. As with the advent of smartphones, someone can work from home or perform other activities, because smartphones have smart applications that make users easier to carry out activities anywhere and anytime using smartphones, even able to make money. The object of this research is the iPhone. The purpose of this study is to examine the role of price and income in moderating the influence of lifestyle on purchasing decisions of iPhones among Generation Z consumers. The sampling technique in this study uses purposive sampling. The analysis techniques used are validity tests, reliability tests, classic assumption tests, simple linear regression tests, and MRA (Moderated Regression Analysis). The results of the study show that lifestyle (X) significantly influences purchasing decisions (Y), where the price moderation variable (M1) indicates that price can moderate the relationship between lifestyle variables and purchasing decision variables so that it can be said to be a pure moderator, and the income moderation variable (M2) indicates that income can moderate the relationship between lifestyle variables and dependent variables so that it can be said to be pure moderators.Pada era modern saat ini perkembangan teknologi sangat pesat, mulai hal dari peralatan rumah sampai alat komunikasi, sehingga dapat memberikan kemudahan bagi seseorang untuk berkomunikasi secara langsung serta melakukan aktifitas di rumah. Seperti halnya dengan hadirnya smartphone, seseorang dapat bekerja dari rumah ataupun melakukan aktifitas lainnya, karena smartphone mempunyai aplikasi pintar, dengan hadirnya aplikasi pintar pengguna smartphone menjadi mudah untuk mengakses berita atau informasi online dengan menggunakan smartphone, bahkan dapat pula menghasilkan uang . Objek penelitian ini adalah Iphone. Tujuan dari penelitian ini ialah untuk meneliti peran harga dan pendapatan dalam memoderasi pengaruh gaya hidup terhadap keputusan pembelian Iphone pada konsumen Generasi Z. Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling. Teknik analisis yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, uji resgresi linier sederhana, serta uji MRA (Moderated Regression Analysis). Hasil penelitian ini diperoleh gaya hidup (X) berpegaruh secara signifikan terhadap keputusan pembelian (Y), pada variabel moderasi harga (M1) menunjukkan bahwa harga mampu memoderasi hubugan antara variabel gaya hidup terhadap variabel keputusan pembelian sehingga dapat diikatakan pure moderasi, dan variabel moderasi pendapatan (M2) menunjukkan bahwa pendapatan mampu memoderasi hubungan antara variabel gaya hidup terhadap variabel dependen sehingga dapat dikatakan pure moderasi
Pelatihan Sistem Pengelola Arsip Inventaris (SIPARIN) Dalam Meningkatkan Sistem Administrasi Kependudukan di Desa Ellak Daya Kecamatan Lenteng Kabupaten Sumenep
Get PDFPelayanan dibeberapa tingkatan organisasi, dirasa masih kurang tertib administrasi serta tidak menerapkan tekhnologi termasuk organisasi di tingkat pemerintahan desa yang berhadapan langsung dengan rakyat seperti halnya di Desa Ellak Daya. Permasalahan tersebut pengelolaan arsip masih dilakukan dengan cara manual dan tidak menggunakan sistem apapun. Arsip yang masuk maupun yang keluar hanya sekedar di file dalam odner, jarang dilakukan pencatatan arsip masuk dan disimpan di laci tanpa ada kode arsip. Selain itu juga minimnya pemahaman para aparatur desa dalam pengelola arsip yang baik dan digitalisasi arsip. Maka dari itu, tujuan dari kegiatan ini adalah sesuai dengan IKU 5 yakni tim pengabdi memberikan pelatihan dan pendampingan secara intensif dalam penginputan data atau kegiatan penertiban administrasi di desa Ellak daya berbasis digital melalui aplikasi SIPARIN. SIPARIN ini sistem pengelolaan arsip yang berbasis Microsoft Acces. Hasil Pengabdian Kepada masyarakat ini para apartur desa Ellak Daya memiliki pengetahuan dan pemahaman bagaimana mengelola arsip desa berbabasis digital, dibuktikan melalui hasil posttest, nilainya dari 85 sampai dengan 95 dengan nilai rata-ratanya 92 persen. Dari hasil penilaian tersebut maka keseluruhan peserta sudah memahami pengelolaan arsip berbasis digital melalui aplikasi SIPARIN dengan baik.
