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PENGARUH SENSORY MARKETING TERHADAP REPURCHASE INTENTION MELALUI BRAND EXPERIENCE SEBAGAI VARIABEL INTERVENING (STUDI PADA KKV INDONESIA)
Full text linkPurpose. The aim of this study is to investigate the impact of sensory marketing on repurchase intentions through brand experience, serving as an intervening variable, for the KKV Indonesia brand.
Methods. Employing quantitative methods, this study collects primary data via questionnaires administered to respondents, who are consumers that have previously purchased KKV Indonesia products. Data analysis is conducted using
Structural Equation Modeling - Partial Least Squares (SEM-PLS).
Findings. The findings of this study is that there is an influence between sensory marketing, brand experience, and repurchase intention
Implication. The practical implications derived from this research endeavor will aid companies in devising more efficacious marketing strategies aimed at bolstering consumer loyalty and enhancing brand succes
HASIL CEK TURNITIN Implementasi Hygiene dan Food Safety terhadap Keberlanjutan Wisata Kuliner di Sentra Wisata Kuliner SIB Kota Surabaya
Full text linkDAMPAK BEBAN KERJA TERHADAP KINERJA KARYAWAN DANNIS COLLECTION SURABAYA
Full text linkThis study aims to analyze the impact of workload on employee performance at Dennis Collection Surabaya. The research approach used is quantitative, with data collected through questionnaires distributed to 62 employees of Dennis Collection, and the data were analyzed using simple linear regression analysis. The results show a positive and significant relationship between workload and employee performance, with a contribution of 37.6 percent. This indicates that the increase in workload at Dennis Collection is significantly related to the improvement in employee performance. These findings highlight the importance of effective workload management in enhancing employee performance and maintaining their well-being, such as through appropriate workload balancing strategies, providing adequate resources, and offering suitable rewards to maintain employee motivation and performance. These findings make an important contribution to the human resource management literature and offer practical recommendations for managing workload in a dynamic work environment. Additionally, they provide a framework for more effective management strategies in the future. Therefore, it is crucial for Dennis Collection to continuously monitor and adjust employee workloads to ensure they remain within reasonable limits and support the balance between work demands and employee well-being
Cek Turnity Evaluation " Belajar Bahasa Mandarin Pintar dan Cerdas dengan panduan 3 bahasa Untuk Kelas 1 SD.
Full text linkPERSEPSI KONSUMEN TERHADAP PRODUK BROKETIR (BROWNIES KETAN IRENG) SEBAGAI PENGEMBANGAN BUSINESS MODEL CANVAS
Full text linkPENGARUH ISLAMIC LEADERSHIP DAN MOTIVASI KERJA TERHADAP KOMITMEN ORGANISASIONAL: KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI
Full text linkThe objective of this research is to explain the affects of Islamic leadership and work motivation on job satisfaction and organizational commitment of employees at PT Usaha Utama Bersaudara (PT UUB). Data was collected using a survey method involving all employees (86 individuals) through a questionnaire with 68 Likert scale statements and observations. The data was analyzed using SPSS 24 and the Sobel Test. The results of the study demonstrate that Islamic leadership and work motivation have a significant impact on job satisfaction, but not on organizational commitment. Job satisfaction significantly affects on organizational commitment and fully mediates and strengthen the relationship between Islamic leadership and work motivation on organizational commitment. Therefore, the company should strengthen Islamic leadership through training that emphasizes Islamic values, enhance motivation with effective strategies and incentives, and improve job satisfaction by enhancing the work environment, recognition, and employee welfare. By doing so, PT Usaha Utama Bersaudara can increase job satisfaction, which positively impacts and strengthens employees' commitment to the organizatio
PENGARUH KUALITAS PRODUK, DESAIN PRODUK, DAN BRAND IMAGE TERHADAP KEPUASAN PELANGGAN (STUDI PADA KNIEL SPORT INDONESIA)
Full text linkThis research aims to identify the effect of product quality, product design, and brand image on customer satisfaction of Kniel Sports Indonesia. A quantitative approach was used with a survey method, and data were collected through questionnaires from 100 respondents. Data analysis utilized multiple linear regression to test the influence of product quality, product design, and brand image on customer satisfaction. The results of the study demonstrate that these three variables simultaneously affect customer satisfaction. Meanwhile, partially, product quality and product design influence customer satisfaction, whereas brand image does not affect customer satisfaction. These findings imply that Kniel Sports Indonesia needs to focus on strengthening the brand image while maintaining product quality and design innovation to enhance customer satisfaction and competitiveness in both domestic and international markets
OPTIMALISASI PENCATATAN KEUANGAN DI PAUD KENANGA DENGAN EXCEL FOR ACCOUNTING
Full text linkFinancial statements is in accounting process that are arranged and reported objectively which
can be useful for it users. Each financial statmentpreparation must be based on applicable
financial accounting standards. One of them is the preparation of financial statements for the
foundation. A foundation is a legal entity that has the aims and objectives of social, religious
and humanitarian benefits. Case study conducted at the shine Paud Kenanga foundation. The
procedures in preparing the financial statements of Paud Kenanga foundation start from with
studying in the transactions in the form of cash out transaction books. After that a needs analysis
is made in the preparation of financial statements using Excel for accounting which start from
plan the account list, making ledgers, work sheet and continuing to design the the financial
statements of the foundation. Last is to provide assistance and training to the preparation of
financial statements using excel for accounting
STRATEGI PEMASARAN DI FRONT OFFICE HOTEL GRESIK SAAT PANDEMI COVID-19
No full textThe purpose of writing this final assignment is to describe the marketing strategy at Front One Hotel Gresik during the Covid-19 pandemic. The author, who also works at Front One Hotel Gresik as a Hotel Manager, made observations about the strategies used by Front One Hotel Gresik to survive and get through the pandemic well. The author concludes that with a good marketing strategy, hotels will be able to survive and successfully get through the Covid-19 pandemi
