Redfame Publishing: E-Journals
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Entity's Communication Strategy in the Selected Segment Targeted at Gen Z
Get PDFGeneration Z has many attributes and if we were to sum them up in one word, it is certainly specific. Although we also discuss few commonalities with Millennials in our article, Z generation presents a big challenge for brands to reach them, as their expectations of brands, as well as their own lifestyle, are diametrically opposed. At the same time, Generation Z is entering the labour market, so they are also starting to become economically active, although their behaviours and expectations in this area are also different. In our article, we looked at reaching Generation Z via the communication strategy of brands. Thus, based on the characteristics of Generation Z and primary and secondary research, the aim of the article is to look at the possible methods of reaching this target group via communication strategy in specific segments. The primary research focuses on how the representatives of Generation Z perceive brands, why they pay their attention to them and what is their approach to advertising. We will point out the results of secondary research on marketing communications and consumer behaviour of a generational cohort of young people and the impact of marketing communications and communication strategy on their lives. At the same time, with the partial results of our own survey, we will point out the preferences of factors in purchasing decisions
Estimating the Impact of Monetary Stability and Commercial Exposure on the Agricultural Sector’s Production of Vegetable Oils in Iraq for the Period 2003-2020
Get PDFThis manuscript aims to estimate the impact of monetary stability and commercial exposure on the agricultural sector's production of vegetable oils in Iraq for the period 2003-2020. We assume that monetary stability and commercial exposure impact the quantity of vegetable oil production. Use descriptive analytical approach and use econometric techniques estimate the impact utilizing unit root testing with the extended Dickey-Fuller (ADF) time series test. The variables became stationary after taking their first difference. According to Johansen, co-integration was observed when co-integration was tested as the vector error correction model (VECM) was applied. There is a long-term equilibrium relationship between the independent monetary stability variable (X1), the independent trade exposure variable (X2), and the dependent variable of the quantity of vegetable oil production (Q). That is, there is a long-term equilibrium relationship that goes from (X1) and (X2) to (Q). The results indicate that there is a significant positive relationship (positive effect) between monetary stability (X1) and the agricultural production of vegetable oils (Q) in the long term. There is an inverse significant relationship (reverse effect) of commercial exposure (X2) on agricultural production of vegetable oils (Q) in the long term. The quality of the model's performance and its safety from standard problems were confirmed. The manuscript recommends that the government of Iraq get up prioritize supporting the vegetable oils sector by developing a strategy that works to increase production and includes providing financial and in-kind support and preparing infrastructure for the agricultural sector to reflect the increase in the production of vegetable oils because they are considered a cash crop and essential for achieving food security
Critical Translanguaging Capability as an Intercultural Pedagogy for Localizing Chinese Language Education
Get PDFThe native teachers of Chinese are often perceived as lacking in critical thinking and creativity when it comes to employing culturally appropriate and relatable learning content in their lesson delivery to foreign Chinese language learners. However, there is little research pertaining to the methods that native teachers of Chinese can use to critically and creatively transform their instructional materials, strategies, and beliefs towards localizing the Chinese language curriculum to better suit students coming from diverse educational and cultural backgrounds. In an attempt to address this issue, a case study methodology, combined with photo-elicitation interviews, was adopted for data collection. It investigated a bilingual Chinese teacher-researcher who critically and flexibly utilized his cultural and linguistic repertoires in enacting translanguaging pedagogy practices in the Australian education context. This study reveals that the native Chinese teacher-researcher, was able to use his critical thinking and creative abilities backed by his indigenous Chinese linguistic and cultural concepts and metaphors to source and select appropriate localized content that facilitates student learning. Such translanguaging practices demonstrated that the native Chinese teacher-researcher’s critical thinking capability helped shape up intercultural pedagogy giving rise to a localized Chinese language curriculum in the Australian education context
Collaborative Leadership Structures: Conduits To Instructional Coaching Success