 
Workshop Pengembangan Desain Motif Batik Tanjung dengan Menggunakan Aplikasi Digital
Get PDFOne of the local cultural wisdoms in Tanjung Village is Tanjung Batik, which is not known exactly when Tanjung batik began to exist, but this batik culture has been around for many years. Tanjung Batik has distinctive motifs and color combinations. This batik design development training not only equips individuals with community knowledge and skills but can also develop more varied batik motif designs quickly and without taking a long time using the D-Batik Application. The aim of this community service activity is to provide guidance to the youth/community of Tanjung Village, so that later they can have distinctive batik that shows the identity of Tanjung Village so that it can be patented and can become an item of high selling value and can improve the economic quality of the community in Tanjung Village, Lamongan Regency. . From the results of implementing Community Service, the training participants responded positively and looked satisfied. You can also see the participants' enthusiasm for developing Tanjung batik designs as shown by their active participation in the training. Participants have also demonstrated their understanding of batik design development using the D-Batik application which is supported by their success in practicing independently the process of making batik motif designs using digital applications.Salah satu kearifan budaya lokal di Desa Tanjung adalah berupa Batik Tanjung yang mana tidak diketahui secara pasti kapan batik Tanjung ini mulai ada, tetapi budaya membatik ini sudah ada sejak bertahun-tahun yang lalu. Batik Tanjung memiliki motif dan perpaduan warna yang khas. Pelatihan pengembangan desain batik ini tidak hanya membekali individu dengan pengetahuan dan keterampilan masyarakat tetapi juga bisa mengembangkan desain motif batik yang lebih variatif dengan cepat dan tidak membutuhkan waktu lama dengan menggunakan Aplikasi D-Batik. Tujuan kegiatan pengabdian kepada masyarakat ini adalah untuk memberikan bimbingan Pemuda/masyarakat Desa Tanjung , agar nantinya bisa memiliki batik khas yang menunjukkan identitas Desa Tanjung sehingga bisa dipatenkan dan bisa menjadi barang yang bernilai jual tinggi dan dapat bisa meningkatkan kualitas perekonomian masyarakat di Desa Tanjung Kabupaten Lamongan. Dari hasil pelaksanaan Pengabdian Kepada Masyarakat, peserta pelatihan merespon secara positif dan terlihat puas. Dapat terlihat pula antusiasme peserta untuk mengembangakan desain batik tanjung yang ditunjukkan dengan keaktifan berpartisipasi dalam pelatihan. Peserta juga telah menunjukkan pemahaman mereka tentang Pengmbangan Desain batik dengan menggunakan Aplikasi D-Batik yang didukung dengan berhasilnya mereka mempraktikkan secara mandiri bagaimana proses membuat desain motif batik dengan aplikasi digital
ANALISIS KAPABILITAS TEKNOLOGI INFORMASI DAN PEMASARAN DIGITAL TERHADAP KEUNGGULAN BERSAING
Get PDFThis study aims to determine the description of Information Technology Capability and Digital Marketing on the Competitive Advantages of UMKM Bakery and Pastry in Sukabumi City, to know Information Technology Capabilities to Competitive Advantages, to Know Digital Marketing to Competitive Advantages. The results in this study using the coefficient of determination test seen from the value (R Squire) that the effect of Information Technology Capability and Digital Marketing on Competitive Advantage is 0.653, while Information Technology Capability on Competitive Advantage is 0.718 The amount of Digital Marketing on Competitive Advantage is 0.743 the effect of Information Technology Capability and Digital Marketing on Competitive Advantage 65.3% and the remaining 34.7% is influenced by other variables not examined. From the results obtained from the hypothesis test (F test) it can be seen that Information Technology Capability affects Competitive Advantage and Digital Marketing influences Competitive Advantage. The results of the partial hypothesis test (T test) show that Information Technology Capability has a significant positive effect on Competitive Advantage and Digital Marketing has a significant positive effect on Competitive Advantage
PENGARUH GOOD CORPORATE GOVERNANCE DAN RETURN ON ASSET TERHADAP NILAI PERUSAHAAN
