Journal Lembaga Penelitian Universitas Langlangbuana
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Rencana Strategis Klinik SS dalam Upaya Mewujudkan Keunggulan Bersaing (Competitive Advantage)
Get PDFResearch is held at Clinic SS Bandung, using the applied theory of strategy management, a qualitative explorative approach study based on primary and secondary data which appear in descriptical method. Respondents were 50 patients of Clinic SS, which are selected using snowball sampling method. The result shows that at this time Clinic SS have many weaknesses that should be improved in order to get competitive advantage, also found several competitors around Clinic SS area that is more superior or equal to Clinic SS, also found inhibitory factors in order to achieve competitive advantage such as clinic management that have not done well, government policy which make patients tend to choose clinic which has a drugstore and BPJS service, and clinic’s management which is not efficient and effective
Analisis Pengaruh Kualitas Layanan Elektronik (E-Service Quality) Terhadap Kepuasan Pelanggan Shopee di Bandung
Get PDFPenelitian ini bertujuan untuk mengetahui pengaruh dari setiap dimensi kualitas layanan elektronik (e-service quality) yaitu efficiency, system availiability, fulfilment, privacy, responsiveness, compensation, dan contact terhadap kepuasan pelanggan Shopee di Bandung. Sampel dalam penelitian berjumlah 400 responden yang merupakan pelanggan Shopee di Bandung. Analisis data menggunakan regresi linear berganda. Hasil dari penelitian ini menunjukkan dimensi e-service quality yaitu efficiency, system availiability, fulfilment, privacy, dan responsiveness memiliki pengaruh terhadap kepuasan pelanggan, sedangkan compensation dan contact tidak memiliki pengaruh terhadap kepuasan pelanggan. Dimensi privacy memiliki pengaruh paling tinggi terhadap kepuasan pelanggan Shopee di Bandung. Kesimpulan yang dapat diambil dari penelitian ini adalah privacy memiliki pengaruh tertinggi tetapi belum mendapatkan penilaian tertinggi dari responden
Stereotipe Peran Gender Pria dalam Film Bergenre Petualangan Produksi Warner Bros Pictures
Get PDFFilm merupakan bagian dari komunikasi. Film tidak hanya menjadi sarana hiburan, tetapi juga merupakan sarana informasi, salah satunya tentang gender. Berdasarkan penelitian terdahulu film bergenre petualangan (adventure) produksi Warner Bros Pictures terlihat memposisikan pria sebagai karakter yang dominan. Berdasarkan hasil penelitian terdahulu maka tujuan penelitian ini adalah untuk mencari apa peran gender pria yang terdapat pada tokoh utama film adventure produksi Warner Bros Pictures. Peran gender pria merupakan sebuah konstruksi sosial yang digunakan sebagai pedoman bagaimana seharusnya seorang pria berperilaku. Metode penelitian yang digunakan adalah analisis isi kuantitatif. Sampel yang digunakan adalah lima film adventure produksi Warner Bros Pictures produksi tahun 2016. Penulis menggunakan 24 peran gender pria yang telah diklasifikasikan dalam lima kategori yaitu standard bearers, workers, lovers, bosses, dan rugged individuals. Hasil penelitian menunjukkan peran gender pria yang mendominasi tokoh utama film adventure produksi Warner Bros Pictures adalah bosses, yaitu seorang pria yang memimpin, berani mengambil resiko, bertarung, melindungi orang lain, menjadi panutan bagi orang lain, dan berani menghadapi bahaya
PENGARUH PESAN IKLAN TELEVISI GOOGLE VERSI “CARI LIRIK” TERHADAP PENGGUNAAN FITUR OK GOOGLE PADA MAHASISWA DI BANDUNG