Get PDFEducational research literature documents the positive effect instructional coaching has on teacher efficacy. This study investigated how instructional leaders coupled instructional coaches' daily work with the reforms outlined in district strategic plans. The problem is that leaders in K-12 education misalign the coupling of instructional reform goals to the daily work of instructional coaches. The study aims to uncover methods educational leaders use to couple daily instructional coaching work with instructional reforms. A qualitative multiple case study research design was employed to gather data to collect data concerning phenomena in organizational culture. The significance of the study is that the research highlights strategies that enhance coaching work to improve instruction and bolster student achievement. A sample of seven instructional coaches and district leaders was gathered during semi-structured interview protocols. A sample of instructional coaches and district leaders were interviewed separately to obtain points of view from different stakeholders. Details from varied perspectives revealed details about how the daily work of instructional coaches can adhere to systematizing instructional reforms. Strategic plans and other documents connected the research literature and interview data to bolster study reliability. The study findings indicate that specific organizational structures that bolster collaborative leadership help instructional coaches spread instructional reforms to classrooms. Collaborative leadership was an essential theme that helped couple the daily work of instructional coaches with instructional. The research question is: What perceptions do district leaders and instructional coaches have about instructional coaching program structures? A critical sub-theme surfaced was the School Leadership Instructional Team (SILT). According to study participants, the strength or lack of collaboration between the principal, instructional coaches, and other instructional leaders impacted the spread of instructional reforms in classrooms. In this study, instructional coaches acknowledged that collaboration between the instructional coach and other school leaders determines their daily focus on school reforms. District leaders in this study pinpointed collaboration as a conduit to coupling the work of coaching to institutionalizing instructional reforms
The Communicative Act of Ostensible Lies in Academia
Get PDFThis study examines the pragmatic role of ostensible lies—communicative acts in which falsehoods are mutually recognized but strategically presented as truth—in academic interactions within Jordanian culture. The problem addressed is the limited understanding of these socially coordinated lies and their functions in educational settings. The study's significance lies in its contribution to uncovering how such lies facilitate communication, negotiation of authority, and social boundaries. Data were gathered through informal interviews where participants recounted experiences with ostensible lies in academic contexts. The analysis involved identifying these lies and interpreting their off-record pragmatic purposes. The results reveal that ostensible lies serve several key functions, including avoiding compliments, softening authority, issuing indirect warnings, promoting self-reliance, easing fears of repercussions, persuasion, and maintaining interpersonal boundaries. These findings offer insights into the intersection of cultural norms and pragmatic strategies, with future research needed to explore their effects on educational outcomes and cross-cultural comparisons
A Bibliometric Analysis of Media Convergence in the Twenty-first Century: Current Status, Hotspots, and Trends
Get PDFMedia convergence has transformed how people access information and interact with technology, obscuring the lines between traditional and digital media while reshaping societal communication and cognitive frameworks. This study conducts a bibliometric analysis of 274 academic papers published between 2000 and 2024, focusing on the keyword "media convergence." Using VOSviewer and CiteSpace software, we examined the research landscape, including publication volume, source journals, research areas, countries, affiliations, and authors. Keyword co-occurrence, clustering, and emergence analysis revealed five primary research areas: (i) Media Convergence and Journalism Studies; (ii) Digital and Social Media Studies; (iii) Internet and Online Interaction Studies; (iv) Cultural and Regional Studies; and (v) Entertainment Studies. The development of media convergence research was categorized into three phases: (i) an initial focus on core communication theories and the emergence of new media (2000–2009); (ii) the integration of new media and traditional journalism driven by widespread Internet adoption (2010–2018); and (iii) recent explorations of cross-platform communication and artificial intelligence (2019–2024). This study offers valuable insights into the evolution of media convergence research and outlines potential future directions, providing a foundation for further comprehensive investigations
International Research Hotspots and Trends in the Integration of Positive Psychology and Education-Visualization Mapping Analysis Based on CiteSpace of Literature from 1998-2018
Get PDFPositive psychology has been in the spotlight since it became an independent discipline in 1998. In its integration with education, extensive research has been conducted in the fields of psychology, education, social sciences, health care sciences and services, business and economics. Through the method of knowledge graph visualization, the international literature on the integration of positive psychology and education is sorted out, which also helps to examine the areas and directions of future development and gives some insights to our researchers. Using the visualization and analysis software CiteSpace.V. 5.1 R8 SE to analyze the 1139 literature on positive psychology and education in the Web of Science database from 1998-2018, future research development can be carried out to conduct cross-disciplinary and cross-cultural cross-sectional research, and to supplement the longitudinal research to deepen the theoretical research and expand the field of application