Get PDFThe purpose of this study was to determine the effect of the implementation of good corporate governance, return on assets on the value of companies in the consumer goods industry sector listed on the IDX 2019-2022 (Quarterly). The research methods used in this research are descriptive and associative methods with a quantitative approach. The population in this study are consumer goods industry sector companies listed on the IDX for the period 2019 to 2021 with the samples used in the study, namely 2 manufacturing companies in quarters with a total data of 32 financial statement periods from 2019 - 2022, namely PT GUDANG GARAM TBK and PT KINO INDONESIA TBK. The results of the research show that both Good Corporate Governance and Return On Assets do not have an individual significant influence on Company Valu
PERCEPTION OF CHOOSING CONVENTIONAL TAXI MODES AND ONLINE TAXIS AT PURABAYA TERMINAL
No full textTransport mode choice is a method for determining the choice of transportation mode for individuals on their way to a destination, which is influenced by several factors. This research focuses on the selection of transportation modes between conventional taxis and online taxis at the Purabaya Terminal in Sidoarjo. This study determined the characteristics of mode users, the factors influencing mode selection, the mode selection probability model, and the model sensitivity when a change occurred in each trip attribute. The data collection process was carried out by distributing questionnaires with the revealed preference technique to bus passengers who got off at Purabaya Sidoarjo Terminal. transport mode choice model data analysis used the binomial logit model and regression analysis. The results of multiple regression analysis to see the variables that influence the choice of mode found that the variables influencing the choice of mode in this study included gender, age, income, travel destination, estimated time, cost estimation, travel purpose, and mode background. The analysis using the binomial logit model revealed that at a waiting time of
5 minutes, the probability of choosing a conventional taxi was 1.40%, while the probability of choosing an online taxi was 98.64%. When the waiting time was 0 minutes, the probability of choosing a conventional taxi was 5.11%, while the probability of choosing an online taxi was 94.89%. In order for the chances of choosing a conventional taxi to be above 50%, the conventional taxi mode must reduce the waiting time by about 10 minutes so that a conventional taxi is chosen.Pemilihan moda transportasi adalah sebuah metode untuk menetapkan pilihan moda transportasi dari individu dalam perjalanan ke suatu tempat tujuan dengan dipengaruhi oleh beberapa faktor. Penelitian ini berfokus pada pemilihan moda transportasi taksi konvesional dan taksi online di Terminal Purabaya Sidoarjo. Tujuan dari penelitian ini yaitu untuk mengetahui karakteristik pengguna moda, mengetahui faktor – faktor yang mempengaruhi pemilihan moda, mengetahui model probabilitas pemilihan moda dan mengetahui senstitivitas model apabila terjadi perubahan pada setiap atribut perjalanan. Pada proses pengambilan data dilakukan dengan menggunakan penyebaran kuesioner dengan teknik revealed preference terhadap penumpang bis yang turun di Terminal Purabaya. Analisis data model pemilihan moda menggunakan model binomial logit dan menggunakan analisis regresi. Dari hasil analisis regresi berganda untuk melihat variabel yang berpengaruh dalam pemilihan moda didapatkan variabel – variabel yang berpengaruh terhadap pemilihan moda pada penelitian ini antara lain jenis kelamin, usia, penghasilan, daerah tujuan perjalanan, estimasi waktu, estimasi biaya, maksud tujuan perjalanan, dan latar belakang menggunakan moda. Analisis didapatkan model binomial logit pada waktu tunggu yaitu 5 menit didapatkan probabilitas terpilihnya taksi konvesional 1.40% sedangkan taksi online 98.64% dan pada analisis sensitivitas dilakukan jika waktu tunggu 0 menit didapatkan probabilitas terpilihnya taksi konvensional 5.11% sedangkan taksi online 94.89%. Supaya peluang terpilihnya taksi konvensional menjadi diatas 50% maka moda taksi konvesional harus menurunkan waktu tunggunya sekitar 10 menit supaya terpilihnya taksi konvensional
Pendampingan Pendidikan Literasi Lingkungan dan Asesmen Menggunakan Rasch Analysis
Get PDFPendidikan Lingkungan khususnya literasi perubahan iklim merupakan salah satu dari tiga isu utama yang menjadi pokok perhatian Kementerian Pendidikan dan Kebudayaan Indonesia selama 5 tahun ini. Hal tersebut menjadikan MGMP IPA SMP/MTs Kabupaten Sumenep memiliki visi untuk meningkatkan kemampuan para anggotanya dalam merancang pendidikan literasi lingkungan dan melakukan asesmen literasi lingkungan siswa. Tujuan PkM ini adalah berkolaborasi dengan MGMP IPA SMP/MTs Kabupaten Sumenep untuk meningkatkan kemampuan anggotanya merancang pendidikan literasi lingkungan dan menerapkan analisis rasch. Metode pelaksanaan PkM terdiri atas lima tahapan yaitu persiapan, pelatihan (workshop), pendampingan, evaluasi dan keberlanjutan. Hasil dari PkM adalah terlaksananya semua tahapan program serta tercapainya peningkatan pengetahuan dan keterampilan para guru IPA peserta dalam bidang pendidikan literasi lingkungan dan penerapan analisis rasch untuk pengukuran kemampuan literasi lingkungan siswa. Rasch club yang dibentuk dapat menjadi media komunikasi untuk keberlanjutan program pendampingan para guru yang belum mengikuti serta kemungkinan untuk sharing kompetensi yang lain dalam rangka meningkatkan kualitas pendidikan di Kabupaten Sumenep
