Redfame Publishing: E-Journals
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Framing the Spring Festival: Leadership, Cultural Diplomacy, and Xi Jinping’s New Year Addresses in China Daily (2021-2025)
Full text linkThis study examines how China Daily’s English-language coverage of Xi Jinping’s New Year Addresses from 2021 to 2025 constructs national narratives and promotes China’s cultural diplomacy abroad. Drawing on framing theory, agenda-setting, and critical discourse analysis (CDA), the research analyzes a corpus of 20 articles, including news reports, editorials, and features. Findings reveal three overarching patterns: (1) leadership legitimacy and moral authority are consistently emphasized; (2) the Spring Festival is increasingly leveraged as a vehicle of festival diplomacy to enhance China’s soft power; and (3) English-language media demonstrate a gradual shift from domestic reassurance toward global audience engagement, with genre-specific strategies tailoring content for different readerships. The study contributes to understanding how ritualized political communication is transformed into international messaging and highlights the intersection of leadership, culture, and soft power in contemporary Chinese media practice
Procedural Rules for the Prosecution and Trial of Journalists for Publishing Personal Data: A Comparative Analytical Study between French, Emirati, and Jordanian Laws
Full text linkThis study examines the procedural framework governing the criminalisation of journalists’ publication of personal data under French law. It compares it with the corresponding legislative approaches adopted in Jordan and the United Arab Emirates. It aims to analyse how criminal procedural rules seek to strike a balance between freedom of the press and the protection of individuals’ private life, with particular emphasis on the procedural guarantees regulating investigation, prosecution, and judicial oversight in such offences.Employing a comparative analytical methodology, the study explores how each legal system defines the scope of journalistic liability, identifies the competent authorities responsible for initiating criminal proceedings, and determines the procedural safeguards afforded to both journalists and victims. The findings indicate that French law establishes a more coherent and comprehensive procedural framework, grounded in constitutional protections of privacy and freedom of expression, while ensuring adequate judicial supervision and proportionate sanctions. By contrast, the procedural rules in Jordan and the United Arab Emirates appear less harmonised and exhibit a degree of legislative insufficiency in certain respects.The study concludes by recommending targeted legislative refinement to enhance procedural clarity, reinforce judicial balance, and ensure adequate protection of fundamental rights in the context of media-related crimes
Contribution of Social Media Content Technology as a Source of Learning and Entertainment (Survey Study on Indonesian Public Viewers of All Generations)
Full text linkThis study investigates how social media platforms YouTube, TikTok, Facebook, X (formerly Twitter), and Instagram contribute to learning and entertainment among Indonesian users across generations. These platforms have become integral spaces where individuals seek both knowledge and enjoyment. Using a survey method, data were collected from active social media users across Indonesia. A total of 385 respondents were determined through the Lemeshow formula and selected via purposive sampling. The results reveal that YouTube serves as the most influential platform for learning, whereas X dominates in entertainment. Instagram, TikTok, and Facebook also demonstrate significant yet varying contributions to both domains. All constructs in the analysis were found to be valid and reliable, and the structural model exhibited strong predictive power. Overall, the findings affirm that social media plays a vital role in fulfilling the learning and entertainment needs of Indonesian users across generational groups
Mediation Discourse in Moroccan Television: A Conversation Analytic Study of Interactional Practices in “The Mediator” TV Show