Get PDFAdvertising media is one of the ways to introduce a new product to consumer. One of the advertisement types which has many advantages is television. Google is one company which use television as their advertising media. Researcher chose the "Cari Lirik" version from others Google advertising version on tv. This study reasearch aims is to find out on how big the influence of Google TV advertising messages version of “Cari Lirik” on the use features of ‘OK Google’ to student in Bandung. This study reasearch aims is to find out on The Influence of Google Television Ads Library messages search lyrics to Google's Use of Ok Features in Bandung. The type of this research is used a quantitative type, while the population in the study were student in top 10 University in Bandung. The sample used is 100 respondents by using purposive sampling technique. The results showed a positive influence between elements of advertising ,essages by 36.7 % against the use of ‘OK Google’ features. While the remaining 67.3% influenced by other variables that not included to be researched. Descriptive research results, explain the percentage of responses to Google TV advertising messages version of “Search Lyrics” by 80 % , where the use of the features has 70 % on percentages
PERSONAL BRANDING SELEBGRAM MELALUI AKUN INSTAGRAM (STUDI DESKRIPTIF PADA AKUN @NADYAROSMANIA)
Get PDFSocial media has taken a vital in Marketing Communication nowadays, especially instagram which becoming a one stop social media for its users to brand their self personally. celebgram in one of instagram’s market product, being a celebgram someone should have a strong Personal Brand which can be used to differ themself from others, that fact led celebgram to build Personal Branding. the purpose of this research is to find out Nadya Rosmania applied her Personal Branding as a celebgram through her instagram account @Nadyarosmania. Nadya use her speciality in fashion thus becoming an ambassador of Indonesia’s famous Fashion brand product which is, Zalora. the method used in this research is Descriptive Qualitative with Post-Positivism Paradigm, and reffered to Authentic Personal Branding Criteria. The Result of the research shows that Nadya has fulfilled the entire eleven components which is in the Authentic Personal Branding Criteria (Authenticity, Integritity, Consistency, Specialty, Authority, Difference, Relevancy, Visibility, Persistence, Goodwill and Performance)
CONTENT ANALYSIS MEDIA KEBIJAKAN DAN CITRA PEMERINTAH DALAM SURAT KABAR TAHUN 2017
Get PDFMedia newspapers as a messenger to the public has a media agenda and policy agenda in the public interest. The problem is how the newspaper media presents the agenda setting against the current government policy reporting program, as well as how the image and attitude of media alignments. This study uses quantitative analysis with the agenda setting approach. The result of the analysis shows that the agenda of government program and government policy is more related to the rubric of development of society (human development dimension) in accordance with the principle of “ nawacita” which proclaimed by the government, where the element of proximate of the territory is more dominant than the national news. Media news frames have shaped the imagery that can pioneer the change of public opinion and able to make the image formation of a person figure, governmental institution. While the attitude of media alignments on newstone or tone of news is supportive of government policy
PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA AMANDA BROWNIES PUSAT BANDUNG
No full textTujuan dari penelitian ini adalah untuk mengetahui Gaya Kepemimpinan, Motivasi Kerja, dan Kinerja Karyawan, serta untuk mengetahui besarnya pengaruh Gaya Kepemimpinan terhadap Kinerja Karyawan dan Motivasi Kerja terhadap Kinerja Karyawan serta besarnya pengaruh Gaya Kepemimpinan dan Motivasi Kerja terhadap Kinerja Karyawan. Metode yang digunakan dalam penelitian ini adalah metode analisis deskriptif dan verifikatif. Teknik pengumpulan data yang dipergunakan dalam penelitian ini adalah teknik random sampling dengan jumlah responden sebanyak 67 orang. Metode analisis data menggunakan analisis jalur (path analysis) dengan menggunakan bantuan SPSS 21 for windows. Hasil analisis jalur menyimpulkan bahwa Gaya Kepemimpinan dan Motivasi Kerja berpengaruh terhadap Kinerja Karyawan. Secara simultan Gaya Kepemimpinan dan Motivasi Kerja berpengaruh terhadap Kinerja Karyawan, tetapi secara parsial Gaya Kepemimpinan lebih besar pengaruhnya terhadap Kinerja Karyawan dibandingkan dengan Motivasi Kerja