Kombinasi Senam Lansia dan Obat Hipertensi Berpengaruh terhadap Tekanan Darah Lansia Penderita Hipertensi
Get PDFHypertension management can be done pharmacologically or by administering drugs and non-pharmacologically, one of which is elderly gymnastics. Hypertension if not given proper management can lead to heart disease, stroke and kidney failure. The purpose of this study was to determine the effect of a combination of elderly gymnastics and antihypertensive drugs on blood pressure in elderly people with hypertension. This research method uses a quasi-experimental design with a pre-post test nonequivalent control group design approach. The sample of this study was 39 respondents with a total sampling technique, the intervention group consisted of 20 respondents and the control group consisted of 19 respondents. The hypothesis test of this study used the T-test because the data was normally distributed with a p-value> 0.05. The results of this study obtained a significance value of systolic and diastolic pressure in the intervention group p-value = 0.000, while in the control group the significance value of systolic blood pressure p-value = 0.000 and diastolic pressure p-value = 0.048. So it can be stated that the decrease in blood pressure in the intervention group was more optimal than in the control group. Conclusion: There is an effect of giving a combination of elderly exercise and antihypertensive drugs on the blood pressure of elderly people with hypertensio
The Relationship of Safety Knowledge and Safety Skills with Safety Behavior in Chemical Manufacturing Companies
No full textWork accidents that occur in the workplace can harm workers and companies both materially and non-materially and temporarily or permanently. Workplace accidents are unwanted events that can cause physical injury to a person even fatal to death or lifelong disability and property damage. The main cause of accidents in the workplace is due to a lack of knowledge, skills and other factors from within the individual who will eventually tend to behave unsafely at work. This study is quantitative research with research type observational analytical research with a cross-sectional design. This study employed a total population sampling method, including all 35 participants from X Company and residents of the Z Plant area, conducted during March to April 2024. Data were collected through questionnaires and interviews. Spearman correlation analysis was used to assess the strength of the relationship. The results showed that the strong relationship between knowledge (r = 0.377) with safety behavior was in the low category. While the strong relationship between skills (r = 0.470) with safety behavior is in the medium category
Analysis Of Factors Related to The Incidence of Stunting Toddlers in The Region Gambah Health Center
Get PDFStunting is a condition of growth failure that occurs in toddlers. The 2022 SSGI survey results show that stunting in Indonesia is at 21.6%. Data from the South Kalimantan Provincial Health Office in 2022 indicates a rate of 24.6%. Data from the HSS Health Office in 2022 shows a rate of 4.53%. Among the 21 Health Centers in the HSS area, the Gambah Health Center ranks first with the highest stunting rate at 11.60%. Stunting is not caused by a single factor but by multiple factors.
The aim of this research is to analyze the factors associated with the incidence of stunting in toddlers. This research is a quantitative analysis using a case-control study method. The study employs chi-square tests and odds ratios. The sample consists of 120 toddlers, with 40 cases and 80 controls.
The results of this study indicate that the factors associated with the incidence of stunting in toddlers are birth weight (p-value 0.022, OR 3.381), exclusive breastfeeding (p-value 0.000, OR 5.741), mother's education level (p-value 0.015, OR 5.444), history of pregnancy age (p-value 0.000, OR 9.736), and maternal nutritional status (p-value 0.006, OR 8.273).
The conclusion of the research birth weight, exclusive breastfeeding, mother's education level, history of pregnancy age, and maternal nutritional status are factors that can cause the incidence of stunting in toddlers