No full textThis study investigates the interactional framework of mediation discourse in the Moroccan television program “The Mediator”. Drawing upon Conversation Analysis (CA) (Sacks, Schegloff, and Jefferson, 1974), and Goffman’s (1981) concept of participation framework, the study examines how mechanisms of institutional discourse, more precisely the turn-taking system, participation statuses, and hybrid interactional framework, operate to handle interpersonal disputes. By conducting an in-depth analysis of selected episodes, the study probes into how the principal mediator, disputants, and co-mediators jointly reframe conflict narratives, oscillate between institutional and conversational speech exchange systems, and negotiate their positions within a media-regulated context. The findings of the study reveal how institutional discourse practices such as pre-allocated turns, structurally determined participation framework, and regulated dyadic interaction are strategically implemented to minimise discordance and uphold normative protocols of mediation and conflict resolution processes. The present study contributes to a comprehensive understanding of how the interactional framework of mediation functions as a discursive mechanism to mitigate confrontation and reframe contentious issues. It further addresses a critical gap in the literature by examining mediation and conflict resolution discourse within Arab and North African contexts, regions that have received limited attention in media and discourse research
The Exploration of Adaptation: A Cross-cultural Case Study of the Experimental Small Theatre Yu Opera Resurrection
No full textExperimental small theatre Yu Opera Resurrection organically adapts a renowned Western literary work with a regional Chinese opera, embracing further possibilities for the modernization, rejuvenation, and globalization of contemporary Chinese opera. Utilizing Yu Opera, one of China’s famous traditional operas as its medium, this production combines the essence of Western literary classics with the expressive techniques of Chinese opera, presenting unique artistic charm and cultural value. This essay focuses on the experimental small theatre Yu Opera Resurrection. It first reviews the exploratory history and research background of cross-cultural adaptations in Chinese opera and subsequently identifies the successful aspects of the adaptation in the Yu Opera Resurrection. In the end, the experiences and insights gained from cross-cultural opera adaptation are summarized by considering audience reception
Beyond Consensus: Symbolic Convergence and Affective Polarization in Algorithmically Mediated YouTube Discourse on Trump’s 2025 Inauguration
No full textThis article examines 466 YouTube comments posted in response to CNN’s coverage of Donald Trump’s 2025 inauguration to explore how symbolic convergence operates beyond consensus in algorithmically mediated digital discourse. Drawing on Symbolic Convergence Theory (SCT) and Agenda-Setting Theory, the study analyzes how symbolic cues activate situational, character-based, symbolic, and action-oriented fantasy themes that crystallize into competing rhetorical visions. The findings indicate a predominance of negative sentiment, particularly through situational and character-based fantasies that frame the inauguration as a moment of democratic crisis. At the same time, positive and neutral fantasies sustain narratives of national restoration, legitimacy, and resilience. Rather than converging toward shared agreement, these fantasy chains stabilize antagonistic meanings through affective alignment and narrative repetition shaped by platform visibility logistics. By integrating netnography with thematic analysis, this study conceptualizes YouTube comment spaces as an affective-symbolic arena in which symbolic convergence functions as a mechanism for producing and sustaining affective polarization. In doing so, the article advances SCT by demonstrating that convergence in platform-mediated political discourse operates through the algorithmic stabilization of competing symbolic realities rather than consensus formation
Effect of Interactive Computer Adapted Learning Strategy on Students’ Chemistry Achievement
Full text linkThis study investigated the effect of Interactive Computer-Adapted Learning (ICAL) on students' Chemistry achievement in Delta State, Nigeria, with particular attention to gender differences. A quasi-experimental pretest-posttest non-equivalent control group design was employed, involving 68 SS2 students (34 males, 34 females) selected through multistage sampling procedure. The group under experiment was taught using ICAL, while control group received conventional lecture instruction. Data was collected using a validated 50-item Chemistry Achievement Test (CAT) with reliability coefficient of 0.82. Analysis was done using standard deviation, mean and ANCOVA. Findings revealed that ICAL significantly improved students' achievement compared to lecture methods, with no significant main gender: effect. However, a significant disordinal interaction effect between teaching approach and gender was observed. Simple effects analysis showed that both male and female in the ICAL group outperformed male and female in the lecture group, while improvement was notable among female students. Importantly, while traditional instruction produced gender disparities favoring males, ICAL eliminated this gap, demonstrating its potential as an equalizing strategy. The study concludes that ICAL is an effective tool for enhancing chemistry achievement while promoting gender equity in STEM education. Recommendations include policy integration of adaptive learning technologies, teacher training in ICAL implementation, and infrastructure development to support technology-enhanced learning in Nigerian schools