Psychosocial Challenges and Hopelessness of Children Living in Alternative Care: Case of SOS Children’s Villages Rwanda
Get PDFHomelessness among street children is a global public health issue, particularly in low- and middle-income countries where many children live on the streets. Alternative care is an essential strategy for improving the well-being of these at-risk children. However, there is a dearth of evidence concerning hopelessness and its contextual determinants among street children in Rwanda. Therefore, this study aimed to explore the degree of hopelessness among children in alternative care settings, emphasizing the contribution of SOS Children’s Villages Rwanda in promote health of this population. Convergent mixed-methods were employed with 200 children from SOS Children’s Villages. Quantitative data were analyzed using descriptive and inferential statistics via Statistical Package for Social Sciences version 22. Data were gathered through a socio-demographic questionnaire and the Hopeless Children Scale (HCS), as psychometric instrument. For qualitative data, focus group discussions involving 8 to 10 participants were conducted, audio-recorded, and transcribed verbatim, followed by thematic analysis. The study found that 69.1% of participants were male, with the HCS demonstrating an internal consistency of α=0.78. A majority (61.2%) lacked both parents. The results indicated a high incidence of hopelessness, with 90.3% of participants experiencing severe hopelessness, 7.5% experiencing moderate hopelessness, and only 2.2% exhibiting hope. Despite receiving critical support such as basic needs from SOS Children’s Villages, the children’s expectations for the future, particularly regarding effective family reintegration, remained predominantly negative. Vulnerable children endure substantial psychosocial challenges that influence their levels of hope. To improve the psychosocial well-being of street children, SOS Children’s Villages, in collaboration with national and international partners and policymakers, should implement comprehensive health strategies that address not only the children but also involve their families. The development of these appropriate approaches based on our results would contribute to an achievement of sustainable and effective reintegration for street children
Impact of the Community Radio on Local Development in Chapai Nawabganj, Bangladesh
Get PDFCommunity radio serves as a platform for rural, marginalized, and hard-to-reach populations to express and exchange views, ideas, and concerns with the wider community. Its increasing popularity in recent years has provided both policymakers and grassroots individuals with an avenue to engage in the development process of their communities. In Bangladesh, community radio stations now broadcast 170 hours of daily programs, with the majority aimed at addressing local development goals in rural areas. These programs motivate people, bridge gaps, and collaborate on agendas such as poverty reduction, reducing inequalities, promoting education, good health, clean water, and sanitation. Additionally, community radio has provided a platform for the poor and marginalized communities to raise their voices and become the voice for the voiceless. This study, conducted using participatory theory, aims to underscore the significance and impact of community radio on the development of marginalized community at Chapai Nawabganj, Rajshahi, Bangladesh. The findings indicate that community radio plays a crucial role in local development, providing essential information and bridging the gap between ordinary people and local government in rural areas. The current research was carried out in Chapai Nawabganj, Rajshahi, Bangladesh, with the support of the local community radio station, Radio Mahananda 98.8 FM. The study found that involvement in and awareness of Radio Mahananda programs significantly influenced local development
Shopee Marketplace Promotion on TikTok: AIDA Model Study on the Impact of Purchasing Behavior of Young Women in Makassar City, Indonesia
Get PDFThis study analyzes the impact of young women’s purchasing behavior on user activity driven by Shopee marketplace promotions on TikTok. This study adopts the Attention, Interest, Desire, and Action (AIDA) model to evaluate purchasing behavior. A quantitative, cross-sectional survey method was employed, involving 283 female adolescent respondents from Makassar City. This study utilizes the AIDA model to assess the independent variables, namely frequency, duration, and consistency, and their influence on the dependent variable, the purchasing behavior process. The findings reveal that purchasing behavior, as measured through the AIDA model, has a positive and significant effect on Shopee marketplace promotions on TikTok. The result of the hypothesis test confirms that Shopee marketplace promotions on TikTok social media influence the product purchasing behavior process. This study further explores various Shopee promotion strategies on TikTok, including discounts, flash sales, cashback offers, free shipping, and product codes. This study offers a new perspective on investigating popular e-commerce platforms in Southeast Asia, particularly among young digital-native consumers. The practical implications suggest that online marketplaces can utilize social media promotions to drive purchases through diverse and engaging promotional strategies