PENGARUH KOMUNIKASI DAN PENILAIAN KINERJA TERHADAP KEPUASAN KERJA KARYAWAN PADA PT INTI BUMI PERKASA
No full textTujuan dari penelitian ini adalah untuk mengetahui pengaruh komunikasi dan penilaian kinerja terhadap kepuasan kerja karyawan, serta untuk mengetahui besarnya pengaruh komunikasi terhadap kepuasan kerja karyawan dan penilaian kinerja terhadap kepuasan kerja karyawan kerja karyawan serta besarnya pengaruh komunikasi dan penilaian kinerja terhadap kepuasan kerja karyawan. Metode pengumpulan data yang dipergunakan dalam penelitian ini adalah dengan populasi. Populasi dalam penelitian ini berjumlah 40 orang. Metode yang digunakan dalam penelitian ini adalah metode deskriptif, verifikatif, dan analisis jalur. Data yang memenuhi uji validitas dan reabilitas. Dimana variabel kepuasan kerja karyawan (Y), variabel kmunikasi (X1), variabel penilaian kinerja(X2), pengujian hipotesis menggunakan uji t menunjukan bahwa variabel independen komunikasi (X1) dan penilaian kinerja (X2) yang terbukti berpengaruh secara parsial terhadap variabel dependen (kepuasan kerja karyawan). kemudian melalui uji f dapat diketahui bahwa kedua variabel independen (komunikasi dan penilaian kierja) yang diteliti secara simultan berpengaruh terhadap variabel dependen (kepuasan kerja karyawan)
MENINGKATKAN LAPORAN SPT TAHUNAN PPH PASAL 21 WAJIB PAJAK ORANG PRIBADI BAGI WARGA KECAMATAN LENGKONG BANDUNG
Get PDFTraining for Filling Form in the Annual Income Tax Article 21 Individual Taxpayer Year 2017 is carried out in Lengkong District. This training aims to improve knowledge for residents about annual income tax reporting 21, especially in the Lengkong Subdistrict environment and from the training that improves knowledge of income tax reporting as provision for residents of Lengkong Bandung District aswell generally be able to keep track of the current tax developments
PENGARUH KAMPANYE PADA YOUTUBE WEB SERIES TROPICANA SLIM “SORE-ISTRI DARI MASA DEPAN” TERHADAP SIKAP GAYA HIDUP SEHAT MAHASISWA PERGURUAN TINGGI SWASTA DI KOTA BANDUNG
Get PDFNowadays, the digital media, especially social media gives a huge influence on the marketing world. This is where YouTube has become popular as a social media and regards as one of media platforms since many companies nowadays creating content marketing. Tropicana Slim, a company that has applied the content marketing trough YouTube in a format web series with the title "SORE-Istri Dari Masa Depan”. Web series is a shorter series of narratives that use the internet as a medium for its spread. Web series "SORE-Istri Dari Masa Depan" is one of the web series that has an interesting message that is campaigning healthy lifestyle for young people. Thus, this research is aimed to examine the influence of Campaign on YouTube Tropicana Slim web series “SORE-Istri Dari Masa Depan” to The Attitude of healthy lifestyle of private college students in Bandung City. This study was divided into two independent variables and one dependent variable. The first independent variable was campaign (X1), the second independent variable was YouTube Video (X2), and the dependent variable was Attitude (Y). This research uses quantitative method with descriptive analysis and multiple linear regression. Sampling using nonprobability sampling method with 100 respondents coming from three largest private universities in Bandung City, Universitas Pasundan, Universitas Telkom and Universitas Komputer Indonesia. Based on descriptive analysis, the result revealed that the response of respondents as a whole were in a very good category. It can be seen that there was a significant influence of Campaign on YouTube Tropicana Slim web series "SORE- Istri Dari Masa Depan" to The Attitude of healthy lifestyle of private college students in Bandung City