Generative AI and Media Convergence in Education: Transforming Student Communication on Social Media
Full text linkGenerative Artificial Intelligence (AI) and media convergence are prompting a rethinking of how students communicate, allowing for visually active creation and interpretation in educational and social media contexts. Although there has been descriptive analysis of media literacy training, there is a limited empirical literature on the training. This research examines the impact of media literacy training on enhancing students’ ability to verify AI-generated images in educational and digital communication contexts. A quasi-experimental design was adopted with a purposive sample of 430 undergraduate students representing both genders. The training program was designed to strengthen four key media literacy competencies: access, analysis, collective reasoning, and evaluation. The experiment was implemented using SPSS to assess the program’s effectiveness. Pre-test and post-test scores were analyzed using paired sample t-test, correlation analysis, and regression analysis. The analysis revealed statistically significant differences (p < 0.05) in mean scores for access and analysis skills, with higher performance in the post-test phase. The results indicated statistically significant differences in mean scores for access and analysis skills, with higher performance in the post-test phase. Analysis (β = 0.41) was the strongest predictor, followed by Communication (β = 0.39) and Evaluation. The calculated t-values exceeded the tabulated values, confirming the success of the intervention. The findings indicate that media literacy within generative AI and media convergence enhances students’ critical thinking, verification, and responsible engagement skills. This research highlights the transformative role of generative AI in fostering informed, ethical, and creative digital communication in education
Digital Entrepreneurship Education and Digital Entrepreneurial Intention: Insights from Social Cognitive Career Theory
No full textThis study examines the multidimensional relationship between digital entrepreneurship education (DEE) and digital entrepreneurial intention (DEI) among engineering students in Da Nang, Vietnam, using Social Cognitive Career Theory (SCCT) as the theoretical framework. A mixed-methods approach was adopted, combining qualitative interviews to refine measurement constructs with a quantitative survey of 390 students. Partial least squares structural equation modeling (PLS-SEM) was employed to analyze the relationships among educational, psychological, and cognitive factors.The analytical outcomes reveal that four principal factors influence students' DEI: entrepreneurial personality traits (PER), entrepreneurial capacity (CAP), perceived behavioral control (PBC), and attitudes toward behavior (AT). Consistent with the tenets of SCCT, these factors encapsulate the amalgamation of individual characteristics, self-assessment of abilities, and contextual elements that shape career trajectories. Furthermore, among the educational variables, the digital entrepreneurship curriculum (TEC) assumes a crucial role in molding DEI through both direct and indirect pathways, whereas the digital entrepreneurship teaching method (TEM) predominantly enhances capacity and PBC but does not exert a substantial influence on AT or PER. These findings illustrate that DEE profoundly affects students' AT, CAP, and PER, thereby nurturing digital entrepreneurial cognition, which aligns with SCCT’s framework for the development of career intentions. The study advocates for the modernization of digital curricula, the implementation of proactive digital pedagogies, and the establishment of digital entrepreneurship ecosystems within universities to augment the efficacy of digital entrepreneurship education
Compensation and Employee Loyalty
Full text linkThis paper explores the relationship between compensation and employee retention, focusing on the role of competitive pay in reducing turnover and fostering long-term organizational stability. Drawing on empirical research and organizational behavior theories, the paper argues that higher compensation not only reduces turnover but also minimizes the disruptive effects of frequent staff changes. Through a regression analysis of compensation and employee turnover across various industries, this study demonstrates that companies investing in competitive pay packages experience reduced employee churn, thereby benefiting from improved organizational performance and long-term growth. The results suggest that compensation is not only a financial tool but also a strategic asset that strengthens workforce commitment and enhances long-term organizational resilience